Hana Securities chooses Itcen and INF Consulting as security token platform developers

Fingerlabs teams up with Metaclub to gather users for Web3 membership platformFingerlabs, a subsidiary of South Korean digital marketing company FSN, has decided to collaborate with reward points app Metaclub to expand user engagement for its Web3 membership platform Bling, according to an official press release on Wednesday (KST).Photo by NordWood Themes on UnsplashInnovating rewards systems and digital marketingMetaclub is a lifestyle platform that allows users to accumulate and spend reward points that can be used at various brands and websites. It currently boasts 80,000 members and hit a cumulative transaction value of KRW 30 billion (approximately $22.7 million) within a year after its launch. On the other hand, Bling is a marketing solution that allows businesses to create and manage NFTs that offer membership benefits to their customers. Users can create customizable characters on Favorlet, Fingerlabs’ NFT wallet and customer management service, using clothing or accessories called “parts.” These parts are linked to various benefits offered by Fingerlabs’ partner firms.Unique membership experienceThrough this collaboration, Bling and Metaclub are holding a promotional event where users who fill their Metaclub account with more than KRW 200,000 and collect Metaclub parts NFTs on their Bling account will be eligible to receive 3% in reward points.“By working with Metaclub, which has a high number of users in their 20s and 30s, we believe that Bling can quickly establish itself as a next-generation Web3 membership service,” said Kim Dong-hoon, CEO of Fingerlabs. “We have a clear understanding of the features and capabilities of both platforms, so we will be able to build our membership base through various collaborative projects.”

DV8, a Thai company that recently pivoted to become Southeast Asia’s first Bitcoin treasury firm, has carried out an initial capital raise to fund its new strategy. Up until recently, DV8’s business activites were confined to media, innovation and technology. It emerged earlier this month that the company was being acquired by a group of Bitcoin-focused investors.  The consortium includes privately-held Bangkok-headquartered investment firm Kliff Capital, hedge fund manager UTXO Management and Taipei-headquartered crypto-backed venture capital firm Sora Ventures. It also includes Simon Gerovich, the CEO of Metaplanet, Asia’s largest Bitcoin treasury company.Photo by Thought Catalog on UnsplashThai market potentialAt the time, Sora Ventures founder Jason Fang told Decrypt that there is great potential in the Thai market, giving DV8 the potential “to be the next Metaplanet on SET [Stock Exchange of Thailand]." The company recently appointed Chatchaval Jiaravanon as its new chairman. Jiaravanon currently serves as the founder and chairman of Water Asia and Charoen Energy, while independently owning Fortune magazine.  Alongside Jiaravanon, new appointments have also been made to the company’s board as it looks to revamp its leadership team to deal with the challenge of pivoting and pursuing a Bitcoin treasury strategy. Share issuanceA filing with SET on July 16 has revealed that the company has proceeded to raise 241 million baht, equivalent to $7.44 million. In raising this capital, the company issued 301,491,057 new shares. The shares were issued under DV8-W2 warrants with a strike price of 0.80 baht per share. Over the course of the past 12 months, a plethora of corporations around the world have adopted Bitcoin either as a strategic asset to hold on their balance sheets or they’ve taken matters further and followed companies like Strategy (formerly MicroStrategy) and Japan’s Metaplanet, with the Bitcoin treasury becoming the central focus of the business. Bitcoin treasury debateThe practice has proven to be controversial with some believing that Michael Saylor’s Strategy has found a workable approach using leveraged debt financing within TradFi to accumulate Bitcoin. Others like short seller Jim Chanos has called the Strategy approach “financial gibberish.” Chanos recently debated Bitcoin investor Pierre Rochard on the subject on The Investor's Podcast. The podcast provoked a discussion on X, with Grok, the AI bot integrated within X, coming down in favor of Rochard’s pro-Strategy argument, prompting Chanos to tell Grok that it was drunk and to stop posting.Aside from those companies that have pivoted entirely to Bitcoin treasury firms, many others who have started to accumulate some Bitcoin have been struggling companies.  Vincent Liu, chief investment officer at Taipei-headquartered Kronos Research said recently that “when struggling firms make sudden moves, it often feels like a short-term stunt or hype play." On the other hand, he added: “When a company builds a BTC treasury with strategy, conviction, and clear communication, it signals strength.” Taking to social media on July 14, Belgian economist and Bitcoin investor Tuur Demeester set out his thoughts on the opportunity that Bitcoin treasury companies are exploiting: “Who else in this world can borrow at below 0.5% interest rates, when real inflation is above 10%? Bitcoin Treasury companies seem to have found, or are creating, a growing hole in a giant dam.”

Mercari, one of Japan's leading e-commerce platforms, has declared its intention to accept bitcoin payments starting from June of this year. The decision, which was reported by Japanese financial media outlet Nikkei on Friday, outlines that the processing of bitcoin payments will be managed through Mercari's Tokyo-based crypto subsidiary, Melcoin.Photo by Dmytro Demidko on UnsplashSeamless BTC conversionIt's noteworthy that Melcoin will convert all BTC payments into yen, ensuring vendors receive fiat currency despite the buyer's choice of bitcoin for payment. While the company won't display prices in bitcoin, listing items for sale in fiat yen, customers will have the option to select BTC as a payment method during the purchase process on the platform. In recent months, Mercari has introduced various crypto-related products, including the Mercari bitcoin crypto trading service. This service allows users to buy and sell bitcoin using the proceeds from their sales on the platform. The integration of a loyalty points system further enhances the crypto trading experience, enabling Mercari users to exchange their points for bitcoin. Remarkably, Mercari announced that its bitcoin trading service surpassed the 1 million user milestone in October, just seven months after its launch. At the time of the launch of the trading service, the company outlined that it would “make bitcoin more accessible to people who have never tried crypto trading before.” Notably, around 80% of the crypto users on Mercari had no prior experience with crypto-asset trading in June of the previous year. Expanding its crypto-related offering to include bitcoin payments unleashes much more potential relative to crypto adoption. 22 million monthly usersEstablished in 2013, Mercari has evolved into Japan's largest community marketplace platform, boasting 22 million monthly users as of July 2023. It’s a flea market application, making it a consumer-to-consumer platform that could play a significant role in bringing about bitcoin adoption in Japan among ordinary people. The company has also expanded its footprint internationally, with a particular focus on Europe. Market observers have labeled Mercari's crypto service, along with a competitor operated by Rakuten, as a potential "gateway" for bitcoin and crypto investors and traders. Rakuten, another major Japanese e-commerce platform deeply involved in the crypto space for an extended period, operates the Rakuten Wallet crypto trading service. Like Mercari, Rakuten has integrated its loyalty points program with its crypto arm, allowing users to trade their points for crypto-assets. Rakuten had also emerged last year among a shortlist of Asian companies expressing an interest in purchasing failed crypto exchange FTX. A recent survey highlighted the growing influence of these e-commerce giants in the crypto space. Japanese individuals who entered the coin trading scene towards the end of 2022 overwhelmingly favored either Mercari's bitcoin trading app (24.7%) or Rakuten's Rakuten Wallet platform (24.2%). This revelation dealt a blow to traditional crypto exchanges, with bitFlyer, the long-standing market leader, securing the third position with a share of 11.3%. This move contributes towards a more progressive crypto environment in Japan, where lawmakers recently indicated a willingness to consider making tax rules more accommodative of the crypto sector.