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BitMEX Chalks Up Two New Perp Contract ListingsSeychelles-based cryptocurrency exchange and derivative trading platform BitMEX announced recently that it has added perpetual contracts relative to two additional digital assets.A perpetual contract is a crypto futures contract without an expiry date. Just like with a more conventional futures contract, a perpetual contract is a derivative product, deriving its value from the underlying crypto asset.$SUI tokenTaking to Twitter, the company outlined that it has added perpetual contracts for the $SUI token. The contracts will be available in $SUI/USD and SUI/USDT pairings. Leverage relative to the contracts is being made available up to a maximum of 50x.$SUI is the native token of the Sui blockchain platform. Sui is a layer one blockchain which launched earlier this week. It’s a smart contract platform maintained via a network of permissionless validators. The blockchain network claims to offer a scalable network with ultra low latency. Such low latency can enable diverse use cases such as retail point of sale payment systems and gaming.The contract allows users to post bitcoin as collateral, earning or losing in bitcoin as the SUI/USD rate changes. Maximum risk limit is set at 50 bitcoin. Meanwhile maker and taker fees have been set for the product at 0.02% and 0.075% respectively. A base initial margin of 2% applies while base maintenance margin of 1% applies.$PEPE tokenOn Wednesday, BitMEX also launched perpetual contract products relative to the $PEPE token at 04:00 UTC. There are two listings, PEPE/USD and PEPE/USDT. Pepe coin is a meme token project, inspired by the Pepe the Frog meme. The origins of the cartoon character stem from the Boy’s Club comic in 2005. It later became an internet meme, and later still it was adopted as a meme within the crypto space.The token itself was launched in April, sky rocketing to a $502 million market capitalization since then, representing a 2,100% rise in the token’s unit price since its launch.As in the case of the $SUI token, $PEPE is also available to trade on BitMEX with leverage as high as 50x. In an interview with one crypto news publication, a representative of BitMEX commented on the launch as follows:“PEPE needs a Perp! Perpetual Contracts are the most traded product in crypto and offer all investors taking a long or short position on tokens with better liquidity and fewer network risks. At BitMEX, we offer Tether-margined and Bitcoin-margined perpetual contracts. We are proud to be the inventor of the Perpetual Swap and have long been a leading trading venue for crypto derivatives, offering uncompromised security, a reliable platform, and deep liquidity — as professional traders deserve.”Many commentators in the crypto space have repeatedly pointed to the high risks involved with leverage. In this instance 50x leverage is incredibly high risk, making the product suitable only for those traders that fully and thoroughly understand the risk that comes with such leveraged trading.Photo by Shubham Dhage on Unsplash

MHC Digital Group, an Australian digital assets management platform, has entered into a partnership with USDC stablecoin issuer Circle Internet Financial, with a view towards increasing the circulation of USDC within Australia and the Asia-Pacific (APAC) region. MHC was founded by well-known venture investor Mark Carnegie, with the company having offices in Sydney and Singapore. The firm will work with Circle to distribute USDC in Australia and within the APAC region. MHC has been marketing its services towards institutional investors and it’s that same client group that the two firms want to target in order to increase USDC circulation. The firm will provide “cost-effective and efficient USDC access” where institutional clients are concerned.Photo by Catarina Sousa on PexelsCrypto ‘a better mousetrap’ In a media release published on behalf of the two companies, Carnegie claimed that while many people still claim that there is no use case for crypto, hundreds of billions move globally at a fraction of the cost experienced via the traditional financial system. “Crypto is simply a better mouse trap for the vast majority of international payments,” he added. Commenting on the development in an interview with the Australian Financial Review, Carnegie stated:“I’m hoping we can show there are hundreds of millions of dollars of forex [foreign exchange] trading fees, where super funds are getting their faces ripped off by Macquarie Bank and the other incumbent banks.” Appealing to pension funds Carnegie wants to get large pension funds on board in using USDC. He pointed to the fact that global banks make $170 billion from corporations and individual investors through the movement of funds over the SWIFT network. He can see that major savings