Crypto Titans Clash on Elon Musk’s X

Thailand’s Securities and Exchange Commission (SEC), an independent state agency responsible for the supervision of capital markets including the digital assets sector within the Southeast Asian nation, has moved to block five cryptocurrency exchange platforms. In a statement published by the agency to its website on Thursday, May 29, the SEC outlined that it deems the five exchanges, namely OKX, Bybit, CoinEx, XT.com and 1000X.Live, to be unauthorized crypto trading platforms.Photo by REY MELVIN CARAAN on UnsplashCountering money laundering activityIt is acting against these platforms “to protect investors” and to prevent their use for money laundering purposes. In offering services to Thai users on an unauthorized basis, the exchanges were found to be in breach of Thailand’s Digital Asset Business Act B.E. 2561 (2018). The agency has asked the Ministry of Digital Economy and Society (MDES) to take measures to block local access to these online platforms. That block will be put in place on June 28. On that basis, the SEC has advised Thai users of such platforms to proceed to remove their assets from them before that June 28 deadline.  An updated version of the Royal Decree on Measures to Prevent and Suppress Technology-related Crime, (No. 2) B.E. 2568 (2025), was introduced by the Thai government in April. It facilitated the establishment of the Committee for the Prevention and Suppression of Technological Crime.  Following practices overseasThe committee met with the MDES in April, with the parties setting out the process through which unauthorized digital asset platforms would be restricted and blocked. On that occasion, similar practices carried out in other jurisdictions within the Asian region were referred to.  In December 2023 India’s Financial Intelligence Unit (FIU) moved to block nine offshore crypto exchanges, having issued them with compliance show-cause notices.  In April 2024 the Philippines SEC requested that Google and Apple remove apps associated with global exchange Binance from the local versions of their application stores. Japan’s Financial Services Agency (FSA) similarly ordered both companies to remove apps belonging to unregistered crypto exchanges in February of this year. Back in March, the Thai SEC filed a lawsuit against Aux Cayes FinTech Co. Ltd., an OKX affiliate company. The complaint alleged that OKX had been running an unlicensed exchange in Thailand, and was filed with the Economic Crime Suppression Division of the Thai police force. The SEC outlined on March 21 that a similar criminal complaint had been filed against XT.com. It’s understood that Bybit, CoinEx and 1000X.Live have also been recipients of complaints on the same basis. Earlier this year, the Economic Crime Suppression Division considered taking action against Polymarket, a crypto-based prediction market, on the basis that the platform violated Thailand’s gambling laws, and in doing so, posing a risk to economic and social stability in Thailand. In April 2024, the SEC issued a warning to crypto exchange platforms against the use of misleading advertising, drawing their attention to the fact that advertising of that nature would potentially place those platforms in breach of regulatory guidelines. 

Do Kwon, a South Korean national and the central figure in the 2022 collapse of the Terra blockchain ecosystem, was sentenced to 15 years in prison on Dec. 11, capping a federal case that exposed a multibillion-dollar scheme built on false promises and secret market manipulation. According to a U.S. Department of Justice press release, District Judge Paul A. Engelmayer handed down the sentence in Manhattan federal court, finding that the 34-year-old orchestrated a scheme that inflicted substantial losses on both retail and institutional investors.Photo by Tingey Injury Law Firm on Unsplash"This was a fraud on an epic, generational scale. In the history of federal prosecutions, there are few frauds that have caused as much harm as you have, Mr. Kwon," Engelmayer said, according to Reuters. Kwon, who was extradited to the U.S. in December 2024 following his arrest in Montenegro, pleaded guilty in August. Addressing the court, he acknowledged the devastation caused by the collapse. "All of their stories were harrowing and reminded me again of the great losses that I’ve caused. I want to tell these victims that I am sorry," Kwon said. A house of cardsAccording to court filings, Kwon’s deception ran from 2018 through 2022, misleading investors regarding the stability of the algorithmic stablecoin TerraUSD (UST), the LUNA token, and the independence of the Luna Foundation Guard. Prosecutors outlined a pattern of fabrication across Terraform’s products. When UST lost its $1 peg in May 2021, Kwon claimed an automated "Terra Protocol" restored balance. In reality, investigators found the company secretly utilized a high-frequency trading firm to prop up the price, creating a "false impression" of the system’s resilience. The fraud extended to Terraform’s partnerships and applications. Investigators said Kwon lied about the South Korean payments platform Chai, claiming its transactions were settled on the Terra blockchain. Instead, Chai used traditional payment networks, with Terraform simply copying data to the blockchain to feign integration. Similarly, Kwon allegedly manipulated the Mirror Protocol, a platform for synthetic stock trading. While touting it as decentralized, prosecutors said he used bots, funded by stablecoins he created, to inflate volume and manipulate asset prices. The collapse and captureBy spring 2022, the ecosystem’s value exceeded $50 billion. However, when UST broke its peg again in May 2022, Terraform could not artificially restore it. The resulting crash erased at least $40 billion in value and triggered a contagion across digital-asset markets. While Kwon publicly claimed cooperation with authorities during the fallout, prosecutors introduced recordings suggesting he privately explored seeking political protection to avoid accountability. He was eventually arrested in Montenegro in March 2023 for traveling on a fraudulent passport. In addition to the prison term, Judge Engelmayer ordered Kwon to forfeit over $19 million, including interests in Terraform and its digital assets. The case was investigated by the Federal Bureau of Investigation (FBI) with assistance from Montenegrin and South Korean authorities. The Securities and Exchange Commission (SEC) has filed a separate civil action. Global crackdown widensWhile the U.S. concludes the Kwon case, scrutiny of the crypto sector is intensifying abroad. DL News, citing the Belarusian outlet Onliner, reported that Belarusian authorities have blocked access to digital asset trading platforms Bybit, Bitget, and OKX. The Ministry of Information cited the Mass Media Act for the decision, though KuCoin and Binance remain accessible. The step contrasts with President Alexander Lukashenko’s earlier support for developing a national crypto reserve and mining sector. Meanwhile, the Belarusian arm of Russia’s Sputnik reported that State Control Committee chairman Vasily Gerasimov recently put in place a record system identifying wallets authorities suspect are used for criminal money laundering. 

