Korean Survey: High Hopes for New Tech, Less for Blockchain and Metaverse
A survey report on the perceptions and acceptance of evolving technology among the South Korean public was released yesterday by the Korea Communications Commission (KCC) in collaboration with the Korea Information Society Development Institute (KISDI). The survey, conducted from October 5, 2022, to January 13, 2023, involved 5,378 smartphone users who accessed the Internet at least once a day.
Tech tools
The report titled “The 2022 User Panel Survey on Intelligent Information Society” revealed that Korean individuals generally hold high expectations for technological tools. Among the respondents, 89.3% expressed their belief that robots would enhance our lives, making it the most anticipated technology. This was closely followed by autonomous driving (87.8%) and kiosks (87.6%). On the other hand, blockchain and AR/VR were slightly less popular, with 73.4% and 72.4% of respondents showing interest, respectively. AR/VR stands for augmented reality and virtual reality.
Information services
There was also significant anticipation for advanced information services among the respondents. Algorithm-based content recommendations garnered approval from 86.9% of participants, while artificial intelligence-based healthcare received support from 86.5%. However, metaverse-related services received a more moderate level of enthusiasm, with approximately 66% of respondents expressing interest.
Metaverse usage
The survey also delved into the usage of metaverse platforms among respondents, revealing that only 12.7% had prior experience with such platforms. This finding suggests that the level of metaverse usage remains relatively low. Among the metaverse-experienced respondents, the most popular platform was ZEPETO, which accounted for 39.4% of usage. On average, users spent 1 hour and 4 minutes on the platform daily. ZEPETO is a Korean communication service that allows users to create and interact as 3D avatars in a virtual world. The cyberspace platform is operated by NAVER Z, an affiliate of the nation’s search engine giant NAVER Corp.
Regarding the activities conducted on metaverse platforms, 77.9% of users stated that they primarily utilized them for gaming purposes. This was followed by “communicating with friends” (67.8%) and “communicating with strangers” (66.6%).
When discussing the advantages of the metaverse, respondents highlighted its ability to transcend physical and temporal limitations, with 65.7% and 62.6% mentioning “less constraint by time” and “less constraint by space,” respectively. Additionally, 60.1% of respondents mentioned the metaverse’s capacity for self-expression as a benefit. However, respondents also expressed concerns about the metaverse, including risks such as sex offenses (65.7%), personal data infringement (62.6%), hacking (60.1%), and addiction (57.8%).
