Korbit Passes Post-Audit for ISMS-P and ISO Certifications

Incheon City Creates Metaverse Representation of Incheon Landing Operation Within The SandboxIncheon Metropolitan City announced Wednesday that the metaverse representation of the Incheon Landing Operation, the turning point of the Korean War, will be accessible on virtual gaming platform The Sandbox. Incheon is the first public organization in South Korea to collaborate with The Sandbox.Photo by Ian Hutchinson on UnsplashHonoring veteransThe metaverse content depicting the military operation has been developed to commemorate the 70th anniversary of the Korean War Armistice Agreement and to honor the soldiers who protected the freedom and peace of the Republic of Korea.This urban experiential content aims to offer virtual gamers the opportunity to gain a deeper understanding of the Incheon Landing Operation and engage in interactions with historical figures. Additionally, the platform will feature a variety of mini-games.Support through NFTsAs part of this initiative, Incheon will create and release a limited NFT collection, with all proceeds from the sales being donated to support Korean War veterans, both domestically and abroad, through the Korean War Veterans Association.The NFT collection will be available for purchase on the Sandbox Marketplace. Moreover, NFT buyers will have the opportunity to win Incheon tourism products like hotel vouchers and passes to tourist destinations.Meanwhile, Incheon is creating more content within The Sandbox, with the objective of showcasing the city to a global audience. It also plans to explore avenues for inviting metaverse users to Incheon, providing them with chances to enjoy its urban landscape.

Exhibition in Goyang City presents blockchain’s use in digital mediaDigital Media Tech Show 2023 (DMTS 2023) is underway from today, Nov. 2, through Nov. 4 in Hall 4 at the Korea International Exhibition Center, commonly known as KINTEX, in Goyang City. The event gives audiences a chance to explore the present and future of digital content and cutting-edge technologies of the Fourth Industrial Revolution.Photo by Julius Drost on UnsplashFrom smart tech to NFTsThe exhibition explores cutting-edge realms, including smart technology, media and content innovations, extended reality and the metaverse as well as the ever-evolving world of NFTs and blockchain. These technologies not only enhance content creation and distribution but also amplify its value and reach.DMTS is hosted by Gyeonggi Province and Goyang City. It’s organized by KINTEX, the Goyang Industry Promotion Agency and the Korean Commission for Corporate Partnership, with sponsorship from the Ministry of Science and ICT.Last year, the show saw 153 companies display 419 booths and welcomed buyers from 24 countries. The event generated KRW 20.7 billion ($15.4 million) from consultations and KRW 12.1 billion from contracts.Two more simultaneous exhibitionsConcurrently, two other major exhibitions at KINTEX captivate visitors. The Digital Future Show in Hall 5 presents glimpses of future lifestyles, highlighting virtual reality and the metaverse. Meanwhile, Contents Korea in Hall 3 focuses on a wide range of content assets, including movies, games, and music. It also explores their ties to intellectual property, the technologies behind their creation, and marketing strategies. Hosting these shows simultaneously at KINTEX is anticipated to produce a synergistic impact, drawing domestic and international buyers.Lee Dong-hwan, Mayor of Goyang City, underlined the city’s strategic focus on nurturing emerging sectors like video production, content, and drones. He also conveyed his hope that the exhibition would enhance collaboration among top-tier companies and spotlight Goyang as a central gathering place for high-tech businesses.

Shots Fired in New OKX Ad CampaignGlobal crypto spot and derivatives exchange OKX has launched a daring ad campaign that sets US-based rival exchange Coinbase firmly in its cross hairs.The formerly Chinese and now Seychelles-based exchange has pushed out a global ad campaign along the following theme: “The system doesn’t need an upgrade; it needs a rewrite.” The ads were launched on Tuesday, pointing out the ills of the traditional, centralized financial system.Photo by Merakist on UnsplashCrypto exchange rivalryThe advert doesn’t explicitly call out its rival, Coinbase. However, it is nuanced in taking a subtle dig at the US-based exchange. Exactly two months prior, on March 9, Coinbase released its own ad campaign. Coinbase claimed in its ad that “it’s time to update the system,” with OKX’s subsequent commercial having been carefully worded to poke fun at the Coinbase commercial.With a number of high profile epic failures of crypto businesses over the past twelve months, including the fall of FTX, the remaining exchanges in the business have been tripping over themselves in an effort to convince the alternative asset-investing public that theirs is the safest platform upon which they can securely trade.In its sixty second commercial, OKX poses the question “why don’t we change everything?”, set up by its claim that the conventional finance system is broken.The last of the big spendersThere’s been a notable change of strategy in the marketing activities of crypto businesses since the height of the last crypto bull run. Gone are the marketing excesses exemplified most by the now bankrupt FTX exchange.FTX demonstrated itself to be a profligate spender on all manner and means of marketing, particularly during 2021 and 2022. It paid Wall Street investor and Shark Tank star Kevin O’Leary $15 million to be a spokesperson for the company. Similar deals were struck with a range of celebrities including former NBA star Shaquille O’Neal, NFL stars such as former New England Patriots quarterback, Tom Brady, and a host of others.At the height of its marketing opulence, the fraudulently run firm signed a $135 million sponsorship deal that provided it with the naming rights to the home stadium of the NBA’s Miami Heat. 2022's Super Bowl, one of the world’s largest single marketing opportunities, saw FTX and others pay out big on advertising spend.By contrast, this year’s Super Bowl was almost a complete washout as far as crypto business participation was concerned. Meanwhile, all of the celebrities that featured in FTX’s marketing activities have found themselves the subject of multi-million dollar class action lawsuits filed by FTX creditors.A more sobering marketing strategyDespite the reputational damage that crypto has suffered due to these high profile failures, firms like OKX and Coinbase have continued to maintain a responsible level of advertising and marketing activity.That’s best exemplified by OKX’s ongoing marketing relationships with McLaren’s Formula One racing team and Manchester City Football Club. In March, US-based crypto exchange Kraken announced a marketing partnership with the Williams Formula One racing team.Crypto.com is probably the only crypto firm that spent excessively during the last bull run yet has continued to maintain a relatively high level of marketing activity. Much of that may have been due to commitments it had made during a more buoyant market. Notwithstanding that, the firm did fall foul of the UK advertising regulator, who banned its NFT promotion in December 2022.