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Fingerlabs launches Web3 solution to help partners build membership NFTs

Web3 & Enterprise·December 01, 2023, 8:15 AM

Fingerlabs, a subsidiary of digital marketing company FSN, has launched its participatory Web3 membership platform dubbed “Bling” in an effort to foray into the evolving digital landscape, according to an official press release.

Photo by Choong Deng Xiang on Unsplash

 

Customizable characters and collaborative benefits

Bling is an all-in-one marketing solution that allows businesses to conveniently create and manage NFTs that offer membership benefits. Users can create customizable characters on Favorlet, Fingerlabs’ NFT wallet and customer management service, using clothing or accessories called “parts.” These parts are linked to benefits offered by Fingerlabs’ partner firms, usually in the form of coupons that can be used both online and offline — thus touting the name “parts NFTs.” This can help boost brand exposure as Fingerlabs will be able to share its customer base with its partners.

“Bling will prove to be a novel attempt in demonstrating that Web3 technology is not exclusive but for everyone to use. It will significantly reduce the risks associated with directly operating NFT projects and support any brand in effortlessly utilizing Web3 technology as an all-in-one solution for development and operations,” explained Fingerlabs CEO Kim Dong-hoon.

Partner firms can construct their parts NFTs through Favorlet, and users can store theirs on their Favorlet wallet. Notably, parts NFTs can also be traded on NFT is Life Evolution (NILE), a decentralized autonomous organization (DAO) and NFT platform built on blockchain gaming publisher Wemade’s WEMIX3.0 mainnet.

 

Bringing a classic to Web3

Fingerlabs also announced that it is working with the K Museum of Contemporary Art, located in Seoul, as Bling’s first official partner. Users can customize their Bling characters with Great Gatsby-themed parts in line with the museum’s newest exhibit based on the classic novel. Passes to the exhibit will also be minted as NFTs. The K Museum of Contemporary Art previously worked with Fingerlabs in August on a project where exhibit poster cards were minted as reward-yielding NFTs.

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Hong Kong’s SFC bolsters investor protection with new insurance mandate

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Policy & Regulation·

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Vietnam legalizes crypto assets

Vietnam has moved to take a positive approach to crypto assets by passing legislation to legalize them. Last week, the Southeast Asian nation’s National Assembly passed the Digital Technology Industry Law, which takes effect on Jan. 1, 2026, according to a report published in the official online newspaper of the Vietnamese government. Photo by Daniel Bernard on UnsplashCategorizing digital assetsThe law sets out two categories of digital assets, virtual assets and crypto assets. The legislation frames virtual assets as digital assets used for exchange or investments. Meanwhile, crypto assets are to be regarded as digital assets utilized to validate transactions and confirm ownership while relying on the use of encryption technology. Neither category includes securities or digital versions of fiat currencies such as central bank digital currencies (CBDCs) or other financial instruments. The legislation gives the Vietnamese government the authority to define and apply specific regulatory conditions when it comes to items such as anti-money laundering (AML) measures and the inclusion of international cybersecurity standards. It is hoped that the law will pave the way for the development of home-grown technological enterprises within Vietnam, while also promoting a nationwide digital transformation process. Regulatory clarityThe legislation is significant as it clearly sets out the legal status of digital assets in Vietnam after years of uncertainty and regulatory ambiguity. Singapore-based blockchain-focused Business Strategist, Anndy Lian, said that such legal clarity could result in Vietnam becoming a regional hub for the crypto sector.  Anh Tran, who belongs to Superteam Vietnam, a community for Solana builders in Vietnam, said that the development was huge for founders, developers and investors in the crypto space in Vietnam. He stated: “For a country who has always been at the forefront of crypto adoption, [Vietnam] is now a 'green-lighted zone' in principle, but we're still waiting at the red light for operational rules.” He refers to the fact that Vietnamese regulators still have until Jan. 1, 2026, to flesh out the details in terms of defining who can issue, trade, custody or manage crypto, and how AML, cybersecurity and taxation are handled. Vietnamese officials are likely to give strong consideration to AML measures relative to crypto given that the Southeast Asian nation has been on the grey list of the Financial Action Task Force since 2023. Countries who appear on the grey list are under considerably more scrutiny with regard to AML matters. While another community member claimed that anywhere crypto regulation has been implemented, actual usage has declined, Tran maintained that regulation is inevitable and that “crypto doesn’t need to be lawless to be free.” Last October, Vietnam set out its blockchain strategy, aspiring to the goal of achieving regional leadership in the sector by 2030. In March, the country’s Prime Minister, Pham Minh Chinh, requested that a legal framework for cryptocurrencies be established.  According to Chainalysis’ 2024 Global Crypto Adoption Index, Vietnam ranks fifth in the world.

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Policy & Regulation·

Oct 19, 2023

Public Confidence in Crypto Wanes in Hong Kong Amid JPEX Scandal

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