Sejong Telecom to showcase real estate STO platform at 2023 Blockchain Grand Week

In a recent survey conducted by personal finance management solutions provider Seedly, together with global crypto exchange Coinbase, it was discovered that over 56% of Singaporeans currently own cryptocurrency, with nearly half expressing bullish sentiments regarding its future prospects over the 12 months of this year.Photo by Zhu Hongzhi on UnsplashFuture of financeTitled "The Pulse of Crypto Singapore Report," the study surveyed 2,006 Singaporean adults across various age groups and household incomes from October to November 2023. Survey participants were deemed to be “finance forward Singapore-based adults who have a strong interest in personal finance and investments.” It determined that 56% of respondents believe cryptocurrency represents the future of finance. Participants cited short-term profitability, long-term capital appreciation and portfolio diversification as key factors driving their optimism. The report’s authors speculate that this optimism is also due to the city-state’s approach to digital assets and the regulatory framework that has been put in place by the Monetary Authority of Singapore (MAS). Yeap Ming Feng, head of marketing at Seedly, also attributed the optimism towards crypto to Singapore's vibrant Web3 ecosystem, which fosters collaboration among builders, investors and users. When selecting a crypto exchange for trading, crypto owners prioritize security, low fees, regulation and ease of use. Coinbase, one of the report’s facilitators, doubled down on its operations in Singapore in 2023, acquiring a Major Payment Institution (MPI) license from the Singaporean regulator, enabling it to expand its product offering. It extended its offering further last month when it launched USD transfers via SWIFT. Notably, the survey identified staking as the most prevalent use case for cryptocurrency in the city-state.  Non-crypto user concernsHowever, the study unveiled that non-crypto users harbor concerns about market volatility (57%), high risk (53%) and the absence of regulation (45%) in the crypto space. Singapore was disproportionately affected by the demise of a number of crypto platforms in 2022. An outsize number of citizens were caught up in the FTX collapse having utilized that crypto exchange instead of Binance, which had been prohibited from trading within the territory. Singapore was also home to failed crypto lenders such as Vauld and Hodlnaut, failed crypto hedge fund Three Arrows Capital (3AC) and UST stablecoin developer Terraform Labs. These high-profile crypto failures so close to home are unlikely to have put crypto skeptics at ease in Singapore where the consideration of risk relative to digital assets is concerned. That said, MAS is actively working towards implementing additional rules to safeguard Singaporean investors. Despite these reservations, the survey underscores a growing interest in and adoption of cryptocurrencies among the financially aware population in Singapore. This trend aligns with Singapore's commitment to remaining a leader in Asia for crypto readiness and supports the city-state's vision of becoming a global digital asset hub. The study also highlighted the progress that the crypto market in general made recently. Over the course of 2023, crypto market capitalization has gained momentum, from $829 billion at the outset of the year, culminating at $1.72 trillion towards the end of the year, according to a report by CoinGekco.

Singapore’s FOMO Pay Forges Collaboration With NotabeneFOMO Pay, a regulated digital payment and banking solutions provider operating under Singapore’s regulatory umbrella, has joined forces with Notabene, a platform tailored for crypto-industry decision-making.Photo by Towfiqu barbhuiya on UnsplashPre-transaction decision makingThe strategic alliance was announced via a blog post published to FOMO Pay’s website on Thursday. Through that communication, FOMO Pay revealed that this collaboration with Notabene will be a key contributor towards the firm’s efforts to elevate its know-your-transaction (KYT) capabilities, ensuring access to accurate and verified business information.A focal point of this partnership lies in amplifying FOMO Pay’s compliance measures, bolstering customer security, and cultivating a foundation of trust in the domains of digital payments and digital assets.Wee Teck Lim, the Head of Compliance at FOMO Pay, emphasized that this partnership mirrors the company’s efforts towards full compliance with global regulations, enhancing anti-money laundering (AML) strategies and decision-making.Responding to regulatory pressureWith a regulatory spotlight on crypto and crypto-related businesses over the past year, market participants are making greater efforts to adhere to national and global compliance rules and guidelines. This move by FOMO Pay not only aids it in adhering to rigorous guidelines but also reinforces the battle against money laundering, terrorism financing, and other such concerns.Pelle Braendgaard, CEO of Notabene, articulated the symbiotic significance of this partnership. He noted that this collaboration stands as a tangible testament to the efficacy of the travel rule implementation, effectively fostering secure and streamlined digital asset transactions. This alignment of missions between FOMO Pay and Notabene, Braendgaard maintains, resonates with their shared aspiration to establish a digital asset ecosystem that is safer and more accessible.FOMO CryptoFOMO Pay, which has been licensed as a payment institution by the Monetary Authority of Singapore (MAS), boasts an array of products including FOMO Payment, FOMO iBank, and FOMO Crypto. Through FOMO Crypto, the firm is actively constructing Asia’s inaugural licensed gateway, which will offer a seamless connection between fiat and digital currencies.Notabene is headquartered in New York although it casts its operational net across several countries. The platform claims to empower real-time decision-making, while offering sanctions screening for counterparties and self-hosted wallet identification, all with a view towards enabling digital transactions.Partnership focusIn bootstrapping the business, it appears that FOMO Pay has been relying heavily on engaging in industry partnerships. In 2021 it joined the DBS Digital Exchange (DDex) as a member. Its purpose in doing so was to leverage the institutional grade digital custodian and exchange services offered by DDex, a service extended by DBS Bank, Singapore and Southeast Asia’s largest bank.Last year, the company partnered with Ripple, using Ripple’s On-Demand Liquidity (ODL) solution to support its cross-border treasury flows. Moving away from traditional payment rails towards Ripple’s ODL product meant that FOMO Pay could free up working capital and optimize business cash flow.As further evidence of FOMO Pay’s efforts to maintain regulatory compliance, in July the company partnered with Elliptic, a crypto asset risk management firm, in an effort to enhance its customer onboarding due diligence check process.

