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Bithumb launches point-based ‘Benefit Zone’ to attract more crypto investors

Web3 & Enterprise·March 13, 2024, 8:17 AM

South Korea’s one of the leading crypto exchanges, Bithumb, has launched a new service dubbed Benefit Zone. Here, users can participate in the platform’s promotional events and earn in-app points, local media outlet Digital Today reported. These rewarded points can be traded for crypto assets through an in-app point shop. The event missions are available either on its mobile app or on PC. 

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Photo by Kanchanara on Unsplash

One of these event missions involves participants predicting Bitcoin prices – BTC Up? Down? – where users can make a bet on whether Bitcoin’s price will rise or fall compared to its closing price of the previous day. The mission is available daily from 10:00 to 22:00 (KST). Winners of the bet are provided with a reward of 100 points and double that amount if they are newly signed-up users of the given month. If the Bitcoin price remains unchanged, all participants are rewarded points. 

 

More promotional events to come

Aside from the Benefit Zone, Bithumb is hosting another event targeting new members who joined the platform in March. Those who deposit funds in Korean won into Bithumb deposit accounts are eligible for Bithumb Cash worth around KRW 20,000, or approximately $15.

Bithumb’s Service General Manager Moon Seon-il stated that the exchange platform is conducting various promotional events to offer more perks and benefits to users, showing the company’s commitment to introducing more user-friendly services and events in the future. 

 

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Policy & Regulation·

Aug 16, 2023

$100M Pyramid Scheme Linked to Prominent Chinese Filecoin Project

$100M Pyramid Scheme Linked to Prominent Chinese Filecoin ProjectA courtroom showdown currently playing out in the People’s Court of Pingnan County in northeastern Fujian province in China is laying bare an intricate pyramid scheme entwined with one of China’s flagship ventures in the Filecoin ecosystem.The lawsuit thrusts five defendants into the spotlight, alleging their orchestration of an expansive pyramid scheme under the guise of their enterprise, Shenzhen Space-Time Cloud Company. The operation is purported to have siphoned off millions of dollars, leaving in its wake a trail of financial wreckage.Photo by Traxer on UnsplashAggressive project marketingAccording to a local media report published on Monday, the saga began in June 2018 when Lai Mouhang and Lai Moujun established the Space-Time Cloud Company. Subsequently, co-defendants Hu and Liang joined the ranks in the following months. However, it wasn’t until September 2019 that Lai Mouhang escalated the company’s operations, leveraging the ipfs.cn domain to aggressively market and peddle investments linked to distributed storage technology and Filecoin’s intricate economic model.Central to Filecoin’s model is its block reward system, where miners validating new blocks receive Filecoin tokens (FIL) as a reward. In a stunning revelation, the prosecution claims that Lai Mouhang and his accomplices crafted a scheme mirroring this economic structure.Their brainchild, the filpool.io platform, served as a conduit for joint mining, masquerading as a storage server vending operation for FIL mining. This platform, intrinsically linked to Space-Time Cloud Company, allegedly formed the epicenter of the defendants’ fraudulent maneuvers.Almost 60,000 usersThe gravity of the scheme becomes evident when considering the staggering numbers: a reported 57,122 members registered on the filpool.io platform and an additional 143 partners on the bpool.io platform, a sibling project of Space-Time Cloud Company. These platforms collectively amassed a jaw-dropping RMB 607 million ($83 million), alongside RMB 62 million in diverse cryptocurrencies.The modus operandi of the defendants was rooted in enticing participants with rosy prospects of exponential profits. By acquiring a minimum of 8 terabytes of cloud computing power, individuals could attain bronze membership status or higher, unlocking the ability to further recruit participants. Unsurprisingly, the magnitude of returns correlated directly with the size of investments and the recruitment spree — classic hallmarks of a pyramid scheme.The prosecution contends that the defendants exploited these platforms as bait for participants, perpetuating the myth of high returns. This alleged deception led to substantial financial losses for many unsuspecting victims. Furthermore, these actions purportedly sowed discord and upheaval in both economic and social spheres, potentially transgressing criminal law boundaries.As the investigation into this convoluted case unfurls, its implications resonate far beyond China’s territorial confines. The intertwining of cryptocurrency, blockchain, and pyramid schemes punctuates the ever-evolving narrative of financial crime. The case highlights the importance of vigilance and regulatory scrutiny in an innovative industry that has more than its fair share of bad actors.

