LG CNS to leverage blockchain for digital transformation in New York City

Korbit Joins Hands with Shinhan Card and Good Neighbors for NFT CampaignKorean crypto exchange Korbit said Thursday that it is participating in the Cambodia Youth Independent Tuk-tuk Transportation IG Group organized by the Good Neighbors Global Impact Foundation to help create jobs and support economic stability for youths in Kampot, southern Cambodia. To do so, the exchange has launched a campaign with Korean credit card company Shinhan Card and the Good Neighbors Global Impact Foundation to issue environmental, social, and governance (ESG) donation certificates minted as non-fungible tokens (NFTs).Photo by Markus Winkler on UnsplashTuk-tuks, or auto rickshaws, are the main mode of transportation in Cambodia, offering a larger job market for youths who are looking to become financially independent. Yoo Tae-hyun, Head of the Platform Business Group at Shinhan Card, expressed his hopes that the campaign will empower the youths and help them become more independent.Campaign participationShinhan cardholders who wish to participate in the campaign can select “Tuk Tuk Donation Certificate NFT Campaign” found under the Areumin section in Shinhan’s app service Shinhan pLay. They can then make a donation with their card or card points and apply for an NFT. Korbit said that it would airdrop all NFTs to donors at the end of the campaign in December, which can be verified on Korbit’s NFT marketplace and Shinhan pLay app’s MyNFT service. The images minted on the donation NFTs, which depict Cambodian youths on tuk tuks, are a contribution from Park Hye-geun, an artist who has worked on children’s books, educational materials, and more.Notably, during a memorandum of understanding (MOU) signing ceremony last Monday, the three entities opted for an NFT certificate confirming their partnership instead of directly signing a document as a means to further implement NFTs into their collaboration.Boosting ESG efforts“We are pleased to contribute to creating a trend of making donations through NFTs and will continue to uphold our ESG management to have a positive impact on society,” said Oh Se-jin, CEO of Korbit. Meanwhile, Hyun Jin-young, CEO of the Good Neighbors Global Impact Foundation, applauded Korbit’s efforts to promote a culture of donation and address global social issues through the use of NFTs. He also stated that he looks forward to various technological collaborations with Korbit in the future.Korbit has previously worked with Shinhan Card on various cultural and artistic ESG activities, such as hosting an art fair in April in Seoul, where some 200 artists showcased their artworks.

Tiger Brokers (Hong Kong) is gearing up to bring its virtual asset trading platform to professional investors in Hong Kong, with plans to extend the service to retail-level investors in the short to medium term. Unified solution for equities and digital assetsTiger Brokers is an online broker, headquartered in Beijing, with an office and operations in Hong Kong. Additionally, the company has been listed (TIGR) on the Nasdaq stock exchange in the United States since 2019. With this latest plan which it outlined in an announcement shared with Cointelegraph, the company will offer professional investors a single solution for the trading and portfolio management of both securities and digital assets.  In merging traditional securities and crypto assets, the firm has partnered with Hong Kong’s HashKey Exchange, allowing access to 18 digital assets. That offering will include Bitcoin and Ethereum. Alongside these digital assets, the company will offer investors traditional financial products such as equities, options, futures and U.S. Treasury bonds. Integrating traditional and digital assets within the one platform eliminates certain complexities that come with managing multiple accounts across distinct brokers and platforms. As a consequence, investors are being extended greater convenience and flexibility in terms of global asset allocation.Photo by Ansel Lee on PexelsExtending service to retailInvestors with a preference for exposure to the recently approved spot Bitcoin exchange-traded fund (ETF) products will be enabled to purchase those ETFs through the platform.  Tiger will become the first technology-led brokerage in Hong Kong to offer an all-encompassing service supporting both traditional securities and virtual assets. The firm has incorporated competitive rates and a 24/7 trading ability into the offering in an effort to gain traction. Additionally, it has waived digital asset custody fees.  Through the Tiger Trade platform, professional investors will be given access to this array of investment options. Initially, availability of the facility will be confined to professional investors in Hong Kong. Hong Kong residents with an investment portfolio valued above 8 million Hong Kong dollars ($1 million) and corporate entities with assets in excess of 40 million Hong Kong dollars ($5 million) qualify within the definition of accredited investors. Once it gains the relevant regulatory approval, Tiger Brokers intends to extend the service to retail investors. The company also outlined that it is considering adding cryptocurrency spot withdrawals and deposits as features within the new service offering. Zeng Qingfei, Chief Financial Officer of Tiger International, expressed the company's pride in leading the charge in virtual asset trading services. He emphasized Tiger Brokers' commitment to meeting the evolving needs of investors by expanding its product portfolio to include diversified investment opportunities. Through this strategic expansion, the company is aiming to equip investors with the tools they need to navigate dynamic market conditions effectively. The company hasn’t confined its efforts to achieve further growth to Hong Kong. In recent days, it has also enabled 24-hour trading of U.S. stocks and exchange-traded funds (ETFs) in New Zealand. Through extended trading hours, Kiwi investors will have greater opportunity than ever to participate in the market. 

Korean Pharma and Running App Employ NFTs to Promote Fatigue ReliefDaewoong Pharmaceutical recently announced its collaboration with D-Run, an NFT-based running app, to employ non-fungible tokens (NFTs) in marketing a fatigue relief product to millennials and Generation Z.©Pexels/Anna ShvetsUnique NFT IllustrationsFor the project, two unique NFT illustrations have been designed, showcasing a brown bear and a red heart with arms and legs. The bear, named Uri, represents Daewoong’s fatigue relief product UR-Shot, and the heart serves as D-Run’s mascot DZ. In one NFT edition, Uri and DZ are depicted running across a bridge, while the other shows them lying down on a grassy lawn under a tree.Each edition will have 100 NFTs available for purchase on Klip Drops, an NFT marketplace operated by Kakao’s blockchain subsidiary Ground X, from April 26 to May 9. NFT buyers will receive 20 tablets of UR-Shot and D-Run merchandise.Millennial and Gen Z runnersDaewoong’s partnership with D-Run, a platform operated by online media outlet dongA.com, a subsidiary of the nation’s leading newspaper Donga Ilbo, aims to connect with the digital-savvy millennial and Gen Z runners. This collaboration promotes UR-Shot as a healthy energy booster. In November last year, Daewoong introduced NFTs featuring Uri to attract millennials and Gen Z consumers.NFTs as marketing strategyNFTs are tokens that utilize blockchain technology to prove ownership of virtual assets. Due to their scarcity and irreplaceability, NFTs have recently become increasingly influential in the digital art sphere such as paintings and videos. In particular, young consumers often use NFTs as a tool to have fun and express themselves.Park Eun-kyung, the head of the consumer healthcare marketing team at Daewoong, said that this NFT collaboration to reach out to young consumers is the first marketing initiative of its kind in the pharmaceutical industry. Daewoong will continue to keep an eye on the consumption culture of younger generations and conduct various digital marketing programs to alleviate customers’ daily fatigue, she added