Bithumb launches point-based ‘Benefit Zone’ to attract more crypto investors

China’s Jiangsu Province Integrates Digital Yuan Into Education SystemChina has taken a raft of measures to try to build momentum in its digital currency, the digital yuan or e-CNY, with the latest step being an expansion into the education system in Jiangsu Province.Photo by Kimberly Farmer on UnsplashChina’s digital yuan is a legal tender fully backed by the People’s Bank of China (PBOC) and pegged to the renminbi. Unlike most cryptocurrencies, it is not decentralized or anonymous but is monitored by the PBOC. While adoption has been slow, China has been first off the blocks in developing a central bank digital currency (CBDC) to the point of some level of active use by comparison with its international peers.Enforcing a payments use caseJiangsu Province will attempt to establish the use of the digital yuan in its education system by the end of 2025, according to the Jiangsu Education Department. By the end of the year, students studying within the province are likely to be paying tuition fees using the digital currency. The pilot plan that Jiangsu administrators within the province’s Education Department have put together also aims to establish a means through which examination registration fees will be paid in digital yuan, while scholarships will be received in the digital currency.Zhou Maohua, a researcher with Beijing-headquartered Everbright Bank, told China Daily that it is imperative that more users are registered and go on to actively use the digital yuan to further its development.“The establishment of infrastructure for the digital yuan should be further accelerated,” said Maohua. “Its software and hardware must be upgraded to improve user experience. The security and reliability of the system must also be strengthened,” he added.Over the course of the past three months, four million digital yuan accounts have been opened by ordinary citizens within Jiangsu Province. Total e-CNY transactions have reached a level in excess of 200 billion yuan ($29 billion).Multiple initiativesIn April, the administrators of the city of Changshu, which is situated within Jiangsu Province, announced that it was gearing up to commence paying state employees within the city in digital yuan. Around the same time, officials within the city of Xuzhou, also located within Jiangsu Province, announced that they were in the process of publishing a pilot scheme which will set out a means for promoting China’s e-CNY digital currency.If that was enough in proving Jiangsu’s commitment to furthering the development of the e-CNY, another Jiangsu Province city, Suzhou, was one of the first locations in China to run a digital yuan pilot scheme in April 2020.Earlier this month, it was revealed that the French international banking group, BNP Paribas, had partnered with the BOC in enabling an initiative to promote the use of the digital yuan among its corporate clients.China is working with other countries on a Multiple CBDC Bridge project to explore the feasibility of cross-border fund transfers among different currencies. Launching its own CBDC for cross-border transfers may allow China to reduce its reliance on the US dollar and increase its influence over global trade and monetary policy.

Hyperithm, a digital asset management firm based in Tokyo and Seoul, has invested in JPYC Inc., the issuer of JPY Coin (JPYC), the first stablecoin pegged 1:1 to the Japanese yen. First launched in January 2021, JPYC is a legal Prepaid Payment Instrument in Japan that is issued on various blockchains, including Ethereum and Polygon. The total figure for the investment was not disclosed by either party.Photo by Precondo CA on UnsplashInsights from industry leaders"We believe that stablecoins linked to fiat currencies are essential to expanding the cryptocurrency ecosystem. Japan became one of the first countries to officially issue stablecoins after the revision of the Payment Services Act in June," said Lloyd Lee, CEO of Hyperithm. "We expect that the widespread adoption of JPYC will increase the inflow of Japanese capital into the cryptocurrency ecosystem." Noritaka Okabe, CEO of JPYC Inc., explained that the firm aims to create more connections between crypto and everyday life, forging an environment where everyone can participate in innovation and capital liquidity. JPYC Inc.'s strategic evolutionAlthough it is currently issued as a third-party Prepaid Payment Instrument, JPYC Inc. plans to acquire a license to conduct transactions including money transfers and electronic payments in accordance with the revision of the Payment Services Act, which took effect in June 2023. This will serve to strengthen the stablecoin’s trust structure and remove limits on remittances. After acquiring the license, Mitsubishi UFJ Financial Group, a bank holding and financial services company based in Tokyo, will be responsible for JPYC's fiat currency reserves. Pioneering crypto financeFounded in January 2018, Hyperithm provides crypto corporate finance services to institutional and upper-class investors. It is one of South Korea’s 29 companies that are licensed by the Financial Intelligence Unit (FIU) to operate as a Virtual Asset Service Provider (VASP). Notably, it raised $11 million in a series B funding round in 2021, which was led by former clients Hashed and Wemade Tree. The company’s CEO, Lee, was also listed on Forbes’ 30 Under 30 Asia under the Finance and Venture Capital category. 

