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Milk Partners Achieves Integration with OK Cashbag, Elevating Reward Point Utility

Web3 & Enterprise·September 26, 2023, 9:22 AM

Milk Partners, the operator behind a South Korean blockchain-powered platform delivering an integrated service for reward points, announced yesterday that its app, MiL.k, has achieved compatibility with OK Cashbag. This integration is notable as OK Cashbag enjoys a substantial presence in the nation, with a user base exceeding 20 million.

Photo by Josh Sorenson on Pexels

 

Enhanced utilization of reward points

Through this collaborative initiative, MiL.k aims to facilitate enhanced utilization of reward points for customers of both entities.

MiL.k allows point collectors to swap their points across diverse domains like travel, leisure, and shopping, introducing a new approach to utilizing reward points. The company has been forging collaborations with notable companies, including conglomerate Lotte, convenience store chain CU, theater franchise Megabox, travel platform Yanolja, Malaysian budget airline AirAsia, and Indonesian loyalty platform GetPlus.

 

Expanding Web3 services

The point exchange service is part of a strategic partnership agreement signed by Milk Partners and SK Planet, the operator of OK Cashbag, in June. Beyond loyalty programs, the two companies plan to maintain collaboration efforts to expand Web3 services. In particular, they will cooperate to enhance the ecosystem of the UPTN blockchain, jointly developed by SK Planet and Ava Labs, utilizing Avalanche Subnet technology.

Cho Jung-min, CEO of Milk Partners, said that the utility of MiL.k has increased thanks to its partnership with OK Cashbag, whose points are accepted at numerous retailers both online and in-store. He added that the company will explore more partnerships to provide a wider range of tangible benefits to both corporate partners within the MiL.k alliance and app users.

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Web3 & Enterprise·

Sep 12, 2023

Blockchain Mainnet FNCY to Collaborate with Web3 Community Platform GALXE

Blockchain Mainnet FNCY to Collaborate with Web3 Community Platform GALXENetmarble F&C, a subsidiary of South Korean game developer Netmarble, announced on Tuesday that FNCY, the blockchain mainnet of its subsidiary Metaverse World, has established a strategic partnership with Web3 digital credential network GALXE.Photo by Shubham’s Web3 on UnsplashEmpowering the Web3 communityGALXE is a platform with over 11 million users dedicated to building the Web3 community. In collaboration with some 2,900 partners — including networks like Optimism, Polygon, and Arbitrum, among others — it offers rewards like non-fungible tokens (NFTs) and on-chain achievement tokens (OATs) to users when they contribute to their favorite Web3 community.Strengthening the FNCY chainThrough the new partnership, FNCY and GALXE plan to hold various events and campaigns to bolster the FNCY Chain. In addition, various decentralized applications (dApps) onboarding the FNCY Chain will be able to open channels and hold events themselves.“This partnership will play a significant role in adopting blockchain technology on a global scale and providing users with new experiences,” said Charles Wayn, CEO of GALXE.Seo Woo-won, CEO of Netmarble F&C, also described GALXE as the most suitable partner for forming and expanding the Web3 community and FNCY’s blockchain ecosystem.FNCY, previously called CUBE, is a Web3 entertainment platform where users can enjoy various content, including games, webtoons, and web novels. Users can also view transactions, blocks, wallet addresses, and other on-chain data.

