NEOPLY Receives Support from Abu Dhabi for Blockchain Expansion in UAE

After being targeted in a $1.4 billion hack, the global crypto exchange platform Bybit was awarded in-principle approval to establish itself as a Virtual Asset Platform Operator (VAPO) within the United Arab Emirates (UAE). While Bybit announced the milestone via a press release published on Feb. 27, the approval had been awarded on Feb. 18, three days before the platform was hacked.Photo by Saj Shafique on UnsplashRegulatory challengesIn addition to the recent exploit, the crypto exchange platform had been having difficulties on the regulatory front in recent months, and from that perspective, this licensing award is a welcome development. Last December, the Malaysian Securities Commission reprimanded the platform and its CEO, Ben Zhou, for carrying out digital asset trading activities in Malaysia without having obtained the necessary licensing. Consequently, the firm left the Malaysian market, promising to return once it had obtained the required licenses. For similar reasons, Bybit left the Indian market in January, citing a need to “operate in full compliance” with local regulations. The company said that it was working with the regulator to finalize its registration as a Virtual Asset Service Provider (VASP) in India. The platform also experienced difficulties in complying with the recently introduced Markets in Crypto Assets (MiCA) regulation in Europe. However, it has been working with regulators in Austria in an effort to acquire MiCA licensing. Consequently, the French regulator, Autorité des Marchés Financiers, removed the firm from its blacklist. Earlier this month, Japan’s Financial Services Agency (FSA) ordered Apple and Google to remove the apps of a number of unregistered crypto platforms, including Bybit, from the Japanese versions of their app stores.  Commenting on this recent achievement in the UAE, Ben Zhou stated: “This approval marks a crucial step in our journey to providing secure and transparent crypto trading solutions. Bybit remains dedicated to working hand-in-hand with regulators to foster a compliant and innovative digital asset ecosystem to both retail and institutional investors in the UAE.” Hack falloutIt’s unclear to what extent the recent hack, which is understood to be one of the largest thefts of any kind, may be diverting resources and focus away from the efforts the company was making to address regulatory issues globally. However, it’s reasonable to assume that recent events make for a challenging time for the company. On Feb. 26, the Federal Bureau of Investigation (FBI) in the United States said that North Korea was responsible for the hack. The agency warned exchanges to freeze transactions linked to the stolen funds. The FBI outlined that “TraderTraitor” actors have been converting the funds to Bitcoin and other digital assets in an effort to launder the funds and eventually extract the funds in fiat currency. North Korea’s Lazarus hacking group has gained notoriety for its successes in hacking crypto platforms and the sophisticated nature of the attacks mounted in the process. The group is suspected of having hacked the Indian crypto platform WazirX last year, which resulted in the theft of $235 million in digital assets.

Korean Pharma and Running App Employ NFTs to Promote Fatigue ReliefDaewoong Pharmaceutical recently announced its collaboration with D-Run, an NFT-based running app, to employ non-fungible tokens (NFTs) in marketing a fatigue relief product to millennials and Generation Z.©Pexels/Anna ShvetsUnique NFT IllustrationsFor the project, two unique NFT illustrations have been designed, showcasing a brown bear and a red heart with arms and legs. The bear, named Uri, represents Daewoong’s fatigue relief product UR-Shot, and the heart serves as D-Run’s mascot DZ. In one NFT edition, Uri and DZ are depicted running across a bridge, while the other shows them lying down on a grassy lawn under a tree.Each edition will have 100 NFTs available for purchase on Klip Drops, an NFT marketplace operated by Kakao’s blockchain subsidiary Ground X, from April 26 to May 9. NFT buyers will receive 20 tablets of UR-Shot and D-Run merchandise.Millennial and Gen Z runnersDaewoong’s partnership with D-Run, a platform operated by online media outlet dongA.com, a subsidiary of the nation’s leading newspaper Donga Ilbo, aims to connect with the digital-savvy millennial and Gen Z runners. This collaboration promotes UR-Shot as a healthy energy booster. In November last year, Daewoong introduced NFTs featuring Uri to attract millennials and Gen Z consumers.NFTs as marketing strategyNFTs are tokens that utilize blockchain technology to prove ownership of virtual assets. Due to their scarcity and irreplaceability, NFTs have recently become increasingly influential in the digital art sphere such as paintings and videos. In particular, young consumers often use NFTs as a tool to have fun and express themselves.Park Eun-kyung, the head of the consumer healthcare marketing team at Daewoong, said that this NFT collaboration to reach out to young consumers is the first marketing initiative of its kind in the pharmaceutical industry. Daewoong will continue to keep an eye on the consumption culture of younger generations and conduct various digital marketing programs to alleviate customers’ daily fatigue, she added

