WEMIX Foundation to Sponsor Binance Blockchain Week in Istanbul in November

Netherlands-based mobile wallet Swoo Pay has joined forces with global financial giant Mastercard to target the Southeast Asian market, offering crypto cashback on everyday purchases. Crypto loyalty tokensThe partnership was announced via a press release published on Cointelegraph earlier this week. Through Swoo's platform, users stand to gain crypto rewards, specifically Swoo Loyalty Tokens, for each contactless payment made via the app using digitized Mastercard cards. The partnership marks yet another step forward in the convergence of traditional financial systems with the burgeoning world of cryptocurrency. It reflects a broader trend among major financial institutions and retailers, who increasingly view cryptocurrency integration as a means to revitalize loyalty programs. Once users accrue “Tokenback” in the form of Swoo Loyalty Tokens, they have the flexibility to either exchange their rewards for popular cryptocurrencies like USDT or BTC within the Swoo app or convert them into fiat currency through partnering services. As Swoo continues to refine its crypto rewards platform, it will incorporate more Web3 features, further enhancing the utility and value of loyalty tokens within its ecosystem.Photo by Markus Winkler on UnsplashTargeting emerging marketsSwoo Pay is targeting emerging markets. Alongside Southeast Asia, that also brings the Middle East region and Africa within the scope of its marketing efforts for this product offering. Emerging markets have long been seen as ideal markets within which to bring about crypto adoption more generally. The significance of this announcement wasn’t lost on Nicki Sanders, chief technology officer (CTO) with tokenized real estate enterprise, Realio. Taking to social media, Sanders cited crypto adoption as one of three main reasons as to why this partnership could be a game-changer.   Sanders feels that the nature of the offering will result in crypto adoption as daily crypto use will be boosted. In turn, that will bring digital currencies into the realm of mainstream acceptability.She also feels that the product offering will be significant in terms of financial inclusion as it’s very accessible to underserved communities. Additionally, Sanders identifies the inherent innovation as being likely to result in mass adoption. “Focusing on Android and Huawei users, Swoo Pay navigates around Google service sanctions, offering a fresh pathway to digital payments,” she claims.This partnership builds upon the success of a previous trial campaign dubbed “Super Tokenback with Mastercard.” During the three-week initiative, users enjoyed 5% Tokenback (crypto cashback) on all Mastercard purchases made through Swoo Pay. The results were positive, with over 17,000 participants conducting upwards of 128,000 transactions. Not only did this drive increase card spend, but it also introduced a wave of new consumers to the concept of crypto-backed rewards. Representatives from Swoo emphasize the seamless integration of crypto into mainstream markets, ensuring compliance with local regulations and simplifying the launch and scalability of marketing campaigns to attract new users. Conversely, officials from Mastercard underscore the company's commitment to expanding the possibilities of digital payment instruments, prioritizing convenience, technological advancement and security. They highlight the role of Swoo Pay in addressing issues with tokenized payments for Android device users, thereby broadening accessibility to these innovative financial solutions.

BPMG to Showcase Blockchain Gaming Platform ‘GemHUB’ at G-STAR 2023South Korean blockchain tech company BPMG is set to visit the southern port city of Busan next month to participate in global game exhibition G-STAR 2023. BPMG will install a booth in the Business-to-Business (B2B) section in Exhibition Center 2. At the event, the company intends to highlight its Web3 gaming platform, GemHUB, and establish connections with potential partners. These collaborations will pave the way for BPMG to enter the global blockchain gaming market.Photo by Ahmed Atef on UnsplashGaming platform for competitionBPMG will also promote GemPION, a new game service that it will launch on November 16 in collaboration with global blockchain firm Everscale. GemPION stands out as a dedicated platform for competitive gaming, offering users of games hosted on the platform the opportunity to participate in tournaments and various missions. This blend of gaming and mission-based challenges is expected to deliver a more immersive and engaging experience for users.New, additional gamesIn anticipation of the G-STAR exhibition, BPMG is working to onboard four new games onto its platform. One of them is strategy battle RPG Heroes9 with NFT, and the other three are puzzle games: Jewel Dungeon Quest, Mayan Cryptex, and Farm Raid Mission.Furthermore, GemHUB has plans to introduce 10 additional games, including MMORPGs like Rappelz Universe, Flyff Universe, and Dark Eden M, along with social game Every Farm. This expansion aims to enrich the gaming offerings on the GemHUB platform, catering to a wider audience of players.

SK C&C and NEAR Foundation Forge Strategic Partnership to Fuel Web3 GrowthSK C&C, the information and communications technology affiliate of the South Korean conglomerate SK Group, last week announced its strategic partnership with the NEAR Foundation, the organization supporting the NEAR Protocol blockchain, aiming to broaden its Web3 business initiatives.The partnership ceremony was held earlier this month at a hotel in Seoul and saw attendance from Choi Cheol, the Head of Web3 and Convergence Group at SK C&C, along with Marieke Flament, the CEO of the NEAR Foundation.NEAR Protocol is a layer 1 blockchain that enables enterprises to build private shards that can be connected to the public blockchain.Photo by Shubham Dhage on UnsplashBlockchain research and global marketingThrough this agreement, the two companies will establish a mutual support system to strengthen their business networks, cooperate on research and business projects related to blockchain technology, spanning all industries, and execute global marketing strategies to elevate their brands and accelerate the Web3 ecosystem.SK C&C’s ChainZ and NEAR ProtocolAs part of this initiative, the two sides seek to link SK C&C’s own blockchain platform, ChainZ, with NEAR Protocol to develop a Web3 market that supports both public and private blockchains. Focusing on the financial infrastructure sector, SK C&C aims to inject momentum into its ventures in domains like the sharing economy market — a flourishing ground for second-hand item trading platforms — and in the gaming, content, and commerce sectors, where the issuance of non-fungible tokens (NFTs) is expected.Tailored corporate solutionsThey will delve into the development of Web3 solutions tailored for corporations, concentrating on areas like supply chain management and enterprise resource planning (ERP). ChainZ’s Key Recovery System will play a pivotal role in enhancing security and simplifying account management, while NEAR Protocol will support high transaction speeds, scalability, and interoperability between multichains.For example, assets like inventories, orders, loans, and bills of lading can be marked with tokens based on NEAR Protocol. These can then be verified at each stage of an entire trade process through digital signatures recorded on ChainZ.Moreover, SK C&C will leverage the NEAR Foundation’s global network as a stepping stone for global market entry, while NEAR Protocol will utilize the business network of SK C&C to garner customers in the Korean market. This effort to expand NEAR’s presence in South Korea also aligns with its joining hands with Dongdaemun, an administrative district in Seoul, earlier this month.SK C&C’s Choi Cheol underscored the efforts underway across various industrial sectors, including public, finance, manufacturing, and commerce, to develop Web3 services driven by public blockchains. He stated that beginning with NEAR Protocol, SK C&C would intensify collaborations with different public blockchain projects to broaden the ecosystem for Web3 services.