Korean Pharma and Running App Employ NFTs to Promote Fatigue Relief

Bitget commits fund to bolstering Indian blockchain innovationBitget, the Seychelles-incorporated derivatives and copy trading platform, has unveiled its plan to invest significantly in Indian-based blockchain startups.Photo by Sylwia Bartyzel on Unsplash$10 million fundThe company announced the initiative by way of a press release published by PR Newswire on Monday. This strategic move is part of Bitget’s Blockchain4Youth (B4Y) initiative, which has earmarked a $10 million fund for Web3-focused projects.Bitget revealed that the B4Y initiative kicked off on Nov. 6 and will continue until Dec. 4, coinciding with BUIDL for Web3, India’s multi-chain summit event. This summit, sponsored by Bitget in collaboration with Lumos Labs and BuidlersTribe, provides a platform for Indian startups to showcase their innovative concepts to Bitget as well as prominent venture capitalists.Nurturing Web3 startupsThe core objective of Bitget’s investment initiative is to identify and nurture high-potential projects within the cryptocurrency space, offering them financial support to drive innovation in cutting-edge technologies.As part of the Blockchain4Youth project, Bitget has committed to deploying $10 million in investments over the next five years. Through complementary research the company has carried out recently, Bitget is likely to have identified that targeting the younger demographic is going to be good for business over the longer term.Gracy Chen, Managing Director at Bitget, lauded the developing blockchain and crypto sectors in India. Chen emphasized India’s status as a prime investment destination in Asia, citing the country’s abundance of talent and entrepreneurial drive.BUIDL for Web3Notably, the BUIDL for Web3 initiative is set to attract a diverse array of developers and founders, celebrating their resilience and creativity. The month-long program will commence by shortlisting over 100 startups, ultimately selecting 10 to present their projects to Bitget and well-known venture capitalists such as Sequoia Capital, Lightspeed Venture and Draper Labs. To facilitate this process, Bitget has established a dedicated portal to receive applications from aspiring startups.Chen stated:”India’s resilience and constant advancements towards blockchain and crypto makes it the most wanted place to invest in Asia currently. The talent, the entrepreneurial spirit, it’s everything celebratory and we’re here to empower it. With our Blockchain4Youth, we look forward to accelerating the next big fours of crypto space.”Strategic investmentThe crypto derivatives platform has been active when it comes to investment recently. Last month, it unveiled a $100 million crypto ecosystem fund. Titled the EmpowerX Fund, the initiative was revealed during the company’s fifth anniversary summit held in Singapore.In April, Bitget invested $20 million into Sei Labs, the development company behind the Sei layer one blockchain. The company has been actively progressing various aspects of the business in 2023. In August it rebranded the BitKeep Wallet to Bitget Wallet following the acquisition of the Singaporean project earlier in the year. Integration of that business had added additional users to its platform such that it exceeded the 20 million user mark.Bitget’s commitment to investing in the Indian blockchain ecosystem is a testament to the rapidly evolving landscape of crypto innovation in the country. However, India is not its only target market. In July, the firm indicated that it was looking to expand further within the Middle East and North Africa (MENA) region.

Crypto.com, the Singapore-headquartered cryptocurrency exchange platform, has outlined that it has seen significant growth thanks to high-profile sports sponsorship and advertising. Reaping the rewardsThe company has established advertising partnerships with Formula 1 (F1) motor racing and the Ultimate Fighting Championship (UFC). These lucrative sponsorship deals have propelled the exchange into the spotlight of two massive fan bases, contributing to its expansion. In an interview with Cointelegraph last week, Eric Anziani, president and chief operating officer of Crypto.com, discussed the company's successful advertising campaigns with F1 and the UFC, as well as its naming rights deal for the Crypto.com Arena in downtown Los Angeles. In 2021, what was then the Staples Center was renamed to the Crypto.com Arena in a $700 million naming rights deal. Anziani expressed gratitude for these partnerships, emphasizing the importance of staying top of mind for users in the competitive cryptocurrency market.  That same year, the company signed a multi-year partnership deal with leading French football club Paris Saint-Germain (PSG), rolling out various PSG-related marketing activities since then.Photo by Austin Loveing on UnsplashBrand recognition benefitsMarket surveys conducted by Crypto.com indicate a high level of global awareness and brand recognition among retail cryptocurrency users. The exchange's logo prominently displayed during F1 races and UFC events has helped it reach millions of fans worldwide. ESPN reports an average of 1.11 million viewers per race for the 2023 F1 season in the United States alone, with global viewership exceeding one billion over the entire race calendar. Similarly, the UFC boasts a global audience, with some of its biggest fights attracting millions of pay-per-view viewers. Anziani highlighted the effectiveness of these partnerships in bringing people into the cryptocurrency space.  User base approaching 100 millionThese partnerships have significantly contributed to Crypto.com's growing user base, which is approaching 100 million users in 2024, up from an estimated 80 million in the previous year. Anziani discussed the factors that drive users' choice of exchange platforms, emphasizing the importance of compliance, security, convenient access to cryptocurrency and competitive fees. He noted that different users prioritize different aspects based on their trading preferences and requirements. The firm is not alone in pursuing high-profile sports sponsorship deals. Rival platform OKX has an ongoing sponsorship deal in place with Manchester City Football Club in the English Premier League (EPL). It also has doubled down recently on the sponsorship of F1 racing team McLaren. Other notable partnerships include crypto gambling platform Stake.com’s sponsorship of Sauber F1, crypto exchange platform Kraken’s deal with Williams F1 and BingX’s sleeve sponsorship agreement with Chelsea football club in the EPL. High-profile marketing initiatives are alive and well, although in a much more sober way than in 2022 when six crypto companies featured in Super Bowl advertising in the United States. Kraken’s chief marketing officer, Mayur Gupta, recently stated that the Super Bowl is no longer an effective means of promotion for crypto companies.  

Hana Bank to Establish Joint Digital Asset Custody Venture with BitGoSouth Korean commercial bank Hana Bank announced on Tuesday at Impact, the main event of Korea Blockchain Week (KBW) 2023, that it has signed an agreement with US-based digital asset trust company BitGo to undertake a joint venture for digital asset custody services in Korea.Photo by Chris Liverani on UnsplashBitGo’s Korean branch aims to kick off full-fledged operations for the venture in the second half of next year after obtaining Information Security Management System (ISMS) certification and completing registration as a virtual asset service provider (VASP).Fostering transparency and securityThe two entities will collaborate through multiple approaches, such as considering equity investments in the joint venture, working together on BitGo’s security solutions and digital asset custody technology, and leveraging Hana Bank’s expertise in financial services, security, and compliance. The scope of the partnership will expand as time goes on, they said.“By working with a global leader, we will contribute greatly to the enhancement of confidence in the Korean digital asset market as well as consumer protection,” Hana Bank said.BitGo’s ongoing global expansionBitGo has been offering digital asset custody services to institutional clients since 2013, serving over 1,500 institutions in more than 50 countries, including the US, Switzerland, and Germany. It also provides custodial services for over 700 different digital assets, including Bitcoin.“We aim to establish a long-term foundation in the Korean market, in line with the expected growth of the security token market there,” said Mike Belshe, CEO and Co-Founder of BitGo.