Japanese cabinet approves crypto tax reform

Shots Fired in New OKX Ad CampaignGlobal crypto spot and derivatives exchange OKX has launched a daring ad campaign that sets US-based rival exchange Coinbase firmly in its cross hairs.The formerly Chinese and now Seychelles-based exchange has pushed out a global ad campaign along the following theme: “The system doesn’t need an upgrade; it needs a rewrite.” The ads were launched on Tuesday, pointing out the ills of the traditional, centralized financial system.Photo by Merakist on UnsplashCrypto exchange rivalryThe advert doesn’t explicitly call out its rival, Coinbase. However, it is nuanced in taking a subtle dig at the US-based exchange. Exactly two months prior, on March 9, Coinbase released its own ad campaign. Coinbase claimed in its ad that “it’s time to update the system,” with OKX’s subsequent commercial having been carefully worded to poke fun at the Coinbase commercial.With a number of high profile epic failures of crypto businesses over the past twelve months, including the fall of FTX, the remaining exchanges in the business have been tripping over themselves in an effort to convince the alternative asset-investing public that theirs is the safest platform upon which they can securely trade.In its sixty second commercial, OKX poses the question “why don’t we change everything?”, set up by its claim that the conventional finance system is broken.The last of the big spendersThere’s been a notable change of strategy in the marketing activities of crypto businesses since the height of the last crypto bull run. Gone are the marketing excesses exemplified most by the now bankrupt FTX exchange.FTX demonstrated itself to be a profligate spender on all manner and means of marketing, particularly during 2021 and 2022. It paid Wall Street investor and Shark Tank star Kevin O’Leary $15 million to be a spokesperson for the company. Similar deals were struck with a range of celebrities including former NBA star Shaquille O’Neal, NFL stars such as former New England Patriots quarterback, Tom Brady, and a host of others.At the height of its marketing opulence, the fraudulently run firm signed a $135 million sponsorship deal that provided it with the naming rights to the home stadium of the NBA’s Miami Heat. 2022's Super Bowl, one of the world’s largest single marketing opportunities, saw FTX and others pay out big on advertising spend.By contrast, this year’s Super Bowl was almost a complete washout as far as crypto business participation was concerned. Meanwhile, all of the celebrities that featured in FTX’s marketing activities have found themselves the subject of multi-million dollar class action lawsuits filed by FTX creditors.A more sobering marketing strategyDespite the reputational damage that crypto has suffered due to these high profile failures, firms like OKX and Coinbase have continued to maintain a responsible level of advertising and marketing activity.That’s best exemplified by OKX’s ongoing marketing relationships with McLaren’s Formula One racing team and Manchester City Football Club. In March, US-based crypto exchange Kraken announced a marketing partnership with the Williams Formula One racing team.Crypto.com is probably the only crypto firm that spent excessively during the last bull run yet has continued to maintain a relatively high level of marketing activity. Much of that may have been due to commitments it had made during a more buoyant market. Notwithstanding that, the firm did fall foul of the UK advertising regulator, who banned its NFT promotion in December 2022.

