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Daehong and Animoca Brands Partner to Leverage NFTs in Expanding Web3 Projects

Web3 & Enterprise·September 27, 2023, 3:33 AM

Daehong Communications, the marketing solutions arm of South Korean industrial conglomerate Lotte Group, has recently inked a partnership with Animoca Brands, a blockchain gaming company headquartered in Hong Kong.

Animoca Brands gained attention earlier this year by raising $5.5 million through the sale of its Mocaverse NFTs. Mocaverse is the membership NFT collection for the Animoca Brands ecosystem. The Hong Kong-based publisher is also the owner of the renowned metaverse gaming platform, The Sandbox.

Photo by Shubham’s Web3 on Unsplash

 

Connecting two worlds of NFTs

This collaboration between Daehong Communications and Animoca Brands is intended to expand their respective Web3 projects, focusing on domains like games, communities, and tickets. As a move under this collaboration, Daehong’s Bellygom and Bellyland NFTs will see integration with Mocaverse. Daehong oversees the Bellygom NFT project, while the pink bear character of the project is a promotional tool for Lotte Homeshopping, a media commerce arm of Lotte Group.

Moreover, holders of Mocaverse NFTs are set to experience a variety of games, missions, and rewarding systems introduced by Bellyland — Daehong’s second collection of the Bellygom NFT project.

 

Bellygom’s expansion efforts

In recent times, Daehong has been actively driving the growth of the Bellygom NFT project by revealing the project’s details on GitBook in both Korean and English. Furthermore, Daehong has forged alliances with several burgeoning Web3 projects, including decentralized wellness ecosystem Yogapetz, Web3 social media platform Phaver, and Web3 social network CyberConnect.

This partnership marks a strategic confluence of marketing solutions and blockchain gaming, aiming to spearhead innovations in a variety of Web3 projects, especially those related to gaming and community building. These efforts are poised to contribute to broadening the horizon of decentralized technologies.

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Web3 & Enterprise·

Dec 20, 2023

Alchemy Pay plugs into Worldpay’s payment rails

Singaporean fintech Alchemy Pay, specializing in crypto payments, has inked a partnership with Worldpay, a well-known payment processor based in the United Kingdom.Photo by Markus Winkler on Unsplash More seamless crypto transactionsThe collaboration, announced on Tuesday, enables Alchemy Pay users to leverage Worldpay’s extensive Visa and Mastercard payment rails, facilitating more seamless cryptocurrency transactions via credit and debit cards. In addition, the parties have agreed that at some stage in the future, Worldpay’s payment channels will add support for Alchemy Pay’s NFT Checkout.Robert McCracken, the Ecosystem Lead at Alchemy, expressed the strategic advantage of the partnership, stating:“Alchemy Pay is now better positioned to assist our business partners and users in seamless cryptocurrency transactions worldwide.”This move aligns with Alchemy Pay’s broader mission of promoting global adoption of digital assets by connecting fiat to the Web3 economy.Nabil Manji, Head of Crypto and Web3 at Worldpay, emphasized the alignment of goals between the two entities. He stated: “Alchemy Pay’s mission to promote global adoption of digital assets by connecting fiat to the Web3 economy is aligned with Worldpay’s role in bridging the gap between traditional and digital finance.”Founded in 2018, Alchemy has established itself as a fiat-to-crypto onboard processor, supporting over 50 fiat currencies through platforms like Google Pay, Apple Pay and various mobile wallets. Licensing driveThe announcement follows Alchemy’s recent acquisition of a money service license in the U.S. state of Iowa on Nov. 23, building on its approval for a similar license in Arkansas in September. The firm has indicated that not only does it have other state licensing applications in the works but that it expects to be in a position to announce further approvals over the coming weeks.The Singaporean company has also been paying attention to licensing requirements elsewhere. In February Alchemy, alongside fintech firm PT Berkah Digital, jointly obtained licensing from the Central Bank of Indonesia. Pursuing collaborationsAlchemy Pay has had a steady stream of announcements relating to industry partnerships in 2023. In July it inked a deal with Checkout.com, allowing the firm to integrate Checkout.com’s Visa and Mastercard channels into its on and off-ramps.In recent weeks, the company introduced new payment options, linking in with Single Euro Payments Area (SEPA) Instant in Europe and the Faster Payments platform in the United Kingdom. Alchemy Pay also struck up a deal with self-custody crypto wallet Trust Wallet. It meant that Trust Wallet’s 70 million users could execute crypto transactions directly with fiat payments.Back in May, the payments gateway announced the provision of a rupee-denominated on-ramp via India’s UPI real-time payments system. Worldpay integrationsWorldpay, owned by Fidelity National Information Services (FIS), has been actively integrating with Web3 technologies. In July 2021, the firm partnered with OKCoin to provide infrastructure for the exchange’s fiat-to-crypto onboarding.Additionally, in October 2022, the digital asset custody platform Fireblocks launched a new payment engine for merchants, with Worldpay serving as one of the pilot partners alongside Checkout.com.

