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Playbux to introduce new funding mechanism instead of ICO

Web3 & Enterprise·January 03, 2024, 6:49 AM

Web3 entertainment platform Playbux is set to embark on a public token sale in a departure from the more established initial coin offering (ICO) model favored by many crypto and Web3 platforms in the past.

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Photo by Mackenzie Marco on Unsplash

Fair community offering (FCO)

Aiming to raise $150,000 later this month Playbux, a blockchain-based e-commerce metaverse platform that runs on the BNB chain, has opted for a fair community offering (FCO). As part of the FCO, it will provide pre-listing access exclusively to engaged users through Dubai-headquartered crypto investing platform Raiser, backed by Visa.

 

In a series of posts on social media platform X on Monday, Raiser set out what it plans to bring to market by way of the FCO model.  According to the startup, FCO involves ranking project users based on on-chain activity, referrals, participation in educational quizzes and following the platform's X profile. 

 

As the company puts it, “engagement is the king. The more interactive challenges you complete - the higher you climb on the Raiser.co leaderboard.” Users, depending on their ranking, gain the opportunity to invest in the project's token before its official listing on centralized exchanges.

 

Raiser is being supported in its FCO model offering by market maker Kairon Labs.

 

An alternative to ICOs

This community fundraising mechanism emerges as an alternative to ICOs, which, in the earlier days of crypto, became associated with fraudulent activities. The surge in ICOs between 2017 and 2018 led to a mix of success stories, like Ethereum raising $18 million in 2014. However, the funding mechanism was sharply criticized as it also attracted unsavory actors due to the lack of reporting requirements and accounting standards.

 

In the aftermath of the ICO era, centralized crypto exchanges now mandate projects to lock a portion of their token supply at launch and vest some supply to prevent excessive dumping by investors.

 

Raiser co-founder Kori Leon, who previously worked on the listings team at Binance, notes that Raiser's FCO process aligns with these stricter listing requirements while offering community members pre-listing token access, potentially reducing the urge to sell tokens immediately upon listing. Leon stated:

”Our goal is to effectively support both the community and centralized exchanges, who show belief in the potential success of new projects through initial listings. Our unique platform rewards active community members and so assists exchanges in their strategic decisions.”

 

Playbux's PBUX token, part of Binance Labs' incubation program and included in Visa's Asia Pacific 2023 accelerator program, will undergo a public FCO in late January, according to Leon. The metaverse-focused platform is known for its shop-to-earn experiences and customizable avatars.

 

Playbux was founded by Thai entrepreneurs Tay Sitthisaktanakul and CEO Sarun Vichayabhai in 2022. This move by the firm through the utilization of FCOs signifies a shift away from the tarnished ICO model, acknowledging the importance of community engagement and responsible token distribution. 

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Web3 & Enterprise·

Oct 24, 2023

Global Blockchain Incheon Conference to Promote Web3 Exchange and Advancement

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Policy & Regulation·

Sep 21, 2023

Mt. Gox Extends Repayment Deadline to 2024

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Web3 & Enterprise·

Jun 19, 2023

Korean Blockchain Fund Supports Web3 Game Developer Growth in Southeast Asia

Korean Blockchain Fund Supports Web3 Game Developer Growth in Southeast AsiaHashed, a Seoul-based blockchain venture fund, has spearheaded a seven-figure investment round for Decentralised Gaming Ventures (DGV), a Web3 game development support entity primarily serving Southeast Asia (SEA), according to a press release. This funding will help DGV in its mission to foster the growth of promising game developers in the region.Photo by Timo Volz on PexelsSEA as a Web3 Game HubDGV has set its sights on making SEA a hub to nurture game developers and bolster the Web3 game sector. The company has already established a studio in Singapore, where 32 talented game developers work in eight different teams, providing them with the necessary resources to design and introduce new gaming titles. Over the past year, DGV has supported the release of 15 games.Studio in SingaporeDGV further plans to help game developers in the region through alliances with renowned entertainment intellectual property (IP) owners. In the past, the company has teamed up with Singapore-based designer toys and art collectibles studio Mighty Jaxx, and recently appointed gaming veteran Derrick Sim as its Chief Operating Officer. Sim has expertise in collaborating with major entertainment IPs, including Marvel, StarCraft II, and FIFA Online 2.DGV CEO Samson Oh articulated the firm’s aspiration to forge an environment that empowers developers in SEA to create blockchain-powered Web3 games, anticipated to be the gaming industry’s future. With the support from Hashed, DGV looks to reinforce the region’s reputation as a fertile ground for innovative game developers.Hashed’s Co-Founder Ryan Kim commended DGV’s effective leadership, SEA governmental backing, and firm groundwork for expansion in the Web3 gaming industry. The investment in the firm signals the Korean fund’s belief in DGV’s seasoned team and its mission to leverage IP accessibility to advance its digital ownership initiative in the gaming realm.

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