Korean Travel Rule Solution Provider CODE to Start Charging Monthly Fees Next Month

South Korean blockchain research firm Four Pillars has secured KRW 700 million (approximately $527,000) in investment funds from Kakao Ventures, Hashed and Bass Investment, according to South Korean news site Coin Readers on Tuesday.Photo by Precondo CA on UnsplashEmpowering blockchain venturesLed by a team of industry experts, Four Pillars is dedicated to supporting companies that aim to develop blockchain projects and successfully bring their business to the market. It conducts research based on its technological expertise and experience in blockchain collaborations, providing customized solutions based on each client’s circumstances. It aims to save time and money for companies looking to enter the blockchain market by providing comprehensive and relevant insights on cryptocurrency basics, the blockchain industry, regulations and market analyses, rather than simply listing information. Rapid growth and strategic partnershipsSince its establishment last year, the research platform has attracted more than 30,000 visitors per month on average in just two months. The company has also signed an agreement with Japanese publishing agency Gentosha to publish a Japanese version of its content. Other partners include the layer 1 blockchain Sei Network, Web3 gaming platform Iskra, tech juggernaut LINE’s blockchain Finschia, and Korean telecommunications provider SKT's digital T Wallet.  Before securing the recent investment, the Four Pillars team was recognized for collaborating with various developers on global blockchain projects and receiving a research sponsorship from the dYdX Foundation, a decentralized protocol operator known for being highly selective when offering sponsorships. "The core members of Four Pillars, including CEO Kim Nam-woong, are among the few people in the Korean crypto scene who can bring unique insights to research," said Brian Jang, Director at Kakao Ventures. "Based on their unrivaled research capabilities, we expect them to grow rapidly while connecting domestic and international protocols and corporate needs to business outcomes." Bridging markets, breaking barriersAs trends in the global blockchain market change at a rapid pace, the importance of high-quality, relevant research is amplified, even more so than in the era of Web2. However, information tends to be scattered across platforms, making it overwhelmingly difficult for companies to utilize it in their business endeavors. This is also one of the key reasons why overseas companies have a hard time navigating their entry into the Korean market with their limited knowledge of market trends or conditions. The same can be said for Korean companies who want to launch their businesses overseas. By bridging Korean and overseas companies and projects, Four Pillars aims to resolve this widespread information asymmetry in the ever-growing blockchain industry and establish its foothold as a global research firm. This is reminiscent of Delphi Digital, a U.S.-based crypto research firm founded in 2018 that quickly expanded and established a global Web3 accelerator service called Delphi Labs.  The Four Pillars team also aims to dedicate the investment funds towards accelerating its efforts in talent acquisition, product development and continued research. In the future, the company plans to boost diverse blockchain projects and contribute to the participation of various stakeholders in the blockchain ecosystem.  "Our priority and goal is to create a developer-friendly environment by leveraging the high-quality research and products that we provide at Four Pillars," the firm’s CEO said. "We will lower the barriers to entry for blockchain and grow the entire Web3 market by making it more suitable for both users and developers."

Shinhan Card’s Membership NFTs Offer Discounts at Emart24 Convenience StoresShinhan Card, a major South Korean credit card company, announced on October 10 (local time) that it is launching membership non-fungible tokens (NFTs) in collaboration with convenience store chain Emart24 and Kakao’s blockchain subsidiary Ground X.Photo by Andrey Metelev on UnsplashNFT and loyalty pointsOwners of the membership NFTs can make purchases of KRW 5,000 ($3.71) or more at Emart24’s brick-and-mortar stores using the Shinhan Card mobile app, known as Shinhan pLay, to earn KRW 1,000 worth of My Shinhan Points. This benefit can be claimed up to three times a month.Moreover, upon purchasing the NFT, buyers will be gifted a KRW 2,000 off Emart24 coupon. Every month, they’ll be treated to a KRW 1,000 off coupon, a 10% off coupon on alcoholic beverages (with savings of up to KRW 3,000), and another 10% off coupon (with savings of up to KRW 1,500).NFT holders also get a KRW 2,000 discount coupon for the card company’s shopping platform, Allthat. Furthermore, every month, when they spend over KRW 10,000 in the food and nutrition category, they can use a 20% discount coupon, saving up to KRW 10,000 on their purchase.Valid for three monthsThese benefits will remain valid for three months starting from the date of issuance of the NFT. A total of 1,000 membership NFTs will be offered for sale at KRW 9,900 each on the Allthat platform until October 16.Purchased NFTs can be received via Ground X’s Klip Wallet, which is accessible through the Emart24 app and the Shinhan pLay app.This initiative stems from an NFT alliance established in July of last year, comprising Shinhan Card, Emart24, and Ground X. The alliance, known as GRID, has set its sights on promoting the widespread adoption of NFTs across diverse sectors, including finance, commerce, and entertainment. Commencing with this effort, Shinhan will engage in collaborative efforts with fellow GRID members to explore additional avenues for expanding its services through its pLay app.

