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Renault Korea Establishes Metaverse Space for Car Enthusiasts

Web3 & Enterprise·May 26, 2023, 2:54 AM

Renault Korea Motors made an announcement on Friday that it will establish the Renault Korea Hub, an immersive automotive experience located within a metaverse, according to a report by Korean news media Dailian. The company intends to commence operations of this unique venture in the upcoming autumn season.

Photo by Richard Horvath on Unsplash

 

The Sandbox and Korean brands

The Renault Korea Hub will operate within K-verse, a designated area of Korean brands within The Sandbox, a metaverse platform based on blockchain technology.

The Sandbox metaverse has recently announced its latest Korean brand partners, and as part of this development, a land sale event is being organized where their adjacent land will be raffled off. The event is named “Hallyu Rising.” Hallyu or the Korean Wave is a cultural phenomenon that has experienced a significant surge in global popularity since the 1990s, mainly thanks to its pop songs and TV shows.

During the land sale event, users have the chance to acquire land adjacent to various prominent brands associated with Korean culture. This will be made possible through raffles and auctions facilitated by the metaverse platform. Other notable partners besides Renault Korea are Channel A, a TV broadcasting network; Netmarble, a game publisher; and CJ ENM, an entertainment company.

 

Unique experiences for car enthusiasts

The Renault Korea Hub, the first of its kind in Korea, will provide a unique space for automobile enthusiasts to indulge in a diverse array of experiences and games. As per the automaker’s announcement, visitors will have the chance to engage in activities like developing their own vehicle designs.

Visitors will have the opportunity to experience Renault Korea’s vehicles in voxel form, allowing them to explore the technology, design philosophy, and stories associated with each vehicle. A voxel can be understood as a 3D counterpart to a 2D pixel, representing a value on a regular grid in 3D space.

Renault Korea CEO Stéphane Deblaise stated that the carmaker intends to continue its pursuit of diverse Web 3.0-based activities centered around metaverses and non-fungible tokens (NFTs). He said the automaker’s projects aim to establish a connection between customers’ mobility experiences and their digital lives. Deblaise also highlighted that these projects will undergo further development through the integration of artificial intelligence (AI) technologies.

 

Storytelling contest

Earlier this month, Renault Korea introduced the storytelling contest titled “create your SM6,” which concludes today. This campaign inspires customers to utilize emerging AI technologies to design their own SM6 vehicles and transform them into NFTs. The SM6, Renault Korea’s midsize sedan, initially debuted in 2016 and has undergone subsequent facelifts to enhance its features and aesthetics.

The top ten performers in the storytelling contest, who create captivating renditions and stories featuring the SM6, will be rewarded with utility NFTs and KLAY, the native token of the Klaytn network. The first-place winner will receive a prize package consisting of 1 million KRW ($750) worth of KLAY, along with six SM6 NFTs.

The announcement of the winners is scheduled to take place between May 31 and June 9. Following the announcement, the airdrop of rewards will be conducted from June 30 to July 7.

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Japan to fine-tune crypto regulations to protect investors

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Policy & Regulation·

Feb 21, 2024

Regulatory clarity spurs traditional brokerages’ interest in Hong Kong

In less than a year since Hong Kong regulators gave the green light to crypto exchanges, there's been a noticeable surge of interest among traditional financial institutions and brokerages eager to secure their digital asset licenses for trading.Photo by Florian Wehde on UnsplashTiger BrokersTiger Brokers, a Beijing-headquartered one-stop trading brokerage with nine million international customers, offers one such example. The firm upgraded its Type 1 Hong Kong Securities & Futures Commission (SFC) license in January to include crypto trading for professional investors and financial institutions based in Hong Kong. The move followed an uptick in interest from mainland China-based firms in Q4, 2023.In a recent interview with Cointelegraph, John Fei Zeng, the CFO and director of Tiger Brokers, revealed that the firm currently boasts 865,500 funded accounts in Hong Kong, managing $18.9 billion in assets. Zeng stated: "Residents of Hong Kong will be able to trade virtual assets such as Bitcoin and Ethereum alongside stocks, options, futures, funds, and ETFs [Through Tiger Trade]." He explained that as part of the firm's expansion plans, additional digital assets will be evaluated. HKMA guidance on crypto custodyAs a testament to the regulatory clarity that has attracted firms like Tiger Brokers, on Tuesday Hong Kong's central bank issued guidance for authorized institutions interested in offering custody services for digital assets. The Hong Kong Monetary Authority (HKMA) outlined comprehensive risk assessment procedures and emphasized the importance of robust policies, oversight, and resource allocation to manage custodial activities effectively. Notably, the HKMA's guidance seeks to address concerns stemming from recent industry mishaps, including the collapse of FTX, Terra and Three Arrows Capital (3AC), by mandating stringent safeguards to protect clients' digital assets from theft, fraud or misappropriation. Key requirements include independent systems audits, secure storage practices and transparent record-keeping, underscoring the regulator's commitment to fostering trust and stability in the digital asset ecosystem. Victory SecuritiesIn a similar move to that of Tiger Brokers, Victory Securities, another Hong Kong brokerage, secured a license from the SFC last November to offer crypto trading services for retail investors. The company reported a significant surge in virtual asset transactions and new customer acquisitions, prompting plans to introduce trading discounts to incentivize compliant and safe virtual asset trading services. Moreover, OSL, a licensed Hong Kong crypto exchange, joined forces with Interactive Brokers in November 2023, enabling the latter to offer bitcoin and ether trading to retail investors through its platform. Further underscoring the evolving regulatory landscape, crypto exchange Bybit submitted a retail trading license application in Hong Kong, indicative of the sector's continued growth and maturity. Nevertheless, navigating the regulatory framework isn't without its challenges. Web3 firms eyeing Hong Kong may need to invest up to $25 million in corporate infrastructure and compliance to secure licensing approval, reflecting the stringent requirements imposed by regulators. As Hong Kong continues to refine its regulatory framework and enhance investor protections, the stage is set for further collaboration between traditional financial institutions and emerging crypto players within the Chinese autonomous territory.

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