Upbit Investor Protection Center Launches Second Cohort of Up!To Program
The Upbit Investor Protection Center of Dunamu, the operator of South Korea’s largest cryptocurrency exchange Upbit, recently announced that it conducted an inauguration ceremony in Gangnam-gu, Seoul, for the second cohort of its Up!To program. This initiative encourages university students to engage in the promotion of the virtual asset industry through the creation of innovative content. Notably, this new cohort consists of 30 members, almost double the size of the initial group.
The event kicked off with a warm congratulatory speech from Dunamu CEO Lee Sirgoo. Following that, appointment letters and welcome kits were presented to the attendees. Then, each participating team took the stage to deliver their presentations.

Three months of engagement
Under the slogan “Build Your Own Block,” the second Up!To cohort will engage in a range of activities for about three months. These activities will involve creating content focused on digital assets and investor protection, brainstorming ideas to enhance Upbit’s services, and attending events hosted by Upbit. The group will also take part in various environmental, social, and governance (ESG) activities to contribute to society.
Financial support and incentives
The Upbit Investor Protection Center will offer financial support to participants to help fund their activities. In addition, the top-performing team will be awarded a cash prize of KRW 5 million (approximately $3,700), while standout individual participants will receive KRW 3 million. Those who excel in the overall evaluation will also have the chance to earn a three-month internship at Upbit.
At the ceremony, Lee Hae-boong, the head of the Upbit Investor Protection Center, expressed his hope that the Up!To participants would seize this opportunity to build meaningful “blocks” in their own lives. He also encouraged them to bring forward innovative ideas that would contribute to fostering a healthy culture around digital asset investment.
Meanwhile, updates on the activities of the second Up!To cohort will be available on the official YouTube channel and website of the Upbit Investor Protection Center.