Korean Metaverse Platforms Face Uncertain Future Amidst Mounting ChallengesSeveral Korean metaverse platforms, which had promised to usher in a new world bridging online and offline experiences, have found themselves in premature jeopardy, according to industry observations. Various companies that had earmarked metaverse platforms as their future growth driver failed to establish an effective revenue structure to bring this to fruition, leading to speculation that there are limits to successfully developing this branch of business.Photo by GuerrillaBuzz on UnsplashDwindling popularityMetaverse platforms first garnered significant attention during the COVID-19 pandemic, but interest has waned since then — in Google Trends, the keyword “metaverse” has been showing a clear decline since reaching its peak in November of 2021.The actual usage rates of such platforms have also been low. According to the Korea Information Society Development Institute, last year’s usage rate was a mere 4.2%, and some local government-funded platforms had only about 200 daily visitors despite considerable budget sizes.As a result, companies struggling with financial difficulties have opted to downsize their operations, strategizing for mid- to long-term approaches to improving efficiency until an era of metaverse popularization arrives.Roadblocks for small and large companies alikeAccording to industry sources on Friday, platforms like Cytown, developed by social networking space Cyworld, have shut down after just a year, while Kakao Games’ collaborative metaverse venture Colorverse and Com2us Group’s Com2Verse have entered into restructuring phases.Com2verse’s decision comes just two months after the official release of its all-in-one metaverse platform. The company plans to provide three months’ salary to those applying for voluntary resignation and prioritize hiring new faces when expanding the workforce in the future. The scale of voluntary resignation has not been disclosed.The restructuring process will affect all employees except those involved in core functions such as development and services. Employees opting for voluntary resignation will also have the option to transfer to other subsidiaries under Com2us Group.Founded in April of last year, Com2Verse recorded an operating loss of KRW 8.3 billion (approximately $6.2 million) in the first half of this year. Its parent company, Com2us, also recorded consecutive deficits, starting with an operating loss of KRW 19.4 billion in last year’s fourth quarter, followed by losses of KRW 14.8 billion and KRW 5.6 billion in this year’s first and second quarters, respectively. Despite maintaining a stable revenue in its game business, the company faced challenges due to the poor performance of its subsidiary companies and the mounting labor costs needed for accelerating new business endeavors.Com2us has thus determined that it would be difficult to boost revenue and improve cost structure in the short term. Hence, the company chose to restructure its organization while retaining key personnel working under the Convention Center, an event platform on Com2Verse, which is expected to drive the business forward.Com2us emphasized that its commitment to the metaverse market remains unchanged, stating, “Given the current situation of local and international metaverse industries, we believe that significant time and investment will always be necessary. Therefore, we have decided that choosing our priorities and focusing on them is the best way to respond to long-term market changes.”Similarly, Kakao Entertainment had signed a memorandum of understanding (MOU) last year with Neptune, a game developer in which Kakao Games owns a 35% share, and Colorverse, a metaverse company in which Neptune owns a 44% share, to jointly work on an open three-dimensional metaverse platform also called Colorverse. However, Colorverse has also undergone restructuring since earlier this year to reduce its workforce after it posted an operating loss of KRW 11.5 billion last year.Industry analysts have attributed Colorverse’s business slump to the departure of Namkoong Whon, the former CEO who had pinned his hopes on a metaverse as one of the conglomerate’s promising enterprises.Korean game developer NCSOFT had also said that it is building its own metaverse platform dubbed “Miniverse,” which allows various types of online gatherings from community meetups and study groups to remote classes and work. The company had even conducted a welcome presentation for new employees through Miniverse, but news regarding the project has been scant since then.As these major corporations have been struggling to overcome such hurdles, smaller startups have undoubtedly been facing increasingly dire circumstances as well, with some even resorting to unexpected suspensions of service operations without prior notice. Others have promoted themselves as metaverse platforms and issued virtual assets that can be used within the virtual world, but in many cases, these assets have proven to be of little benefit or use.“A revenue structure that can generate income from metaverse platforms has not yet been established. With the gradual decline in remote education, meetings, and telecommuting after the easing of the pandemic, the value of metaverse platforms has also decreased. Also, factors like increased information technology (IT) labor costs and the overall state of the global economy are influencing business momentum,” an industry insider commented.