can be made if USDC is used relative to these fees. Despite all this, Carnegie acknowledges that it will be a hard sell to get them on board. As part of these plans, MHC Digital will be launching an over-the-counter (OTC) trading desk, which will be targeted towards hedge funds, crypto enterprises and high-net-worth individuals. APAC opportunity Kash Razzaghi, Circle’s chief business officer (CBO), identified APAC as presenting with an adoption opportunity beyond institutional clients. Razzaghi stated: “With its young, mobile-first and digital wallet-ready population, the Asia Pacific region is ahead of the curve when it comes to digital asset adoption." Carnegie appears to be similarly enthusiastic when it comes to the APAC region. In an interview with CNBC back in January, he suggested that the crypto bull run was “an Asian story this time round.” It’s understood that the two companies are also considering collaborating on the issuance and distribution of an Australian dollar (AUD) denominated stablecoin. This development is the latest in a string of initiatives taken by Circle to bring about USDC adoption in the APAC region. In 2023 the company partnered with SBI Holdings with the objective of enhancing the circulation of USDC within the Japanese market. The very same rationale resulted in it partnering with Tokyo-based crypto trading platform Coincheck in February 2024. The company has also tried to trigger adoption at a retail level, through collaborations with FamilyMart convenience stores in Taiwan and Southeast Asian super app Grab. 

Crypto.com, the Singapore-headquartered cryptocurrency exchange platform, has outlined that it has seen significant growth thanks to high-profile sports sponsorship and advertising. Reaping the rewardsThe company has established advertising partnerships with Formula 1 (F1) motor racing and the Ultimate Fighting Championship (UFC). These lucrative sponsorship deals have propelled the exchange into the spotlight of two massive fan bases, contributing to its expansion. In an interview with Cointelegraph last week, Eric Anziani, president and chief operating officer of Crypto.com, discussed the company's successful advertising campaigns with F1 and the UFC, as well as its naming rights deal for the Crypto.com Arena in downtown Los Angeles. In 2021, what was then the Staples Center was renamed to the Crypto.com Arena in a $700 million naming rights deal. Anziani expressed gratitude for these partnerships, emphasizing the importance of staying top of mind for users in the competitive cryptocurrency market.  That same year, the company signed a multi-year partnership deal with leading French football club Paris Saint-Germain (PSG), rolling out various PSG-related marketing activities since then.Photo by Austin Loveing on UnsplashBrand recognition benefitsMarket surveys conducted by Crypto.com indicate a high level of global awareness and brand recognition among retail cryptocurrency users. The exchange's logo prominently displayed during F1 races and UFC events has helped it reach millions of fans worldwide. ESPN reports an average of 1.11 million viewers per race for the 2023 F1 season in the United States alone, with global viewership exceeding one billion over the entire race calendar. Similarly, the UFC boasts a global audience, with some of its biggest fights attracting millions of pay-per-view viewers. Anziani highlighted the effectiveness of these partnerships in bringing people into the cryptocurrency space.  User base approaching 100 millionThese partnerships have significantly contributed to Crypto.com's growing user base, which is approaching 100 million users in 2024, up from an estimated 80 million in the previous year. Anziani discussed the factors that drive users' choice of exchange platforms, emphasizing the importance of compliance, security, convenient access to cryptocurrency and competitive fees. He noted that different users prioritize different aspects based on their trading preferences and requirements. The firm is not alone in pursuing high-profile sports sponsorship deals. Rival platform OKX has an ongoing sponsorship deal in place with Manchester City Football Club in the English Premier League (EPL). It also has doubled down recently on the sponsorship of F1 racing team McLaren. Other notable partnerships include crypto gambling platform Stake.com’s sponsorship of Sauber F1, crypto exchange platform Kraken’s deal with Williams F1 and BingX’s sleeve sponsorship agreement with Chelsea football club in the EPL. High-profile marketing initiatives are alive and well, although in a much more sober way than in 2022 when six crypto companies featured in Super Bowl advertising in the United States. Kraken’s chief marketing officer, Mayur Gupta, recently stated that the Super Bowl is no longer an effective means of promotion for crypto companies.