Thailand’s KBank uses stablecoins to enable baht to Singaporean dollar payments

South Korea’s financial regulator outlined plans on Jan. 28 to transition crypto exchanges from a registration system to a licensing regime to boost capital market appeal, Financial News reported. Financial Services Commission (FSC) Chairman Lee Eok-won stated that the proposed licensing framework—part of the Digital Asset Basic Act—would grant exchanges ongoing authorization while assigning them broader responsibilities.Photo by Tara Winstead님 on PexelsRuling party plans Lunar New Year crypto bill filingThe FSC has recommended capping individual ownership stakes in exchanges at 15–20% to prevent ownership concentration, a view broadly supported by the ruling Democratic Party’s Digital Asset Task Force, according to Edaily. However, party officials noted that internal disagreements remain over whether to include these limits directly in the bill, which they aim to submit before the Lunar New Year holiday next month. Progress on the legislation faces hurdles regarding stablecoins. The Democratic Party has presented a mediation proposal, but the Bank of Korea and the FSC remain at odds. The central bank argues that stablecoin issuance rights should be restricted to consortia where banks hold a majority stake of at least 51%. The regulatory push coincides with a surge in crypto participation. Data from the Financial Supervisory Service (FSS)—cited by People Power Party lawmaker Lee Heon-seung and reported by the Asia Business Daily—shows the number of won-based traders rose about 70% over the past three years. Users on the five major exchanges (Upbit, Bithumb, Coinone, Gopax, and Korbit) reached 9.91 million last year, up from 5.82 million in 2023. Despite the growing user base, trading volumes have been volatile. Volumes surged to 2,411 trillion won ($1.8 trillion) in 2024 from 1,122 trillion won ($801.6 billion) in 2023, before easing to 2,140 trillion won ($1.6 trillion) last year amid a market slowdown. Tax rulings and crime cases test crypto oversightAs regulations tighten, courts are clarifying tax treatments. According to the news outlet Digital Asset, a court recently upheld the National Tax Service’s decision to tax digital assets received through promotional events. The court rejected a claimant’s request for an 80% tax deduction, dismissing the argument that the promotion was a competition determined by participant rankings. The ruling clarified that the giveaways did not meet the legal definition of a competition eligible for such tax benefits under the Income Tax Act. Authorities are also grappling with crypto-related crime. According to another Edaily report, the Gwangju District Prosecutors' Office has launched a probe into five investigators after 320 seized Bitcoin was stolen from a phishing site during a handover of duties in August. Prosecutors have denied internal collusion. Separately, MBC News reported that Seoul police are investigating two teenagers accused of luring a buyer to a face-to-face trade in Gangnam on Jan. 27 and fleeing with 28 million won ($21,000). 

McDonald’s Enters the Metaverse with McNuggets LandMcDonald’s, the global fast food giant, has ventured into the metaverse realm to commemorate the 40th anniversary of its beloved Chicken McNuggets, with McDonald’s Hong Kong spearheading the immersive experience.McNuggets Land, a virtual world situated within the metaverse platform The Sandbox, now welcomes enthusiastic players to embark on a quirky adventure filled with pixelated McNugget characters like “Coach McNugget” and his trusty sidekick, “Assistant Coach McNugget.” The project team behind The Sandbox laid out the details of the initiative via a blog post published on Medium on Thursday.In this novel virtual landscape, players are tasked with the mission of locating four McDonald’s signs, sparking excitement for the rewards that await. Among the enticing incentives are a shared prize pool of 100,000 SAND (approximately $44,000) and enigmatic “mystery boxes.” SAND is the native token of The Sandbox virtual world.Photo by Jas Rolyn on UnsplashCustomer engagement challengesThe CEO of The Sandbox, Sebastien Borget, expressed enthusiasm for collaborating with global brands like McDonald’s to drive mass adoption of the metaverse. The Sandbox has already witnessed the presence of several prominent brands like Adidas, Atari, and Gucci within its virtual world. Comparatively, it might be challenging for McNuggets Land to carve out a distinctive niche to capture enduring user engagement.Numerous brands have attempted whimsical activations within metaverses over the years, from Snapple’s virtual bodega to Taco Bell’s metaverse wedding. However, the fundamental question arises when virtual food or drink experiences are introduced — what’s the point when you can’t taste or smell in the metaverse?Bear market & regulatory setbacksMoreover, the timing of brands entering the Web3 space may be subject to scrutiny. With venture capital money flowing toward AI and Disney closing its metaverse ventures, the Web3 landscape faces a more challenging environment in 2023. The ongoing crypto winter and Securities and Exchange Commission (SEC) crackdowns have somewhat dampened the allure of these activations, making it imperative for brands like McDonald’s to offer a compelling “why” for their Web3 endeavors.Starbucks has been experimenting with its Web3 loyalty program called “Odyssey,” which ties in seamlessly with its customers’ real-world coffee purchases. This strategic approach aligns virtual rewards and digital collectibles with existing behaviors, giving added value to their regular activities. In doing so, Starbucks fosters a sense of community and gains valuable feedback for future improvements, ensuring a more sustainable and purposeful presence in the Web3 space.Formative developmentWhile McDonald’s McNuggets Land in the metaverse may excite some players with its whimsical charm, the bigger question remains: What value does it truly bring to the participants, and how does it ensure a lasting impact? In a rapidly evolving Web3 landscape, success lies in offering meaningful experiences that align with users’ existing behaviors and aspirations, fostering genuine engagement and community-building.We are still at a stage where consideration of the metaverse in terms of what it is, what it represents, and what experience users can or should glean from it is still formative. It remains to be seen as to the extent to which Mcdonald's will be successful in this instance, but it is encouraging that they’re brave enough to get involved with the innovation.

Conut teams up with Foblgate to provide trendy crypto news to exchange usersSouth Korean cryptocurrency exchange Foblgate announced on Tuesday (local time) that it will collaborate with Korean cryptocurrency newsletter Conut to bring relevant news about virtual assets to a wider audience, providing readers with richer and more informative content.Photo by Markus Winkler on UnsplashPublishing entertaining and insightful crypto newsLaunched in 2021, Conut is dedicated to providing crypto news in a way that is fun, straightforward and appealing to younger demographics, considering that crypto is more popular among younger age groups. It simplifies complicated topics like Play-to-Earn (P2E) games, the metaverse, cryptocurrency regulations and spot bitcoin exchange-traded funds (ETFs) using trendy memes and internet vernacular instead of formal language. Currently, the newsletters are available on the official Conut website or via email subscription, which has accumulated over 8,000 subscribers as of this month. In the future, Conut plans to launch a mailing service as well as a P2E app called Coquiz to increase accessibility and reach more people who are interested in crypto and blockchain.Through this newest collaboration with Foblgate, content from Conut’s recent newsletters will be featured on Foblgate’s main page, providing users with access to a wealth of information on a wide range of topics, from crypto basics to the latest trends.“By making Conut’s content easily accessible to our users, we intend to promote a better general understanding of blockchain and resolve information asymmetry. We plan to explore and offer more content in the future for our users to take advantage of,” said Foblgate CEO Ahn Hyun-jun.The founders of Conut, Lee Choong and Jo Hana, also expressed their anticipation for the collaboration, stating that it would be a great help in disseminating quality content.Nurturing creativityFoblgate has been an active proponent of content production and promotion. Earlier this year, the exchange co-hosted the Self-Made Genius Contest — a contest for exploring creative projects in traditional and digital art.