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Markets·

Sep 23, 2024

China dominates Bitcoin hashrate despite mining ban

While many people assumed that Bitcoin hashrate had moved overseas once China implemented a Bitcoin mining ban in 2021, miners within mainland China still dominate the activity. 55% of hashrateThat’s according to a report on X by Ki Young Ju, the founder and CEO of crypto data analytics firm CryptoQuant. Taking to the social media platform on September 23, the CryptoQuant CEO claimed that Chinese mining pools account for 55% of all Bitcoin mining activity.  Since the 2021 ban, an increasing proportion of hashrate has been accounted for elsewhere, including the United States. Ju clarifies that U.S.-based mining pools now account for 40% of Bitcoin hashrate. He added:”U.S. pools primarily cater to institutional miners in America, while Chinese pools support relatively smaller miners in Asia.”Photo by Joshua Sortino on UnsplashShift towards U.S.-based miningWhile the majority of Bitcoin mining is accounted for within China’s borders, Ju acknowledges a growing shift towards U.S.-based mining. Some commentators have speculated that while officially a ban was put in place, in reality the ban presented an opportunity to jettison inefficient mining equipment, selling it on overseas, while maintaining only the most efficient miners within China. Others such as Daniel Batten, an advisor to Nasdaq-listed Bitcoin miner Marathon Digital, went further in suggesting that the reporting of a blanket ban on Bitcoin mining within China was misleading. Instead, he believes that mining was suspended for a time and then rebooted. Taking to X in June, Batten wrote: “Stop referring to it as a ban. It wasn't and it plays into [mainstream media] narratives of Bitcoin mining being unwelcome by nation states.” At the time, rather than Ju’s 55%, Batten estimated that 15% of overall hashrate was accounted for by Chinese miners. Profitability challengesIn the months following the halving of the Bitcoin mining reward, miners have been struggling to maintain profitability. Bitbo data indicates that miner revenue weighed in at $827.56 million in August, representing a 10.5% drop when compared with $927.35 million in July. The situation has raised questions about the ongoing sustainability of securing the Bitcoin network via the current mining model.  Yet despite these adverse conditions, miners have been maintaining the high hashrate level. JPMorgan analysts recently indicated that the Bitcoin hashrate has recovered to pre-halving levels. A report by Decrypt earlier this month claimed that some miners are aggressively purchasing new mining equipment while maintaining significant holdings of Bitcoin rather than selling it off. Alongside what was perceived to be a ban on Bitcoin mining in 2021, China prohibited the trading of cryptocurrencies. Notwithstanding that, it’s thought that many Chinese residents have access to crypto via bank accounts in Hong Kong, connected with global crypto exchanges. Hong Kong is perceived to be China’s sandbox for crypto with many speculating that the current pro-crypto stance taken within the Chinese autonomous territory had been approved by the authorities in mainland China. Whether China will lift its ban on crypto trading remains the subject of ongoing speculation. 

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Web3 & Enterprise·

Oct 21, 2023

India’s HPCL Embraces Blockchain Tech to Streamline Purchase Orders

India’s HPCL Embraces Blockchain Tech to Streamline Purchase OrdersHindustan Petroleum Corporation Limited (HPCL) has forged a partnership with Zupple Labs, an Indian Web3 startup, to upgrade its purchase order processes through blockchain.Photo by Zbynek Burival on UnsplashTamper-proof documentationAccording to local media publication Business Today, the collaboration leverages blockchain technology to issue tamper-proof digital purchase orders via LegitDoc, ensuring instant verification on the NEAR blockchain. The move is a significant step toward enhancing transparency and efficiency in the purchase order system, addressing long-standing challenges in the industry.Notably, HPCL has awarded purchase orders worth $52 billion in the past five years, making these orders economically significant. Until now, automating purchase order verification for third-party requests outside of HPCL proved to be particularly challenging, resulting in substantial manual labor to process external verification requests.With the implementation of LegitDoc, historically fraud-prone purchase orders can be seamlessly issued to the relevant stakeholders. This breakthrough empowers participants to verify the authenticity of these orders with a simple click, reducing the risk of forgery and expediting the verification process.HPCL’s use of blockchain technology in partnership with Zupple Labs serves multiple purposes. It aims to combat purchase order forgery, simplify vendor access to trade finance through collateralization, and provide evidence of turnover, ultimately facilitating participation in public procurement processes. The facility will soon be accessible to both the public and vendors, with the launch set for October.Neil Martis, the founder of LegitDoc, expressed his enthusiasm about HPCL’s adoption of their technology. He noted:“It’s exciting to see an oil conglomerate such as HPCL use our technology LegitDoc, to secure billions of dollars’ worth of purchase orders. This serves as a testament to the confidence that businesses and governments have placed in our blockchain platform over the years in protecting important documents.”Utilizing two blockchainsThe approach taken in this instance relies on the use of two parallel blockchains which act as settlement layers: the NEAR public blockchain and permissioned private blockchain Hyperledger Fabric. As of mid-October, 3,000 purchase orders had been issued using blockchain.HPCL’s move to digitize and secure its purchase order system not only benefits the corporation but also has industry-wide implications. By promoting digital automation and trust, it sets a precedent for transparency and efficiency in the oil and gas sector. This adoption of blockchain technology aligns with a global trend of enhancing digital trust and streamlining operations across various sectors.Further application of blockchain techIt’s worth noting that this isn’t the first instance of Zupple Labs’ blockchain technology-based solutions being employed by the government in India. LegitDoc has previously been adopted by the administration of Gadchiroli, Maharashtra, for issuing tribal caste certificates in 2022, in that instance by way of the Polygon blockchain.Moreover, the technology played a pivotal role in issuing COVID-19 vaccine certificates in Maharashtra in 2021, while over 100,000 degree certificates were issued in 2022. These instances underscore the versatility and growing acceptance of blockchain technology in modern governance and business processes.

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