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Incheon Partners with Daehong to Implement Web3-Driven Urban Marketing Strategy

Web3 & Enterprise·October 11, 2023, 7:23 AM

Incheon Metropolitan City, renowned for its international airport in South Korea, has partnered with Daehong Communications, a marketing solutions subsidiary of the country’s retail giant Lotte Group, to leverage Web3 technology for the purpose of promoting the city.

Daehong has established an extensive global network within the blockchain industry. Among its notable partners are layer 1 blockchain Aptos, Metaverse company Animoca Brands, and decentralized social protocol CyberConnect. One of Daehong’s primary initiatives is the NFT project associated with Bellygom, a pink bear character of Lotte Homeshopping, a media commerce affiliate of Lotte Group.

Photo by Daesun Kim on Unsplash

 

Harnessing blockchain for city promotion

Through this collaborative effort, Incheon aims to harness blockchain technology to explore innovative ways of promoting the city and building stronger connections with its residents.

Incheon has recently been very dedicated to Web3 initiatives in promoting the city. Last month, it worked with The Sandbox, the virtual gaming platform of Animoca Brands, to create a metaverse representation of the Incheon Landing Operation to commemorate the 70th anniversary of the Korean War Armistice Agreement. More recently, the city unveiled its NFT membership program named “Incheon Heroes,” demonstrating its commitment to pioneering its unique path in the era of Web3.

 

Daehong’s role in Web3 adoption

In the private sector, Daehong has been working towards the widespread adoption of Web3. The marketing firm introduced business models that integrate NFTs into areas that have significant public engagement, such as ticketing, memberships, and brand characters. Daehong has been actively working to facilitate many brands’ entry into the Web3 space.

Lee Se-woong, Brand Manager of Incheon City, anticipates that the collaboration with Daehong will serve as a fresh catalyst for Incheon, expressing excitement about the potential synergies between Incheon’s public infrastructure and Daehong’s industrial expertise.

Incheon is set to initiate a range of projects by leveraging the Incheon Heroes NFT membership program and the Incheon Universe, a virtual space that allows visitors to immerse themselves in various facets of the city. Furthermore, the city is in the process of establishing collaborations with enterprises, brands, and artists who share a common interest in promoting the sustainability of both the planet Earth and the city itself.

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Web3 & Enterprise·

Jul 07, 2023

Circle Considers Issuing Stablecoin in Japan

Circle Considers Issuing Stablecoin in JapanCircle, the US-headquartered payment services company and stablecoin issuer, is considering issuing a stablecoin in Japan following the implementation of new regulations on stablecoins.Jeremy Allaire, Co-Founder and CEO of Circle, expressed his interest in exploring partnerships in Japan due to the significant potential of the market under the new rules.Photo by Su San Lee on UnsplashGrowing importance of stablecoinsIn an interview with CoinDesk Japan recently, Allaire highlighted the growing importance of stablecoins in cross-border trade, foreign currency transactions, and global commerce. He believes that Japan, with its recently established framework for the use of overseas stablecoins, has positioned itself as a pioneering country in this regard. Allaire described the stablecoin bill as the Japanese government’s and the Financial Services Agency’s most significant achievement.The revised Payment Services Act in Japan recognizes stablecoins backed by legal tender as an “electronic payment method” and allows for their issuance. However, stringent rules are in place for stablecoin issuers.These include the requirement for stablecoins to be pegged to the yen or other legal tender and the guarantee of redeemability at face value for holders. Only licensed financial institutions, such as banks, registered money transfer agents, and trust companies, will be authorized to issue stablecoins.Breaking into AsiaAllaire emphasized Circle’s interest in establishing partnerships within Japan, a country he recently visited. Circle has already obtained a Major Payment Institution (MPI) license in Singapore, enabling the company to offer various digital payment services, cross-border money transfers, and domestic money transfer services.The Japanese market has witnessed major financial institutions exploring stablecoin initiatives. Mitsubishi UFJ Trust and Banking Corporation (MUFJ), for instance, announced its plans to launch its own stablecoin platform named Progmat last month. MUFJ also entered into a partnership with Japanese blockchain interoperability solutions provider, Datachain, recently. It’s thought that the move will facilitate both parties in undertaking further work on stablecoin-related initiatives.Circle’s consideration of issuing a stablecoin in Japan underscores the company’s recognition of the country’s regulatory advancements and the potential for stablecoin adoption. As stablecoins gain further traction globally, Japan’s new framework positions it as an important market for Circle and other players in the industry.It’s not just Japan that highlights the need for further stablecoin development. A new policy proposal was published in Hong Kong earlier this week that made a point of urging the Hong Kong authorities to issue its own Hong Kong dollar-backed stablecoin.The objective of such an initiative would be to compete on an international basis with leading US dollar stablecoins such as Circle’s USDC and USDT/Tether. By being proactive in the Asia-Pacific (APAC) region, Circle could head off rising potential challenges such as that suggested by these stablecoin researchers in Hong Kong.The partnership opportunities in Japan align with Circle’s mission to facilitate efficient and secure digital transactions, and it will be intriguing to observe how the company navigates this emerging landscape in the months to come.

