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Incheon Partners with Daehong to Implement Web3-Driven Urban Marketing Strategy

Web3 & Enterprise·October 11, 2023, 7:23 AM

Incheon Metropolitan City, renowned for its international airport in South Korea, has partnered with Daehong Communications, a marketing solutions subsidiary of the country’s retail giant Lotte Group, to leverage Web3 technology for the purpose of promoting the city.

Daehong has established an extensive global network within the blockchain industry. Among its notable partners are layer 1 blockchain Aptos, Metaverse company Animoca Brands, and decentralized social protocol CyberConnect. One of Daehong’s primary initiatives is the NFT project associated with Bellygom, a pink bear character of Lotte Homeshopping, a media commerce affiliate of Lotte Group.

Photo by Daesun Kim on Unsplash

 

Harnessing blockchain for city promotion

Through this collaborative effort, Incheon aims to harness blockchain technology to explore innovative ways of promoting the city and building stronger connections with its residents.

Incheon has recently been very dedicated to Web3 initiatives in promoting the city. Last month, it worked with The Sandbox, the virtual gaming platform of Animoca Brands, to create a metaverse representation of the Incheon Landing Operation to commemorate the 70th anniversary of the Korean War Armistice Agreement. More recently, the city unveiled its NFT membership program named “Incheon Heroes,” demonstrating its commitment to pioneering its unique path in the era of Web3.

 

Daehong’s role in Web3 adoption

In the private sector, Daehong has been working towards the widespread adoption of Web3. The marketing firm introduced business models that integrate NFTs into areas that have significant public engagement, such as ticketing, memberships, and brand characters. Daehong has been actively working to facilitate many brands’ entry into the Web3 space.

Lee Se-woong, Brand Manager of Incheon City, anticipates that the collaboration with Daehong will serve as a fresh catalyst for Incheon, expressing excitement about the potential synergies between Incheon’s public infrastructure and Daehong’s industrial expertise.

Incheon is set to initiate a range of projects by leveraging the Incheon Heroes NFT membership program and the Incheon Universe, a virtual space that allows visitors to immerse themselves in various facets of the city. Furthermore, the city is in the process of establishing collaborations with enterprises, brands, and artists who share a common interest in promoting the sustainability of both the planet Earth and the city itself.

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Policy & Regulation·

Sep 04, 2023

Korean Financial Authority Orders Suspension and Levies $1.4M Fine on Crypto Lender Delio

Korean Financial Authority Orders Suspension and Levies $1.4M Fine on Crypto Lender DelioDelio, a cryptocurrency lending company based in South Korea, has received a directive from the financial regulatory authority to cease its operations for a duration of three months, according to local news agency Yonhap. Additionally, the company has been levied with a fine amounting to KRW 1.896 billion ($1.4 million).Photo by Riva Ferdian on UnsplashExecutive dismissal recommendedThis announcement was made on September 1 by the Financial Intelligence Unit (KoFIU) under the South Korean Financial Services Commission. In addition to the measures mentioned above, the KoFIU advised the company to remove one of its executives.As a virtual asset service provider (VASP) registered with the financial regulatory authority, Delio offered deposit services with an annual yield reaching up to 10.7%. However, in June of this year, the company abruptly halted its withdrawal services, prompting investigations conducted by both the KoFIU and public prosecutors.Involvement with unregistered VASPsThe KoFIU saw that Delio had engaged in trading activities with unregistered VASPs and had also breached the restrictions on the trading of affiliate-issued virtual assets. These actions are prohibited under the Financial Transaction Information Act.The financial authority identified a total of 171 instances in which Delio facilitated the transfer of its customers’ virtual assets to unregistered VASPs located outside the country. Additionally, the authority also uncovered the company’s engagement in storing the virtual assets of unregistered VASPs.It was also discovered that Delio had not only neglected to assess the risks of money laundering before introducing new products or services but had also failed to fulfill Know Your Customer (KYC) obligations.