Shots Fired in New OKX Ad CampaignGlobal crypto spot and derivatives exchange OKX has launched a daring ad campaign that sets US-based rival exchange Coinbase firmly in its cross hairs.The formerly Chinese and now Seychelles-based exchange has pushed out a global ad campaign along the following theme: “The system doesn’t need an upgrade; it needs a rewrite.” The ads were launched on Tuesday, pointing out the ills of the traditional, centralized financial system.Photo by Merakist on UnsplashCrypto exchange rivalryThe advert doesn’t explicitly call out its rival, Coinbase. However, it is nuanced in taking a subtle dig at the US-based exchange. Exactly two months prior, on March 9, Coinbase released its own ad campaign. Coinbase claimed in its ad that “it’s time to update the system,” with OKX’s subsequent commercial having been carefully worded to poke fun at the Coinbase commercial.With a number of high profile epic failures of crypto businesses over the past twelve months, including the fall of FTX, the remaining exchanges in the business have been tripping over themselves in an effort to convince the alternative asset-investing public that theirs is the safest platform upon which they can securely trade.In its sixty second commercial, OKX poses the question “why don’t we change everything?”, set up by its claim that the conventional finance system is broken.The last of the big spendersThere’s been a notable change of strategy in the marketing activities of crypto businesses since the height of the last crypto bull run. Gone are the marketing excesses exemplified most by the now bankrupt FTX exchange.FTX demonstrated itself to be a profligate spender on all manner and means of marketing, particularly during 2021 and 2022. It paid Wall Street investor and Shark Tank star Kevin O’Leary $15 million to be a spokesperson for the company. Similar deals were struck with a range of celebrities including former NBA star Shaquille O’Neal, NFL stars such as former New England Patriots quarterback, Tom Brady, and a host of others.At the height of its marketing opulence, the fraudulently run firm signed a $135 million sponsorship deal that provided it with the naming rights to the home stadium of the NBA’s Miami Heat. 2022's Super Bowl, one of the world’s largest single marketing opportunities, saw FTX and others pay out big on advertising spend.By contrast, this year’s Super Bowl was almost a complete washout as far as crypto business participation was concerned. Meanwhile, all of the celebrities that featured in FTX’s marketing activities have found themselves the subject of multi-million dollar class action lawsuits filed by FTX creditors.A more sobering marketing strategyDespite the reputational damage that crypto has suffered due to these high profile failures, firms like OKX and Coinbase have continued to maintain a responsible level of advertising and marketing activity.That’s best exemplified by OKX’s ongoing marketing relationships with McLaren’s Formula One racing team and Manchester City Football Club. In March, US-based crypto exchange Kraken announced a marketing partnership with the Williams Formula One racing team.Crypto.com is probably the only crypto firm that spent excessively during the last bull run yet has continued to maintain a relatively high level of marketing activity. Much of that may have been due to commitments it had made during a more buoyant market. Notwithstanding that, the firm did fall foul of the UK advertising regulator, who banned its NFT promotion in December 2022.