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Web3 & Enterprise·

Sep 26, 2023

Coinone to Launch New Ethereum Reward Service

Coinone to Launch New Ethereum Reward ServiceSouth Korean crypto exchange Coinone is set to launch a new product named “Ethereum (ETH) Daily” on Coinone Plus, a service that allows users to receive rewards by delegating their virtual asset holdings to the blockchain network.Photo by Shubham Dhage on UnsplashBenefits of Coinone PlusCoinone Plus is divided into three products — Staking, Daily, and ETH 2.0 Staking. Of these, the Daily product distributes daily rewards to individual users who hold a certain cryptocurrency and agree to participate in the service. Unlike the two staking products, it is characterized by the freedom to trade assets and deposit or withdraw them without any of the restrictions imposed by a given network.The upcoming ETH Daily, which will launch on October 4, rewards Coinone users who hold Ethereum and have completed identity verification. Upon agreeing to the relevant service terms and conditions, users will become eligible for snapshots starting the next day, and rewards will be distributed every day starting from the second day. Existing Daily service participants who hold Ethereum will automatically be counted as participants without any additional steps required.Unlocking differentiated investment opportunities“By utilizing Ethereum, which is one of the most popular cryptocurrencies alongside Bitcoin, we decided to launch the ETH Daily product as a means to provide more diverse investment experiences,” explained Coinone CEO Cha Myeong-hoon. “Just by simply holding Ethereum, users can accumulate daily rewards and take part in investments that allow participation in the blockchain ecosystem. We hope our users will take advantage of this opportunity.”

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Web3 & Enterprise·

Jun 04, 2025

OSL set to acquire Indonesia’s Evergreen Crest

OSL Group, a publicly-listed digital asset and blockchain platform company headquartered in Hong Kong, is set to acquire Indonesia’s Evergreen Crest Holdings.Photo by Kelly Sikkema on UnsplashAs the proposed acquisition of Evergreen Crest, a business that includes a virtual assets exchange platform, will involve a share transaction, OSL filed details of the acquisition with the Hong Kong Stock Exchange on June 2. OSL will take a 90% stake in Evergreen Crest in return for $15 million worth of consideration shares, which will be issued by OSL to the seller. This share issuance will account for 1.48% of the total issued shares in the company. Once the acquisition goes through, Evergreen Crest will become a subsidiary of OSL Group, with Evergreen’s financial results consolidated into the overall financial statements of OSL going forward.  ‘Strategic benefits’The filing suggests that OSL management believe that the acquisition “will bring substantial strategic benefits to the Group,” as it opens up access for the company to the Indonesian digital asset market. The company is optimistic about the outlook for the Indonesian crypto market. It stated: “Indonesia possesses key attributes conducive to growth in this sector, including a substantial and youthful demographic, robust economic growth fundamentals, and a rapidly increasing rate of cryptocurrency adoption.” Acquiring licensesOne interesting aspect of the acquisition is that Evergreen Crest has acquired the requisite licensing to operate within the Indonesian market. Those cryptocurrency and futures trading licenses are likely to be of significant value to OSL as it means that through the acquisition, OSL can now enter the Indonesian market in a fully compliant manner. Using the existing compliant platform, OSL intends to expand the range of services offered within the Indonesian market. It indicated that it would do so in respect of payment finance (PayFi) and tokenized real-world asset (RWA)-related products and services, subject to acquiring the necessary licensing. OSL is encouraged by the opportunity that exists within Indonesia as far as tokenized RWAs are concerned. It claimed that the country has already demonstrated significant tokenized RWA-related activity. PT Multikripto Exchange Indonesia (also known as Koinsayang), the exchange business owned by Evergreen Crest, was awarded a virtual asset trading license by the Indonesian regulator, the Financial Services Authority (OJK), in March. At the time, the exchange outlined that it intended to expand its service reach, while creating a better trading experience for users located within Indonesia and overseas. In September 2024, the exchange was awarded a license to offer crypto asset perpetual futures contracts by Indonesia’s Commodity Futures Trading Supervisory Agency (Bappebti).  OSL expanding its reachOSL appears to be making a concerted effort to expand beyond its Hong Kong base. In February it acquired CoinBest, a Japanese crypto exchange, rebranding the business as OSL Japan. At the time it was reported that the company was also looking at opportunities to expand in European markets. OSL was amongst the first digital asset exchange platforms to be licensed in Hong Kong, receiving Type 1 and Type 7 licenses from the Securities and Futures Commission (SFC) in December 2020.

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