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Huobi Rebrands as HTX to Mark Tenth AnniversaryIn a move marking its 10th anniversary, Seychelles-registered cryptocurrency exchange Huobi has decided to rebrand itself as “HTX.”Rebranding confusionIn crypto-centric discussions on social media, the decision has sparked controversy and raised eyebrows, drawing comparisons to the now-defunct exchange FTX.The announcement of Huobi’s rebranding to HTX was made on Wednesday. According to the company, the new name is a combination of symbolic elements. The “H” represents the first letter of “Huobi,” the “T” is a nod to Justin Sun’s blockchain project Tron, and the “X” stands for the exchange itself.Alternatively, some interpret “HT” as a reference to the exchange’s native Huobi Token (HT), while the “X” symbolizes the Roman numeral for 10, commemorating the company’s 10th anniversary. Huobi’s new slogan accompanying the rebranding is “HTX, Just Trade It.”Before the official announcement, Huobi changed its social media account names to align with the new brand. The exchange’s Twitter handle is now HTX_Global, and its official Telegram group is named “HTXglobalofficial.” As of the time of writing, the website domain still retains the original Huobi name.Photo by Kate Trysh on UnsplashFTX comparisonsThe rebrand immediately drew attention on social media. In one of a range of similar comments, a user lined up the Huobi logo next to that of FTX and wrote: “I think I’ve seen this movie before.” Although a matter of speculation, there has been some chatter on social media in recent weeks, questioning the health of the Huobi business. It didn’t help the firm that in August, rumors swirled that some of the company’s executives were subject to an investigation by Chinese authorities.This isn’t the first time a crypto-related entity has seemingly borrowed part of its name from FTX. In January, the founders of the collapsed cryptocurrency hedge fund Three Arrows Capital announced plans to raise $25 million for a proposed crypto exchange called “GTX.” Huobi’s rebrand has amused some FTX creditors who had faced criticism from some in the crypto sector for wanting to resurrect the business while maintaining the same branding.In early August, Huobi refuted reports suggesting insolvency and the arrest of senior executives by Chinese authorities. Additionally, the exchange had previously been ordered to cease operations in Malaysia following regulatory actions by the country’s securities regulator in May.International marketing effortHuobi’s rebranding to HTX has undoubtedly stirred debate and curiosity within the cryptocurrency community. Justin Sun, an advisor to the project, stated at a media briefing at Token 2049 in Singapore that the HTX brand will be marketed towards Huobi’s international English-speaking users.Sun said: “It’s very hard for foreigners, Westerners, to pronounce ‘Huobi’… It doesn’t make any sense to them,” Sun said, explaining that the word Huobi means fire and coin in Chinese. “That’s why we rebranded as HTX for international branding.”As the crypto industry continues to evolve, it remains to be seen how this new identity will impact Huobi’s reputation and standing in the market. Regardless, the crypto world is known for its surprises, and Huobi’s marketing move serves as a reminder that the industry is in constant flux, filled with unexpected developments.

Bybit Suspends UK Services Due to New Marketing RegulationsDubai-based crypto exchange Bybit has taken the proactive decision to suspend services in the UK market ahead of the impending implementation of new cryptocurrency marketing regulations by the Financial Conduct Authority (FCA).Photo by Nick Fewings on UnsplashNew marketing rulesThe FCA is set to enforce these rules starting next month, marking a significant shift in the regulatory landscape for crypto businesses operating in the United Kingdom. In an official announcement published on its website on Friday, Bybit stated: “In light of the UK Financial Conduct Authority’s introduction of new rules regarding marketing and communications by crypto businesses as outlined in the June 2023 Policy Statement (PS23/6) entitled ‘Financial Promotion Rules for Crypto assets,’ Bybit has made a choice to embrace the regulation proactively and pause our services in this market.”Efforts to remainLast week, there had been speculation that the crypto exchange platform would be exiting the UK market. However, Bybit responded on September 14, stating that it intended to maintain its presence in the UK over the long term.Clearly these new rules are proving to be an insurmountable challenge for the exchange platform, given its more recent decision to pause its services. The new rules aim to introduce a cooling-off period for first-time investors, with the ultimate goal of enhancing the transparency and accuracy of crypto product marketing.Their implementation has drawn criticism from within the industry. On Thursday, Nic Carter, Co-Founder of blockchain data aggregator Coinmetrics.io and Partner at Web3-focused