McDonald’s Enters the Metaverse with McNuggets LandMcDonald’s, the global fast food giant, has ventured into the metaverse realm to commemorate the 40th anniversary of its beloved Chicken McNuggets, with McDonald’s Hong Kong spearheading the immersive experience.McNuggets Land, a virtual world situated within the metaverse platform The Sandbox, now welcomes enthusiastic players to embark on a quirky adventure filled with pixelated McNugget characters like “Coach McNugget” and his trusty sidekick, “Assistant Coach McNugget.” The project team behind The Sandbox laid out the details of the initiative via a blog post published on Medium on Thursday.In this novel virtual landscape, players are tasked with the mission of locating four McDonald’s signs, sparking excitement for the rewards that await. Among the enticing incentives are a shared prize pool of 100,000 SAND (approximately $44,000) and enigmatic “mystery boxes.” SAND is the native token of The Sandbox virtual world.Photo by Jas Rolyn on UnsplashCustomer engagement challengesThe CEO of The Sandbox, Sebastien Borget, expressed enthusiasm for collaborating with global brands like McDonald’s to drive mass adoption of the metaverse. The Sandbox has already witnessed the presence of several prominent brands like Adidas, Atari, and Gucci within its virtual world. Comparatively, it might be challenging for McNuggets Land to carve out a distinctive niche to capture enduring user engagement.Numerous brands have attempted whimsical activations within metaverses over the years, from Snapple’s virtual bodega to Taco Bell’s metaverse wedding. However, the fundamental question arises when virtual food or drink experiences are introduced — what’s the point when you can’t taste or smell in the metaverse?Bear market & regulatory setbacksMoreover, the timing of brands entering the Web3 space may be subject to scrutiny. With venture capital money flowing toward AI and Disney closing its metaverse ventures, the Web3 landscape faces a more challenging environment in 2023. The ongoing crypto winter and Securities and Exchange Commission (SEC) crackdowns have somewhat dampened the allure of these activations, making it imperative for brands like McDonald’s to offer a compelling “why” for their Web3 endeavors.Starbucks has been experimenting with its Web3 loyalty program called “Odyssey,” which ties in seamlessly with its customers’ real-world coffee purchases. This strategic approach aligns virtual rewards and digital collectibles with existing behaviors, giving added value to their regular activities. In doing so, Starbucks fosters a sense of community and gains valuable feedback for future improvements, ensuring a more sustainable and purposeful presence in the Web3 space.Formative developmentWhile McDonald’s McNuggets Land in the metaverse may excite some players with its whimsical charm, the bigger question remains: What value does it truly bring to the participants, and how does it ensure a lasting impact? In a rapidly evolving Web3 landscape, success lies in offering meaningful experiences that align with users’ existing behaviors and aspirations, fostering genuine engagement and community-building.We are still at a stage where consideration of the metaverse in terms of what it is, what it represents, and what experience users can or should glean from it is still formative. It remains to be seen as to the extent to which Mcdonald's will be successful in this instance, but it is encouraging that they’re brave enough to get involved with the innovation.