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Sleek Secures $5M seed funding to propel Web3 social networking offering

Web3 & Enterprise·November 21, 2023, 1:08 AM

Hong Kong-based startup Sleek has successfully raised $5 million in seed funding to advance its Web3 social networking platform, aiming to further the ownership economy and introduce blockchain-powered social media accessible to a broad audience.

Photo by micheile henderson on Unsplash

 

Incentivized networking through ‘SocialFi’

Officially launched in April of this year, Sleek aspires to reshape human connections by simplifying networking, infusing a sense of fun and fostering productivity. The platform provides users with an expansive environment where they can exchange information, connect with new contacts and participate in incentivized networking through innovative Web3 social finance (SocialFi) business models.

In essence, SocialFi employs blockchain technology with the objective of monetizing social interactions. The concept has come to broader attention in recent months as a consequence of the emergence of Friend.tech, a novel way for creators to monetize content, by way of tokenizing attention. Sleek enables users to directly monetize their content and social capital, emerging as a new generation of creators within the Web3 landscape. Sleek Co-Founder Chase Guo explained to The Block how it differs from other Web3 social networks:

“Most of the time, this strategy [bootstrapping a platform using tokens or incentives] does not result in unique content generation and sustainable growth. People are here for the airdrop and leave once they cash out. Sleek took a very different approach — build a real use case first with die-hard fans.”

 

Sleek Card

At the forefront of Sleek’s offerings is its flagship product, Sleek Card, specifically designed to empower Web3 professionals in face-to-face networking. Each Sleek Card generates a blockchain wallet and a decentralized identity for users, streamlining the onboarding process into the Web3 space.

Utilizing NFC technology and a proprietary messaging bot, Sleek Card allows users to capture data and manage contacts, resulting in robust on-chain social graphs. Notably, Sleek Card has facilitated over 300,000 connections, establishing itself as a key player in the Web3 landscape. The platform has also formed strategic partnerships with prominent entities such as Solana Hacker Houses, Coinfest, Digital Art Fair and NFTNow, bringing innovative event experiences to life.

Both of the startup’s founders spoke about the body of work Sleek is involved in. Co-Founder Tania Tse stated:

“We are launching monetization models in our platform that are only possible through the blockchain, so talented creators from various verticals who don’t have a full team supporting them can earn sustainably.”

Chase Guo added: “Leveraging our own experiences and lessons learned, we are building applications alongside our users to power the future of Web3 social.”

Looking ahead, Sleek plans to unveil an open marketplace in the first half of 2024, empowering domain experts to become creators by tokenizing their knowledge into liquid and accessible assets. This strategic move aligns with Sleek’s vision for a more equitable, user-centric and transparent digital social landscape.

 

Broad industry backing

Sleek’s investor roster includes well-known names such as Shima Capital, Spartan Group, Symbolic Capital, Genblock Capital, Big Brain Holdings, Market Across, Emirates Consortium, Arkstream, Perridon, GBV and various angel investors. Notably, Binance Labs, the venture capital arm of Binance, invested in Sleek through the Binance Labs Incubation Program in 2022.

