Korean Gov’t Encourages Discussions on Tax Imposition within the Metaverse

Korean Cafe Attracts Customers with NFTsA South Korean cafe owner has employed non-fungible tokens (NFTs) as an ingenious marketing strategy to attract customers.©Pexels/Leeloo ThefirstNFT holder benefitsIn an interview with Korean crypto news outlet Digital Asset, Yoo Hyun, the entrepreneurial business owner, explained that he was seeking a strong marketing tool to capture the attention of the NFT market. Yoo was interested in seeing if his cafe could remain profitable while also offering substantial benefits to its customers.Since April 2022, Yoo has released a total of 50 Ethereum-based NFTs related to his cafe, Hide Me, Please (HMP), in two separate batches of 25 each. The first set of NFTs grants holders a free cup of coffee or drink daily for life, while the second set offers an extra drink or dessert with each drink purchased.Increased revenueThis unique NFT initiative has led to increased revenue for the cafe. Kim Dae-sung, the CFO of HMP, explained that the cafe’s monthly revenue increased by 15% compared to the same period last year.HMP is currently selling 500 NFTs as a third set and plans to release more depending on demand. Yoo highlighted the importance of an appealing interior design and tempting desserts, as NFT holders visiting for a free coffee may be enticed to purchase a dessert as well.Regular customersYoo asserts that the food and beverage industry hinges on retaining regular customers and believes NFTs can help achieve that objective. HMP aspires to become a community-based platform, and according to Kim, many digital artists are interested in the space that the cafe provides because it enables them to connect with clients. Collaborations often take place, and while the cafe charges for food and drinks, it does not charge for space rental. This approach fosters a positive impression and contributes to a strong brand image.High-quality cafeAt present, about 5% of HMP’s customers hold NFT memberships. Yoo and Kim plan to increase this number to 10% but no higher, as excessive reliance on NFT members could jeopardize the business. They underlined the significance of remaining a high-quality cafe, staying true to the core foundation of their enterprise. As they anticipate the growth of the Web 3.0 ecosystem, Yoo and Kim believe that with continued efforts, HMP will gain even greater value.

Dubai Increases Monitoring of Crypto License HoldersDubai is scrutinizing crypto license holders and license seekers more closely as a direct consequence of the collapse of Bahamas-based cryptocurrency exchange FTX, last year.On Wednesday Bloomberg cited people familiar with the matter who told it that Dubai’s Virtual Assets Regulatory Authority (VARA) has recently requested more information on the ownership structure, governance, and auditing procedures of applicants like global crypto exchange, Binance.©Pexels/Aleksandar PasaricCloser scrutinyAll international companies seeking permits are being asked for similar information. This stricter approach is a potential problem for Binance CEO Changpeng Zhao (CZ), who lives in Dubai and has made it a central point of expansion in the Middle East. The Emirate is attempting to balance fostering innovation with proper oversight of an industry that has been the subject of high-profile scandals in the past year.According to Sam Blatteis, CEO of The MENA Catalysts, which provides government-relations advice to fintech multinationals expanding in the Persian Gulf, “VARA wants to turn Dubai into a capital for the digital-assets economy while safeguarding its business ties with Western jurisdictions like Europe that are adopting more muscular crypto regulations.”CFTC lawsuitIn March, the US Commodity Futures Trading Commission sued Binance and CZ for allegedly violating derivatives regulations, claiming the firm had inadequate compliance procedures. Binance expressed disappointment with the lawsuit.The company claimed at the time that it had provided all necessary information to VARA regarding its ownership structure and external auditor, as well as answering any other queries on a proactive basis. VARA officials are also seeking information on the ownership, auditing, and board procedures at the global group level of Binance.Steering clear of FATFDue to its size and complexity, addressing these queries is taking longer. Binance’s complicated corporate structure includes several holding companies, three of which are named in the CFTC lawsuit, and multiple local entities. In February, a senior executive said Binance was attempting to hire an auditor for its entire balance sheet.Dubai is trying to get off the “gray list” of global money laundering and terrorist financing watchdog the Financial Action Task Force (FATF). To that end, it has cracked down on unlicensed over-the-counter (OTC) crypto exchanges, according to anonymous sources. Dubai belongs within the United Arab Emirates (UAE), with the foreign ministry of the UAE declining to provide any comment on the matter to Bloomberg. Komainu, Hex Trust, GC Exchange and Crypto.com are the four companies, in addition to Binance, that are licensed in the UAE, with the former three having only Preparatory Minimum Viable Product (PMVP) permits.Hex Trust said that providing additional information on ownership, auditing and board procedures didn’t prolong the application process for its Operational MVP license. Laurent Girouille, the head of Komainu’s regional office in Dubai, said the regulatory requirements were stringent. Meanwhile, Binance is awaiting the launch of Binance FZE, which is audited by Mazars and has a board of directors, while it upgrades to an Operational MVP license before applying for a Full Market Product permit.

