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Sleek Secures $5M seed funding to propel Web3 social networking offering

Web3 & Enterprise·November 21, 2023, 1:08 AM

Hong Kong-based startup Sleek has successfully raised $5 million in seed funding to advance its Web3 social networking platform, aiming to further the ownership economy and introduce blockchain-powered social media accessible to a broad audience.

Photo by micheile henderson on Unsplash

 

Incentivized networking through ‘SocialFi’

Officially launched in April of this year, Sleek aspires to reshape human connections by simplifying networking, infusing a sense of fun and fostering productivity. The platform provides users with an expansive environment where they can exchange information, connect with new contacts and participate in incentivized networking through innovative Web3 social finance (SocialFi) business models.

In essence, SocialFi employs blockchain technology with the objective of monetizing social interactions. The concept has come to broader attention in recent months as a consequence of the emergence of Friend.tech, a novel way for creators to monetize content, by way of tokenizing attention. Sleek enables users to directly monetize their content and social capital, emerging as a new generation of creators within the Web3 landscape. Sleek Co-Founder Chase Guo explained to The Block how it differs from other Web3 social networks:

“Most of the time, this strategy [bootstrapping a platform using tokens or incentives] does not result in unique content generation and sustainable growth. People are here for the airdrop and leave once they cash out. Sleek took a very different approach — build a real use case first with die-hard fans.”

 

Sleek Card

At the forefront of Sleek’s offerings is its flagship product, Sleek Card, specifically designed to empower Web3 professionals in face-to-face networking. Each Sleek Card generates a blockchain wallet and a decentralized identity for users, streamlining the onboarding process into the Web3 space.

Utilizing NFC technology and a proprietary messaging bot, Sleek Card allows users to capture data and manage contacts, resulting in robust on-chain social graphs. Notably, Sleek Card has facilitated over 300,000 connections, establishing itself as a key player in the Web3 landscape. The platform has also formed strategic partnerships with prominent entities such as Solana Hacker Houses, Coinfest, Digital Art Fair and NFTNow, bringing innovative event experiences to life.

Both of the startup’s founders spoke about the body of work Sleek is involved in. Co-Founder Tania Tse stated:

“We are launching monetization models in our platform that are only possible through the blockchain, so talented creators from various verticals who don’t have a full team supporting them can earn sustainably.”

Chase Guo added: “Leveraging our own experiences and lessons learned, we are building applications alongside our users to power the future of Web3 social.”

Looking ahead, Sleek plans to unveil an open marketplace in the first half of 2024, empowering domain experts to become creators by tokenizing their knowledge into liquid and accessible assets. This strategic move aligns with Sleek’s vision for a more equitable, user-centric and transparent digital social landscape.

 

Broad industry backing

Sleek’s investor roster includes well-known names such as Shima Capital, Spartan Group, Symbolic Capital, Genblock Capital, Big Brain Holdings, Market Across, Emirates Consortium, Arkstream, Perridon, GBV and various angel investors. Notably, Binance Labs, the venture capital arm of Binance, invested in Sleek through the Binance Labs Incubation Program in 2022.

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Web3 & Enterprise·

Sep 11, 2023

Incheon Launches Blockchain Hub Center to Lead Web3 Era

Incheon Launches Blockchain Hub Center to Lead Web3 EraIncheon Metropolitan City announced Monday that it has established the Incheon Blockchain Hub Center at the heart of the city in an effort to establish itself as a blockchain hub in Korea and usher in the era of Web3.Photo by Hon Kim on UnsplashThe center, located in the Jemulpo Smart Town building, will house various facilities, including offices for the Incheon Technopark Blockchain Center, blockchain companies, and startups, as well as spaces for technological development and relaxation.Fostering innovation and cooperationThe center aims to undertake systematic and diverse projects that citizens and businesses alike can benefit from. This includes supporting tenants of the hub center, providing an environment for technology development and demonstration, and funding blockchain technology development. It will also serve as a spot for Incheon Technopark’s blockchain acceleration program, business model exploration and design, and events such as blockchain hackathons and conferences.The city is also set to hold an opening ceremony for the center on Wednesday, during which over 20 organizations and firms will gather for the inauguration of a committee dedicated to promoting mutually beneficial relationships between blockchain-based service providers and consumers. Among the consumers are central and municipal governments and state-run agencies. Initiating connections and making business support processes more efficient will constitute the committee’s core tasks, the city said.Incheon’s vision for Web3“The world is evolving to accommodate Web3, the new blockchain-based Internet, amid the global trend of digital transformation,” said Lee Nam-joo, Director of Incheon’s Future Industry Bureau. In accordance with this transformation, he said, the city of Incheon would push on to become a leading blockchain hub with a globally competitive edge by continually implementing various projects and policies through the committee — including joint projects between the public and private sectors — to provide support for business and technological development.In more efforts to build an active blockchain industry, Incheon is also currently operating a blockchain education program and regularly hosts events and hackathons to promote the widespread use of Web3 technology. Notably, a two-day conference dubbed “Global Blockchain Incheon Conference” is scheduled to take place from October 30 to 31 in the city’s southern district Songdo.

