Ripple expands in UAE with new partners Zand Bank and Mamo

Blockchain technology and digital assets feature strongly in a fintech ecosystem report carried out by InvestHK, an agency within Hong Kong’s government responsible for foreign direct investment.Photo by Shubham Dhage on UnsplashGrowing fintech sectorThe recently published report, identified that as of July 2024, there were 175 blockchain application/software firms located in Hong Kong. In the area of cryptocurrency and digital assets, it identified the presence of 111 firms, while there were 122 payment and remittance firms. All in all, the report found that in excess of 1,100 fintech firms had been established in Hong Kong as of mid-2024. It highlights the fact that the sector has seen robust growth in Hong Kong in recent years, while making the point that this has come about in part due to “substantial resources” having been committed by the Hong Kong government to enable such growth within the local fintech sector. The report cites data from a study carried out by DataCube Research, which projects that the fintech market within the Chinese autonomous territory will reach $606 billion by 2032. This forecast incorporates an expectation of an annual growth rate of 28.5% over the course of the next eight years. As well as forecasting further growth for the fintech sector in general in Hong Kong, the InvestHK report also foresees artificial intelligence, blockchain and distributed ledger technology (DLT) and digital assets contributing to that growth. 250% blockchain startup growthThe research identifies that since 2022, there has been a 250% increase in the total number of blockchain-related startups that are located within the Hong Kong Special Administrative Region (SAR). The number of crypto and digital asset firms based in Hong Kong has grown by 30% during the same period.  Finding talentIn formulating this report, InvestHK surveyed 130 local fintech firms. One challenge that was identified through that process is the need for the appropriate talent to be in place in order to secure projected growth rates over the coming years. Hong Kong is having to compete on a global basis for appropriate fintech talent, with almost 60% of the companies surveyed by InvestHK suggesting that this is a major challenge. Taking cryptocurrencies as a key component for future growth, last year’s Bitcoin price surge led to a crypto hiring boom with some of the large global fintech companies actively hiring crypto talent.  Other centers such as Singapore are taking measures to attract that talent. Access to capital was another area of concern, with 44% of respondents indicating it as an area of difficulty. In an interview with English-language newspaper China Daily recently, Brian Ah-Chuen, managing director of ABC Banking Corp., said that InvestHK has been aggressive in its approach to certain initiatives. He said that the agency has been successful in drawing capital and talent from around the world to Hong Kong.

The global crypto trading platform Crypto.com has signed a memorandum of understanding with AI fashion-tech firm Altava Group, Korean media outlet Digital Daily reported. According to the press, the signing ceremony took place on Wednesday at the office of Crypto.com Korea, attended by Andrew Junhoe Ku, CEO of Altava Group and Eric Anziani, COO of Crypto.com. Photo by freestocks on UnsplashAs the initial step of the partnership, they aim to integrate Crypto.com’s NFT marketplace and payment solutions with Altava Group’s digital fashion services. Altava Group provides innovative virtual fashion experiences to major fashion brands worldwide, including LVMH, Balmain and Bulgari. By leveraging Altava Group’s network, Crypto.com plans to lay the groundwork for innovation in the digital fashion industry, with various joint promotional events with Altava Group in store.  Fashion-tech meets crypto payment“We are excited to partner with Altava Group, a leader in the digital fashion sector. We hope to leverage our technology and expertise for the growth and advancement of the global digital fashion market – an area in which we see great potential,” said Anziani. Ku also expressed his excitement about the partnership and the integration of crypto payment solutions, saying “We are extremely pleased to explore Crypto.com Pay through the partnership with Crypto.com, a global virtual asset leader with over 80 million users. We expect the addition of cryptocurrency as a payment option to help lower entry barriers for fashion brands and creators, and further strengthen the foundation for the digital fashion ecosystem.”  

Korean Pharma and Running App Employ NFTs to Promote Fatigue ReliefDaewoong Pharmaceutical recently announced its collaboration with D-Run, an NFT-based running app, to employ non-fungible tokens (NFTs) in marketing a fatigue relief product to millennials and Generation Z.©Pexels/Anna ShvetsUnique NFT IllustrationsFor the project, two unique NFT illustrations have been designed, showcasing a brown bear and a red heart with arms and legs. The bear, named Uri, represents Daewoong’s fatigue relief product UR-Shot, and the heart serves as D-Run’s mascot DZ. In one NFT edition, Uri and DZ are depicted running across a bridge, while the other shows them lying down on a grassy lawn under a tree.Each edition will have 100 NFTs available for purchase on Klip Drops, an NFT marketplace operated by Kakao’s blockchain subsidiary Ground X, from April 26 to May 9. NFT buyers will receive 20 tablets of UR-Shot and D-Run merchandise.Millennial and Gen Z runnersDaewoong’s partnership with D-Run, a platform operated by online media outlet dongA.com, a subsidiary of the nation’s leading newspaper Donga Ilbo, aims to connect with the digital-savvy millennial and Gen Z runners. This collaboration promotes UR-Shot as a healthy energy booster. In November last year, Daewoong introduced NFTs featuring Uri to attract millennials and Gen Z consumers.NFTs as marketing strategyNFTs are tokens that utilize blockchain technology to prove ownership of virtual assets. Due to their scarcity and irreplaceability, NFTs have recently become increasingly influential in the digital art sphere such as paintings and videos. In particular, young consumers often use NFTs as a tool to have fun and express themselves.Park Eun-kyung, the head of the consumer healthcare marketing team at Daewoong, said that this NFT collaboration to reach out to young consumers is the first marketing initiative of its kind in the pharmaceutical industry. Daewoong will continue to keep an eye on the consumption culture of younger generations and conduct various digital marketing programs to alleviate customers’ daily fatigue, she added