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Korean Pharma and Running App Employ NFTs to Promote Fatigue Relief

Web3 & Enterprise·April 26, 2023, 9:37 AM

Daewoong Pharmaceutical recently announced its collaboration with D-Run, an NFT-based running app, to employ non-fungible tokens (NFTs) in marketing a fatigue relief product to millennials and Generation Z.

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©Pexels/Anna Shvets

 

Unique NFT Illustrations

For the project, two unique NFT illustrations have been designed, showcasing a brown bear and a red heart with arms and legs. The bear, named Uri, represents Daewoong’s fatigue relief product UR-Shot, and the heart serves as D-Run’s mascot DZ. In one NFT edition, Uri and DZ are depicted running across a bridge, while the other shows them lying down on a grassy lawn under a tree.

Each edition will have 100 NFTs available for purchase on Klip Drops, an NFT marketplace operated by Kakao’s blockchain subsidiary Ground X, from April 26 to May 9. NFT buyers will receive 20 tablets of UR-Shot and D-Run merchandise.

 

Millennial and Gen Z runners

Daewoong’s partnership with D-Run, a platform operated by online media outlet dongA.com, a subsidiary of the nation’s leading newspaper Donga Ilbo, aims to connect with the digital-savvy millennial and Gen Z runners. This collaboration promotes UR-Shot as a healthy energy booster. In November last year, Daewoong introduced NFTs featuring Uri to attract millennials and Gen Z consumers.

 

NFTs as marketing strategy

NFTs are tokens that utilize blockchain technology to prove ownership of virtual assets. Due to their scarcity and irreplaceability, NFTs have recently become increasingly influential in the digital art sphere such as paintings and videos. In particular, young consumers often use NFTs as a tool to have fun and express themselves.

Park Eun-kyung, the head of the consumer healthcare marketing team at Daewoong, said that this NFT collaboration to reach out to young consumers is the first marketing initiative of its kind in the pharmaceutical industry. Daewoong will continue to keep an eye on the consumption culture of younger generations and conduct various digital marketing programs to alleviate customers’ daily fatigue, she added

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Web3 & Enterprise·

Aug 08, 2023

RaonSecure Partners with Korean Savings Banks to Build Mobile ID Verification System

RaonSecure Partners with Korean Savings Banks to Build Mobile ID Verification SystemRaonSecure, a South Korean tech security firm and blockchain solutions developer, announced yesterday its partnership with the Korea Federation of Savings Banks (KFSB) to build a system that verifies customers’ identities through mobile identification cards, according to local news outlet Financial News.Photo by Brett Jordan on UnsplashImproving customer convenienceThe KFSB has undertaken the establishment of a mobile ID verification system with the goal of improving customer convenience. This system enables mobile ID cardholders to easily verify their identities during the know-your-customer (KYC) procedures of savings banks, whether they are conducted remotely or in-person. In pursuit of this objective, RaonSecure was chosen through a selection process that sought out a company with experience in constructing mobile IDs.Blockchain-powered DID solutionRaonSecure CEO Lee Soon-hyung said the company has demonstrated its technological prowess by providing cutting-edge services based on its blockchain-powered decentralized identity (DID) platform, OmniOne. These offerings include an application tailored for civil servant IDs, along with an app specially crafted to support citizens who entered or completed military service.Under this agreement, RaonSecure will develop a system designed to ensure both convenience and security in verifying mobile IDs across the integrated computer network of KFSB’s member banks. The company has future plans to extend its services to individual banks, aiming for wider implementation and utilization.During the initial phase of the service rollout, verification will be limited to driver’s licenses. However, RaonSecure’s overarching objective is to establish a dynamic and adaptable system capable of accommodating a broader array of identification documents, such as resident registration cards, in the future.Most Korean commercial banks have already accepted mobile IDs for their identification processes. Other financial institutions, including insurance companies and card companies, are also embracing this trend and introducing similar services. This collective shift is anticipated to expedite the growth and expansion of the industry.