ClearVue Partners-Backed Crypto Startup Fund Closed at $50MThe CVP NoLimit Fund I, a crypto-centric fund established by China’s ClearVue Partners, a private equity specialist, has been closed out, reaching a funding level of $50 million.Photo by micheile henderson on UnsplashFunding target achievedThe closing of the fund was announced recently by No Limit Holdings, an investment partnership specializing in global crypto assets based in Malta. ClearVue had entered into a joint venture with No Limit Holdings in order to establish the fund. No Limit Holdings was founded by former Binance Chief Strategy Officer Gin Chao. Partnering with Chao in that venture is another former Binance executive, Anatoly Kondiyakov, who served as Binance’s Head of APAC Institutional Sales in Singapore for four years.News of the fund first emerged in October 2022, when the fund promoters started to distribute a pitch deck. It’s understood that the fund was targeting investment into layer one blockchains prior to their native tokens going live.Chao made the following statement relative to the closing of the fund:“We are grateful for the confidence and trust that our partners have placed in us for this first fund, particularly given the breadth of industries our LP base represents and the challenging macroeconomic conditions during this period. At the same time, this has created an ideal window to deploy capital into the exciting opportunities that the current market presents.”Web3 “where the Internet was in the late 90s”ClearVue Partners Founder, Harry Hui, said that the firm was “excited to team up with Gin and the NLH team. They have deep sector expertise and an incredible track record of success.” Hui added that “Web3.0 is where the Internet was in the late 90s and as blockchain adoption increases, we believe there will be significant value creation for both for our investors as well as for our consumer and technology portfolio companies.”The CVP NoLimit Fund I has already invested in more than twenty crypto projects located globally. Two of them have been listed on multiple digital asset exchanges. Meanwhile, the fund’s administrators have suggested that it has established a robust pipeline of investible projects, and that it has the expectation to invest in an additional twenty projects over the course of the next twelve months.Seed-stage focusThe fund has been focusing on early-stage projects and strategic funding rounds, with individual investments of between $250,000 and $3 million. Some of the projects it has backed thus far include Binance.US, crypto and blockchain infrastructure firm Mysten Labs, Singapore-based dApp developer Hogwarts Labs, Connext Labs which claims to be the HTTP of Web3, and decentralized digital asset money market, IQ Labs.Venture capital investment into the crypto and Web3 space broke all records during the last crypto bull market. Naturally, it has suffered a huge decline in its wake. However, the closing out of this $50 million fund demonstrates that ultimately new money will return to the sector.This is further exemplified by a recent announcement by Kraken Ventures, the venture investment wing of the well-known crypto exchange business, setting out that it is raising a second $100 million fund, earmarked for investment within the sector.

The Shanghai office of a Chinese regulatory body which oversees assets belonging to state-owned enterprises (SOEs) is reported to have held a session dedicated to the topic of digital assets and in particular, stablecoins, fueling speculation of a positive shift in outlook on crypto in China.Photo by Hanny Naibaho on UnsplashOn July 11, Reuters reported that the State-owned Assets Supervision and Administration Commission (SASAC) held the meeting in Shanghai on July 10, with the publication suggesting that the event represented “a marked shift in tone” in the consideration of digital assets in China, bearing in mind that crypto trading and mining are banned within the country. Following the “development trend and response strategies” study session, He Qing, director of the organization, said that there was a need for "greater sensitivity to emerging technologies and enhanced research into digital currencies." The regulator called on Chinese state-backed agencies to consider the adoption of blockchain technology for use cases like real-world asset (RWA) tokenization, supply chain finance and cross-border trade. A policy expert from Shanghai-headquartered securities firm, Guotai Haitong Securities, attended the meeting, outlining details on the history, characteristics and categories of cryptocurrencies and stablecoins, while also discussing global regulatory frameworks. Last month, a subsidiary company of Guotai Haitong Securities, Guotai Junan International (GTJAI), became the first company from the Chinese mainland to be given approval by the Hong Kong securities regulator to offer digital asset trading services. Adapting to the stablecoin trendIn June, state-owned financial newspaper, Securities Times, called on Beijing to adapt “to the trend of stablecoins.” The publication claimed that industry insiders “generally believe that, as an emerging payment tool, the unique advantages and potential risks of stablecoins cannot be ignored, and that the development of [yuan-backed] stablecoins should be sooner rather than later”. The same month, Pan Gongsheng, governor of the People’s Bank of China, acknowledged that stablecoins are playing a role in disrupting global payments infrastructure.  It also emerged recently that JD.com, a Chinese e-commerce giant, and Ant Group, an affiliate company of the Alibaba Group, have been lobbying the Chinese authorities for the authorization of yuan-based stablecoins. On X, Shanghai Macro Strategist, a China strategist, claimed that the recent surge in the Bitcoin unit price had come about as a consequence of this stablecoin-focused SASAC meeting in Shanghai. At the time of writing, BTC has appreciated 9.3% over the course of the past seven days. The strategist suggests that the event is fueling speculation that “the Chinese government may be in the early stages of reassessing its official stance on the crypto industry.” In their monthly report for May, the strategist pointed out that “Beijing’s outright rejection of [Bitcoin] as a legitimate asset” was holding the leading asset back on its path to “reserve status.” The strategist added: “Over the longer term, a shift in China’s stance could prove to be the single most powerful bullish catalyst—elevating Bitcoin from a fringe asset to a globally recognized store of value.”