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Korean Pharma and Running App Employ NFTs to Promote Fatigue Relief

Web3 & Enterprise·April 26, 2023, 9:37 AM

Daewoong Pharmaceutical recently announced its collaboration with D-Run, an NFT-based running app, to employ non-fungible tokens (NFTs) in marketing a fatigue relief product to millennials and Generation Z.

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Unique NFT Illustrations

For the project, two unique NFT illustrations have been designed, showcasing a brown bear and a red heart with arms and legs. The bear, named Uri, represents Daewoong’s fatigue relief product UR-Shot, and the heart serves as D-Run’s mascot DZ. In one NFT edition, Uri and DZ are depicted running across a bridge, while the other shows them lying down on a grassy lawn under a tree.

Each edition will have 100 NFTs available for purchase on Klip Drops, an NFT marketplace operated by Kakao’s blockchain subsidiary Ground X, from April 26 to May 9. NFT buyers will receive 20 tablets of UR-Shot and D-Run merchandise.

 

Millennial and Gen Z runners

Daewoong’s partnership with D-Run, a platform operated by online media outlet dongA.com, a subsidiary of the nation’s leading newspaper Donga Ilbo, aims to connect with the digital-savvy millennial and Gen Z runners. This collaboration promotes UR-Shot as a healthy energy booster. In November last year, Daewoong introduced NFTs featuring Uri to attract millennials and Gen Z consumers.

 

NFTs as marketing strategy

NFTs are tokens that utilize blockchain technology to prove ownership of virtual assets. Due to their scarcity and irreplaceability, NFTs have recently become increasingly influential in the digital art sphere such as paintings and videos. In particular, young consumers often use NFTs as a tool to have fun and express themselves.

Park Eun-kyung, the head of the consumer healthcare marketing team at Daewoong, said that this NFT collaboration to reach out to young consumers is the first marketing initiative of its kind in the pharmaceutical industry. Daewoong will continue to keep an eye on the consumption culture of younger generations and conduct various digital marketing programs to alleviate customers’ daily fatigue, she added

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Policy & Regulation·

Jan 19, 2024

B2Prime Group achieves initial VASP license approval in Dubai

B2Prime Group, a leading liquidity provider, has achieved a significant milestone by securing "Initial Approval" from the Dubai Virtual Assets Regulatory Authority (VARA) for its B2B Prime Digital MENA division. This development marks an important step for the company in its pursuit of a comprehensive Virtual Asset Service Provider (VASP) license. B2Prime is a Cyprus-based financial institution registered and supervised by CySEC, operating under the umbrella of broker technology provider B2Broker, with Artur Azizov and Evgenia Mikulyak as the founders.Photo by Roman Logov on UnsplashPre-operating conditionsThe initial approval granted by VARA covers licenses for "Virtual Asset Exchange Services," "Virtual Asset Broker Dealer Services" and "Virtual Asset Transfer and Settlement Services." The path to complete licensing involves B2Prime Digital MENA fulfilling pre-operating conditions and obtaining operational approval before providing its services in Dubai. Expressing gratitude, B2Prime's founders acknowledged the rigorous regulatory framework set by VARA, emphasizing the company's commitment to leading in the evolving virtual asset landscape. Arthur Azizov, Co-Founder of B2B Prime Digital MENA, expressed confidence in the company's ecosystem, ensuring a safe and efficient gateway to virtual assets for users. Adriana Paredes Herrera, CEO of B2B Prime Digital MENA, celebrated the eagerly awaited Initial Approval for all three licenses, particularly the Transfer and Settlement License, inspiring the team to channel their best efforts towards securing the Virtual Asset Service Provider license. Licensed in Cyprus and MauritiusThe company aims to offer a robust, efficient and secure gateway to virtual assets, ensuring a transparent and compliant environment for its clients. In 2021, the firm acquired licensing in Cyprus for activities related to forex and contracts for differences (CFDs). Outside of Europe, the company extends its services internationally through B2Prime Mauritius. Established in March 2022, VARA serves as the regulatory body for virtual assets in Dubai, with a mission to safeguard investors and establish international standards for the industry, fostering a secure and transparent environment for virtual asset transactions. B2Broker, B2Prime’s parent company based in Moscow, boasts 11 offices across Europe, Asia and the Middle East. Holding seven licenses, including FCA and AEMI, the firm serves clients in over 50 countries. It provides forex liquidity distribution and various services to the forex, crypto and securities sectors. The group has built a portfolio of global financial services clients, expanding corporate representation and exposure worldwide. Last year, B2Broker reduced the margin requirements for the institutional and retail broker clients on ten of its crypto CFDs. Multi-asset liquidity providers like B2Prime/B2Broker play an important role in the market. Both centralized and decentralized crypto exchanges utilize these services to enhance liquidity pools and enable efficient trade execution. Through their services, order execution is completed with the minimum amount of slippage. B2Broker has been offering crypto-related services since 2017, offering over 100 crypto CFDs. The company has also developed B2BinPay, an all-in-one crypto payment platform that enables businesses to send, receive and convert cryptocurrency. Another revenue stream for the business is provided through B2Trader, a matching engine for crypto exchanges.

