Next Month’s Web3 Event in Tokyo to Bridge Web3 and Traditional Industries

Netherlands-based mobile wallet Swoo Pay has joined forces with global financial giant Mastercard to target the Southeast Asian market, offering crypto cashback on everyday purchases. Crypto loyalty tokensThe partnership was announced via a press release published on Cointelegraph earlier this week. Through Swoo's platform, users stand to gain crypto rewards, specifically Swoo Loyalty Tokens, for each contactless payment made via the app using digitized Mastercard cards. The partnership marks yet another step forward in the convergence of traditional financial systems with the burgeoning world of cryptocurrency. It reflects a broader trend among major financial institutions and retailers, who increasingly view cryptocurrency integration as a means to revitalize loyalty programs. Once users accrue “Tokenback” in the form of Swoo Loyalty Tokens, they have the flexibility to either exchange their rewards for popular cryptocurrencies like USDT or BTC within the Swoo app or convert them into fiat currency through partnering services. As Swoo continues to refine its crypto rewards platform, it will incorporate more Web3 features, further enhancing the utility and value of loyalty tokens within its ecosystem.Photo by Markus Winkler on UnsplashTargeting emerging marketsSwoo Pay is targeting emerging markets. Alongside Southeast Asia, that also brings the Middle East region and Africa within the scope of its marketing efforts for this product offering. Emerging markets have long been seen as ideal markets within which to bring about crypto adoption more generally. The significance of this announcement wasn’t lost on Nicki Sanders, chief technology officer (CTO) with tokenized real estate enterprise, Realio. Taking to social media, Sanders cited crypto adoption as one of three main reasons as to why this partnership could be a game-changer.   Sanders feels that the nature of the offering will result in crypto adoption as daily crypto use will be boosted. In turn, that will bring digital currencies into the realm of mainstream acceptability.She also feels that the product offering will be significant in terms of financial inclusion as it’s very accessible to underserved communities. Additionally, Sanders identifies the inherent innovation as being likely to result in mass adoption. “Focusing on Android and Huawei users, Swoo Pay navigates around Google service sanctions, offering a fresh pathway to digital payments,” she claims.This partnership builds upon the success of a previous trial campaign dubbed “Super Tokenback with Mastercard.” During the three-week initiative, users enjoyed 5% Tokenback (crypto cashback) on all Mastercard purchases made through Swoo Pay. The results were positive, with over 17,000 participants conducting upwards of 128,000 transactions. Not only did this drive increase card spend, but it also introduced a wave of new consumers to the concept of crypto-backed rewards. Representatives from Swoo emphasize the seamless integration of crypto into mainstream markets, ensuring compliance with local regulations and simplifying the launch and scalability of marketing campaigns to attract new users. Conversely, officials from Mastercard underscore the company's commitment to expanding the possibilities of digital payment instruments, prioritizing convenience, technological advancement and security. They highlight the role of Swoo Pay in addressing issues with tokenized payments for Android device users, thereby broadening accessibility to these innovative financial solutions.

