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Aptos and Lotte Group Collaborate on Pink Bear NFTs to Drive Web3 Expansion

Web3 & Enterprise·August 28, 2023, 2:58 AM

Layer-1 blockchain network Aptos took to X (formerly Twitter) to announce a partnership with Lotte Group, an industrial conglomerate based in South Korea with a specialization in the retail business. This strategic collaboration aims to propel Lotte’s expansion into the dynamic Web3 landscape.

Photo by 김 대정 on Pexels

 

Pink bear NFTs

The initial focus of their collaboration will center around Bellygom, the pink teddy bear mascot of Lotte Home Shopping — a major player in the Korean media commerce industry. NFT projects associated with Bellygom, including the Bellyland universe, are under the stewardship of Daehong Communications, a marketing solutions company affiliated with Lotte. Aptos will play a pivotal role by providing the backend support for the development of Super Jelly, a reward system within Bellyland. These Super Jelly rewards, slated to be launched on the Aptos mainnet, will be attainable through engaging in Jelly Adventures — a collection of diverse games and missions within Bellyland.

Aptos and Lotte Group have expressed their enthusiasm for venturing into Web3 initiatives throughout multiple business areas of the South Korean retail giant. Aptos noted that more updates will follow as this collaboration unfolds.

 

Earlier partnership with Polygon

The momentum behind Daehong Communications’ Bellygom NFT initiatives for global expansion grew as it joined hands with blockchain company Polygon in February. This partnership led to the migration of Bellygom NFTs from the Klaytn blockchain to the Polygon blockchain in April.

 

Lotte’s hospitality business and NFTs

In June, Daehong employed NFTs to attract customers to various Lotte entities. Through Korea’s largest NFT trading platform, Pala, the marketing affiliate sold Magic Ride NFTs, aiming to enhance customer engagement for the Lotte World amusement park, Lotte Duty Free, and Lotte Hotels.

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Policy & Regulation·

Oct 04, 2023

Coinone Hires Former FSS Official as Head Auditor

Coinone Hires Former FSS Official as Head AuditorKorean crypto exchange Coinone has established an audit department and recruited a former director general of the Financial Supervisory Service (FSS) as head auditor, according to local news outlet Moneytoday. This comes in an effort to establish a permanent internal control system and enhance communication with financial authorities.Photo by Hunters Race on UnsplashBringing in a seasoned expertAccording to industry sources on Wednesday, Coinone recently signed an audit contract with the official, who is now the highest-ranking auditor to be hired by a crypto exchange. It was reported that they had retired from the FSS just last week.The new auditor has an extensive career in financial regulation, starting as an investigator at the Bank of Korea’s Legal Affairs Office, and then holding multiple leadership positions at various departments in the FSS, such as the Bank Supervision Department and the Financial Consumer Protection Department. More recently from 2020 to 2021, they served as the Director of the General Affairs Department. During their comprehensive 30-year tenure at both establishments, they gained expertise in the supervision of financial enterprises.Coinone’s dedication to regulatory complianceThey are expected to start their duties at Coinone soon, shortly after the end of the recent Chuseok holiday. The decision to hire them was strongly influenced by its commitment to auditory regulation, the exchange said, emphasizing the need for internal control and preemptive risk management during the complex process of establishing itself as a formal business.Considering the continued tightening of regulations on cryptocurrencies in Korea, such as the enactment of the Virtual Asset User Protection Act and the introduction of guidelines for accounting and reporting on trading cryptocurrencies, Coinone also said that it is determined to actively engage with financial authorities through the new auditor.“This move reflects the intention to build practical expertise in audit services with FSS personnel who have professional knowledge in the area,” an industry insider commented.