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Web3 & Enterprise·

May 15, 2024

Liminal expands into Middle East via Abu Dhabi approval

Liminal, a Singapore-based digital asset custodian, has gained regulatory approval in Abu Dhabi, as part of a series of recent steps the company has taken to expand across Asia and the Middle East. Extending digital asset custody to the Middle EastTaking to the X social media platform on May 13, the company outlined that its First Answer Middle East subsidiary received Financial Services Permission (FSP) from the Abu Dhabi Global Market's (ADGM) Financial Services Regulatory Authority (FSRA) on May 9. The approval allows the firm to provide digital asset custody in the region. Liminal had initially been granted in-principle approval last year. In a series of posts, the company outlined that it sees Abu Dhabi’s regulatory framework in respect of digital assets as forward-thinking. It drew particular attention to the work of the FSRA in developing a robust framework to enable institutions to enter the digital assets space.Photo by Sohail Sarwar on UnsplashGame changerOn the actual license approval itself, the company stated, “The FSP license allows Liminal to hold, manage, and safeguard digital assets on behalf of institutions, hedge funds, venture capitalists and professional clients. This is a game-changer for digital asset custody practices in the region.” Further regional expansionOver the course of recent months, Liminal has scored a number of regulatory successes within the Asia Pacific (APAC) and Middle East and North Africa (MENA) regions. Its success within the United Arab Emirates (UAE) has not been confined to Abu Dhabi. In April, First Answer Custody FZE, a Dubai-based subsidiary company, secured initial approval from the emirate's regulator, the Virtual Asset Regulatory Authority (VARA).  Meanwhile, Liminal's Indian subsidiary, First Answer India Technologies, has been established and registered as a reporting entity. As a consequence, it has become the first digital asset custodian registered with India’s Financial Intelligence Unit (FIU), an organization that falls under the umbrella of the Department of Revenue, and  which collects financial intelligence relative to money laundering.  Making further in-roads within the world’s most populous country in November, India’s Central Bureau of Investigation (CBI) appointed the firm with a mandate to manage seized digital assets. Liminal has ties with India insofar as it was founded by Mahin Gupta in 2021, the co-founder of crypto exchange ZebPay. In an interview with CoinDesk, Manan Vora, senior vice president of strategy and business operations at Liminal stated:"We initiated a strategic drive two years ago to secure regulatory licenses in key markets across APAC and EMEA (Europe, Middle East and Africa), strategically positioning ourselves to cater to institutional clients.” Vora added: "Our strategic vision is to expand from our present technology presence in Europe and Taiwan to pushing for regulatory victories there. In Indonesia, we are already working as a technology provider for the nation's sovereign digital asset exchange." Within its home market of Singapore, Liminal was grandfathered into a new licensing system that the city-state introduced recently in respect of digital asset custody as a consequence of already having been a provider of such services in Singapore. The company has been given a grace period of six months. Within that timeframe, it intends to submit an application to local regulator, the Monetary Authority of Singapore. 

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Web3 & Enterprise·

Aug 04, 2023

Nomura’s Laser Ventures Invests in Singapore’s Solv Protocol

Nomura’s Laser Ventures Invests in Singapore’s Solv ProtocolSolv Protocol, a Singapore-based DeFi startup, has revealed a significant stride forward with a $6 million funding round, drawing support from Laser Digital, the digital asset subsidiary of Japanese global financial services conglomerate Nomura.The project team provided details on the funding round via a blog post published to its website earlier this week. Accompanying Laser Digital in the funding round, Singapore’s UOB Venture Management also participated, alongside investors such as Matrix Partners, Bing Ventures, Mirana Ventures, Apollo Capital, Bytetrade Labs, and others.Photo by Towfiqu barbhuiya on Unsplash$14 million cumulative fundingThis injection raises its cumulative funding to an impressive $14 million. The innovative Solv Protocol has been developed to facilitate on-chain fund management within the realm of public blockchains.Delving into the intricacies of the Solv asset management protocol, Olivier Dang, COO of Nomura Securities’ wholesale digital office, expanded on its transformative potential, stating: “Solv has built a trustless institutional DeFi platform integrating brokers, underwriters, market makers, and custodians to create the first fund infrastructure on the blockchain to bridge DeFi, CeFi, and TradFi liquidity.”$100 million in trading volumeSolv Protocol is a DeFi infrastructure project that enables users to create and trade financial NFTs. The protocol concerns itself largely with ERC-3525, an Ethereum standard for semi-fungible tokens, the characteristics of which lend themselves well for financial use cases.At the heart of Solv’s business model lies a unique mechanism. Any fund utilizing its solution inherently allocates a portion of its assets under management. Inaugurated in the second quarter of this year, Solv has already facilitated over $100 million in trading volume.Semi-fungible token innovationThe origins of Solv are rooted in the pursuit of an optimal Ethereum token standard for effective fund management. Dissatisfied with existing standards, the founders, primarily Chinese technologists, forged an innovative path. Traditional ERC-20 fungible tokens weren’t deemed suitable due to the need for a new smart contract token for every customization. Similarly, non-fungible tokens (NFTs) posed limitations, being intrinsically designed as individual units not readily divisible, which is essential for issuing shares in a fund. The security token standard, ERC-1400, didn’t quite align either.Thus, Solv birthed the semi-fungible token through the development of ERC-3525, a groundbreaking solution to its unique challenge.While larger asset managers like Franklin Templeton and Ondo Finance have adhered to fungible tokens, a growing trend is emerging in the traditional asset management sector — a movement toward blockchain integration. UK-based Abrdn recently introduced a fund on the Hedera DLT network, while industry giant Schroders is exploring blockchain tokenization under Singapore’s Project Guardian initiative.It’s been an eventful week for Nomura’s Laser Digital. Alongside news of this investment, the company also announced its recent acquisition of a license from Dubai’s Virtual Asset Regulatory Authority (VARA). This regulatory green light bolsters its presence in the global digital asset sector.Nomura’s Laser Digital is amplifying its presence within the blockchain and digital asset domain, marking its sixth such investment within this year alone. Meanwhile, projects like Solv Protocol are pushing the boundaries of innovation through the development of semi-fungible tokens, extending the use cases of blockchain technology as it does so.

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