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Aptos and Lotte Group Collaborate on Pink Bear NFTs to Drive Web3 Expansion

Web3 & Enterprise·August 28, 2023, 2:58 AM

Layer-1 blockchain network Aptos took to X (formerly Twitter) to announce a partnership with Lotte Group, an industrial conglomerate based in South Korea with a specialization in the retail business. This strategic collaboration aims to propel Lotte’s expansion into the dynamic Web3 landscape.

Photo by 김 대정 on Pexels

 

Pink bear NFTs

The initial focus of their collaboration will center around Bellygom, the pink teddy bear mascot of Lotte Home Shopping — a major player in the Korean media commerce industry. NFT projects associated with Bellygom, including the Bellyland universe, are under the stewardship of Daehong Communications, a marketing solutions company affiliated with Lotte. Aptos will play a pivotal role by providing the backend support for the development of Super Jelly, a reward system within Bellyland. These Super Jelly rewards, slated to be launched on the Aptos mainnet, will be attainable through engaging in Jelly Adventures — a collection of diverse games and missions within Bellyland.

Aptos and Lotte Group have expressed their enthusiasm for venturing into Web3 initiatives throughout multiple business areas of the South Korean retail giant. Aptos noted that more updates will follow as this collaboration unfolds.

 

Earlier partnership with Polygon

The momentum behind Daehong Communications’ Bellygom NFT initiatives for global expansion grew as it joined hands with blockchain company Polygon in February. This partnership led to the migration of Bellygom NFTs from the Klaytn blockchain to the Polygon blockchain in April.

 

Lotte’s hospitality business and NFTs

In June, Daehong employed NFTs to attract customers to various Lotte entities. Through Korea’s largest NFT trading platform, Pala, the marketing affiliate sold Magic Ride NFTs, aiming to enhance customer engagement for the Lotte World amusement park, Lotte Duty Free, and Lotte Hotels.

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Web3 & Enterprise·

Oct 10, 2025

MUFG pushes into tokenized finance as Japan enters a new political chapter

Japan’s largest bank is stepping deeper into digital assets at a moment of political change. Mitsubishi UFJ Financial Group (MUFG) and its securities arm Mitsubishi UFJ Morgan Stanley Securities (MUMSS) have launched a blockchain-based business, according to CoinDesk Japan. The move puts the country’s biggest lender at the center of a fresh push to bring regulated finance onto distributed ledgers while retail investors gain a new way to buy and trade tokenized products. MUMSS has begun offering bond security tokens, marking its formal entry into the security token market. At the same time, the firm introduced ASTOMO, a trading venue for retail investors built with Japanese fintech company Smartplus. The system will debut with real estate-backed security tokens. Individuals can invest from 100,000 yen (about $655) through a smartphone app. Under the partnership MUMSS will select and source the digital securities. Smartplus will run account management and build and operate the trading system using its Brokerage as a Service (BaaS) platform. MUFG also revealed that it has started preparing a public offering of subordinated bonds in token form. The bank intends the instruments to qualify as Tier 2 capital under international rules. The offering is expected to be the first of its kind for Japan’s banking sector. MUFG has submitted an amended securities registration statement to the Director General of the Kanto Local Finance Bureau in advance of the sale.Photo by Asm Arif on PexelsTakaichi’s victory sparks interest in Japan’s crypto pathThe corporate steps arrive as conservative lawmaker Sanae Takaichi rises to lead the ruling Liberal Democratic Party. She won the party election on Oct. 4 and is set to become Japan’s first female prime minister, with lawmakers expected to make the formal choice in the middle of this month.  Several industry voices see her leadership as supportive of digital assets, according to Cointelegraph. Elisenda Fabrega, general counsel at tokenization platform Brickken, said Takaichi’s victory might reshape how Japan perceives and regulates digital assets, reinforcing the country’s commitment to clear and reliable crypto laws. Maarten Henskens, chief operating officer at Startale Group and head of the Astar Foundation, chimed in to say that a looser monetary stance under Takaichi could keep liquidity flowing and drive greater investor interest in alternative assets such as cryptocurrencies. That optimism has already spilled into Japan’s equity markets. The Nikkei index has continued to soar since the leadership vote, reaching a record high of 48,580.44 on Oct. 9. Not all signals point in the same direction. A BeInCrypto report published before the election noted market predictions that Takaichi might also back tighter oversight. The report cited her March proposal to build a framework that lets financial institutions, including crypto exchanges, share information on suspicious transactions. That system would support faster account freezes. Nikkei 225 Index Source: Google FinanceLoose fiscal tone brings new pressures for BitcoinFrom a broader economic view, the picture looks more complex. CoinDesk reported that Takaichi’s preference for easy Abenomics-style policies could weigh on Bitcoin in the short term. Expansionary fiscal measures tend to increase bond supply and drive yields higher, which often curbs risk appetite by raising borrowing costs and making assets like stocks and cryptocurrencies less appealing. Her stance has also reduced expectations for a Bank of Japan rate hike, weakening the yen and strengthening the U.S. dollar. The stronger dollar has cooled Bitcoin’s momentum, while gold has continued to attract investors seeking stability. MUFG’s blockchain venture arrives at a turning point for Japan. The bank’s push into tokenized assets shows how traditional finance is adapting to digital change just as new leadership tests the balance between innovation and control. Whether this marks the start of a broader transformation will depend on how policy, regulation, and investor confidence evolve together in shaping Japan’s financial future. 