venture capital firm Castle Island Ventures, shared his thoughts on the new regulations via X (formerly Twitter): “I have a hard time taking the UK seriously as a domicile for crypto companies based on their completely ludicrous advertising law — clown country.”Withdrawal timelineBybit has outlined a timeline for its withdrawal from the UK market. Starting from October 1, the exchange will no longer accept new user account applications from UK residents.Subsequently, on October 8, coinciding with the enforcement of the new regulations, existing UK users will no longer be able to “make any new deposits, create new contracts, or increase any of their existing positions for all products and services.” However, users will retain the ability to reduce or close their positions and withdraw their funds from the platform.Bybit has set a final deadline of January 8, 2024, for UK customers to manage and wind down their remaining positions. Any positions left open after this date will be automatically liquidated, with the resulting funds made available for withdrawal.While the duration of Bybit’s suspension in the UK remains uncertain, the exchange has expressed its commitment to aligning with UK regulatory requirements in the future. Bybit stated: “The suspension will allow the company to focus its efforts and resources on being able to best meet the regulations outlined by the UK authorities in the future.”Bybit is not the only crypto exchange affected by the UK’s regulatory changes. Other major platforms, including OKX and Binance, are reassessing their strategies in response to the FCA’s stringent guidelines. The new rules have broad implications, with even having a website accessible to UK customers potentially being considered a promotional activity.

Dubai-headquartered crypto derivatives trading platform Bybit has moved to enable stock trading on its platform.  The offering, initially featuring 78 stocks, is being provided via Bybit’s MT5 platform, which includes access to various financial instruments including forex, commodities, contracts for difference (CFDs) and crypto, according to an announcement made by the company last week.Photo by Ishant Mishra on UnsplashStock derivatives via CFDsIndividual stocks are being offered in a pairing with U.S. dollar stablecoin USDT. Bybit’s MT5 is a trading platform originally developed by software company MetaQuotes, facilitating the integration of various asset classes within one platform. Enabled through the use of CFDs, holders of such stock-derived CFDs can receive dividend adjustments based upon the ex-dividend events of the underlying stocks. A trading fee of 0.04 USDT has been set, with a minimum charge of 5 USDT per order. Access to leading global equitiesBybit users will now be able to gain exposure to leading U.S. equities such as Apple (AAPL), Amazon (AMZN), Meta (META), Microsoft (MSFT) and Nvidia (NVDA). By adding this product to its multi-asset trading platform, Bybit has reduced a degree of friction for market participants. In pairing these stocks with USDT, it means that there is no fiat onboarding required and transferring funds in fiat from outside the crypto ecosystem is not required. In a press release, the firm asserted that the development was a “landmark move bridging traditional and decentralized finance.” Bybit further asserted that with this product launch, it has become “the first and only major crypto exchange to unify crypto, stocks, and traditional assets under one roof.” Previous offeringsA few years ago, global crypto exchange platform Binance had offered tokenized stocks through a partnership with German global financial services firm CM-Equity AG. However, it withdrew that product offering in 2021 when faced with growing regulatory pressure.  Failed crypto exchange FTX also offered its users exposure to tokenized stocks, which was also facilitated by CM-Equity AG. That product offering came to an abrupt halt in November 2022 when the platform collapsed. With a more positive regulatory position having been adopted in the United States following the election of U.S. President Donald Trump, tokenized stock offerings are emerging once again. In March Coinbase CFO Alesia Haas said that the Securities and Exchange Commission (SEC) could facilitate such offerings going forward. The U.S. crypto exchange platform has revived plans to tokenize its own COIN stock, alongside other securities.Bernstein analysts recently predicted that the crypto sector is moving towards integrated platforms that offer both traditional financial products alongside digital assets. Further evidence of this approach emerged on May 22 with the news that global crypto exchange platform Kraken plans to add access soon to a range of tokenized stocks for its global user base.  The company’s U.S. clients can already access in excess of 11,000 stocks and exchange-traded funds (ETFs). Blurring the lines further between TradFi and the digital assets space, JPMorgan CEO Jamie Dimon indicated last week that the investment bank will facilitate Bitcoin trading for clients from now on.