Japan’s Remixpoint adding $3.2M in Bitcoin to its treasury

Crypto.com, the Singapore-headquartered cryptocurrency exchange platform, has outlined that it has seen significant growth thanks to high-profile sports sponsorship and advertising. Reaping the rewardsThe company has established advertising partnerships with Formula 1 (F1) motor racing and the Ultimate Fighting Championship (UFC). These lucrative sponsorship deals have propelled the exchange into the spotlight of two massive fan bases, contributing to its expansion. In an interview with Cointelegraph last week, Eric Anziani, president and chief operating officer of Crypto.com, discussed the company's successful advertising campaigns with F1 and the UFC, as well as its naming rights deal for the Crypto.com Arena in downtown Los Angeles. In 2021, what was then the Staples Center was renamed to the Crypto.com Arena in a $700 million naming rights deal. Anziani expressed gratitude for these partnerships, emphasizing the importance of staying top of mind for users in the competitive cryptocurrency market.  That same year, the company signed a multi-year partnership deal with leading French football club Paris Saint-Germain (PSG), rolling out various PSG-related marketing activities since then.Photo by Austin Loveing on UnsplashBrand recognition benefitsMarket surveys conducted by Crypto.com indicate a high level of global awareness and brand recognition among retail cryptocurrency users. The exchange's logo prominently displayed during F1 races and UFC events has helped it reach millions of fans worldwide. ESPN reports an average of 1.11 million viewers per race for the 2023 F1 season in the United States alone, with global viewership exceeding one billion over the entire race calendar. Similarly, the UFC boasts a global audience, with some of its biggest fights attracting millions of pay-per-view viewers. Anziani highlighted the effectiveness of these partnerships in bringing people into the cryptocurrency space.  User base approaching 100 millionThese partnerships have significantly contributed to Crypto.com's growing user base, which is approaching 100 million users in 2024, up from an estimated 80 million in the previous year. Anziani discussed the factors that drive users' choice of exchange platforms, emphasizing the importance of compliance, security, convenient access to cryptocurrency and competitive fees. He noted that different users prioritize different aspects based on their trading preferences and requirements. The firm is not alone in pursuing high-profile sports sponsorship deals. Rival platform OKX has an ongoing sponsorship deal in place with Manchester City Football Club in the English Premier League (EPL). It also has doubled down recently on the sponsorship of F1 racing team McLaren. Other notable partnerships include crypto gambling platform Stake.com’s sponsorship of Sauber F1, crypto exchange platform Kraken’s deal with Williams F1 and BingX’s sleeve sponsorship agreement with Chelsea football club in the EPL. High-profile marketing initiatives are alive and well, although in a much more sober way than in 2022 when six crypto companies featured in Super Bowl advertising in the United States. Kraken’s chief marketing officer, Mayur Gupta, recently stated that the Super Bowl is no longer an effective means of promotion for crypto companies.  

