Binance to Incubate Startups, Provide Blockchain Education in Incheon City

OKX Ventures, the investment arm of the well-known crypto exchange and Web3 technology company OKX, has recently disclosed a strategic investment in Singapore’s Orbiter Finance. Developing ZK-proof technologyThe investment marks a significant step forward in advancing the evolution of blockchain infrastructure, given that Orbiter Finance has achieved recognition for its innovation in the process of developing its zero-knowledge (ZK) technology-based omni-chain rollup on the Ethereum network. This initiative goes beyond Orbiter Finance's initial role as an asset cross-rollup bridge. Over the last two years, Orbiter has processed over 12 million transactions with a total transaction volume surpassing $7.8 billion. The protocol has amassed a user base of over three million and cultivated a community exceeding 700,000 users and enthusiasts.Photo by Shubham Dhage on UnsplashOrbiter Rollup announcementAccording to a series of posts on the X social media platform over the course of the weekend, the project is gearing up to launch a ZK-tech-based instant omni-chain rollup on Ethereum. A standout feature of the protocol is the integration of ZK Simplified Payment Verification (SPV) to authenticate Layer 2 transactions on the mainnet and combat fraudulent re-layers via the Ethereum Virtual Machine (EVM).  This development introduces a secure, efficient, low-cost and rapid communication mechanism for Ethereum, with the added security benefits of ZK-SPV enabling Orbiter Finance to grant complete access to the "Maker" role. This marks a significant milestone in achieving decentralization within blockchain infrastructure. Dora Yue, founder of OKX Ventures, expressed enthusiasm about spearheading the strategic investment in Orbiter Finance. She highlighted the protocol's ability to overcome traditional bridge limitations, specifically in terms of speed, and its crucial role in enhancing the efficiency of cross-chaining between various Layer 2s and the Ethereum mainnet. Other investors in the project include Redpoint China, Hash Global and Skyland Ventures. Supporting 19 networksCurrently supporting over 19 Layer 2 rollups and a multitude of native Ethereum assets, Orbiter Finance is positioning itself as a vital infrastructure component for the Layer 2 ecosystem. Yue commended the team's ongoing commitment to product upgrades and their dedication to ensuring a more decentralized and trustless foundation for the Layer 2 ecosystem's growth in 2024. With an initial capital commitment of $100 million, OKX Ventures is focused on exploring and supporting the best global blockchain projects, fostering cutting-edge technology innovation, and investing in projects that provide long-term structural value. The venture aims to nurture innovative companies by offering global resources and leveraging historical experience in the blockchain industry. Orbiter Finance also maintains an openness to incorporating additional networks. It has established strategic partnerships with key players such as Arbitrum, Optimism, Polygon, Linea, zkSync, Base, Starknet, Scroll, Manta Network and others. In this manner, it has solidified its position in the ecosystem. Notably, the protocol announced a collaborative strategic partnership with Ingonyama earlier this month, taking a step forward in advancing ZKP acceleration. Ingonyama is a next-generation semiconductor company specializing in ZK-proof technology. With that, it is actively exploring the integration of ICICLE, a GPU library for zero-knowledge acceleration, into Orbiter's ZKP system through multiple meetings and code-sharing initiatives.  