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Markets·

Jul 11, 2023

Singapore and the Philippines Lead Crypto Interest in Southeast Asia

Singapore and the Philippines Lead Crypto Interest in Southeast AsiaSingapore and the Philippines have emerged as the frontrunners in Southeast Asia’s crypto landscape in 2023, capturing the majority of regional interest.Research carried out by Malaysian cryptocurrency data aggregator CoinGecko reveals that on a per capita basis, Singapore holds a 43.5% share of crypto interest, followed closely by the Philippines with 40.3%.Photo by Kenneth Koh on UnsplashRegional crypto hubSingapore has established itself as a crypto hub not only within Southeast Asia but also in the wider Asia region. It was previously ranked as the third most crypto-curious country globally and has consistently been one of the top Web3 gaming countries for three consecutive years.Other countries in Southeast Asia, including Malaysia, Thailand, Vietnam, and Indonesia, also contribute to the region’s crypto interest, although at more modest levels. Combined, these countries represent 14.7% of the per capita crypto interest in the region so far this year.GameFi driving interestIn the Philippines, crypto interest is primarily driven by GameFi, and the country has maintained its position as the leading Web3 gaming country from 2021 to 2023. The Philippines witnessed the Axie Infinity mania, with local gaming guilds and inspiring rags-to-riches success stories. Additionally, it was among the top countries embracing meme coins earlier this year, alongside Malaysia.Vietnam shares a strong interest in GameFi, placing it among the top Web3 gaming countries for three consecutive years. Thailand and Indonesia have witnessed substantial trading volumes on their crypto exchanges, with $37.94 billion and $23.97 billion respectively in 2022.Notably, Malaysia has a significant presence in the crypto industry, despite its relatively smaller impact. The country is home to two prominent crypto data tools, CoinGecko and Etherscan, which were founded by Malaysian teams and are headquartered in the country.In contrast, smaller Southeast Asian economies such as Cambodia, Myanmar, Brunei, Laos, and Timor-Leste have a combined share of only 1.5% of regional crypto interest per capita. While these markets remain largely untapped, their low adoption rates are unlikely to improve in the near term. Except for Brunei, which is a wealthy nation, the smaller Southeast Asian economies are categorized as lower-middle income countries.Regarding the specific cryptocurrencies drawing attention in Southeast Asia in 2023, Layer 1, GameFi, meme coins, and DeFi-related crypto have emerged as the most popular categories. The top-ranking cryptocurrencies within these narratives account for 22.2% each of the region’s interest so far this year.The Philippines, as the top Web3 gaming country, showcases three GameFi cryptocurrencies — Smooth Love Potion (SLP), Ronin (RON), and Wemix (WEMIX) — among its most popular choices. Malaysian investors also show interest in DeFi projects like Maple (MPL) and BoringDAO (BORING), in addition to Bitcoin.Singapore’s popular crypto choices include The Graph (GRT), Bitcoin (BTC), and Pepe (PEPE). Vietnam demonstrates ongoing interest in Aptos (APT) and privacy tool Bob (BOB), while Thailand focuses on Gala (GALA) and Canto (CANTO). Finally, Indonesia monitors Not Financial Advice (NFAI) and AirSwap (AST).Overall, Singapore and the Philippines lead the way in crypto interest within Southeast Asia, while other countries in the region also contribute to the evolving crypto landscape.

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Web3 & Enterprise·

Apr 11, 2023

Jump Trades to Top of NFT Marketplace

Jump Trades to Top of NFT MarketplaceJump.trade, which is considered to be the largest NFT marketplace in Asia, has now emerged as the leading NFT marketplace on the Polygon Network, as per a recent report published by DappRadar. This new ranking has placed Jump.trade ahead of other popular NFT marketplaces like OpenSea, Decentraland, and OKX NFT marketplace, among others.©Unsplash/Andrey MetelevJump №1 on PolygonThe firm acknowledged the achievement on social media last week, thanking its community for making the accomplishment a reality. Kameshwaran Elangovan, Co-Founder and COO of Jump.trade, expressed his delight with the recent ranking and called it “an astounding statement of our team’s hard work and the enthusiasm of our community who keep our marketplace always buzzing.”While clearly an “unlocked achievement” as the company itself put it, it’s important to note that NFT marketplace development on the Polygon network has been much more recent. The bulk of NFT marketplace trading volume still occurs on blockchains such as Ethereum with NFT marketplaces OpenSea and upstart Blur dominating and accounting for 90% of NFT trade.First P2E cricket gameIt is worth noting that Jump.trade had introduced the world’s first P2E cricket game NFT collection last year, which consisted of 55,000 NFTs from the Meta Cricket League. Interestingly, this collection had sold out within a mere nine minutes, underlining the immense popularity and demand for NFTs. Jump.trade has also formed partnerships with various renowned brands such as Pepsi and Cadbury to make NFTs more accessible and develop a metaverse ecosystem where both brands and individuals can collaborate.Global ambitionsThe company has set its sights on becoming a major global player in the gaming NFTs market and is expected to benefit from the projected growth in the NFT market. This market is estimated to be worth $231 billion by 2030, with the gaming and sports industries anticipated to be the key drivers of NFT-related products.Jump.trade is a collaboration between Indian firm Appstars Applications and Singapore’s Guardian Blockchain Labs. As an emerging tech superpower, India has a robust technical infrastructure that can enable the NFT industry to penetrate even the remote areas of the country. However, a well-structured regulatory framework will be critical for faster adoption of NFTs and digital collectibles, and ownership will play a crucial role in taking India closer to achieving its goal of an $800 billion digital economy by 2030.Flipkart Labs partnershipJump.trade is also the platform for the upcoming RADDX Racing Metaverse NFTs, and it provides opportunities for brands to leverage Web3/gaming for branding. On Wednesday, Jump.trade announced its partnership with Flipkart Labs, the blockchain and NFT offshoot of Indian e-tailer Flipkart. Both companies are collaborating on the RADDX Web3 advertising innovation.Jump.trade CEO and Co-Founder Ramkumar Subramaniam said that “brands like Flipkart getting into metaverse advertising and Web3 marketing will serve as an encouragement and a beacon for a lot of brands to follow suit.” As part of the deal, Flipkart Labs bought Digital Lands, a digital land parcel within the RADDX Racing Metaverse.

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