Sony Bank, a Japanese neobank headquartered in Tokyo, has applied to the U.S. Office of the Comptroller of the Currency (OCC) to establish a new trust bank, Connectia Trust, as part of a broader expansion into digital assets. According to Sony Bank’s application, if approved, Connectia Trust would issue U.S. dollar–pegged stablecoins and manage the corresponding reserves. The entity would also offer non-fiduciary custody of digital assets and provide fiduciary asset-management services for certain affiliates.Photo by P. L. on UnsplashSony among 11 crypto applicants to the OCCSony Bank’s filing is among 11 crypto-related applications before the OCC, alongside efforts by Coinbase, Nubank, Paxos, BitGo, Ripple, and others. To date, only two banks have advanced through the agency’s charter approval process. In 2021, the OCC conditionally approved the conversion of Anchorage Trust Company into Anchorage Digital Bank, granting it a national trust bank charter. More recently, last week, Erebor Bank, backed by PayPal co-founder Peter Thiel, received preliminary conditional approval for its de novo charter. The initiative reflects Japan’s growing openness to cryptocurrencies, underscored by the government’s recent regulatory approval of the country’s first yen-denominated stablecoin. Fintech firm JPYC Inc. plans to launch “JPYC” this fall, pegged at 1 yen per token and designed for person-to-person transfers and retail payments, with plans for point-of-sale integration. The issuer targets up to 10 trillion yen ($66.7 billion) in circulation within three years. There are no limits on holdings or wallet transfers, while redemptions are capped at 1 million yen ($6,700) per user per day. Sony Bank has been building its Web3 capabilities this year. Its board approved a new subsidiary for blockchain initiatives in May, later renamed BlockBloom in August. Now operational, BlockBloom aims to connect fans and artists and bridge digital and physical experiences, as well as fiat and digital assets. Its ultimate parent, Sony Group, launched a blockchain mainnet called Soneium in January through Sony Block Solutions Labs, S.BLOX, and SNFT. Built as an Ethereum layer-2 network powered by Optimism’s Superchain technology, Soneium recently announced support for meco.fun, a SocialFi platform that enables creators to earn through memes, content, and NFTs. MUFG’s blockchain initiatives at home and abroadJapan’s top traditional banks are also expanding their involvement in digital assets, with a growing focus on stablecoins. An Oct. 17 Nikkei report, cited by CoinDesk, said Mitsubishi UFJ Financial Group (MUFG), Sumitomo Mitsui Financial Group, and Mizuho Financial Group aim to develop a unified system to issue and transfer stablecoins among corporate clients. Their first rollout will focus on yen-pegged tokens, followed by a potential dollar-based offering. According to an earlier report from Reuters, MUFG and nine other major international banks, including Bank of America, Deutsche Bank, Goldman Sachs, and UBS, are collaborating on stablecoins tied to G7 currencies. MUFG has additionally rolled out a blockchain-based business with Mitsubishi UFJ Morgan Stanley Securities (MUMSS), which is offering bond security tokens and operating ASTOMO, a trading venue for retail investors that has debuted with tokens backed by real estate. The platform lets users invest from 100,000 yen (about $667) on their phones. In summer, MUFG’s trust unit, Mitsubishi UFJ Trust and Banking, acquired a high-rise building in Osaka for more than 100 billion yen ($667 million), with plans to issue digital securities tied to the asset. The tokenization strategy would offer fractional ownership to retail investors long excluded from major real estate opportunities. Taken together, Sony Bank’s OCC application and Japan’s accelerating tokenization efforts signal a race among major financial and technology players to build compliant, scalable infrastructure for digital assets—both at home and abroad.