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Web3 & Enterprise·

Jul 27, 2023

KuCoin Dismisses Notion of a Layoff Plan

KuCoin Dismisses Notion of a Layoff PlanAmidst recent rumors of significant layoffs at Seychelles-based cryptocurrency exchange KuCoin, the company’s CEO has come forward to deny any such plans.While not refuting the possibility of staff reductions, KuCoin’s CEO, Johnny Lyu, took issue with the term “layoffs,” asserting that it was a reevaluation of the organization’s structure rather than job terminations. The speculations about staff cuts were first reported by Colin Wu of Wu Blockchain on Twitter.Photo by Joao Viegas on UnsplashAlleged 30% workforce reductionAccording to his sources, KuCoin was planning to layoff around 30% of its workforce, attributing the alleged measure to a strict know-your-customer (KYC) policy that had impacted the firm’s profits.The KYC policy in question was introduced after KuCoin faced legal action from the United States. In March, the New York Attorney General accused the exchange of violating securities and commodities laws, leading to the implementation of the more stringent KYC measures.Routine bi-annual appraisalsInstead, Lyu has clarified that any adjustments to the company’s headcount were a result of routine bi-annual appraisals aimed at maintaining competitiveness in the market.Taking to Twitter on Tuesday, Lyu referred to the layoff reports as “rumors.” He emphasized that the company regularly evaluates its organizational structure based on employee performance and overall company development to ensure dynamism and competitiveness.The Kucoin CEO pointed to a recent report issued by the company as evidence of the exchange’s ongoing growth. The report revealed that the firm had added 300 new employees in the first half of the year. It also mentioned that KuCoin was in the process of upgrading its KYC authentication systems to enhance user asset security, comply with global compliance requirements, and create a safer trading environment.Despite the speculation and policy changes, KuCoin ranks 11th in terms of “trust score” among other exchanges, according to CoinGecko. Over the past day, the exchange notched up an impressive $327 million in trading volume.KYC policy changeRecently, KuCoin updated its KYC policy, requiring newly registered users to complete the KYC process to access the exchange’s products and services. Existing registered users who had not completed KYC by the deadline faced restrictions on their accounts, limiting certain activities but allowing fund withdrawals.The update to the KYC policy had a notable impact on KuCoin’s trading volume. A day after the announcement, trading volume skyrocketed to $6.8 billion from the previous day’s $500 million, according to CoinGecko data.Lyu has pledged to continue investing in the company’s core businesses while providing users with the exceptional trading experience they’ve been promised.KuCoin may have dispelled rumors of widespread layoffs and clarified that any staff adjustments were part of routine organizational development. However, there’s no doubt that the crypto exchange business is going through a difficult period.Most exchanges have suffered due to regulatory pushback, particularly those that have focused their activities in the United States. Earlier this month, global exchange Binance cut 1,000 jobs with plans to make further cuts in the future.

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Markets·

Aug 04, 2023

Crypto Trading Surges in South Korea While Global Trends Decline

Crypto Trading Surges in South Korea While Global Trends DeclineDespite a global decrease in cryptocurrency trading on centralized exchanges, South Korea has witnessed a significant increase in trading activities. Upbit, the nation’s largest crypto exchange, climbed to the second spot in global spot trading volume for July.Photo by Viktor Forgacs on UnsplashPlunges in global trading volumesAccording to an Exchange Review for July 2023 by CCData, a virtual asset data provider, the total global spot trading volumes on centralized exchanges dropped to $515 billion in July, a 10.5% decrease compared to the previous month, marking the second lowest level since 2019. Additionally, derivative trading volumes fell by 12.7% to $1.85 trillion, the second-lowest since December 2020.Experts attribute these declines to increased regulations on cryptocurrencies worldwide, such as legal crackdowns on exchanges like Binance and Coinbase by the US Securities and Exchange Commission.Binance, the world’s largest cryptocurrency exchange, recorded a trading volume of $208 billion with a market share of 40.4% in July, marking a five-month consecutive decline, although it still maintained its title as the largest platform worldwide for crypto spot trading.Coinbase — the largest cryptocurrency exchange in the US — and global exchange OKX also saw a decline in trading volume of 11.6% and 5.75% to $28.6 billion and $29 billion, respectively.Crypto exchanges flourish in KoreaContrarily, the majority of major crypto exchanges in Korea experienced significant growth in trading volume. Upbit’s trading volume skyrocketed by 42.3% to $29.8 billion in July, surpassing Coinbase and OKX for the first time to claim the second spot in global cryptocurrency exchanges behind Binance.Other Korean exchanges also saw remarkable increases in trading volume. Bithumb recorded $6.09 billion, a surge of 27.9%, while Coinone’s volume rose by 4.72% to $1.39 billion.These spikes in trading volume can be accredited to an increased interest in cryptocurrencies and blockchain technology among citizens throughout the country, despite global regulatory challenges impacting the market. As the cryptocurrency industry continues to evolve, Korean exchanges are showing resilience and maintaining their competitive positions on the global stage.

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