HashKey to list platform token later this year

South Korea’s one of the leading crypto exchanges, Bithumb, has launched a new service dubbed Benefit Zone. Here, users can participate in the platform’s promotional events and earn in-app points, local media outlet Digital Today reported. These rewarded points can be traded for crypto assets through an in-app point shop. The event missions are available either on its mobile app or on PC. Photo by Kanchanara on UnsplashOne of these event missions involves participants predicting Bitcoin prices – BTC Up? Down? – where users can make a bet on whether Bitcoin’s price will rise or fall compared to its closing price of the previous day. The mission is available daily from 10:00 to 22:00 (KST). Winners of the bet are provided with a reward of 100 points and double that amount if they are newly signed-up users of the given month. If the Bitcoin price remains unchanged, all participants are rewarded points.  More promotional events to comeAside from the Benefit Zone, Bithumb is hosting another event targeting new members who joined the platform in March. Those who deposit funds in Korean won into Bithumb deposit accounts are eligible for Bithumb Cash worth around KRW 20,000, or approximately $15. Bithumb’s Service General Manager Moon Seon-il stated that the exchange platform is conducting various promotional events to offer more perks and benefits to users, showing the company’s commitment to introducing more user-friendly services and events in the future.  

Puzzle Monsters Wins Investment from CRIT Ventures for Web3 Game ExpansionSouth Korean blockchain game developer Puzzle Monsters has secured an investment from CRIT Ventures, a venture capital subsidiary of Com2uS Group, during its recent Pre-A investment round. The amount hasn’t been disclosed.The investment comes as part of CRIT Ventures’ efforts to expand its investment portfolio with promising companies specializing in Web3 content and platforms.“Through CRIT Ventures’ investment, we look forward to honing our game development expertise and securing a faster and more meaningful gateway to the blockchain infrastructure and community,” said Yang Jin-hwan, CEO of Puzzle Monsters.Photo by Precondo CA on UnsplashAbout Puzzle MonstersPuzzle Monsters is known for its away-from-keyboard massively multiplayer online role-playing game (AFK MMORPG) called “Idle Ninja Online,” which began incorporating blockchain technology at the end of 2021 and earning popularity among users.The developer’s mounting success can be accredited to its creative game ideas and a keen understanding of market trends. Its other flagship game, Ninja Survivors Online, is also enjoyed by many users both domestically and overseas.“We want to present better products to the market, both in terms of gameplay and blockchain integration,” CEO Yang emphasized.Boosting the market for Web3 gamingCRIT Ventures’ parent group Com2uS has been focusing on leading the Web3 market with various games and game platforms that are based on the XPLA blockchain mainnet. It has also recently launched the immersive online community space SPAXE in Com2uS’s all-in-one metaverse service Com2Verse. Earlier this year, Com2Verse partnered with Microsoft Korea to apply artificial intelligence technology to the metaverse.Com2uS additionally unveiled plans to onboard Puzzle Monsters’ current and future games onto XPLA, aiming to create maximum synergy.

Netherlands-based mobile wallet Swoo Pay has joined forces with global financial giant Mastercard to target the Southeast Asian market, offering crypto cashback on everyday purchases. Crypto loyalty tokensThe partnership was announced via a press release published on Cointelegraph earlier this week. Through Swoo's platform, users stand to gain crypto rewards, specifically Swoo Loyalty Tokens, for each contactless payment made via the app using digitized Mastercard cards. The partnership marks yet another step forward in the convergence of traditional financial systems with the burgeoning world of cryptocurrency. It reflects a broader trend among major financial institutions and retailers, who increasingly view cryptocurrency integration as a means to revitalize loyalty programs. Once users accrue “Tokenback” in the form of Swoo Loyalty Tokens, they have the flexibility to either exchange their rewards for popular cryptocurrencies like USDT or BTC within the Swoo app or convert them into fiat currency through partnering services. As Swoo continues to refine its crypto rewards platform, it will incorporate more Web3 features, further enhancing the utility and value of loyalty tokens within its ecosystem.Photo by Markus Winkler on UnsplashTargeting emerging marketsSwoo Pay is targeting emerging markets. Alongside Southeast Asia, that also brings the Middle East region and Africa within the scope of its marketing efforts for this product offering. Emerging markets have long been seen as ideal markets within which to bring about crypto adoption more generally. The significance of this announcement wasn’t lost on Nicki Sanders, chief technology officer (CTO) with tokenized real estate enterprise, Realio. Taking to social media, Sanders cited crypto adoption as one of three main reasons as to why this partnership could be a game-changer.   Sanders feels that the nature of the offering will result in crypto adoption as daily crypto use will be boosted. In turn, that will bring digital currencies into the realm of mainstream acceptability.She also feels that the product offering will be significant in terms of financial inclusion as it’s very accessible to underserved communities. Additionally, Sanders identifies the inherent innovation as being likely to result in mass adoption. “Focusing on Android and Huawei users, Swoo Pay navigates around Google service sanctions, offering a fresh pathway to digital payments,” she claims.This partnership builds upon the success of a previous trial campaign dubbed “Super Tokenback with Mastercard.” During the three-week initiative, users enjoyed 5% Tokenback (crypto cashback) on all Mastercard purchases made through Swoo Pay. The results were positive, with over 17,000 participants conducting upwards of 128,000 transactions. Not only did this drive increase card spend, but it also introduced a wave of new consumers to the concept of crypto-backed rewards. Representatives from Swoo emphasize the seamless integration of crypto into mainstream markets, ensuring compliance with local regulations and simplifying the launch and scalability of marketing campaigns to attract new users. Conversely, officials from Mastercard underscore the company's commitment to expanding the possibilities of digital payment instruments, prioritizing convenience, technological advancement and security. They highlight the role of Swoo Pay in addressing issues with tokenized payments for Android device users, thereby broadening accessibility to these innovative financial solutions.