As South Korea’s cryptocurrency market rapidly evolves, authorities are working to keep the nation's regulatory framework up to speed. Recent initiatives aim to provide clearer guidelines across the sector, encompassing tax policy adjustments, seized assets, and bank-backed digital tokens.Photo by André François McKenzie on UnsplashGovt tightens control over seized cryptoAccording to Yonhap News, the government has approved a new framework for managing roughly 78 billion won ($54 million) in crypto held by the public sector. The move is aimed at imposing clearer controls over digital assets that state agencies hold, including tokens seized or frozen during investigations. Under the new rules, crypto taken from personal wallets must be transferred immediately into agency-controlled cold wallets kept offline. Sensitive access data, including private keys and recovery phrases, must be split among at least two people rather than left in the hands of a single official. That push for tighter custody comes as South Korea also explores new forms of digital money. A bank-issued product known as a deposit token is emerging as a possible middle ground between private stablecoins and a central bank digital currency, or CBDC. Deposit tokens are digital assets backed by bank deposits. They can function like stablecoins in payments, but they are issued by banks rather than crypto firms. The idea is gaining attention as legal uncertainty around stablecoins drags on. South Korea’s central bank has already moved its CBDC pilot, Project Hangang, into a second phase. The Digital Times reported that two more lenders, Kyongnam Bank and iM Bank, have joined the seven banks that participated in the first round: KB Kookmin, Shinhan, Hana, Woori, NH NongHyup, IBK, and Busan Bank. In practice, the emerging view is that deposit tokens may not compete directly with a future CBDC so much as complement it, especially in everyday payments and settlement where banks already have distribution, compliance, and customer infrastructure. Tax gaps persist as market expandsEven as the payments debate advances, tax policy remains underdeveloped. South Korea is set to begin taxing crypto assets in January 2027, but the National Tax Service still does not have detailed standards for several common types of crypto income, according to the Herald Business. Those include staking, lending, airdrops, hard forks, NFTs, and decentralized finance. In a written reply to a lawmaker’s office, the agency said it is still collecting overseas legislative examples and expert views on what should count as taxable crypto income and how acquisition costs should be calculated. That gap is especially important for offshore activity. Profits earned through overseas exchanges are difficult to track outside the 56 jurisdictions participating in the Crypto-Asset Reporting Framework (CARF), an OECD-developed international regime for sharing tax information on crypto assets. The result is growing concern over uneven tax treatment and the possibility that capital could shift abroad if enforcement remains patchy. At the same time, global stablecoin issuers are trying to deepen ties with Korean institutions. Tether, the company behind stablecoin USDT, has returned to South Korea again this year after visiting in 2025. The Aju Business Daily reported that it has been in talks with players including KB Financial Group and local exchange Coinone, looking for ways to expand trading activity and circulation. Tether has argued that its network could help broaden Korea’s crypto ecosystem, while also promoting its new dollar-pegged stablecoin, USAT, as compliant and secure. The sector’s operational risks are also still visible at the exchange level. Bithumb has begun legal proceedings to freeze assets as it tries to recover seven Bitcoin that it failed to claw back after an erroneous payout during a promotional event in February. At the time, the unrecovered amount was worth about 700 million won ($483,000). The move points to a likely civil suit. According to an industry source cited by Chosun Biz, some customers refused to return the funds, arguing that the mistake was the company’s fault. Legal opinion in South Korea, however, appears to be broadly in Bithumb’s favor if the dispute ends up in court.