Japanese Crypto Exchange Zaif Adds KLAY/JPY and KLAY/BTC Trading Pairs

Busan Hosts Blockchain Conference with Aim to Become Digital Financial HubBusan Metropolitan City hosted a blockchain conference on Monday as part of its aim to establish itself as a leading digital financial hub, according to Korean news agency News1.©Pexels/BERK OZDEMIRDot-com bubble comparisonDuring the conference, Kim Sang-min, chairman of the Busan Digital Asset Exchange Establishment Committee, highlighted the distortion in the blockchain landscape caused by unfair trading due to market monopolies and subsequent regulatory challenges. He compared the current situation to the dot-com bubble, stating that despite past issues, Korea has become a technological powerhouse. Kim suggested that while there may be challenges in the crypto exchange industry, excessive regulation should be avoided to promote growth.Kang Dae-goo, CEO of crypto exchange Borabit, agreed that many industries face initial growing pains, and the crypto industry is no exception. He urged Korea to join the race with financially-advanced countries promoting cryptocurrency in order to thrive in the digital age.Busan as digital financial centerExperts at the event identified Busan as the city with the greatest potential to become the nation’s premier digital financial center. Kim noted that Busan, which has been designated as a zone with lenient blockchain regulations, houses financial institutions with assets totaling 261 trillion won (~$195 billion) as of 2021. The city also hosts various international events for games and movies, providing ample content to develop virtual asset ecosystems.Kim proposed the establishment of a digital asset exchange that focuses on investor protection, emphasizing decentralization, fairness, and integration. He called for addressing current monopolistic governance practices and resolving unfair practices within crypto exchanges, such as cryptocurrency listing evaluations.More efforts urgedAttendees at the conference suggested that the Busan government and regional banks should take the lead in building infrastructure to attract companies. Kang noted that even though Busan has been designated as a blockchain special zone for four years, 48% of the industry remain unaware of this. He encouraged Busan to step up its efforts, citing examples of other municipalities, such as Incheon, which are actively engaging in various blockchain projects.Kang stressed the importance of public bodies providing infrastructure and support to attract businesses, adding that a business-friendly environment with a proper screening scheme will facilitate self-correction within the blockchain market as problematic companies are gradually filtered out.

Korean Pharma and Running App Employ NFTs to Promote Fatigue ReliefDaewoong Pharmaceutical recently announced its collaboration with D-Run, an NFT-based running app, to employ non-fungible tokens (NFTs) in marketing a fatigue relief product to millennials and Generation Z.©Pexels/Anna ShvetsUnique NFT IllustrationsFor the project, two unique NFT illustrations have been designed, showcasing a brown bear and a red heart with arms and legs. The bear, named Uri, represents Daewoong’s fatigue relief product UR-Shot, and the heart serves as D-Run’s mascot DZ. In one NFT edition, Uri and DZ are depicted running across a bridge, while the other shows them lying down on a grassy lawn under a tree.Each edition will have 100 NFTs available for purchase on Klip Drops, an NFT marketplace operated by Kakao’s blockchain subsidiary Ground X, from April 26 to May 9. NFT buyers will receive 20 tablets of UR-Shot and D-Run merchandise.Millennial and Gen Z runnersDaewoong’s partnership with D-Run, a platform operated by online media outlet dongA.com, a subsidiary of the nation’s leading newspaper Donga Ilbo, aims to connect with the digital-savvy millennial and Gen Z runners. This collaboration promotes UR-Shot as a healthy energy booster. In November last year, Daewoong introduced NFTs featuring Uri to attract millennials and Gen Z consumers.NFTs as marketing strategyNFTs are tokens that utilize blockchain technology to prove ownership of virtual assets. Due to their scarcity and irreplaceability, NFTs have recently become increasingly influential in the digital art sphere such as paintings and videos. In particular, young consumers often use NFTs as a tool to have fun and express themselves.Park Eun-kyung, the head of the consumer healthcare marketing team at Daewoong, said that this NFT collaboration to reach out to young consumers is the first marketing initiative of its kind in the pharmaceutical industry. Daewoong will continue to keep an eye on the consumption culture of younger generations and conduct various digital marketing programs to alleviate customers’ daily fatigue, she added

Yunfeng Financial Group has purchased 10,000 Ethereum (ETH) on the open market for $44 million, the Hong Kong–listed fintech said in a Sept. 2 statement. The company described the move as part of a broader plan to increase exposure to digital assets, joining firms such as Bitmine Immersion Technologies and SharpLink Gaming that have incorporated ETH into corporate treasuries.Photo by DrawKit Illustrations on UnsplashETH backs RWA strategy, inflation hedgeThe acquisition follows Yunfeng’s July outline to expand into Web3, real-world asset (RWA) tokenization, artificial intelligence, and ESG-linked assets aimed at net-zero goals. Yunfeng said ETH could support its Web3 and RWA businesses, help optimize assets, and provide a hedge against traditional currencies. It is also exploring ways to incorporate ETH into insurance products. The RWA market has grown in recent months, with on-chain RWAs totaling $28.19 billion at the time of publication, up 7.37% from a month earlier, according to data from RWA.xyz. Yunfeng noted it may adjust the size of its ETH reserves in line with market conditions, regulation, and its financial position. The company said the purchase falls below Hong Kong Stock Exchange disclosure thresholds: all five percentage ratios—assets, profits, revenue, consideration, and equity capital—remain under 5%. It stated it will meet disclosure requirements if future transactions push holdings beyond the relevant limits. Institutions drive ETH momentumThe announcement comes amid heightened interest in ETH. CryptoRank data show a 30% year-to-date price increase, and Tom Lee, Fundstrat’s head of research and chair of BitMine, has forecast a near-term range of $4,000 to $5,450. He argued that Ethereum is well placed to serve institutional use cases, pointing to its role in hosting more than half of the roughly $250 billion stablecoin supply and its prominence in asset tokenization. Hong Kong continues to position itself as a regional hub for blockchain and digital assets despite Mainland China’s 2021 ban on crypto trading. In a separate development, Fosun Wealth Holdings launched tokenized shares of Sisram Medical, an Israeli med-tech company listed in Hong Kong. The tokens, representing about $328 million in market value, were deployed across Vaulta, Solana (SOL), Ethereum, and Sonic. Fosun said it plans to tokenize additional corporate bonds and shares, without naming issuers or setting a timeline. Other local companies have also disclosed crypto exposure. Linekong Interactive Group reported holdings of 92.07 BTC, 943.63 ETH, and 6,091.7 SOL as of June 30 after purchases in the first half of the year, with cumulative unrealized gains of roughly $7.5 million. Linekong said it views crypto as a long-term investment and may increase its holdings pending board and shareholder approval.