Harvest Global to establish fixed income tokenized fundHong Kong investment firm Harvest Global Investments, in partnership with Meta Lab HK, is set to offer a tokenized U.S. dollar bond fund.The collaboration between Harvest Global Investments (HGI), an affiliate of Harvest Fund Management, and Meta Lab HK, backed by Harvest Digital Assets, marks a significant development in the crypto investment landscape within Hong Kong and the broader Asian region.Photo by Giorgio Trovato on UnsplashFirst fixed-income tokenized fund from Chinese institutionMeta Lab HK announced details of the new offering, detailed in a Nov. 22 post on X (formerly Twitter). The fund targets professional investors and will concentrate on U.S. dollar bonds with an investment-grade rating. Meta Lab wrote:”We have learned that this will be the first fixed-income tokenized fund introduced by a Chinese financial institution in Asia with a tokenization arrangement. The fund is exclusively available to professional investors and primarily invests in investment grade U.S. dollar bonds.”Meta Lab added, “The offering is set to be managed by HGI, a subsidiary of Harvest Fund in Hong Kong, with Meta Lab HK providing the tokenization solution.”The tokenization of the fund, a process transforming traditional financial assets into digital tokens, is expected to enhance accessibility and efficiency for investors. The notification to Hong Kong’s securities regulator has been duly completed, underscoring the compliance and regulatory adherence of the initiative.The move comes amidst a series of noteworthy developments emerging from Asia, occurring against the backdrop of persistent regulatory challenges facing the cryptocurrency industry in the United States.CoinFund market entryThis announcement follows closely on the heels of CoinFund, a New York-based investment firm, which revealed its plans to expand services into Asia earlier this week. Choosing Hong Kong as the inaugural location for this expansion, CoinFund cited the city’s appeal to crypto talents as a key factor. As Asia takes strides in pioneering tokenized funds, it suggests a competitive landscape in digital asset development that could rival the United States.It’s likely that Hong Kong is providing a workable environment for Harvest Global to take this tokenized product to market. In August, the local regulator, the Hong Kong Monetary Authority (HKMA), published a report where it indicated an interest in pursuing tokenization as a means to improve aspects of the bond market. The report presented outcomes of Project Evergreen, an initiative the HKMA had been running to examine the potential of tokenization, which also incorporated the launch of a first-of-its-kind tokenized green bond.Regional tokenization interestRecent weeks have also seen further efforts being made within the Asian region in terms of bond tokenization. Last week, SC Ventures, the Singaporean investment subsidiary of British banking group Standard Chartered, unveiled a new platform called Libeara. That platform is working towards the launch of the first-ever tokenized Singapore dollar government bond fund.In the same week, the Bureau of the Treasury in the Philippines announced that it is issuing $179 million in one-year tokenized bonds, with the bonds being facilitated by the Development Bank of the Philippines and the Land Bank of the Philippines.

MEXC Ventures, the venture arm of the Seychelles-headquartered MEXC global crypto exchange, has announced a strategic investment into Triv, one of Indonesia’s largest crypto exchange platforms, as part of an effort to drive further expansion of the business.Photo by Eugenia Clara on UnsplashSupporting blockchain & crypto innovationIn a press release published via PR Newswire on Aug. 5, MEXC Ventures confirmed the strategic investment, which was agreed upon based on a $200 million valuation of the Triv business. MEXC Ventures asserted that the investment falls in line with its global strategy of supporting and developing innovative blockchain and crypto sector projects. Additionally, the firm claims that the move will enable it to capitalize on Southeast Asia’s fast-growing digital asset market. MEXC Ventures Investment Director Leo Zhao said that the company was excited “to back Triv in its next phase of growth." He added: "Indonesia is one of the most dynamic and promising digital asset markets in the region, and Triv has earned a strong reputation for compliance, security, and user trust. Through this partnership, we look forward to supporting Triv in serving Indonesian users even better and accelerating the adoption of digital assets across the country." Well-established exchangeEstablished back in 2015, Triv provides spot crypto trading services, alongside staking services for Ethereum (ETH) and Cardano (ADA). The platform supports payment systems like Advcash and PayPal to enable users to make e-commerce payments and to cover everyday expenses such as utility bills. The platform is recognized for its advanced trading features. Earlier this year, Triv added the Triv Shield, a security tool that prevents platform users from inadvertently interacting with malicious contracts. The company operates under the oversight of Indonesian regulators, the Financial Services Authority (OJK) and the Commodity Futures Trading Regulatory Agency, better known as BAPPEBTI. Gabriel Rey, Founder and CEO of Triv, said that the partnership will enable the platform to expand its coin offerings, “enhance liquidity and introduce more innovative products for both new and existing users.” He believes that the partnership will also be helpful in maintaining CryptoWave Media, an educational platform that forms part of Triv Group, as a leading crypto media outlet in Indonesia.  Earlier this year, MEXC Ventures launched a $300 million Ecosystem Development Fund geared towards accelerating innovation and ecosystem growth within the blockchain sector. At the time, MEXC Chief Operating Officer (COO) Tracy Jin said that the company’s overall vision was to transition from a trading venue to an ecosystem platform, facilitating the needs of crypto industry firms. The company previously made a $16 million strategic investment into Ethena, a stablecoin project built on Ethereum that offers the USDe decentralized stablecoin pegged to the U.S. dollar. As part of that deal, it also bought $20 million worth of USDe. In April, MEXC Ventures launched IgniteX, a $30 million initiative designed to support and foster Web3 talent and innovation.