Dubai regulator tightens crypto marketing rules

Binance Behind New Hong Kong Crypto Exchange Pursuing LicenseThe launch of a crypto exchange named HKVAEX in Hong Kong has raised eyebrows as it appears to be closely connected to the global cryptocurrency giant, Binance.Photo by Florian Wehde on UnsplashResource sharingWhile the two entities do not officially acknowledge any affiliation, they share resources and have some commonalities that suggest a deeper connection, according to a report published by the South China Morning Post (SCMP) on Wednesday.HKVAEX was established in Hong Kong as an independent entity under BX Services Limited. Despite the absence of shared names, official affiliations, or public statements, several clues point to a connection. The logos of Binance and HKVAEX bear a resemblance, and Binance’s official accounts, as well as CEO Changpeng Zhao (CZ), are among HKVAEX’s followers on social media platform X (formerly Twitter).Gaining a foothold in Hong KongIt’s worth noting that Binance’s services are not available in Hong Kong, which raises questions about the motivation behind establishing an independent entity within the city. While HKVAEX appears to be actively pursuing a virtual asset license in Hong Kong, Binance has been relatively silent about its own licensing plans within the Chinese autonomous territory. This move could potentially provide Binance with a strategic foothold in a market that is becoming increasingly significant for digital asset entities.Hong Kong has recently introduced a licensing scheme for digital asset entities, and this development has spurred enthusiasm among such entities to establish operations in the region. Alvin Kan, the Head of Asia at Sei Labs, has noted that Asia is poised to become a major expansion zone for the Web3 sector, with regulatory developments in the US creating opportunities for expansion beyond American borders.Stanley Fung, who currently heads up HKVAEX, previously served as the chief of Huobi’s Hong Kong operations until November 2022, according to his LinkedIn profile. His departure from Huobi coincided with the entrance of crypto entrepreneur Justin Sun into Huobi’s management.In a company-managed Telegram group, HKVAEX has emphasized its status as an “independent crypto exchange” in Hong Kong, separate from Binance. However, it also revealed that it sources liquidity from Binance. Despite asserting its independence and having its own technical team, there have been instances of collaboration between the two entities in Hong Kong, such as a promotional campaign where Binance was referred to as a “partner” in incentivizing the opening of an HKVAEX account.Changing strategyBinance has faced a series of regulatory challenges in recent times. In May, Binance exited the Canadian market due to new regulations related to stablecoins and restrictions on crypto exchanges. In the US, the two leading regulators have filed lawsuits against Binance, CZ, and related entities, leading to the departure of several top officials from the company.The leading global exchange appears to be pursuing a different strategy more recently. It has entered the Japanese and Thai markets through the acquisition of a local entity and a joint venture with a local company. While forced out of the Netherlands, its Dutch customers were moved to rival Coinmerce, which connects to the Binance trading engine and order books.The evolving regulatory landscape is reshaping the cryptocurrency industry, and the relationship between Binance and HKVAEX highlights the complexities and strategies adopted by major players in this evolving space.

OKX Entering Indian Market With a Focus on Web3Cryptocurrency exchange OKX is gearing up to make its presence felt in the Indian market.Local recruitmentThat’s according to a discussion between a company executive and CoinDesk, as explained by the publication in a report published on Friday. The firm plans on recruiting local employees in its endeavor to conquer the market within the world’s most populous nation.OKX intends to rely on local employees who will spearhead its initiatives in the country. Haider Rafique, Chief Marketing Officer at OKX explained:“We’re trying to identify who’s who in the zoo and what is their contribution. There’s a large developer community. How do we help them? Build a relationship with them.”He believes that adopting a community-centric approach will pave the way for a successful entry into the local market. Rafique emphasized:“We’re going to learn about the community. We’re going to work with local folks — figure out where we can add value.”Photo by Naveed Ahmed on UnsplashFocusing on Web3 applicationsThe company also intends to take on the challenge by placing emphasis on the use of Web3 applications. Rafique revealed the company’s ambitious plans to scale up its wallet services “exponentially” by engaging with India’s developer community. Currently, there are approximately 200,000 OKX Wallet users in India, accounting for just 5% of the country’s Web3 user base.In a recent collaboration, OKX partnered with the blockchain platform Neo for an APAC Hackathon held in Bengaluru, a city in southern India. Rafique described this move as a strategic test to validate assumptions, understand the local culture, and support the burgeoning Web3 ecosystem.The global exchange already has a physical presence in world centers such as Hong Kong, Singapore, Dubai, and the Bahamas.Indian crypto environmentTrading cryptocurrencies is currently legal in India, albeit with no established regulatory framework by a central authority. Ironically India has been very active in working towards the establishment of global regulatory standards relative to crypto while coming in for criticism from its Supreme Court recently for the government’s failure to provide regulatory clarity at home.Cryptocurrencies are used and traded at the investor’s risk in India and do not hold legal tender status for banking purposes. Additionally, a 30% tax is imposed on cryptocurrency transactions in the country.Rafique believes that Indian regulators are gradually distinguishing Web3 from centralized finance (CeFi). He remarked: “They’re more concerned about venues that have fiat on-ramps, which we do but don’t offer it in India.” He expressed a readiness for the company to become a front-runner once India establishes a regulatory framework for cryptocurrencies.It’s interesting to note that while OKX embarks on expanding its footprint within the Indian market, Indian crypto market incumbents have been looking to downsize. Indian cryptocurrency exchanges like CoinSwitch and CoinDCX have faced layoffs amid the current market downturn.Notwithstanding current market conditions, it’s likely that OKX is taking a long-term view and positioning itself for future success in what should be a very important crypto asset marketplace in the future.Ryan Selkis, CEO and Founder of crypto market intelligence firm Messari expressed this view, stating: “I love to see companies like OKX expanding in India. The largest democracy in the world should be a haven for crypto innovation in the years to come.”

SK Planet and Milk Partners to Propel Blockchain Ecosystem DevelopmentSouth Korean tech company SK Planet announced today a partnership with Milk Partners, the operator of MiL.k, a blockchain-based reward points platform, in order to foster the UPTN blockchain ecosystem. That’s according to a report by local news outlet Edaily. This alliance comes after conglomerate SK Group’s affiliate recently launched its new non-fungible token (NFT) membership program called “Road to Rich.”Photo by Karolina Grabowska on PexelsSK Planet’s NFT initiativeRoad to Rich is an initiative within OK Cashbag, SK Planet’s popular reward points system. In an effort to promote this initiative, the two companies will organize a Road to Rich event on the MiL.k app this month and enable users to exchange between OK Cashbag points and MiL.k points later this year.Milk Partners’ tech contributionMilk Partners’ parent company, Keyinside, has contributed to the development of SK Planet’s blockchain platform UPTN and has been involved in OK Cashbag’s NFT project, providing business consulting and technology development. UPTN, built on the Avalanche network’s subnet, made its debut through OK Cashbag’s NFT initiative, and a dedicated wallet based on UPTN was recently launched.Kim Kyo-soo, the head of the customer experience division at SK Planet, said that the company plans to build the UPTN ecosystem where customers can enjoy various services, including membership benefits, concert tickets, and shopping.Milk Partners CEO Cho Jung-min expressed enthusiasm about the synergies that can be achieved by participating as a major partner in the blockchain project spearheaded by Korea’s major corporate. He added that the two sides will work together to offer valuable and beneficial services to users.