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BingX signs sponsorship deal with English Premier League club

Web3 & Enterprise·January 05, 2024, 6:44 AM

Singapore-based cryptocurrency trading platform BingX has secured a sponsorship deal as the new sleeve sponsor for Premier League football club Chelsea.

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Photo by Chaos Soccer Gear on Unsplash

January 9 debut

The arrangement, spanning the next six months, is expected to debut during Chelsea’s Carabao Cup semi-final first-leg match against Middlesbrough on Jan. 9.

 

As part of this sponsorship, BingX will prominently feature on the front of Chelsea’s training kits for the upcoming 2024/25 season. Meanwhile, the current shirt sponsor, Infinite Athlete, will transition to a training sleeve sponsorship starting next season.

 

While details about the fate of Chelsea’s training kit deal with Trivago, an online hotel booking site, remain uncertain, the club is navigating sponsorship changes in the wake of owner Roman Abramovich’s prior ownership and UK government sanctions.

 

Corporate rebrand

Established in 2018, BingX operates as a cryptocurrency exchange headquartered in Singapore, catering to a user base of over 10 million in Southeast Asia and North America.

 

In November, the company announced that it was rebranding the business. Part of that process was understood to involve an overhaul of BingX’s visual identity, with the introduction of a streamlined logo. Sponsorship within the English Premier League is a high profile marketing move that will undoubtedly bring more visibility to that brand.

 

Crypto marketing spend rebound

The marketing spend of crypto firms relative to high profile sponsorship deals has recovered significantly in recent months. Such sponsorship deals peaked at the top of the crypto market in 2021. That period saw profligate spending by many of the large crypto platforms. A standout example was provided by the $135 million sponsorship deal signed by fraudulently run crypto exchange FTX for the Miami Heat stadium naming rights in the United States.

 

While that opulent sponsorship spending subsided during the bear market, it appears that there has been a modest resurgence as market conditions have improved. Seychelles-based crypto platform OKX has ongoing marketing relationships with the McLaren Formula One racing team and Manchester City Football Club.

 

In March, U.S.-based crypto exchange Kraken announced a marketing partnership with the Williams Formula One racing team. Earlier this week it emerged that crypto gambling platform Stake.com had signed a sponsorship deal with the Sauber Formula One team.

 

18 of the 20 English Premier League clubs are now understood to have agreed sponsorship deals at one time or another with crypto companies. This demonstrates the growing trend of cryptocurrency platforms associating with high-profile sports partnerships, enhancing their visibility and influence in the market.

 

Chelsea is actively seeking a front-of-shirt sponsorship deal, considering potential collaborations, including discussions with Saudi national carrier Riyadh Air. It’s understood that the BingX deal has been agreed for in excess of £10 million ($12.7 million) per season.

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Policy & Regulation·

Apr 12, 2023

Bitmain Fined by Chinese Authorities for Tax Irregularities

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Web3 & Enterprise·

Oct 17, 2024

Hybrid exchange Cube lists Access Protocol (ACS)

CUBE, a hybrid crypto exchange that settles trades on-chain using secure multi-party computation, announced on its official X account that it has listed ACS, the native token of Solana-based monetization platform Access Protocol.  The hybrid exchange utilizes its custom rewards platform, Blocks, to engage users through unique packages for listing traders and token holders. Participants in the listing will be eligible for campaign rewards.  Bartosz Lipinski, CEO and co-founder at CUBE, recently revealed plans around Isometric (ISO), an intent-based transaction network, enabling cross-chain trading to eliminate the need for asset bridging.  “When we started building Cube, we wanted everything to be an intent… Everyone will be able to submit intents to the network and verify settlements on multiple chains using the decentralised MPC that we’ve built,” Lipinski said during his presentation at the Solana Breakpoint conference. “Through the decentralised MPC integration layer, you will be able to actually use the value on different layer ones without cannibalising it,” he went on to share.  ISO will be the platform token powering governance, staking, and decentralized custody, according to Cube's announcement. Both Token and Mainnet launch are expected to happen some time in Q2 2025.  In a related development on Monday, Cube announced its partnership with the Argentinian government. The company plans to explore leveraging the Isometric network as a catalyst for the South American nation’s financial system. 

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Web3 & Enterprise·

May 08, 2023

Japan’s Hokkoku Bank to Launch Local Digital Currency in Summer

Japan’s Hokkoku Bank to Launch Local Digital Currency in SummerEarlier this month, Hokkoku Bank, a Kanazawa-based bank in Japan, announced its collaboration with Suzu City, local community-based credit union Kono Shinkin Bank, and blockchain service provider Digital Platformer to launch a local digital currency in Suzu, Ishikawa Prefecture this summer, according to CNET Japan.Promoting cashless transactionsThe digital payment system aims to promote cashless transactions in the local area and digitize Suzu’s customer rewards program, enhancing capital flow and productivity. The local digital currency service for citizens, Suzu Tochituka, and the retail customer rewards program, Suzu Tochipo, are set to launch in the summer of 2023.By winter 2023, Hokkoku Bank plans to issue the stablecoin Suzu Tochika for use within Suzu. Retail stores will be charged a 0.5% fee for transactions made with Suzu Tochika.Photo by Ivan Samkov on PexelsFrom city to prefectureFollowing its services in Suzu, Hokkoku Bank intends to form an alliance with towns in Ishikawa and leverage blockchain interoperability to introduce Ishikawa Tochika, a digital currency for use across the entire prefecture. This project’s goal is to establish a payment system that encompasses all financial institutions. In Suzu and Okunoto, both Kono Shinkin Bank and Hokkoku Bank will cooperate to distribute and promote the payment system.Other regionsTowns and local financial institutions in other regions are also committed to collaborating on local digital currency promotion to enhance residents’ convenience, streamline administrative work, and boost productivity. To ensure security, Digital Platformer’s new blockchain-powered payment system Shiki will record and manage transaction data, offering high traceability and protection against forgery and counterfeit.

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