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Web3 & Enterprise·

Aug 31, 2023

Binance Japan Sets Out Market Vision

Binance Japan Sets Out Market VisionDuring a virtual business discussion recently led by Takeshi Chino, the Head of Binance Japan, the firm provided insights into its vision within the Japanese market.Photo by David Edelstein on UnsplashIntegrating international version featuresSince its recent launch, Binance Japan has primarily been offering cryptocurrency spot trading and its “Simple Earn” crypto lending service. Expansion into leverage trading is on the horizon, aligning with the international version once regulatory requirements are met.Other key services that Binance has been offering on an international basis include its Initial Exchange Offering (IEO) platform “Launchpad” for emerging projects, staking services, and an NFT marketplace. While the exact timeline for introducing these services in Japan remains undisclosed, Chino assured attendees that there would be a gradual roll-out in compliance with local regulations.The vision that has been set out will see a particular focus being placed on potential collaborations involving stablecoins. Elaborating further on the company’s plans, Chino outlined that domestic expansion would encompass equities management, leverage trading, and the integration of features present in Binance’s global version.In reporting on the event, local crypto media outlet Coinpost explained that Chino further expressed Binance Japan’s ambition to establish connections between its ecosystem and Japanese private entities and government bodies, going beyond the scope of crypto transactions.Focusing on stablecoinsCentral to this vision is the integration of stablecoins into the existing financial infrastructure, with active partnerships leveraging Binance’s technology stack and track record.Chino recognizes the recent regulatory developments regarding yen-based stablecoins as a positive development for business expansion. While Japan’s stablecoin issuance framework remains stringent, collaborations for joint developments are being considered. The potential of yen-backed stablecoins for trade settlements and programmable payments is also being explored.Expanding crypto asset offeringBinance Japan has already made a significant mark by managing 34 equities since its inception, establishing itself as a leader in the Japanese equities landscape. Notably, Binance’s native BNB (Build and Build) token and the Algorand ALGO token have made successful entries into the Japanese market.In its take on the online briefing, Bloomberg outlined that Chino has an initial target of one hundred crypto assets. The global version of the company offers in excess of 350 assets to its users. In adding new assets, a focus will be placed on those particular digital assets that resonate with Japanese market preferences.Other short-to-mid-term goals include facilitating Security Token Offering (STO) payments through stablecoins, merchant onboarding for “Binance Pay,” educational initiatives, among others.Binance Japan emerged following the acquisition by Binance of Sakura Exchange Bitcoin (SEBC), a local crypto exchange, in November of last year. A regulatory backlash following a number of high profile crypto platform failures in 2022 led to Japanese regulators issuing Binance with a warning letter for failing to attain full registration.A response to past difficulties in Japan, in particular relative to the failure of Mt.Gox in 2014, meant that crypto market traders were protected better by comparison with market participants overseas.

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Web3 & Enterprise·

Sep 19, 2023

Wemade and SK Planet Team Up for Blockchain and Online Platform Collaboration

Wemade and SK Planet Team Up for Blockchain and Online Platform CollaborationSouth Korean gaming publisher Wemade and SK Group’s data and tech subsidiary SK Planet have entered into a strategic partnership to expand their presence in the blockchain and online platform ecosystem.Photo by GuerrillaBuzz on UnsplashBlockchain integrationThe two companies plan to expand their collaboration through the use of blockchain technology, such as issuing membership non-fungible tokens (NFTs) for OK Cashbag, the membership reward program of SK Planet. They are also actively exploring joint marketing and promotional strategies by leveraging their respective technological and service capabilities.“SK Planet is a company with long-standing marketing platforms like OK Cashbag. We believe we can achieve significant synergy through WEMIX’s partnership with SK Planet. In the future, we will contribute to the growth of the Korean market through connections such as that with Wemade’s transparent society platform Wepublic,” said Henry Chang, CEO of Wemade. Wemade operates the WEMIX3.0 decentralized blockchain mainnet whose native token is WEMIX.“We expect that this partnership will bring innovation to the platform ecosystem and provide users with new experiences and customer value,” added SK Planet CEO Lee Han-sang.Strategic investmentsNotably, both companies are engaging in mutual equity investments to further accelerate their strategic alliance. Wemade and its subsidiary, Chuanqi IP, will acquire 7.08% and 5.31% stakes, respectively, in SK Planet from its parent company SK Square. The acquisition amounts to KRW 20 billion for Wemade and KRW 15 billion for Chuanqi IP, totaling KRW 35 billion (approximately $26 million).SK Planet will acquire KRW 20 billion worth of convertible bonds issued by Wemade along with approximately KRW 15 billion worth of shares held by Wemade Chairman Park Kwan-ho, gaining a 1.27% stake in Wemade.Chairman Kwan-Ho Park will then use the proceeds from this stock sale to purchase WEMIX in a move to support the growth and activation of the WEMIX ecosystem.Meanwhile, Wemade plans to initiate a broad range of partnerships with other major local and international companies following its partnership with SK Planet.

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