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Web3 & Enterprise·

Feb 28, 2024

Blockchain game performance is key to Wemade’s future success

South Korea’s securities and investment banking house, Shinhan Securities, has maintained the investment rating for Korean game company Wemade as “hold,” according to local financial media outlet Etoday. Shinhan Securities cited uncertainties in the crypto market outlook and the firm’s need to improve business performance as the ground for its latest investment rating. The performance of the firm’s blockchain games is a significant factor in Wemade’s future success as the overall excitement surrounding mobile massively multiplayer online role-playing games (MMORPGs) cools down.  Shinhan Securities’ head analyst Kang Seok-oh wrote in his analysis report that for Q4 2023, the firm recorded an operation loss of approximately $53 million (KRW 70.8 billion) and a consensus deficit close to $39.4 million (KRW 52.6 billion). Sales for the game company declined during the same period because the revenue from license sales, which was included in the Q3 2023 revenue, was not counted in the Q4 2023 figures, according to the report. Photo by Lorenzo Herrera on UnsplashNew games to enter the Chinese market Wemade is set to roll out more new games relative to last year, with plans to enter the Chinese market with “Mir4” and “MirM,” both of which are based on blockchain technology. Its MMORPG “Night Crows,” which ranked 3rd in mobile game sales last year, is also scheduled for a global launch on March 12. “The Legend of Mir”, the firm’s another new game in the pipeline, will be released in the second half of this year.  Kang said the key question is how much influence the crypto market boom will have on the future performance of the firm’s blockchain games. Furthermore, with the firm’s local sales slowing down following the cease of its referral marketing strategy, keeping its existing services profitable would be another important point, he said.  “Although Wemade keeps making its efforts to enter the Chinese market by signing contracts and obtaining the license permit Version Number from the Chinese government, it seems unlikely that Korean games will enjoy the high popularity they once had before China’s ban on Korean culture. Everything would have to turn out in the game company’s favor to improve its business performance,” Kang said. 

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Policy & Regulation·

May 03, 2023

Korea’s Changwon City Boosts Local Art Scene with NFTs

Korea’s Changwon City Boosts Local Art Scene with NFTsOn Monday, South Korea’s Changwon City announced its plan to support local artists by promoting their work through non-fungible tokens (NFTs). This initiative aims to help artists adapt to the rapidly changing fine art industry, driven by state-of-the-art technology, and stay current with the latest trends.NFT ART in ChangwonThis project “NFT ART in Changwon” came to life after the city partnered with MetaGalaxia, a Korean NFT marketplace, earlier this year.Jung Hyun-sub, head of the city’s culture, tourism, and sports division, has encouraged local citizens to participate in the project and emphasized the city’s commitment to fostering the NFT industry, starting with a focus on local artworks.15 artistsThe application process for the project will run from May 1 to May 30, and 15 artists will be selected. Eligible applicants must be Changwon residents who have either majored or are currently majoring in fine arts or have publicly exhibited their artwork.Artists can submit various forms of artwork that can be turned into NFTs, including paintings, photographs, and videos. Those selected will benefit from registration as NFT artists on MetaGalaxia, digitization of their original artworks into NFTs, and promotion of their artworks and profiles across various social media platforms.© Pexels/Dom J

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