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Lillius and Crypto.com Team Up for NFT Collaboration and Global Marketing

Web3 & Enterprise·September 11, 2023, 9:46 AM

Lillius, a Korean artificial intelligence (AI) sports challenge app, has signed a business deal with global crypto trading platform Crypto.com to collaborate on a non-fungible token (NFT) project and global marketing strategies. The two companies will work together to promote Lillius’ platform mainly by issuing and distributing NFT rewards within the app.

 

Elevating fitness with AI

Lillius, set to launch its open beta service this month, is a mobile app where users can participate in exercise challenges that use AI motion detection technology to analyze their form while doing the movements. After they complete a given challenge, they can receive rewards based on the score they earn. Some of these challenges feature lessons from Korean Olympic medalists like taekwondo athlete Lee Dae-hoon, fencer Nam Hyun-hee, and wrestler Jung Ji-hyun.

Photo by Huckster on Unsplash

To grow its platform, Lillius has also minted NFT figurines for iconic athletes such as table tennis player Ryu Seung-min, swimmer Park Tae-hwan, and archer Joo Hyun-jung, among others.

 

Unlocking global Web3 sports experiences

Under the new partnership, Crypto.com will be responsible for leveraging its global infrastructure to support Lillius’ broader global expansion and various marketing endeavors.

“Our partnership with Crypto.com will expand access to Web3-based sports experiences for users around the world and serve as an important milestone in advancing our Web3 sports ecosystem,” said Julia Kim, CEO of Lillius. “We plan to enhance Lillius’ global competitiveness and lead the Web3 sports industry.”

Crypto.com has consistently been participating in sports-related marketing projects and investing in such businesses as well. In 2021, it signed a naming rights agreement to change the name of the world-renowned sports and entertainment arena, the Staples Center, to Crypto.com Arena. It also became the first virtual asset platform to sponsor the 2022 FIFA Qatar World Cup. Furthermore, the platform has worked with some of the world’s biggest sports associations such as the UFC and Paris Saint-Germain F.C., playing a key role in bridging the gap between blockchain and sports. Its latest business agreement with Lillius comes as part of more concentrated efforts to enter the Korean market.

“Through this partnership, we will cultivate the merging of sports and blockchain technology by providing Crypto.com’s 80 million users with a unique sports-related consumer experience,” said Patrick Yoon, CEO of Crypto.com Korea.

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Web3 & Enterprise·

Oct 04, 2024

HashPalette acquisition sees Aptos Labs enter Japanese market

Aptos Labs, the developers behind the Aptos layer-1 blockchain, has entered the Japanese market through the acquisition of HashPalette, a blockchain network concerned with the issuance, management and distribution of non-fungible tokens (NFTs). HashPalette informed stakeholders of the development on Oct. through an X post, alongside a press release published on its behalf by Japanese public relations company PR Times. Photo by Tianshu Liu on UnsplashExpanding Asian presenceUp until now, HashPalette has been a wholly owned subsidiary of HashPort, a blockchain-related consulting and infrastructure provider based in Tokyo. This acquisition sees the project transfer to being a wholly owned subsidiary of Aptos Labs. Accordingly, this will mean that applications developed by HashPalette will be migrated onto the Aptos Network. Similarly, the Palette Chain blockchain will migrate over to Aptos. From Aptos Labs’ perspective, the acquisition enables it to expand its blockchain ecosystem in Japan and within Asia more broadly. Aptos Labs Co-Founder Mo Shaikh described the acquisition as an investment in “the talented builders and creators of the region.”  Deal pending approvals, closing conditionsWhile the parties have announced the acquisition, the deal is still subject to required approvals being granted, together with various closing conditions related to the sale being met. Addressing the need to close out the deal, HashPalette tweeted:“HashPort and Aptos Labs will work closely together in the transition and will take great care to ensure that all stakeholders, including PLT and ELF holders, are not disadvantaged by the migration.” The PLT token is HashPalette’s native token. According to the project’s whitepaper, it has utility when it comes to the payment of NFT issuance fees and node management fees relative to the Palette Chain. Additionally, it can be used to pay for NFTs issued on the Palette Chain and for subscription payments related to applications developed on top of the network. The ELF token is a crypto asset utilized within THE LAND ELF Crossing, an NFT farming game which was developed by HashPalette and issued on the Palette Chain. The game is being marketed in Japan with the assistance of Animoca Brands following a partnership earlier this year. The companies have agreed to gradually migrate NFTs which had been issued on Palette Chain, relative to the EXPO2025 digital wallet developed by HashPort, to the Aptos Network. Once that migration has been achieved, it’s envisaged that the Aptos Network will become the only blockchain associated with the EXPO2025 digital wallet. Unresolved Palette Chain issuesFrom the point of view of the development team behind HashPalette, it was outlined in the press release that the move goes beyond a simple financial transaction. It acknowledged that “Palette Chain still has many issues.”  Against that background, the team believes that in order to further accelerate the social implementation of Web3, it has “considered how to make services built on Palette Chain more scalable and usable, and to enable smoother access to the global Web3 market.” That consideration has brought the project team to the conclusion that migrating to the Aptos Network offers the best path forward. At the time of writing, Aptos’ APT token was trading at $8.93, up 12.44% over the course of 24 hours, according to CoinMarketCap data.