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Web3 & Enterprise·

Sep 13, 2023

Incheon City Creates Metaverse Representation of Incheon Landing Operation Within The Sandbox

Incheon City Creates Metaverse Representation of Incheon Landing Operation Within The SandboxIncheon Metropolitan City announced Wednesday that the metaverse representation of the Incheon Landing Operation, the turning point of the Korean War, will be accessible on virtual gaming platform The Sandbox. Incheon is the first public organization in South Korea to collaborate with The Sandbox.Photo by Ian Hutchinson on UnsplashHonoring veteransThe metaverse content depicting the military operation has been developed to commemorate the 70th anniversary of the Korean War Armistice Agreement and to honor the soldiers who protected the freedom and peace of the Republic of Korea.This urban experiential content aims to offer virtual gamers the opportunity to gain a deeper understanding of the Incheon Landing Operation and engage in interactions with historical figures. Additionally, the platform will feature a variety of mini-games.Support through NFTsAs part of this initiative, Incheon will create and release a limited NFT collection, with all proceeds from the sales being donated to support Korean War veterans, both domestically and abroad, through the Korean War Veterans Association.The NFT collection will be available for purchase on the Sandbox Marketplace. Moreover, NFT buyers will have the opportunity to win Incheon tourism products like hotel vouchers and passes to tourist destinations.Meanwhile, Incheon is creating more content within The Sandbox, with the objective of showcasing the city to a global audience. It also plans to explore avenues for inviting metaverse users to Incheon, providing them with chances to enjoy its urban landscape.

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Policy & Regulation·

Aug 21, 2023

Korean Prosecutors Allocate $734K Budget for Crypto Crime Investigations

Korean Prosecutors Allocate $734K Budget for Crypto Crime InvestigationsThe South Korean Supreme Prosecutors’ Office has earmarked a budget of up to KRW 986 million (approximately $734,000) this year for investigations pertaining to virtual assets, according to data received by the local newspaper Law Times from the Ministry of Justice last Thursday. The significant size of the budget suggests that the prosecution is prioritizing efforts to combat the growing surge in virtual asset-related crimes.Photo by Tingey Injury Law Firm on UnsplashBudget divisionWithin this budget, KRW 778 million has been designated for the purchase of software licenses for virtual asset tracing and analysis equipment, while KRW 280 million has been allocated for an integrated strategic plan to establish a platform for analyzing and tracing unauthorized virtual asset transactions. The budget for this platform consists of preliminary planning costs. Related expenditures are expected to increase as the project is fully implemented.“It is true that our budgets are being concentrated on crimes related to virtual assets due to the fact that they have recently become a social issue,” said a prosecution official. “It may not be a lot compared to our overall budget, but assigning almost KRW 1 billion for one specific field of investigation is still a considerate amount.”Rising crypto crimesIn Korea, crimes associated with virtual assets have been increasing annually. This includes tax evasion, bribery, foreign exchange law violations, and money laundering, as well as cryptocurrency market issues including issuance, listing, and distribution. According to the Supreme Prosecutors’ Office, reported cases of suspicious virtual asset transactions received by the Korea Financial Intelligence Unit (KoFIU) surged from an average of 66 cases per month in 2021 to 900 cases in 2022, then 943 cases in 2023 — a fourteen-fold increase in just three years.Subsequently, the scale of the damages caused by cryptocurrency crimes has also seen a sharp rise. The total value of all reported damages skyrocketed from KRW 467.4 billion in 2017 to KRW 1.02 trillion last year, more than doubling in five years. The cumulative loss over this period exceeds KRW 5.3 trillion.Focused effortsThe prosecution has thus dispatched financial experts from organizations including KoFIU and Korea Exchange to create a joint virtual asset crime investigation unit under the Seoul Southern District Prosecutors’ Office dedicated to investigating cryptocurrency crimes.The prosecution’s Cybercrime Investigation Division has also begun developing a tracking system optimized for the Korean market to trace the flow of virtual assets. The foreign software that is currently being used for tracking comes with considerable expenses and limitations, particularly for tracking flows within the domestic market, where there are many transactions involving smaller, locally-issued cryptocurrencies called “kimchi coins.”“We are dedicating our manpower and technological development to virtual asset investigations,” said a high-ranking official from the prosecution. “We will also strive to secure the budget necessary for these efforts.”

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