XPLA and PERPLAY join forces to bolster rewarding mechanism to Web3 games

Japanese auto-parts manufacturer Ikuyo announced last week its board has approved a 300 million yen ($2 million) investment in Galactic Holdings, the parent company of the TruBit cryptocurrency exchange. The investment expands a capital and business alliance first established on June 26.Photo by CHUTTERSNAP on UnsplashStablecoin for B2B cross-border paymentsIn a press release, the Kanagawa-based company stated the funding will be executed through a third-party allotment of new shares. The capital will support Galactic’s stablecoin infrastructure for B2B cross-border payments and help Ikuyo build expertise in digital financial services, diversify its assets, and enhance its long-term corporate value. The initiative arrives as Japan’s auto-parts sector, which counts more than 600,000 workers at roughly 20,000 firms, seeks new efficiencies amid global economic pressures. Autos represented 28.3% of Japan’s exports to the U.S. in 2024, making U.S. trade policy a key influence. This year, the sector navigated a 25% U.S. tariff on automobiles and parts imposed in April, which was then lowered to 15% on July 22 after a deal with the Trump administration. Shifts in the global trade landscape provide an incentive for companies to streamline operational costs. As a proof of concept, Ikuyo plans to pilot stablecoin settlements in transactions between its China-based subsidiary, Kunshan Veritas Automotive Systems, and Veritas in Mexico. Currently, these trades are settled in Mexican pesos and converted to U.S. dollars. The company expects the use of stablecoins to reduce remittance costs and accelerate settlement times.  While the launch timing, performance metrics, and monetization strategy are still being finalized, the pilot’s results will guide future business development. In the long term, Ikuyo aims to become an early adopter of stablecoin settlement in the auto-parts sector, applying the technology to improve efficiency and transparency in international trade, initially between Japan and Latin America and between Japan and Southeast Asia. Japan embraces Web3 in push for growthThis corporate move aligns with a broader trend of growing government support for decentralized technologies in Japan. Speaking at the WebX2025 event on Aug. 25, Prime Minister Shigeru Ishiba announced stronger state support for Web3 initiatives, describing the sector as a driver of innovation that could help Japan tackle demographic decline and foster economic transformation.  He noted that Web3 is already being implemented at the Osaka Expo and highlighted local pilot programs where communities use tokens as governance rewards. Ishiba also stressed that the government’s five-year startup growth plan would be strengthened through investment and regulatory reforms, with Web3 and related digital industries expected to take center stage. On the financial policy front, Finance Minister Katsunobu Kato recently addressed the rapid increase in crypto adoption across Japan. He explained that his role is to balance necessary oversight with providing the industry enough freedom to innovate. While acknowledging that digital assets remain highly volatile, Kato argued that creating a secure trading environment would protect investors while also helping to diversify and enrich their portfolios. Ikuyo’s initiative underscores the private sector’s quickening embrace of crypto. Last month, SBI Group, one of the nation’s largest financial conglomerates, revealed a strategic alliance with the decentralized oracle provider Chainlink. Their collaboration aims to expand the institutional adoption of digital assets and blockchain globally. The partnership will utilize Chainlink’s Proof of Reserve, SmartData, and Cross-Chain Interoperability Protocol (CCIP) to facilitate the tokenization of real-world assets (RWAs) across multiple blockchains.

