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BingX signs sponsorship deal with English Premier League club

Web3 & Enterprise·January 05, 2024, 6:44 AM

Singapore-based cryptocurrency trading platform BingX has secured a sponsorship deal as the new sleeve sponsor for Premier League football club Chelsea.

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Photo by Chaos Soccer Gear on Unsplash

January 9 debut

The arrangement, spanning the next six months, is expected to debut during Chelsea’s Carabao Cup semi-final first-leg match against Middlesbrough on Jan. 9.

 

As part of this sponsorship, BingX will prominently feature on the front of Chelsea’s training kits for the upcoming 2024/25 season. Meanwhile, the current shirt sponsor, Infinite Athlete, will transition to a training sleeve sponsorship starting next season.

 

While details about the fate of Chelsea’s training kit deal with Trivago, an online hotel booking site, remain uncertain, the club is navigating sponsorship changes in the wake of owner Roman Abramovich’s prior ownership and UK government sanctions.

 

Corporate rebrand

Established in 2018, BingX operates as a cryptocurrency exchange headquartered in Singapore, catering to a user base of over 10 million in Southeast Asia and North America.

 

In November, the company announced that it was rebranding the business. Part of that process was understood to involve an overhaul of BingX’s visual identity, with the introduction of a streamlined logo. Sponsorship within the English Premier League is a high profile marketing move that will undoubtedly bring more visibility to that brand.

 

Crypto marketing spend rebound

The marketing spend of crypto firms relative to high profile sponsorship deals has recovered significantly in recent months. Such sponsorship deals peaked at the top of the crypto market in 2021. That period saw profligate spending by many of the large crypto platforms. A standout example was provided by the $135 million sponsorship deal signed by fraudulently run crypto exchange FTX for the Miami Heat stadium naming rights in the United States.

 

While that opulent sponsorship spending subsided during the bear market, it appears that there has been a modest resurgence as market conditions have improved. Seychelles-based crypto platform OKX has ongoing marketing relationships with the McLaren Formula One racing team and Manchester City Football Club.

 

In March, U.S.-based crypto exchange Kraken announced a marketing partnership with the Williams Formula One racing team. Earlier this week it emerged that crypto gambling platform Stake.com had signed a sponsorship deal with the Sauber Formula One team.

 

18 of the 20 English Premier League clubs are now understood to have agreed sponsorship deals at one time or another with crypto companies. This demonstrates the growing trend of cryptocurrency platforms associating with high-profile sports partnerships, enhancing their visibility and influence in the market.

 

Chelsea is actively seeking a front-of-shirt sponsorship deal, considering potential collaborations, including discussions with Saudi national carrier Riyadh Air. It’s understood that the BingX deal has been agreed for in excess of £10 million ($12.7 million) per season.

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Web3 & Enterprise·

Apr 19, 2023

Lackluster Nasdaq Debut for Bitdeer

Bitcoin miner Bitdeer Technologies Group’s stock had a rough debut on the Nasdaq exchange, losing almost 30% of its value shortly after market open on Friday. The Singapore-based firm, which is one of the largest bitcoin miners in the world, had delayed its listing several times and saw a lukewarm reception from investors. Bitdeer’s merger with a special-purpose acquisition vehicle called Blue Safari Group Acquisition Corp was approved on Tuesday, paving the way for the listing. Mining across six sitesBitdeer has six mining sites across Washington state, Texas, Tennessee, and Norway, with a total energy capacity of 775 megawatts as of the end of 2022. It has a hashrate or computing power of 16.2 exahash per second (EH/s), second only to bankrupt miner Core Scientific and higher than Riot Platforms and Marathon Digital Holdings. Around one-quarter of the hashrate is used for self-mining, while the rest is given out for cloud mining, which means that customers rent the machines and reap the rewards.Despite the company’s impressive size and scale, Bitdeer’s financial performance deteriorated in 2022, which was partly due to worsening market conditions. The company reported revenue of $330.3 million and a loss of $62.4 million for the year, compared with $394.7 million in revenue and a profit of $82.6 million in the previous year. The company’s listing comes at a better time than last year, as market conditions have improved, and bitcoin has passed the $30,000 mark. Mining equities have also outperformed the digital asset in percentage growth. Differentiation of mining operatorsHowever, Bitdeer’s listing was not received as positively as expected, and the stock was halted several times for volatility shortly after the market opened. Other crypto mining stocks saw single-digit upticks in their share value at the same time. The market is beginning to shift from operators with the biggest scale to operators with the best unit economics, said investment bank Stifel Nicolaus’s analyst Bill Papanastasiou.This shift may explain why investors were not too keen on Bitdeer’s debut, as the company’s financials are not as strong as those of its competitors. Despite Bitdeer being larger than Marathon and Riot, based on its current share price and valuation, it is priced at a third of the value of its two industry peers.Bitdeer was born out of the world’s largest rig manufacturer, Bitmain, following a spat between the two co-founders. The firm is not the only cloud mining firm affiliated with Bitmain that is going public via SPAC, as BitFuFu is also in the process of going public, but has delayed its listing. Bitdeer’s stock debut may have been lackluster, but the company remains one of the largest bitcoin miners in the world.Shares in the newly quoted public company opened at $9.70, sliding to $6.30, before ending the first day’s trading at $7.03.