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Web3 & Enterprise·

May 23, 2023

Cake DeFi Co-Founder Launches Ordzaar Ordinals Marketplace

Cake DeFi Co-Founder Launches Ordzaar Ordinals MarketplaceU-Zyn Chua, Singaporean Co-Founder and CTO of Singapore-based Cake DeFi, has launched Ordzaar, a Bitcoin Ordinals marketplace.In a social media post on Friday, the marketplace described itself as “a decentralized & trustless marketplace for #Bitcoin Ordinals, bridging the gap between trustlessness and true decentralization.” The Ordinals protocol has been enabled due to the SegWit and Taproot upgrades to the bitcoin protocol. It’s a system for numbering satoshis, the smallest denomination of the Bitcoin cryptocurrency. The protocol assigns each satoshi with a serial number, using that number to track them across transactions.By taking this approach, each individual satoshi becomes unique, allowing additional data to be attached to them in a process called inscription. The project has hit the ground running, with its website online and a step by step guide released, instructing new users in how to buy and sell Ordinals on the marketplace.Releasing a press release to publicize the launch, the project pointed out that “the lack of a fully decentralized Ordinals marketplace [poses] a major challenge”, given a backdrop in which Bitcoin Ordinal inscriptions have surged in popularity over the course of recent weeks. Elaborating on that point, the team stated: “There is a growing need for a reliable and secure platform that allows buyers and sellers to transact in a decentralized manner, giving them complete control over their assets, this is where Ordzaar comes in.”Asia Ordinals marketplace firstOrdzaar represents the first ever Bitcoin Ordinals marketplace based within the Asian region. Alongside U-Zyn Chua, the team behind the project implicates three other seasoned crypto-natives with a wealth of experience in crypto, bitcoin, and blockchain. Cake DeFi colleague Naqib Noor assumes the role of Co-Founder and Development Lead. As well as being Co-Founder, Chua is the project’s Lead Researcher.In an effort to showcase the brand new marketplace, the Ordzaar team sponsored and participated in the Bitcoin Ordinals 2023 conference in Miami late last week, with Chua appearing as a speaker at the event. The Co-Founder told Blockhead that:“Ordinals have proven that Bitcoin is more than just a peer-to-peer payment system and has demonstrated a new, high-value use case for the longest-running cryptocurrency. As the industry continues to build and innovate, Ordinals have the potential to unlock even more value on the Bitcoin blockchain, and will lift the entire crypto ecosystem as a whole.”NFTs took on a life all of their own with a market surge, tripling in value to $250 million in 2020. While that largely Ethereum-based market has cooled somewhat since then, it nonetheless continues to broaden and establish itself. Chua believes that Bitcoin-centric Ordinals can take a large slice of that development. “Along with the explosive adoption seen in the traditional ETH NFT market, we expect to see a similar trajectory in the Ordinals space,” he explained.In a tweet published on Saturday, Crypto journalist and investment team member at Seoul-based crypto venture capital firm #Hashed, Joseph Young, referred to changing dynamics within the NFT space, with relative newcomers Blur and Tensor taking on OpenSea and Magic Eden. Not short on confidence, the Ordinals team responded, stating: “And Ordzaar will be dominating decentralized Ordinals and BRC20 trading.” The overarching crypto space continues its progression at pace, and it will be intriguing to see how Ordinals, together with new marketplaces like Ordzaar, perform as the industry trundles forward.Photo by Dmitry Demidko on Unsplash