Netherlands-based mobile wallet Swoo Pay has joined forces with global financial giant Mastercard to target the Southeast Asian market, offering crypto cashback on everyday purchases. Crypto loyalty tokensThe partnership was announced via a press release published on Cointelegraph earlier this week. Through Swoo's platform, users stand to gain crypto rewards, specifically Swoo Loyalty Tokens, for each contactless payment made via the app using digitized Mastercard cards. The partnership marks yet another step forward in the convergence of traditional financial systems with the burgeoning world of cryptocurrency. It reflects a broader trend among major financial institutions and retailers, who increasingly view cryptocurrency integration as a means to revitalize loyalty programs. Once users accrue “Tokenback” in the form of Swoo Loyalty Tokens, they have the flexibility to either exchange their rewards for popular cryptocurrencies like USDT or BTC within the Swoo app or convert them into fiat currency through partnering services. As Swoo continues to refine its crypto rewards platform, it will incorporate more Web3 features, further enhancing the utility and value of loyalty tokens within its ecosystem.Photo by Markus Winkler on UnsplashTargeting emerging marketsSwoo Pay is targeting emerging markets. Alongside Southeast Asia, that also brings the Middle East region and Africa within the scope of its marketing efforts for this product offering. Emerging markets have long been seen as ideal markets within which to bring about crypto adoption more generally. The significance of this announcement wasn’t lost on Nicki Sanders, chief technology officer (CTO) with tokenized real estate enterprise, Realio. Taking to social media, Sanders cited crypto adoption as one of three main reasons as to why this partnership could be a game-changer.   Sanders feels that the nature of the offering will result in crypto adoption as daily crypto use will be boosted. In turn, that will bring digital currencies into the realm of mainstream acceptability.She also feels that the product offering will be significant in terms of financial inclusion as it’s very accessible to underserved communities. Additionally, Sanders identifies the inherent innovation as being likely to result in mass adoption. “Focusing on Android and Huawei users, Swoo Pay navigates around Google service sanctions, offering a fresh pathway to digital payments,” she claims.This partnership builds upon the success of a previous trial campaign dubbed “Super Tokenback with Mastercard.” During the three-week initiative, users enjoyed 5% Tokenback (crypto cashback) on all Mastercard purchases made through Swoo Pay. The results were positive, with over 17,000 participants conducting upwards of 128,000 transactions. Not only did this drive increase card spend, but it also introduced a wave of new consumers to the concept of crypto-backed rewards. Representatives from Swoo emphasize the seamless integration of crypto into mainstream markets, ensuring compliance with local regulations and simplifying the launch and scalability of marketing campaigns to attract new users. Conversely, officials from Mastercard underscore the company's commitment to expanding the possibilities of digital payment instruments, prioritizing convenience, technological advancement and security. They highlight the role of Swoo Pay in addressing issues with tokenized payments for Android device users, thereby broadening accessibility to these innovative financial solutions.

GS Group Supports Blockchain Startups in Korean Retail IndustryThe GS Challenge, an innovative startup accelerator established through a partnership between South Korean conglomerate GS Group and early-stage venture capital fund Bluepoint Partners, has launched a program dedicated to providing support to innovative startups, including blockchain ventures, in the retail industry.Photo by Alexandru Tugui on UnsplashBlockchain & other retail solutionsThe application window for this program opened on June 16 and will remain accessible until July 13. To be eligible, applicants have to be startups that possess retail technology and have a team consisting of two or more members. Retail technology encompasses a wide range of solutions aimed at improving businesses’ understanding of their customers, streamlining inventory management, and optimizing promotional events. These solutions leverage cutting-edge technologies such as artificial intelligence, big data, cloud computing, blockchain, and the Internet of Things (IoT).Three-month programThe screening process for applicants will involve thorough document reviews and meetings conducted by both entities. Successful applicants will have the opportunity to participate in a comprehensive three-month acceleration program scheduled from August to October. This program will offer valuable guidance on various aspects of running a startup, including consultations on legal, human resources, and financial matters.Extensive retail networkAdditionally, the selected startups will gain access to the GS Retail infrastructure to test their technologies and products. GS Retail boasts an extensive network consisting of 16,000 convenience stores, 400 supermarkets, as well as infomercial and e-commerce channels. This opportunity will enable the startups to test their technology and products in a real-world retail environment, facilitating practical application and market integration.Expressing the insights gained from a decade of startup investments, Lee Sung-hwa, the VP of Corporate Development at GS Retail, emphasized the value derived from collaborating with startups. Recognizing the mutual benefits, Lee highlighted that this collaboration would prove advantageous for both GS Retail and the participating startups. GS Retail can foster innovation in the industry, while the startups can accelerate their growth by leveraging the extensive GS Retail network.