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Policy & Regulation·

Sep 01, 2023

Chinese Court Recognizes Virtual Assets as Legal Property

Chinese Court Recognizes Virtual Assets as Legal PropertyAccording to a recent report published by the People’s Courts of the People’s Republic of China, a Chinese court has recognized the legal status of virtual assets, having analyzed their attributes within the framework of Chinese criminal law.The court unequivocally stated that virtual assets are considered legal property under the current legal policy framework and are thus protected by law.The People’s Courts of the People’s Republic of China exercise judicial power independently, free from interference by administrative or public organizations. They have responsibility for adjudicating civil, criminal, and administrative cases.Photo by Christian Lue on UnsplashProperty classificationLocal news source Odaily News reported on the development on Friday, indicating that the report, titled “Identification of the Property Attributes of Virtual Currency and Disposal of Property Involved in the Case,” explicitly recognized the economic attributes of virtual assets, leading to their classification as property.This declaration is particularly significant in light of China’s sweeping ban on decentralized cryptocurrencies. Despite this ban, the report argues that virtual assets held by individuals should enjoy legal protection within the existing policy framework.Furthermore, the report proposed recommendations for addressing crimes involving virtual assets. It emphasized that in cases where money and property are involved, confiscation should be based on the integration of criminal and civil law. The approach taken aims to strike a balance between safeguarding personal property rights while also addressing broader social and public interests.Contentious approach to cryptoWhile China has been making every effort to promote its central bank digital currency (CBDC) and the development of blockchain and metaverse-related technology within the country, its stance on decentralized cryptocurrencies has been contentious at best.Its approach in that respect has been marked by a blanket ban on crypto-related activities such as mining and trading and the prohibition of foreign crypto exchanges from serving customers within mainland China. Nevertheless, Chinese courts have consistently taken a more nuanced view without necessarily contradicting the government’s approach.Differing interpretationsThe divergence between national policy and court rulings first emerged in 2019 when the Hangzhou Internet Court found that Bitcoin is a form of virtual property, and on that basis, it is safeguarded by the law from the point of view of property rights. In May 2022, a Shanghai court affirmed that Bitcoin qualifies as virtual property and, as such, falls under the purview of property rights.Global issueIt’s not just the Chinese courts that are grappling with the issue of clarifying property rights relative to virtual assets. In April of this year, a case in Hong Kong involving defunct crypto exchange Gatecoin resulted in the courts determining that cryptocurrency is property and that on that basis, it’s “capable of being held in trust.”In July a Singaporean court determined that cryptocurrency is capable of being held in trust and on that basis, it should be recognized as property. Earlier this year, the High Court of Justice in London recognized non-fungible tokens (NFTs) as property.The report from the People’s Court reaffirms the legal status of virtual assets as protected property under Chinese law. This development highlights the ongoing divergence between China’s regulatory policy and the judicial interpretation of virtual assets, signaling a potential evolution in the country’s approach to cryptocurrencies.

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Policy & Regulation·

Sep 20, 2023

Korea’s Legislative Research Body Suggests Expanding Blind Trust System to Include Crypto

Korea’s Legislative Research Body Suggests Expanding Blind Trust System to Include CryptoThe National Assembly Research Service (NARS) of South Korea last Friday issued a report emphasizing the need to broaden the scope of the country’s blind trust system for public officials. Currently, this system primarily covers traditional stocks, but the report highlights the necessity of extending its coverage to include cryptocurrencies.Photo by O-seop Sim on PexelsPublic Service Ethics ActUnder the existing Public Service Ethics Act, public officials holding a rank of 4 or higher within the finance department of the Ministry of Economy and Finance and the Financial Services Commission are mandated to either divest themselves of stocks linked to their official duties and responsibilities or transfer them into a blind trust if the total value of these stocks exceeds KRW 30 million (about $23,000).Blind trustA blind trust is a mechanism through which a public official transfers their stock holdings to a trustee. Subsequently, the trustee handles these entrusted stocks by exchanging them for other assets and overseeing their management, administration, and disposition. Importantly, the original owner of the stock, who is the public official, is barred from participating in these aspects of the trust and is also kept uninformed about the trust property’s status or details.Debate over expansionThe current policy confines the blind trust framework exclusively to stocks. Nevertheless, there is an ongoing debate advocating for the inclusion of other assets, such as virtual assets and real estate, within its scope. The rationale behind this argument is that these types of assets can also potentially give rise to conflicts of interest. However, counterarguments have been raised, expressing concerns that extending the blind trust to these assets could excessively limit the property rights of public officials. Consequently, as of now, this broader application has not been implemented.Comparison with the USThe Korean blind trust system was inspired by the United States’ Ethics in Government Act of 1978, which does not limit the types of assets that can be included in a blind trust. In the US, a blind trust can encompass not only stocks but also bonds, mutual funds, virtual assets, and real estate. In light of this, the report recommends the expansion of the blind trust system to encompass virtual assets and real estate. This step is proposed to prevent conflicts of interest among public officials pertaining to a wider array of asset types.Enhancing trustee discretionMeanwhile, NARS also argued for broadening the trustee’s discretion in trust management to render the system more reasonable. This stems from the concern that the existing uniform property sale approach could lead public servants to incur losses. NARS has proposed potential solutions, such as extending the time limit for property sales or mandating the sale of only a portion of the assets, as viable options to address this issue.

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