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Web3 & Enterprise·

Jul 07, 2023

Animoca Brands Remains Bullish on Blockchain Gaming

Animoca Brands Remains Bullish on Blockchain GamingBlockchain-based games have gained significant attention within the cryptocurrency space, witnessing remarkable growth and daily activity across various protocols despite challenging market conditions. Hong Kong-based Animoca Brands, the Web3 and metaverse company, recently pronounced its bullishness where blockchain gaming is concerned.In 2022 alone, Web3 gaming attracted approximately $4.5 billion in funding, as asset managers, investment funds, and venture capitalists sought to capitalize on the flourishing sector. In an interview with Cointelegraph, Yat Siu, Co-Founder of Animoca Brands, expressed the company’s renewed optimism in the blockchain gaming sector and provided an update on its eagerly anticipated metaverse fund, which made headlines in late 2022.Photo by julien Tromeur on UnsplashAnimoca’s metaverse fundThe metaverse fund, originally planned to have a budget of up to $2 billion in November 2022, aimed to invest in mid to late-stage startups focused on developing metaverse products and experiences. However, due to recent volatility affecting the cryptocurrency space, Animoca Brands scaled back its investment target to $1 billion in January 2023. Reports in March suggested a further reduction to $800 million.While awaiting the required license to launch the metaverse fund, Siu emphasized that Animoca Brands has been actively investing in early-stage startups through its venture arm, with additional investments directly from the company’s balance sheet. Currently, the company boasts a portfolio of over 450 companies.AAA blockchain games anticipatedDespite the challenges, Siu anticipates the release of several “AAA” blockchain games, in which Animoca Brands has made investments, by the end of 2023 or early 2024. Siu believes that the quality of titles backed by Animoca Brands, built on open protocol systems such as Ethereum and Polygon, will contribute to the long-term sustainability of the sector. He underlined the importance of these games being on-chain, enabling third parties to leverage the capabilities of blockchain technology and explore exciting possibilities.Siu also highlighted the significant role of scaling protocols like Polygon and technological advancements such as zero-knowledge proofs in boosting the development and quality of upcoming blockchain games. Immutable, a layer-2 platform, effectively reduced costs and improved transaction speeds for NFT generation in blockchain games. Choosing the right blockchain platform, especially Ethereum, is crucial for success in the industry.While fully decentralized games present challenges, Siu acknowledged that a hybrid on-chain and off-chain approach might be more suitable as the industry progresses towards true decentralization. Certain game features, such as provenance and skins, lend themselves well to on-chain implementation, while others may require a gradual transition.Integrating blockchain tech with existing gamingSiu emphasized the potential for integrating blockchain elements into the existing gaming culture worldwide. By designing interfaces that are familiar to gamers and gradually introducing crypto and Web3 experiences, gaming companies can facilitate the adoption of blockchain technology while promoting financial literacy among players.The Head of Animoca Ventures, an Animoca Brands sister company, recently explained that key Japanese games console makers are also showing an interest in blockchain gaming.Looking ahead, the year 2023 and beyond are critical for the blockchain gaming sector. The release of high-quality games, coupled with significant investments, will shape the long-term success of the industry. With its extensive portfolio and unwavering optimism, Animoca Brands remains dead set on driving innovation and pushing the boundaries of blockchain gaming.

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Markets·

Mar 14, 2024

DB Insurance and KISA recruit blockchain insurtech startups for incubation program

South Korean insurance companies, DB Insurance (DB) and DB Life Insurance (DB Life), are hosting the 2024 InsurTech Startup Incubation Program (ISIP) in collaboration with Korea Internet & Security Agency (KISA), local media Daily Korea reported.  Insurtech is a compound word of insurance and technology. This year, the ISIP focuses on recruiting blockchain-based insurtech startups with high potential that can contribute to the insurance business value chain, including activities such as product launch, marketing and customer service. The program is open to any insurtech startup with innovative technologies and services. Photo by Tierra Mallorca on UnsplashLaunched in 2020, the ISIP has been supporting insurtech startups with innovative ideas to expand their business in the insurance industry, aiming to create a robust and collaborative insurtech ecosystem. Over the past four years, the program has served as a mentor for 21 startups, supporting their product release, new technology verification and business pivoting.  Business growth opportunity for insurtch startups Startups selected for the ISIP are provided with the opportunity to receive mentorship – including mentoring services from insurance experts, business strategy advice and IR pitching coaching sessions – that will help facilitate their business growth.  In addition, selected startups will be eligible to apply for surety credit to the Korea Credit Guarantee Fund on favorable terms and gain opportunities to raise funds from venture capitalists. Those deemed profitable enough for commercialization will be able to have a chance to collaborate with DB and DB Life.  Application forms are available on the KISA’s website and can be submitted via e-mail between Feb.27 to March 27. Applicants should undergo document screening and a presentation test to join the ISIP.  

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