Blade Entertainment partners with Cardo to venture into tokenized securities industry

XPLA Forms Strategic Partnership with Nefta for Gaming Infrastructure DevelopmentSouth Korean gaming company Com2uS Group’s blockchain mainnet XPLA announced on Monday that it has entered into a strategic partnership with Web3 infrastructure firm Nefta.Photo by Jack B on UnsplashStreamlining Web3 game developmentXPLA stated that Nefta’s Toolbox service, which aids in Web3-based game development for maximum retention and monetization, will be connected to the XPLA mainnet, creating an environment that is optimized for seamless development processes.The Nefta Toolbox provides one-stop support for integrating blockchain technology into clients’ services. It not only serves clients in the gaming industry but also those in music and entertainment, providing them with cutting-edge technology and products like a digital wallet and a customizable marketplace.Future-oriented partnership“We are delighted to partner with Nefta due to their unparalleled infrastructure technology and deep insights into Web3 gaming that they gained from working with major global Web3 gaming companies. With this partnership, we will expand and lead the industry,” said Paul Kim, Team Leader at XPLA. Nefta has previously partnered with game developers such as Medieval Empires and MYSTiC Games.Geeshan Willink, CEO of Nefta, highlighted the alignment of Nefta’s blockchain tools and technology with XPLA’s vision for advancing Web3 philosophy. He also expressed the firm’s commitment to developing the partnership to provide noteworthy benefits to both developers and gamers.The new partnership is expected to strengthen XPLA’s position in the Web3 gaming industry by leveraging Nefta’s expertise in infrastructure technology and blockchain tools.

As the 2024 F1 season gears up for its launch on March 2, leading NFT marketplace and crypto exchange OKX is set to take center stage by showcasing its logo on McLaren F1 cars.Photo by Jesper Giortz-Behrens on UnsplashThe move, outlined in a recent press release, will see the OKX brand on the side of McLaren’s cars in 20 high profile races. Going beyond a mere branding endeavor, the sponsorship initiative has been put together in an effort to energize the blockchain-centric world of F1, enhancing track-side aesthetics and elevating the visibility of the Web3 company. ‘Stealth Mode’The collaboration will see OKX's branding appear on various elements of McLaren cars, from side pods and rear wings to mirrors, drivers' helmets and team apparel. OKX's logo will be prominently featured during 20 out of the 24 races in the upcoming F1 season. The primary 2024 livery of the vehicle draws inspiration from the OKX-McLaren "Stealth Mode" design showcased during the Singapore and Japan Grand Prix races in 2023. According to Haider Rafique, the Chief Marketing Officer at OKX, the decision to expand the sponsorship deal with McLaren aligns with the increased brand awareness achieved through their partnership. Building upon existing sponsorship dealThe collaboration between McLaren and OKX isn't new. OKX's initial partnership with McLaren commenced in May 2022 as a primary partner to its F1 team and laid the foundation for this continued collaboration. The crypto platform’s livery featured on McLaren MCL60 F1 cars at the Singapore and Japan Grand Prix races in 2023.  Surveys conducted post-event revealed that 80% of attendees expressed interest in learning more about the exchange, indicating a curiosity within McLaren's fan base about Web3 and digital finance. This resonance with the audience aligns with OKX's mission to make the crypto economy accessible to everyone and educate the public about the benefits and opportunities within this space. Looking ahead, Rafique expresses OKX's intent to pursue a long-term partnership with McLaren, emphasizing the value derived from longevity and growth over time. He envisions the McLaren-OKX partnership as potentially spanning decades, fostering generational associations akin to his own fondness for Ayrton Senna and McLaren from his youth. Broader crypto sector marketingThe broader trend of the cryptocurrency sector's increased involvement in F1 is evident, with partnerships like Crypto.com creating NFTs for every lap and Kraken's marketing collaboration with the Williams Formula One racing team. Earlier this month, crypto gambling platform Stake signed a sponsorship deal with the Sauber F1 team. Crypto.com has been a prominent sponsor of Formula 1 since 2021, showcasing its logo at Grand Prix circuits globally and sponsoring the Aston Martin Aramco Cognizant F1 team. The other high profile sports sponsorship forum for crypto businesses appears to be the English Premier League (EPL). In this arena too, OKX has been active, having an ongoing deal in place with Manchester City which it strengthened last year. Singapore-based crypto trading platform BingX recently followed suit, securing a sponsorship deal with Chelsea Football Club.  

Nearly five years have passed since South Korea’s second-largest city Busan was designated as a blockchain regulation-free zone (blockchain zone) in July 2019. This designation has allowed blockchain companies to run their businesses within the region’s regulatory sandbox, freely exploring the potential of the cutting-edge industry. Busan is the only city in Korea to have won the bid for running more than two regulation-free blockchain projects approved by the SME ministry. However, Busan city may soon lose its status as the blockchain zone, unless it develops and attracts new blockchain-related businesses, local news media KBS News reported. The city has been struggling to attract new blockchain businesses after its 10-month-long preparation to enact a law, which would have enabled startups to enroll in indemnity insurance, resulted in failure.  Photo by Alexander Smagin on UnsplashBlockchain startups on the brink of closing its services Among the blockchain companies operating in the blockchain zone is Busan Blockchain Real-estate Investment Currency (BBRIC), which allows users to invest in real estate with a budget as small as KRW 1,000 ($0.75). Park Hyo-jin, Vice CEO of Sejong Telecom operating BBRIC, expressed his concerns in an interview with KBS News, saying that the termination of the city’s status as the blockchain zone would make it difficult for BBRIC to continue its services. Another blockchain startup in the region’s blockchain zone emphasized the importance of maintaining the city’s status in an interview with the press. Kim Yong-gil, the chief research officer at a blockchain-driven solution firm, said the company he’s working for was able to lay the foundation for its business growth after it was selected as one of the first companies to operate within the blockchain zone in 2019. The company currently aims to expand its distribution business from fisheries to coffee industry.  At the moment, 43 blockchain companies like these are operating their offices at the Busan International Finance Center (BIFC). Among 15 of them have relocated to Busan from the outside region to benefit from the sandbox. Busan’s loss of its status would also result in these companies leaving.  Busan’s desperate bid to retain its status as blockchain zone To retain the blockchain startups, the Busan government must maintain its status as the blockchain zone by getting permission to extend the designation period. Kwon Ki-kwang, Head of the Blockchain Regulation-free Zone team at Busan Technopark – a public foundation that supports SMEs – stated that it is looking for businesses specialized in blockchain technology, including those focused on blockchain-driven voting systems.