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Web3 & Enterprise·

Sep 14, 2023

Emurgo Looks to Fill in Missing Cardano Ecosystem Components

Emurgo Looks to Fill in Missing Cardano Ecosystem ComponentsEmurgo, the Singapore-based commercial arm and a founding entity of the Cardano blockchain network, plans on working towards filling in the gaps relative to needed Cardano ecosystem components.So said Emurgo Founder and CEO Ken Kodama, in a recent discussion with Andrew Fenton, the Editor of Cointelegraph’s magazine. Emurgo is one of the three entities governing Cardano and has taken on the task of addressing what it perceives as “missing” components in the Cardano blockchain when compared to other leading blockchains.Photo by Traxer on UnsplashAddressing 21 categoriesKodama outlined a strategic shift in Emurgo’s approach, describing it as a transition to a venture studio model to address 21 specific categories that he and his team believe require attention. According to Kodama, the solutions to these gaps will either be built by Emurgo themselves or sourced through investments, hackathons, or grants to incentivize developers within the Cardano community. Kodama stated: “So, that’s what we need to focus on, shifting from where we are today into a venture studio model.”One area that the Emurgo CEO is looking to address is the need to introduce layer 2 solutions to enhance Cardano’s scalability. While other blockchains have seen significant development in this area, Kodama feels that Cardano needs to catch up. Therefore, it’s a priority for Emurgo to cultivate a similar environment within the Cardano network.Along those lines, Emurgo is exploring zero-knowledge rollups and optimistic rollups, indicating the firm’s commitment to exploring and investing in what is the latest cutting-edge blockchain technology. To this end, they’ve already organized hackathons centered around these themes.Developer proficiency issueThe Emurgo boss feels that one of these 21 shortfalls is more pressing than the rest. Kodama acknowledged that the barrier of having developers proficient in more obscure programming languages like Haskell and Plutus is a difficulty. He believes the current pool of developers with expertise in these languages is insufficient. To address this, Emurgo is keen to promote Aiken, a toolkit and a new programming language designed to facilitate the development of smart contracts on the Cardano blockchain.Another one of the highlighted gaps is the absence of a robust decentralized identity (DID) system for enterprise adoption within the Cardano ecosystem. Kodama voiced his concern in this respect, stating: “We don’t see that much DID application being built on Cardano. So, that’s the first gap, or primary gap that we need to fill in.”“Aiken and other programming language applicability are quite important to broaden the number of builders able to build on top of Cardano. We have been educating builders to code in Haskell and Plutus. We had more than 2,000 graduates. However, that’s not really enough,” Kodama added.Emurgo has high hopes for Aiken and similar programming languages that can be integrated into Cardano, with the aim of diversifying the pool of developers capable of creating smart contracts on the platform, using a variety of programming languages.

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Web3 & Enterprise·

Sep 23, 2024

Hashgraph ecosystem developer explores use cases in Qatar

The Hashgraph Association, a non-profit organization that focuses on building an ecosystem of startups and enterprises relative to the use of the Hedera Hashgraph public ledger, has announced that it intends to explore use cases for the technology in Qatar. Hedera Hashgraph was first created in 2015 by Leemon Baird and Mance Harmon. The network is designed such that anyone can transact using it and deploy applications on it. However, governance is separated from consensus, with a group of businesses overseeing the network protocol.Photo by Hongbin on UnsplashFive key use casesIn a LinkedIn post published on September 19, the Hashgraph Association outlined that within the next 12 months, it would explore the implementation of five key use cases relative to the Hashgraph network in Qatar, collaborating with stakeholders within the Middle Eastern country in order to do so. First on its list is the tokenization of equities. During the TOKEN2049 event in Singapore earlier this week, the HBAR Foundation, another entity which supports the creation of Web3 communities on the Hedera network, launched the Hedera Asset Tokenization Studio.  According to the HBAR Foundation, the initiative “enables the seamless issuance and management of tokenized bonds and equities on the Hedera network.” The move, when considered in the context of the Hashgraph Association’s intentions relative to the pursuit of the tokenization of equities as a use case in Qatar, demonstrates that the distributed ledger technology (DLT) network’s most prominent stakeholders are homing in on this particular use case in furthering the use of the network.  Dr. Sabrina Tachdjian, the HBAR Foundation’s head of fintech and payments, stated that the  Asset Tokenization Studio will lower technical barriers to the tokenization of bonds and equities, along with the recording of their underlying data on the ledger. Sukuk tokenizationOther use cases up for exploration in Qatar are real estate tokenization and sukuk tokenization. A sukuk is an Islamic financial certificate. It’s a bond-like financial instrument which is sharia-compliant. The world’s first tokenized sukuk, linked to a sovereign instrument, was created in Malaysia in 2023.  Fusang Exchange listed the product, as a digitized version of a sukuk issued by the International Islamic Liquidity Management Corporation (IILM), represented via an ERC-20 token. Shariah-compliant finance represents a $4 trillion opportunity. Additionally, the Hashgraph Association is looking to exploit the carbon credit sector as a use case, while also looking towards the use of the Hedera Hashgraph ledger for the purpose of consumer engagement and loyalty programs. Digital assets frameworkOn September 1, the Qatar Financial Centre (QFC) announced that the Qatar Financial Centre Authority (QFCA) and the Qatar Financial Centre Regulatory Authority (QFCRA) had launched the QFC digital assets framework. The Hashgraph Association believes that the regulations strengthen its role in “fostering innovation and trust within the digital assets ecosystem, further solidifying the region’s position as a global leader in fintech.” In May, the Hashgraph Association announced at the Qatar Economic Forum a $50 million partnership with the QFC, with the goal of creating a digital assets venture studio in Qatar to support solutions built on the Hedera network.

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