The Klaytn Foundation and Finschia Foundation have jointly submitted a governance proposal to launch a new mainnet created by merging their respective blockchain ecosystems. The proposals have been submitted for open discussion, with voting scheduled for Jan. 26 to Feb. 2, according to an official announcement on Wednesday (KST).Photo by Shubham's Web3 on UnsplashThe main objective of this initiative is to create Asia’s largest Web3 ecosystem by combining key features of both blockchains. To do so, the two foundations plan to share their technologies, services and business networks and fortify connections between their partners like their mother companies Kakao and LINE, who have contributed to their development and expansion. “We are excited to be taking the first step toward unlocking the enormous synergy of merging the public blockchains started by Kakao and LINE, which are both leading IT companies in Asia,” the two foundations said. “We will give our best to make this merge an opportunity to innovate and lead the Asian blockchain industry in both technology and adoption.” An unprecedented mainnet ecosystemThe merger will bring together Klaytn and Finschia’s networks in different Asian countries, like Klaytn’s leverage in South Korea, Singapore and Vietnam, and Finschia’s service network in Japan, Taiwan, Thailand and Abu Dhabi. Once the combined ecosystem is launched, it will offer over 420 decentralized apps (dApps) and services, 45 governance partners and some 450 Web3 resources, becoming a mammoth Web3 network capable of swaying the trajectory of the Asian market. In addition, the blockchain will be connected with both Kakao and LINE messengers – two well-known messenger apps in Asia – opening up access to a vast continental user base of over 250 million people. The integration is also expected to catalyze the creation of new Web3 infrastructure in Asia, boosting scalability and liquidity. Future business plansThe joint foundation is specifically set to undertake projects in areas like RWA tokenization, GameFi, DeFi verticals, messenger-based Web3 services and digital commerce through partnerships with Japanese, South Korean and Southeast Asian firms. By leveraging its access to Kakaotalk and LINE users, the new public blockchain has the potential to be a springboard for IT and entertainment enterprises in Asia. Improved tokenomicsWhat may especially interest shareholders and users alike is a new native token that will be issued on the merged network, replacing the foundations’ respective tokens KLAY and FNSA. Holders of KLAY and FNSA will be able to swap their tokens for the new one. The proposed tokenomics system for the new token emphasizes sustainable value creation. This includes a lower base inflation rate and a 3-layer burning model created to encourage deflation as activity on the network increases. 24% of newly issued tokens will also be burned immediately as a trustworthy Zero Reserve Tokenomics measure. This will all be supported via an ecosystem fund and infrastructure fund that are constantly replenished via block rewards, rather than relying on reserves.Enhanced governance and interoperabilityKlaytn and Finschia also plan to bring together their experiences in practicing good governance to build a  permissionless node validation system to put the spotlight on users and the community, promoting transparency, trust and openness. To support the seamless migration and interoperability of existing dApps and services on Klaytn and Finschia, the merged chain will support the smart contract platforms EVM and CosmWasm. Ethereum and Cosmos builders will thus be able to gain access to the network. The foundations are set to host an upcoming event called Klaytn Community Town Hall on Friday to introduce the proposal and facilitate open dialogue and feedback.