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Sleek Secures $5M seed funding to propel Web3 social networking offering

Web3 & Enterprise·November 21, 2023, 1:08 AM

Hong Kong-based startup Sleek has successfully raised $5 million in seed funding to advance its Web3 social networking platform, aiming to further the ownership economy and introduce blockchain-powered social media accessible to a broad audience.

Photo by micheile henderson on Unsplash

 

Incentivized networking through ‘SocialFi’

Officially launched in April of this year, Sleek aspires to reshape human connections by simplifying networking, infusing a sense of fun and fostering productivity. The platform provides users with an expansive environment where they can exchange information, connect with new contacts and participate in incentivized networking through innovative Web3 social finance (SocialFi) business models.

In essence, SocialFi employs blockchain technology with the objective of monetizing social interactions. The concept has come to broader attention in recent months as a consequence of the emergence of Friend.tech, a novel way for creators to monetize content, by way of tokenizing attention. Sleek enables users to directly monetize their content and social capital, emerging as a new generation of creators within the Web3 landscape. Sleek Co-Founder Chase Guo explained to The Block how it differs from other Web3 social networks:

“Most of the time, this strategy [bootstrapping a platform using tokens or incentives] does not result in unique content generation and sustainable growth. People are here for the airdrop and leave once they cash out. Sleek took a very different approach — build a real use case first with die-hard fans.”

 

Sleek Card

At the forefront of Sleek’s offerings is its flagship product, Sleek Card, specifically designed to empower Web3 professionals in face-to-face networking. Each Sleek Card generates a blockchain wallet and a decentralized identity for users, streamlining the onboarding process into the Web3 space.

Utilizing NFC technology and a proprietary messaging bot, Sleek Card allows users to capture data and manage contacts, resulting in robust on-chain social graphs. Notably, Sleek Card has facilitated over 300,000 connections, establishing itself as a key player in the Web3 landscape. The platform has also formed strategic partnerships with prominent entities such as Solana Hacker Houses, Coinfest, Digital Art Fair and NFTNow, bringing innovative event experiences to life.

Both of the startup’s founders spoke about the body of work Sleek is involved in. Co-Founder Tania Tse stated:

“We are launching monetization models in our platform that are only possible through the blockchain, so talented creators from various verticals who don’t have a full team supporting them can earn sustainably.”

Chase Guo added: “Leveraging our own experiences and lessons learned, we are building applications alongside our users to power the future of Web3 social.”

Looking ahead, Sleek plans to unveil an open marketplace in the first half of 2024, empowering domain experts to become creators by tokenizing their knowledge into liquid and accessible assets. This strategic move aligns with Sleek’s vision for a more equitable, user-centric and transparent digital social landscape.

 

Broad industry backing

Sleek’s investor roster includes well-known names such as Shima Capital, Spartan Group, Symbolic Capital, Genblock Capital, Big Brain Holdings, Market Across, Emirates Consortium, Arkstream, Perridon, GBV and various angel investors. Notably, Binance Labs, the venture capital arm of Binance, invested in Sleek through the Binance Labs Incubation Program in 2022.

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Policy & Regulation·

Dec 26, 2023

Key appointment sees Turkey’s central bank enhance crypto expertise

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Web3 & Enterprise·

Oct 27, 2023

Rotonda and Hancom Frontis Join Forces for Web3 Ecosystem Growth

Rotonda and Hancom Frontis Join Forces for Web3 Ecosystem GrowthRotonda, the subsidiary of Korean cryptocurrency exchange Bithumb and the operator of cryptocurrency wallet platform Burrito Wallet, has recently announced a memorandum of understanding (MOU) with Hancom Frontis. This strategic partnership is geared towards accelerating the growth of the Web3 ecosystem.Photo by Shubham’s Web3 on Unsplash3D metaverse platformIn April, Hancom Frontis officially launched a 3D metaverse platform known as a:rz META. This platform offers a wide array of services, including virtual meetings, online education, and telemedicine, all facilitated by the integration of blockchain-powered digital assets.With the introduction of a:rz META, Hancom Frontis has shifted its focus to Web3-based businesses. The company aims to expand its user base globally through a series of gradual updates.Fostering mutual growthThrough this partnership, both entities are set to embark on several collaborative initiatives aimed at fostering mutual growth. These efforts include sharing resources like personnel, materials, and information, as well as strengthening their business networks. They will jointly engage in research and development of blockchain-based services and work towards enhancing policies for these offerings.Shin Min-cheol, CEO of Burrito Wallet, expressed excitement about their collaboration, stating that their joint efforts would lead to the creation of an advanced blockchain environment that boasts enhanced technology and services. He also highlighted that Burrito Wallet’s ongoing partnerships with businesses across different sectors would solidify the company’s position in the market as a distinguished wallet provider that offers practical services.Recently, Burrito Wallet has taken a significant step towards its global expansion by signing a partnership with Japanese blockchain gaming platform Oasys. Meanwhile, the Korean wallet firm has also expanded its support to 11 mainnets, consistently implementing updates to enhance user-friendliness of the platform.

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Policy & Regulation·

Apr 11, 2023

Korean Prosecutors Say Do Kwon and His Colleagues Knew Terra Was Unviable from the Beginning

Korean Prosecutors Say Do Kwon and His Colleagues Knew Terra Was Unviable from the BeginningKorean prosecutors claimed that Terraform Labs founder Do Kwon and the key members behind the Terra-LUNA crash were aware of the project’s unviability from the beginning, according to a file issued by the Seoul Southern District Court.©Terraform LabsTerraform Labs founders misleading Korean investorsTerraform Labs founders Do Kwon and Daniel Shin attracted 280,000 investors in Korea alone, claiming that the Terra stablecoin is a means of transaction, even though the company leaders had been notified by the financial authority that Terra-accepting businesses were impermissible. It is reported that during a search and seizure of the company, Korean prosecutors collected evidence that its employees shared such knowledge on their internal messaging system.Terra’s cross trading on crypto exchangesKnowing their cryptocurrency’s unviability, Terra executives registered its sister token LUNA for listing on major Korean crypto exchanges in May 2019. According to the Korean prosecution, they used a bot to create a trade volume of more than 800 million won in three domestic crypto exchanges by cross trading between 2019 and early last year.Cross trading is illegal in the stock market, as it is considered as an act of price manipulation, but LUNA was traded in crypto exchanges and it hasn’t been determined whether their token is a security or not. Under current Korean law, the court has to accept it as a security to punish those behind the Terra collapse.Shin’s denial of allegationsMeanwhile, Daniel Shin denied the prosecution’s allegations and argued that they had never received such a notice from the financial regulator.

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