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Web3 & Enterprise·

Aug 22, 2025

Circle President visits Seoul for stablecoin talks with exchanges and central bank

Circle President Heath Tarbert, who oversees the issuer of the USDC stablecoin, arrived in Seoul on Aug. 21 for a series of meetings with South Korean cryptocurrency and blockchain industry leaders, as well as the governor of the country’s central bank. Citing industry sources, local outlet Newsis reported Tarbert visited three major exchanges, Upbit, Bithumb and Coinone, shortly after landing, spending roughly an hour at each. Discussions centered on recent developments in Korea’s digital asset ecosystem.Photo by Daniel Bernard on UnsplashGathering insight from exchangesThe trip underscores Circle’s growing interest in South Korea, one of the world’s largest crypto markets by trading volume despite its heavy tilt toward retail investors. Circle is reportedly seeking on-the-ground insight from local trading platforms. An executive from a research firm said the market offers an attractive foothold for global players looking to deepen networks. Previous reports indicated Circle has also begun informally recruiting in South Korea to support initiatives tailored to the local market, and the company is also weighing a direct investment in a domestic crypto firm. Homing in on stablecoinsStablecoins are expected to dominate the agenda with exchanges. USDC is the world’s second-largest stablecoin by market share, behind Tether’s USDT, and all three exchanges already support USDC trading. Upbit and Bithumb have meanwhile indicated their plans to develop Korean won–pegged tokens, recently filing trademark applications for their projects. Given Circle’s position in the sector, one exchange official said local platforms may look to the U.S.-based company as a benchmark, adding that practical knowledge-sharing could be the most meaningful outcome of Tarbert’s visit. Tarbert also attended a dinner with Simon Seojoon Kim, CEO of crypto venture firm Hashed, whose teams span Seoul, Singapore, Bengaluru, Silicon Valley and Abu Dhabi. Circle and Hashed have been in frequent contact, and the gathering offered another forum to exchange views on recent market developments. Talks with the central bank governorOn the policy front, Tarbert met with Bank of Korea (BOK) Governor Rhee Chang-yong at Circle’s request before the dinner. Rhee has signaled openness to the introduction of won-backed stablecoins, while emphasizing prudential safeguards and noting differences with some lawmakers on potential issuers. The BOK head has previously warned that allowing non-bank entities to issue won-backed stablecoins could pose risks, such as circumventing capital rules. The South Korean central bank is working with other agencies to develop a framework that ensures the stability and utility of stablecoins while preventing their use to bypass foreign exchange controls. The meeting between Tarbert and Governor Rhee likely covered regulatory parameters for cross-border remittances using stablecoins and avenues for public-private collaboration to foster a compliant won-stablecoin market. On the following day, Tarbert is slated to meet executives from four major financial groups: Shinhan Financial Group, Hana Financial Group, KB Financial Group and Woori Bank. Kakao Group, the company behind the KakaoTalk messaging app, is also on the itinerary. Representatives from its mobile payment platform, KakaoPay, are expected to take part in the discussions. The talks come as Kakao recently formed a task force to navigate Korea’s evolving stablecoin rules. Separately, Circle listed on the New York Stock Exchange (NYSE) earlier this year under the ticker “CRCL.” The initial public offering (IPO) priced at $31 a share and opened at $69, raising nearly $1.1 billion. As of Aug. 21, the stock closed at $131.80. 

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Policy & Regulation·

Jul 03, 2023

Seoul’s Seocho District Leverages Blockchain Coins to Catalyze Social Impact

Seoul’s Seocho District Leverages Blockchain Coins to Catalyze Social ImpactSeocho District, one of the 25 districts in the South Korean capital of Seoul, is leveraging blockchain technology to tackle environmental and welfare issues with the introduction of the “Good Seocho Coins,” as reported by local news outlet Shinailbo.Photo by TANIM MUNSHI on UnsplashContribute and earn rewardsUnder this program, residents of Seocho can earn Good Seocho Coins by engaging in socially beneficial activities. Each coin holds a value of 100 KRW ($0.076) and can be utilized for various purposes such as accessing facilities, enrolling in educational courses, and making purchases at the Seocho Community Center and the Seocho Joongang Senior Welfare Center.From recycling to in-kind donationsTo earn these coins, residents can participate in three categories of activities: recycling, identifying marginalized households, and making in-kind donations. By returning items like paper bags, clothes hangers, empty plastic bottles, and ice packs to 300 Carbon Zero-certified stores within the district — ranging from coffee shops to laundromats and butcher shops — residents can earn coins. For instance, returning ten hangers or empty plastic bottles would earn them a coin.Residents who identify marginalized households and assist them in obtaining welfare benefits will receive ten coins, while those who connect them with social services will earn five coins.Talented individuals can also contribute to the community and earn coins. For example, photographers, hairdressers, makeup artists, and performers of the non-verbal comedy show Nanta can donate their services and earn one coin per hour. Additionally, health educators and volunteers can earn coins by assisting residents aged 60 or older.Expanding horizonsOriginally conceived as an initiative to promote the health and community engagement of elderly individuals, the Good Seocho Coin project underwent revisions last month to encompass a broader community through regulatory changes.Mayor Jun Sung-soo of Seocho District stated that the aim of this initiative is to harness the potential of blockchain technology and motivate district residents to actively contribute towards tackling a wide range of social challenges. He further highlighted the district’s intention to broaden the scope of this initiative in order to cultivate a sense of pride and satisfaction among the residents, leading to a positive ripple effect throughout the community.

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