Shots Fired in New OKX Ad CampaignGlobal crypto spot and derivatives exchange OKX has launched a daring ad campaign that sets US-based rival exchange Coinbase firmly in its cross hairs.The formerly Chinese and now Seychelles-based exchange has pushed out a global ad campaign along the following theme: “The system doesn’t need an upgrade; it needs a rewrite.” The ads were launched on Tuesday, pointing out the ills of the traditional, centralized financial system.Photo by Merakist on UnsplashCrypto exchange rivalryThe advert doesn’t explicitly call out its rival, Coinbase. However, it is nuanced in taking a subtle dig at the US-based exchange. Exactly two months prior, on March 9, Coinbase released its own ad campaign. Coinbase claimed in its ad that “it’s time to update the system,” with OKX’s subsequent commercial having been carefully worded to poke fun at the Coinbase commercial.With a number of high profile epic failures of crypto businesses over the past twelve months, including the fall of FTX, the remaining exchanges in the business have been tripping over themselves in an effort to convince the alternative asset-investing public that theirs is the safest platform upon which they can securely trade.In its sixty second commercial, OKX poses the question “why don’t we change everything?”, set up by its claim that the conventional finance system is broken.The last of the big spendersThere’s been a notable change of strategy in the marketing activities of crypto businesses since the height of the last crypto bull run. Gone are the marketing excesses exemplified most by the now bankrupt FTX exchange.FTX demonstrated itself to be a profligate spender on all manner and means of marketing, particularly during 2021 and 2022. It paid Wall Street investor and Shark Tank star Kevin O’Leary $15 million to be a spokesperson for the company. Similar deals were struck with a range of celebrities including former NBA star Shaquille O’Neal, NFL stars such as former New England Patriots quarterback, Tom Brady, and a host of others.At the height of its marketing opulence, the fraudulently run firm signed a $135 million sponsorship deal that provided it with the naming rights to the home stadium of the NBA’s Miami Heat. 2022's Super Bowl, one of the world’s largest single marketing opportunities, saw FTX and others pay out big on advertising spend.By contrast, this year’s Super Bowl was almost a complete washout as far as crypto business participation was concerned. Meanwhile, all of the celebrities that featured in FTX’s marketing activities have found themselves the subject of multi-million dollar class action lawsuits filed by FTX creditors.A more sobering marketing strategyDespite the reputational damage that crypto has suffered due to these high profile failures, firms like OKX and Coinbase have continued to maintain a responsible level of advertising and marketing activity.That’s best exemplified by OKX’s ongoing marketing relationships with McLaren’s Formula One racing team and Manchester City Football Club. In March, US-based crypto exchange Kraken announced a marketing partnership with the Williams Formula One racing team.Crypto.com is probably the only crypto firm that spent excessively during the last bull run yet has continued to maintain a relatively high level of marketing activity. Much of that may have been due to commitments it had made during a more buoyant market. Notwithstanding that, the firm did fall foul of the UK advertising regulator, who banned its NFT promotion in December 2022.

DWF Labs, a Singapore-based crypto sector investment firm and market maker, has decided to move its headquarters to Abu Dhabi in the United Arab Emirates (UAE). Alongside its current offices and headquarters in Singapore, the company has established offices in Dubai, Hong Kong, Switzerland, South Korea and the British Virgin Islands (BVI).Photo by Adnan Uddin on PexelsFocusing on MENA growthIn an X post published on Dec. 2, DWF Labs Co-Founder Andrei Grachev announced the change of headquarters location from Singapore to Abu Dhabi, stating: “In order to build a strong presence in the Middle East and run more RWA [Real World Assets] and financial services there, @DWFLabs is moving the headquarter to Abu Dhabi.” Grachev added that more news in this regard will be announced soon, advising stakeholders to stay tuned regarding the matter. In the past, the DWF Labs founder has highlighted the significance of the Middle Eastern market.  Earlier this year, he suggested that the Middle East and North Africa (MENA) market is “one of the fastest growing markets in the world,” while commenting on the firm’s partnership with the Dubai Multi Commodities Centre (DMCC), a Dubai-based ecosystem for blockchain and distributed ledger technologies.  That isn’t the firm’s only partnership within the UAE. In September, it emerged that it had partnered with Abu Dhabi-based Web3 venture capital firm Klumi Ventures. The firms intend to collaborate in relation to the offering of strategic crypto advisory services in the UAE, investments and market making, market education and in the facilitation of over-the-counter (OTC) deals and crypto asset options. Strategic positioningAt the time, Grachev said that the two firms were “strategically positioned to drive the digital transformation in the UAE,” with the ability to empower both new market entrants and established institutions to succeed within the digital assets arena. It appears that Grachev has been spending a significant amount of time in Abu Dhabi of late. On Sept. 25, he posted on X that he had arrived in Abu Dhabi and was “cooking something special for the industry.” He followed up on that more recently, posting a selfie on X on Nov. 25 with the caption “Chef cooking in Abu Dhabi.” The authorities in both Dubai and Abu Dhabi, as well as Singapore, have all been working towards attracting crypto startups to their cities. All of them have had some success in that regard, although DWF Labs’ move away from Singapore indicates how competitive this environment is and how mobile crypto startups are. ADGM crypto hubIn the case of Abu Dhabi, most crypto sector activity has happened within the city’s international financial centre (ADGM), which has attracted projects such as the Kaia DLT Foundation, stablecoin issuer Paxos, blockchain infrastructure firm Blockdaemon, crypto custodian Liminal, crypto venture capital fund Token Bay Capital and many others. DWF Labs was first founded in Singapore in 2022. It has established ecosystem funds and grants relative to projects such as EOS, Floki, Gala Chain, Klaytn and TON. Additionally, the firm has just announced the launch of a $20 million fund focused on meme coin projects.