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Web3 & Enterprise·

Oct 05, 2023

CMCC Global Launches $100 Million Fund for Asian Blockchain Startups

CMCC Global Launches $100 Million Fund for Asian Blockchain StartupsCMCC Global, a crypto-focused venture capital firm based in Hong Kong, has successfully raised $100 million for its newly established Titan Fund.That’s according to a report on Wednesday (local time) published by the South China Morning Post (SCMP). The fund is dedicated to providing crucial support to startups operating in Asia’s developing blockchain sector.Photo by Shubham Dhage on UnsplashProminent backersOver 30 prominent investors, including Winklevoss Capital and Animoca Brands Founder Yat Siu, have eagerly backed the initiative. Last month, CMCC led a funding round into Animoca. Among the notable investors joining this venture are EOS blockchain developer Block.one, Richard Li’s Pacific Century Group, and Hong Kong-based growth equity investment firm Jebsen Capital.The Titan Fund is structured to channel its capital into three primary investment categories: blockchain infrastructure, consumer applications, and crypto financial services. Martin Baumann, Co-Founder of CMCC Global, emphasized the fund’s commitment to fostering innovation in the blockchain space. He stated:“If Hong Kong continues on its route of embracing Web3, there will naturally be more and more entrepreneurs starting companies in that space. And we can be their first capital.”Exploiting Asia’s Web3 opportunityBased on commentary by Baumann earlier this year, the CMCC Global Co-Founder certainly believes that an opportunity has opened up in Asia where Web3 is concerned. In May Baumann told Bloomberg TV that regulatory issues unfolding in the United States represented an opportunity for Asia.In criticizing the US, Baumann stated:“The US has been quite negative from the regulatory perspective and it really seems to us that the US is shooting itself in the foot with a machine gun.”Developing upon the inherent opportunity implicated in that difficulty in the US, he said: “We see places like Hong Kong having a real opportunity at this point in time to bring those firms and entrepreneurs to the city.”There’s plenty of capital sitting on the sidelines waiting for the right entry valuations to pull the trigger,” he added.Hong Kong’s crypto ascendencyThe venture capitalist may have been right on both counts. This funding announcement coincides with Hong Kong’s resurgence in the crypto arena. Historically, the city had been home to industry giants like BitMEX and Alameda Research.Recent developments indicate that Hong Kong is actively collaborating with China to establish itself as a thriving hub for crypto innovation. The Chinese autonomous territory has been encouraging crypto start-ups on the Mainland to relocate to Hong Kong. In August, it granted licenses to HashKey Exchange and OSL to offer crypto trading services to retail traders.The Titan Fund’s successful capitalization demonstrates the growing interest and confidence in Asia’s blockchain ecosystem. CMCC Global, with its pool of investors, is aiming to play a pivotal role in supporting and nurturing the next wave of blockchain startups in the region.

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Web3 & Enterprise·

Oct 11, 2023

Eureka Entertainment Hosts Opening Event for Coin Musme’s Korean Discord Community

Eureka Entertainment Hosts Opening Event for Coin Musme’s Korean Discord CommunityEureka Entertainment has opened a celebratory event for the opening of an online Korean language Discord community for its upcoming Play-to-Earn (P2E) blockchain game, Coin Musme, which is scheduled for release later this year.Photo by Alexander Shatov on UnsplashBridging crypto and entertainmentCoin Musme revolves around a storyline where characters inspired by cryptocurrencies undergo a process of becoming popular idols at the Coin Musme Academy in order to revive the public’s interest in crypto after a major market collapse. Players can earn non-fungible tokens (NFTs), which are sold through the gacha mechanic. The gacha mechanic allows players to spend in-game currency — in this case, Musme Coin (MSM) — in exchange for a random item. The MSM utility token will be listed on multiple exchanges leading up to the game’s official launch.The game’s official Discord community server called Coin Musme Academy was launched publicly on August 2 in various countries. It is led by Musme-chan, the non-playable official PR character, and operates in a school-themed roleplay style. Participants can find information about Coin Musme on the server, such as interaction events, campaigns, and more.Notably, last Tuesday (local time), a designated channel for Korean and Chinese users was added. To mark the occasion, the game is hosting an event for Korean users, who will get a chance to receive free gacha NFT vouchers that can be used in the game. Users can participate by joining the Coin Musme Korean Discord channel and following the official global Coin Musme X (formerly Twitter) account. 20 winners will be selected through a draw.Users can change their language settings to Korean and join the #general-kr channel, where they can find details about the event. The community is also recruiting Korean ambassadors, who will be responsible for promoting the game through their personal social media accounts as well as those under Musme-chan’s name.Meanwhile, another event is taking place to celebrate the recent listing of MBX, MARBLEX’s governance token, on the Japanese exchange Zaif, and the debut of a new Musme character representing MBX named Marblex-chan. Her character NFT can be found on Zaif’s NFT marketplace.Fostering fun and communityEureka Entertainment emphasized that the goal of everyone making money in the gaming world is essentially unattainable, expressing their intention to instead present a user-centered game focused on providing fun experiences, encouraging user interaction, and enhancing gameplay experiences.

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