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Lotte Group’s Bellygom NFT Project Garners Global Fanbase of Over 300K

Web3 & Enterprise·September 07, 2023, 7:04 AM

Daehong Communications and Lotte Homeshopping shared yesterday that their NFT project has now garnered a global fanbase exceeding 300,000 members. The two companies are subsidiaries of South Korean industrial conglomerate Lotte Group.

Photo by Khinaii van Laren on Unsplash

 

Partnership initiatives as global expansion

Their NFT initiative, operated by the group’s marketing arm Daehong, is based on Bellygom, the pink bear character representing Lotte Homeshopping. As part of its global strategy, the Bellygom NFT project has formed partnerships with various international projects and has been actively involved in communication efforts. Notably, Bellygom’s X (formerly Twitter) account, created earlier this year, has attracted 100,000 followers within a span of five months.

At the end of last month, Daehong successfully completed the minting of Bellyland, the second NFT collection of the Bellygom project. The minting event was accompanied by Jelly Adventure, a universe where users can participate in a wide range of missions and games to earn “Bubble Gums.” Notably, Jelly Adventure is not only accessible to Bellyland NFT holders but also to those of other projects such as YogaPetz and Mocaverse.

It’s worth highlighting that the minting event achieved the sale of over 5,000 NFTs, even during a period of reduced activity in the NFT market. Despite the declining minting prices and quantities, it managed to raise over 750,000 MATIC.

 

Joining of new international users

Additionally, the minting event attracted new international users to the Bellygom project, underlining its sustainability. The successful debut of Bellyland NFTs has significantly contributed to the project’s global expansion and presence.

Furthermore, Daehong is pursuing a range of initiatives aimed at cultivating a fan-centric ecosystem with the ultimate objective of driving broader adoption of Web3 technologies. With the belief that the fanbase provides a strong foothold for the brand’s growth, the marketing firm plays a crucial role in facilitating the introduction of the Bellygom brand to the Web3 space. To this end, Daehong is constructing a universe with a story that embodies the brand’s identity while seamlessly integrating it with conventional marketing strategies.

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Policy & Regulation·

Feb 10, 2025

Russia preparing to launch crypto mining equipment registry

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Policy & Regulation·

Jun 07, 2023

SEC Lawsuit Stalls Binance’s Gopax Acquisition Deal in South Korea

SEC Lawsuit Stalls Binance’s Gopax Acquisition Deal in South KoreaNothing exists in a vacuum, and on that basis, it appears that ripples emanating from the recent lawsuit filed by the Securities and Exchange Commission (SEC) in the United States against global crypto exchange Binance have resulted in the company struggling to complete the acquisition of South Korea’s Gopax.Photo by Daniel Bernard on UnsplashSuspended pending reviewThe acquisition deal between Binance and South Korean crypto trading platform Gopax has hit a roadblock as a direct consequence of the lawsuit. The Financial Services Commission (FSC), the financial watchdog in South Korea, has put the acquisition on hold as it reviews the situation.Binance had acquired a majority stake in Gopax in February, with plans to re-enter the South Korean crypto market after a two-year absence. Gopax is a top five cryptocurrency exchange in South Korea, alongside Upbit, Bithumb, Coinone, and Korbit. However, according to a report by local news media, the FSC has suspended Gopax’s executive change report filed on Tuesday in light of the SEC lawsuit. The report outlined the nomination of three Binance members, including Leon Singh Poong, as inside directors of Gopax.The FSC cited the allegations of securities law violations against Binance and the SEC’s request to freeze Binance.US assets as the reasons for its cautious approach.Gopax revivalThe significance of Binance’s acquisition of Gopax goes beyond its re-entry into the South Korean market. It also aimed to revive the struggling local crypto trading platform. In November 2022, Gopax faced challenges when it suspended withdrawals of principal and interest payments from its decentralized finance service, GoFi, following the collapse of the Bahamas-based FTX crypto exchange and the bankruptcy of Genesis, a US digital assets financial services firm.Digital Currency Group, the parent company of Genesis, was reportedly the second-largest shareholder of Gopax and a key business partner providing the GoFi product. Binance’s acquisition deal intended to inject new capital into Gopax to facilitate customer withdrawals and interest payments for GoFi.The SEC lawsuit against Binance alleges the exchange’s commingling of customers’ funds and violations of various securities laws. The SEC has filed 13 charges against Binance, its subsidiaries, and its CEO, Changpeng Zhao.Acquisition strategyBinance appears to have been pursuing an acquisition strategy in attempting to carve out a greater market share in Asian markets. Binance entered the Japanese market via acquisition in November 2022 when it purchased local crypto platform, Sakura Exchange BitCoin. At the end of last month, Binance announced that it was rebranding the business as Binance Japan and launching it as a stand alone bespoke platform dedicated to the Japanese market.In Thailand, the global crypto exchange has varied its approach, entering into a joint venture rather than a full acquisition. It has partnered with Gulf Innova, with the new entity, Gulf Binance, recently having been awarded a trading license by the Thai regulator.The outcome of the SEC lawsuit and its impact on Binance’s operations in South Korea remains uncertain. The FSC’s review process will consider the allegations against Binance and the implications of the SEC’s actions before making a decision on the Gopax acquisition. The crypto industry will closely monitor the developments as they unfold, as no doubt the saga will have broader implications for Binance and its expansion plans.

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Web3 & Enterprise·

Nov 22, 2023

AndUs to implement ZK rollups on Its public permissionless blockchain

AndUs to implement ZK rollups on Its public permissionless blockchainAndUs, the South Korean developer of public permissionless blockchain Anduschain, announced on Wednesday (local time) that it is preparing to implement zero-knowledge (ZK) rollup technology into its blockchain to enhance scalability and security. ZK rollups are layer-2 scaling solutions that move transactions off-chain to increase throughput on the Ethereum mainnet.Photo by Shubham Dhage on UnsplashPerspective on ZK rollupsMany Korean projects are focused on developing various layer-2 solutions. Against this backdrop, Park Sung-jun, CEO of AndUs and a Ph.D. in cryptography, believes ZK rollups will eventually surpass the currently popular optimistic rollups as the mainstream technology. Although both ZK and optimistic rollups improve scalability by processing transactions off-chain, they differ in their approaches: ZK rollups rely on validity proofs, while optimistic rollups utilize fraud proofs.Introduction next yearHolding this belief, AndUs has formulated a ZK rollup implementation plan and has begun its development, aiming to introduce it by next year. Park commented that this upgrade will significantly improve the blockchain’s speed and expressed plans to offer the world’s lowest gas fees.AndUs claims that their DEB consensus algorithm focuses on fairness, enabling nodes to engage in mining without preconditions. Furthermore, Anduschain’s ZK rollups will be fully compatible with Ethereum virtual machines (EVMs), facilitating a seamless transition of decentralized applications (dApps). The cryptocurrency used on Anduschain is named DEB, and it is currently listed on cryptocurrency exchanges ProBit Global and MEXC, according to CoinMarketCap.AndUs has been participating in the Tech Incubator Program for Startups (TIPS) program, which is led by private investments under the guidance of the Korean Ministry of SMEs and Startups.

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