Crypto.com joins hands with AI fashion-tech firm Altava Group

Lotte Data Communication, the IT service management unit of South Korean conglomerate LG Group, brought its hyperrealistic metaverse platform Caliverse and electric vehicle charging platform EVSIS to the stage at CES 2024, attracting great interest from stakeholders from around the world, according to an article by South Korean news outlet KG News.Photo by GuerrillaBuzz on UnsplashExploring tomorrow's technologyCES is one of the biggest annual tech conventions in the world organized by Consumer Technology Association, where companies and other industry leaders gather in Las Vegas to showcase their innovations and visions for a future led by advanced technology. This year’s event was held from Jan. 9 to 12.  AI takes the spotlightIn particular, user-engaging technologies such as generative AI received much attention at the convention, such as AI mobile scanning, which allows anyone to take a picture of their product with a mobile device and virtually create their own digital object in less than five minutes. Another new technology called metaverse live streaming allows users to interact with each other in the virtual space in real-time by replicating their appearance. Standing at the forefront of the IT industryLotte’s Caliverse platform provides deeply immersive content based on world-class technologies such as ultra-high-definition VR shots, image synthesis and real-time rendering graphics. It can also be experienced through a head-mounted display (HMD) as well as most other electronic devices such as 3D monitors, PCs and smartphones, maximizing user accessibility. The company also showcased various EV chargers and digital platforms that are used in its other new product EVSIS, gaining popularity among visitors at the event. Lotte aims to further establish itself as a global market leader in the IT industry based on these cutting-edge platforms.

SK Securities introduces fractional investment service with three partnersSK Securities, a major South Korean securities firm, announced on Friday (local time) that it has launched a service aimed at enabling fractional investments.Photo by Mathieu Stern on UnsplashReal estate, artworks and luxury goodsThis service involves three fractional investment companies: real estate platform Funble, online art auction house Seoul Auction Blue and luxury goods platform Treasurer.This offering represents the first phase of the fractional investment alliance, delivering a wide array of investment insights from these platforms. Funble presents details on housing subscriptions, special housing supplies and key real estate market indicators. Seoul Auction Blue provides analyses of the art market along with information on individual artworks. Additionally, Treasurer offers insights into an assortment of luxury collectibles, including fine wines. Customers of SK Securities can easily access this service through the company’s mobile trading system called Frequency 3.0.Second phase in H1 2024As part of the second phase, SK Securities is developing an API-integrated system designed to link with assets on these fractional investment platforms. This system is slated for launch in the first half of the upcoming year.An SK Securities spokesperson explained that the firm has rolled out this novel service to guide its clients through the emerging arena of fractional investments, while also enriching their investment options. Beginning with this offering, SK Securities aims to broaden its collaborative efforts with fractional investment entities. Furthermore, the firm is committed to advancing the security token ecosystem, which will involve channeling investments into blockchain startups and participating in security token consortiums.On a related note, SK Securities inked a memorandum of understanding (MOU) with Woori Bank and Samsung Securities in September, targeting the development of business models for security tokens within the bounds of regulatory compliance.

Lillius and Crypto.com Team Up for NFT Collaboration and Global MarketingLillius, a Korean artificial intelligence (AI) sports challenge app, has signed a business deal with global crypto trading platform Crypto.com to collaborate on a non-fungible token (NFT) project and global marketing strategies. The two companies will work together to promote Lillius’ platform mainly by issuing and distributing NFT rewards within the app.Elevating fitness with AILillius, set to launch its open beta service this month, is a mobile app where users can participate in exercise challenges that use AI motion detection technology to analyze their form while doing the movements. After they complete a given challenge, they can receive rewards based on the score they earn. Some of these challenges feature lessons from Korean Olympic medalists like taekwondo athlete Lee Dae-hoon, fencer Nam Hyun-hee, and wrestler Jung Ji-hyun.Photo by Huckster on UnsplashTo grow its platform, Lillius has also minted NFT figurines for iconic athletes such as table tennis player Ryu Seung-min, swimmer Park Tae-hwan, and archer Joo Hyun-jung, among others.Unlocking global Web3 sports experiencesUnder the new partnership, Crypto.com will be responsible for leveraging its global infrastructure to support Lillius’ broader global expansion and various marketing endeavors.“Our partnership with Crypto.com will expand access to Web3-based sports experiences for users around the world and serve as an important milestone in advancing our Web3 sports ecosystem,” said Julia Kim, CEO of Lillius. “We plan to enhance Lillius’ global competitiveness and lead the Web3 sports industry.”Crypto.com has consistently been participating in sports-related marketing projects and investing in such businesses as well. In 2021, it signed a naming rights agreement to change the name of the world-renowned sports and entertainment arena, the Staples Center, to Crypto.com Arena. It also became the first virtual asset platform to sponsor the 2022 FIFA Qatar World Cup. Furthermore, the platform has worked with some of the world’s biggest sports associations such as the UFC and Paris Saint-Germain F.C., playing a key role in bridging the gap between blockchain and sports. Its latest business agreement with Lillius comes as part of more concentrated efforts to enter the Korean market.“Through this partnership, we will cultivate the merging of sports and blockchain technology by providing Crypto.com’s 80 million users with a unique sports-related consumer experience,” said Patrick Yoon, CEO of Crypto.com Korea.