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Seoul’s Seocho District Leverages Blockchain Coins to Catalyze Social Impact

Policy & Regulation·July 03, 2023, 5:20 AM

Seocho District, one of the 25 districts in the South Korean capital of Seoul, is leveraging blockchain technology to tackle environmental and welfare issues with the introduction of the “Good Seocho Coins,” as reported by local news outlet Shinailbo.

Photo by TANIM MUNSHI on Unsplash

 

Contribute and earn rewards

Under this program, residents of Seocho can earn Good Seocho Coins by engaging in socially beneficial activities. Each coin holds a value of 100 KRW ($0.076) and can be utilized for various purposes such as accessing facilities, enrolling in educational courses, and making purchases at the Seocho Community Center and the Seocho Joongang Senior Welfare Center.

 

From recycling to in-kind donations

To earn these coins, residents can participate in three categories of activities: recycling, identifying marginalized households, and making in-kind donations. By returning items like paper bags, clothes hangers, empty plastic bottles, and ice packs to 300 Carbon Zero-certified stores within the district — ranging from coffee shops to laundromats and butcher shops — residents can earn coins. For instance, returning ten hangers or empty plastic bottles would earn them a coin.

Residents who identify marginalized households and assist them in obtaining welfare benefits will receive ten coins, while those who connect them with social services will earn five coins.

Talented individuals can also contribute to the community and earn coins. For example, photographers, hairdressers, makeup artists, and performers of the non-verbal comedy show Nanta can donate their services and earn one coin per hour. Additionally, health educators and volunteers can earn coins by assisting residents aged 60 or older.

 

Expanding horizons

Originally conceived as an initiative to promote the health and community engagement of elderly individuals, the Good Seocho Coin project underwent revisions last month to encompass a broader community through regulatory changes.

Mayor Jun Sung-soo of Seocho District stated that the aim of this initiative is to harness the potential of blockchain technology and motivate district residents to actively contribute towards tackling a wide range of social challenges. He further highlighted the district’s intention to broaden the scope of this initiative in order to cultivate a sense of pride and satisfaction among the residents, leading to a positive ripple effect throughout the community.

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