OKX Follows Path Towards Dubai Licensing

OKX Strengthens Partnership with Manchester City Football ClubSeychelles-based crypto exchange OKX has announced the expansion of its sponsorship deal with Manchester City Football Club, the treble-winning English Premier League soccer champions.The announcement was made through a virtual reveal video featuring player avatars, presented at Manchester City’s Etihad Stadium. News of the deal was also posted on the English club’s website on Friday.While the valuation of the deal remains undisclosed, the collaboration signifies a significant milestone for both parties. The new agreement, which spans multiple years, establishes OKX as the official sleeve partner on both the men’s and women’s first-team playing kits.Photo by Giero Saaski on UnsplashExtended partnershipUnder this extended partnership, the OKX logo will be prominently displayed on the sleeves of Manchester City’s playing kits, solidifying its position as a key sponsor. Additionally, OKX will retain its presence on the club’s training kit sleeve.City Football Group, the holding company that owns Manchester City and other soccer teams like New York City FC and Melbourne City FC, oversees the management and operations of the club.OKX initially became Manchester City’s official cryptocurrency exchange partner in March 2022. Subsequently, in July of the same year, the exchange secured a sponsorship deal to feature its logo on the front of the club’s training kit throughout the 2022/2023 season. At the time, the agreement was reported to be valued at over $12 million.OKX CollectiveIn February, OKX launched the “OKX Collective” alongside Manchester City players Jack Grealish, Rúben Dias, Ilkay Gündoğan, and Alex Greenwood. This immersive metaverse fan experience offered exclusive content and rewards, allowing fans to engage with the club in a unique way.OKX’s CMO Haider Rafique expressed satisfaction with the evolving partnership, stating: “Manchester City was our first official global brand partnership, and in just a year and a half, we have come a long way. We always intended to integrate with the sport and help the club lead on leaning into Web3. Fast forward fifteen months, we now have a metaverse, an NFT initiative, and a number of other new projects that we are excited about.”Additional sports sponsorshipsBesides Manchester City, OKX has also established partnerships with other prominent sports brands and athletes, including McLaren Formula 1, the Tribeca Festival, Olympian Scotty James, and F1 driver Daniel Ricciardo.While OKX’s partnership with Manchester City strengthens its global fan base, it’s worth noting that the sale of crypto derivatives, a product offered by OKX, was effectively banned by the UK’s financial regulator in January 2021. Consequently, OKX and other crypto exchanges have refrained from advertising such services in the country.As the Premier League clubs have collectively agreed to restrict gambling sponsorships on team shirts, there are concerns that similar restrictions may be imposed on crypto company sponsorships. However, any such developments are expected to be some years away, as the changes regarding gambling sponsorships are scheduled to take effect in the 2026/2027 soccer season.Marketing spend by crypto firms has sobered up quite a bit since the heady heights of the last bull run. However, OKX remains one entity which has been fairly consistent in continuing its marketing efforts regardless of market conditions.

Wemade Introduces New DeFi Services on WEMIX3.0 MainnetKorean blockchain game maker Wemade announced today that it will deploy decentralized finance (DeFi) services Kurrency and Konverter on the WEMIX3.0 Mainnet.Photo by Shubham Dhage on UnsplashTwo DeFi servicesKurrency utilizes a collateralized debt position (CDP) model, providing users with the capability to lock up a certain amount of virtual assets in order to mint, deposit, and swap the WEMIX Crypto Dollar (WCD). WCD, a cryptocurrency designed to minimize price fluctuations, complements the WEMIX Dollar, which is fully backed by the stablecoin USDC.Konverter is a new decentralized exchange (DEX) that combines the strengths of established DEXs. On June 9, Konverter will demonstrate functions that contribute to the efficiency of Kurrency. These functions involve seamless swaps between WCD and a variety of stablecoins. The full-fledged version of Konverter, set to launch in the second half of this year, will offer a broader array of swap services along with a “governance function” that doesn’t require forced lock-ups.Mainnet firstThe initial launch of Kurrency and Konverter will take place on the WEMIX3.0 Mainnet. Their goal is to magnify the ecosystem’s scope by boosting the utility of assets within the network and harnessing the synergies derived from decentralized apps (dApps).Multichain expansionLater, the two services on the WEMIX3.0 Mainnet will become more refined and reliable, paving the way for a multichain expansion. A successful implementation will improve interconnectivity between various blockchains, ultimately bolstering the value of the WEMIX ecosystem.Engaging usersStarting today, Kurrency is initiating various quests to encourage user participation. Users gaining experience from these quests will become eligible to join community events, promoting a more vibrant and engaged user base.

Wemade Expands Web3 Ecosystem Through New CollaborationsSouth Korean blockchain gaming publisher Wemade has been making strides to expand its ecosystem. Most recently, the company announced that it made a series of new investments and signed a business deal with a social finance organization.Photo by Shubham Dhage on UnsplashInvesting in the future of blockchain gamesWEMIX PTE., a Singapore-based Wemade subsidiary, said Wednesday that it has invested in five Chinese game developers through a $30 million fund aimed at fostering promising blockchain gaming companies. Mirana Ventures, the Web3-focused investment unit of the crypto exchange Bybit, is also participating in the fund as an investor. The latest investment was worth $6.4 million.Each investee is working on a new game, ranging from massively multiplayer online role-playing games (MMORPG) to card strategy and sports games. All of these games will be onboarded to WEMIX PLAY, WEMIX’s blockchain gaming platform.WEMIX reaffirmed its dedication to working with Chinese projects and providing the new investees with its knowledge about blockchain technology and the burgeoning Web3 market.Giving back to the communityMeanwhile, the South Korean blockchain gaming publisher Wemade also signed a memorandum of understanding (MOU) with Social Solidarity Bank, a Korean social finance organization, to build a blockchain-based sponsorship ecosystem. Social Solidarity Bank offers microfinance and alternative finance services mainly in the form of loans and funds to economically vulnerable groups with the help of sponsors. It will be onboarding Wepublic, a transparent social platform based on WEMIX that allows users to create and operate their own decentralized autonomous organizations (DAOs).Under the agreement, Wepublic’s proof of balance protocol will be integrated into Social Solidarity Bank’s social finance system to mint mirror tokens that are linked one-to-one with individual accounts. The mirror tokens will serve to help donors understand how their contributions are translated into social outcomes. Sponsors can check the status and usage of donations at any time through records of token deposits and withdrawals.This service is set to launch next year and will be grow into a Web3 sponsorship business where sponsors will also be given the right to participate in governance voting.