Zero Two Enters Into JV to Develop First Middle East Mining OpZero Two, a digital assets development company based in Abu Dhabi in the United Arab Emirates (UAE), has partnered with leading North American crypto miner Marathon Digital in a joint venture that will result in the development and operation of the Middle East’s first large-scale crypto mining facility.Photo by Manuel Geissinger on PexelsInitial capacity of 250 MWIn a press release issued on Tuesday, Marathon Digital outlined that the venture is focused on accelerating the global digital economy while also supporting Abu Dhabi’s power grid.To progress the project, the two companies have formed the Abu Dhabi Global Markets JV Entity (AGDM Entity). Initially, two digital asset mining facilities, with a combined capacity of 250 MW, will be developed.One site, at Masdar City, Abu Dhabi, will account for 200 MW of that capacity. The remaining 50 MW capacity will be developed at a site located in the port area of Mina Zayed. The strategy of the firms is to exploit excess network energy in Abu Dhabi. The firms see this as a win/win as increasing the base load of the Abu Dhabi power grid will result in a more sustainable grid. The companies intend to supplement any use of non-sustainably produced energy with carbon offset certificates.80/20 equity splitThe two firms have agreed upon an 80%/20% equity split, with Zero Two being the lead investor. In the initial development period for the venture during 2023, both entities will contribute resources to the joint venture in proportion to the equity division, in the form of capital, equipment and infrastructure.Zero Two and Marathon had previously collaborated on a pilot project with the objective of determining the feasibility of building a large-scale facility. Air-cooled miners have not proven to be a success in hot arid climates like that of the Rub Al Khali Middle Eastern desert.The upshot of the pilot program was a determination that a custom-built immersion-cooled system would be feasible. Mining equipment for the facilities is already on order while construction at the two sites is underway. Both sites are expected to go online before the end of the year with a combined hashrate of 7 EH/s.Ahmed Al Hameli commented on the joint venture: “This alliance leverages Zero Two’s regional expertise, expansive relationships, and growing blockchain infrastructure development and operational capabilities, with Marathon’s technical prowess in developing digital asset sites and innovative mining technologies.These synergies create a powerful combination and lay the groundwork for the success of this pioneering project in the Middle East. Marathon shares our commitment to actively supporting Abu Dhabi’s power grid and developing global digital assets infrastructure. We look forward to working with them on this venture.”Jurisdictional arbitrageMarathon’s CEO Fred Thiel said that Zero Two’s regional relationships were an optimal compliment. It may be both a timely and shrewd move by Marathon to develop this project in the Middle East region. In recent weeks the Biden administration floated the idea of a 30% crypto mining tax. Crypto mining is a global endeavor.That type of additional overhead would make it very difficult for North American miners to remain viable. By opening up new working relationships in other regions, the company may be in a better position to pivot should North America and the firm’s Montana-based mining facility become unsustainable.

In a move announced on Friday, OKX, the Seychelles-headquartered cryptocurrency exchange, declared its decision to delist 20 trading pairs by Jan. 5, triggering a notable price fall for major privacy coins such as Monero, Dash and ZCash. The exchange cited that the affected pairs did not align with its listing criteria, though specific details were not disclosed.Photo by Khara Woods on UnsplashPrivacy coin delisting trendWhile OKX did not explicitly articulate the rationale behind this move, industry observers are speculating that it could be part of the exchange’s broader efforts to comply with evolving regulatory measures. Privacy coins have increasingly drawn regulatory scrutiny due to concerns about potential illicit activities within the crypto space. Earlier in the year, Binance had also announced the delisting of several privacy coins to ensure compliance with local laws and regulations. The broader context of regulatory pressures on privacy-focused cryptocurrencies seems to be impacting major exchanges’ decisions. In 2022, Huobi cited regulatory pressures when it took the decision to delist Monero and other privacy coins. Kraken was further ahead of the curve still, delisting Monero for UK customers in November 2021. Downward price actionFollowing OKX’s announcement on Friday, the prices of privacy-focused cryptocurrencies, notably Zcash (ZEC) and Monero (XMR), experienced a decline. The entire sector of “privacy cryptos” has witnessed a 7.1% decrease in overall market capitalization, according to an index of such coins compiled by Malaysian crypto indexing firm CoinGecko. During this period, Monero and Zcash have seen unit price declines of 4.5% and 10.7%, respectively. Other tokens set for delisting, including Dash, Powerpool and Horizen, have recorded declines of up to 14%. OKX has provided guidance to users, advising them to cancel orders related to the affected trading pairs before the delisting date to avoid automatic cancellation, a process that may take 1–3 working days. Concurrently, the exchange has halted deposits for the impacted cryptocurrencies and plans to cease withdrawals by Mar. 5, 2024, affording holders sufficient time to withdraw their assets. However, once the delisting is complete, trading these digital assets on OKX will become impossible. Interestingly, certain privacy coins like MINA continue to be listed on the exchange, experiencing a 7.5% increase following the delisting announcement. It’s crucial to note that OKX’s delisting is not exclusive to privacy tokens, as it also includes other trading pairs associated with digital assets such as Kusama, Flow, Kyber Network and Aragon. The fight for privacySome crypto community members have voiced their concerns on social media, with many fearing that the innovation may be ‘captured’ by the various state authorities over time. However, ex-Monero developer Ricardo Spagni (AKA “Fluffypony”) was nonchalant about the whole thing, judging by his comments. In a post on social media platform X, he wrote: ”Monero users and contributors literally couldn’t care less about delistings at this point.” As the regulatory landscape evolves, cryptocurrency exchanges are navigating these challenges, impacting the availability and value of specific tokens on their platforms. Investors and privacy advocates alike will be closely watching how such regulatory compliance measures continue to shape the crypto market and crypto use.