a16z establishes Seoul presence as Asia’s retail crypto market evolves
Andreessen Horowitz is deepening its bet on Asia’s retail crypto boom, even as trading on South Korea’s largest exchanges has cooled from last year’s peaks.
The firm’s crypto arm, a16z crypto, said in a press release that it has opened its first Asia office in Seoul, citing South Korea’s high level of retail participation. Nearly one in three South Korean adults owns cryptocurrency, exceeding the share of stock investors, according to the firm. The move comes as the broader Asia-Pacific region cements its role as a hub of grassroots crypto activity, a trend highlighted in Chainalysis’ 2025 Global Crypto Adoption Index.
Altcoin-heavy retail market
South Korea has been a major contributor to that growth. Bloomberg reported in October that digital assets have increasingly become a long-term savings vehicle for many South Koreans, particularly those trying to purchase homes. Trading on local platforms remains heavily skewed toward higher-risk altcoins, which account for more than 80% of total volume across domestic exchanges.
Still, overall activity has dropped sharply over the past year. A November report from Wu Blockchain said trading on Upbit, the country’s largest exchange, is down about 80% from a year earlier. The platform averaged $1.78 billion in daily volume in November 2025, compared with roughly $9 billion in December 2024. Bithumb, the second-largest exchange, saw a similar pullback, with average daily volume falling from $2.45 billion last December to about $890 million this November. Some of that retail liquidity appears to have rotated into equities, with the benchmark KOSPI index up more than 72% year-to-date.
Asia’s wealthy to increase crypto exposure
Even as spot volumes recede, higher–net–worth investors across the region are signaling longer-term interest. Sygnum’s APAC HNWI Report 2025, cited by Cointelegraph, found that 60% of surveyed high-net-worth individuals plan to increase their crypto exposure over the next two to five years. The report said 87% of respondents already hold digital assets; about half allocate more than 10% of their portfolios, and the average allocation is around 17%.
The survey included 270 participants with more than $1 million in investable assets or extensive professional investing experience, drawn from ten Asia-Pacific markets led by Singapore and including Hong Kong, Indonesia, South Korea, and Thailand. Overall, 90% of respondents said they view digital assets as important for long-term wealth preservation and legacy planning, rather than primarily as a speculative trade.
Anchored by the new Seoul office, a16z crypto said it plans to provide go-to-market support for portfolio companies seeking to expand in Asia, including help with distribution, partnerships and community building. The effort will be led by Park Sung-mo, whose previous roles include positions at Monad Foundation and Polygon Labs, as Head of APAC go-to-market.
Pakistan looks to crypto for financial modernization
Policy debates elsewhere in Asia also reflect growing interest in digital assets' economic role. At the Bitcoin MENA Conference on Dec. 9, Pakistan’s Virtual Asset Regulatory Authority chairman Bilal Bin Saqib said the country needs to move beyond conventional economic structures and leverage digital assets as a new source of momentum, according to Cointelegraph.
He argued that digital assets and blockchain could form part of a new financial architecture for the Global South, not merely serve speculative use cases. The country’s youth-heavy population, about 70% under age 30, was central to his view that it could take a leading position in crypto adoption. Chainalysis’ 2025 index placed Pakistan third worldwide, pointing to how policymakers in emerging markets are increasingly factoring digital assets into long-term economic strategies.
