XPLA joins hands with Carbonated to spearhead mobile Web3 gaming era

LINE NEXT, the U.S.-based Web3 subsidiary of LY Corporation, has launched its global stablecoin wallet, Unifi. The service is now publicly available through the LINE messaging app.Photo by Shubham Dhage on UnsplashThe platform consolidates core stablecoin operations—including deposits, storage, payments, and transfers—into a single interface. Users can onboard using existing social logins from LINE, Google, Naver, or Apple. At launch, Unifi only supports USDT, with plans to integrate additional stablecoins in the future. The service currently offers an annual percentage yield of 4% to 5% on deposited assets.  Non-custodial wallet integrates stablecoins into LINEDesigned as a non-custodial wallet, Unifi enables users to retain control over their private keys and manage their own assets. The platform also supports direct fiat conversions. Through a partnership with fintech firm SentBe, Unifi utilizes an off-ramp solution from Triple-A, a Singapore-licensed Digital Payment Token provider, enabling users to convert and withdraw stablecoins directly to personal bank accounts. To expand the wallet's utility, LINE NEXT has integrated its existing Dapp Portal and Mini Dapps into the Unifi ecosystem. This allows users to spend stablecoins across various gaming, social, and content applications, as well as earn rewards through in-app activities. The rollout follows a January memorandum of understanding (MOU) between LINE NEXT and JPYC Inc., the issuer of the yen-pegged stablecoin JPYC, to explore broader stablecoin integration and regional use cases. PayPay seeks U.S. IPO after Binance betLY Corporation is expanding its presence in financial services through another subsidiary, PayPay, which has been moving into the crypto sector. According to a report cited by CoinDesk, PayPay is preparing for a listing on the Nasdaq and is seeking a valuation of more than $10 billion. The company plans to price its shares between $17 and $20 and issue 55 million shares, potentially raising up to $1.1 billion. The proposed ticker symbol is PAYP. In October last year, PayPay acquired a 40% stake in Binance Japan, expanding its presence in the digital asset market. The initial public offering had been scheduled for March 9 but was postponed amid market volatility linked to developments in Iran. Separately, Japanese-listed firm Metaplanet, which has been accumulating Bitcoin, has not purchased additional BTC for eight weeks, according to an X post by SoSoValue. According to its fiscal 2025 earnings report, the Japanese company posted a net loss of 95 billion yen ($605 million) for the year, while generating revenue of 8.9 billion yen ($58 million). The firm currently holds 35,102 BTC at an average purchase price of $107,716 per coin. With Bitcoin trading slightly below $70,000, the holdings imply an unrealized loss of about $1.32 billion, or roughly 35% below the average acquisition cost. 

Dubai's regulator, the Virtual Asset Regulatory Authority (VARA), has been ahead of the curve by comparison with its peers internationally in getting a crypto regulatory framework in place, and now it's moving to tweak those regulations further. In a press release published via ZAWYA on Sept. 26, VARA announced an update to its crypto regulations which specifically deals with marketing. Its addition of “Marketing Regulations for Virtual Assets and Related Activities 2024” applies to virtual asset service providers (VASPs) operating within the Emirate of Dubai. In tandem with the updated regulations, VARA has published a marketing guidance document to assist VASPs in abiding by the regulations, providing detailed instructions and outlining best practices in terms of the application of appropriate marketing activities. Photo by ZQ Lee on UnsplashMandatory disclaimerOne of the new requirements demanded by the regulator is that marketing content related to digital assets should incorporate a disclaimer outlining to investors that there are financial risks associated with digital assets. To that end, from October 1 onwards, VASPs are required to add the following disclaimer, prominently displayed, within product marketing material: “Virtual assets may lose their value in full or in part and are subject to extreme volatility.” In its guidance documentation, VARA has stipulated that any content which contains contradictory messaging or information provided to users in “small print” is not deemed to be acceptable. The rules apply to both licensed entities and any unlicensed entities that attempt to offer a service within the Emirate of Dubai.  Consumer protectionThe motivation behind the regulatory update is the protection of consumers through the prevention of the dissemination of misleading information. The regulator wants consumers to be well-informed about crypto products, such that they’re aware of both the risks and opportunities associated with digital assets. VARA has set out a schedule of fines, broken down by category, with fines of up to 10 million United Arab Emirates (UAE) dirhams (AED), around $2.7 million, applying for those who do not comply. Commenting on the updated regulations, VARA CEO Matthew White stated: “Our updated marketing regulations and the newly issued guidance document reflect our commitment to maintaining Dubai’s position as a global leader in digital finance. We believe that by providing clear and actionable guidance, we can help VASPs deliver their services responsibly, while fostering greater trust and transparency in the market." The Dubai regulator isn’t the only one to home in on the marketing approach taken by crypto service providers. Since October 2023, the UK Financial Conduct Authority (FCA) has implemented new rules which specifically deal with the marketing of crypto products and services. Many crypto platforms found the new requirements too arduous to follow. Some withdrew from the market while others did so on a temporary basis while working towards becoming compliant. Within the European Union, the Markets in Crypto Assets (MiCA) regulation came into force in June 2023. Those regulations demand that crypto service providers provide information and conduct marketing activities in a clear, fair and non-misleading manner.

Sony Electronics Singapore has partnered with Singapore-headquartered Crypto.com to enable USDC stablecoin payments for local consumers on Sony’s online store. In a statement published on April 2, Crypto.com provided details on the development. By accessing Crypto.com’s payment system, Sony customers in Singapore can pay for items on the Sony platform using the U.S. dollar-pegged stablecoin.Photo by Alwin Thomas on UnsplashPlans to expand payment optionsThe gaming, entertainment and consumer electronics giant also outlined that USDC payments are a starting point, with plans to expand the offering to include other crypto payment options in the future. Commenting on the development, Crypto.com’s General Manager for Singapore, Chin Tah Ang, stated: “We’re pushing to make paying in crypto more mainstream and partnering with a well-established and forward-thinking brand like Sony Electronics Singapore further raises awareness of how simple it can be to pay for everyday goods and services using crypto.” The Crypto.com executive added that a high-profile brand like Sony would provide further visibility with regard to crypto payments. Sony dominates the gaming console market in Singapore, with a 61% share of the market within the city-state. A successful roll-out of this crypto payment option in Singapore could potentially lead to further roll-outs in other regions. Keeping pace with shift towards cryptoBlockchain industry pioneer Kyle Chasse, outlined on X that the development demonstrates that adoption isn’t coming, rather that it has already arrived. Sony sees the move as an effort the firm is making to “stay ahead of the curve” and future-proof its operations. It has formed the view that diversifying payment options to include crypto payments is necessary in order to keep pace with what it perceives as a global shift towards the use and integration of crypto.  Ang sees upside for both companies as a consequence of the development. He stated: “This payment integration will not only benefit our users by giving them another way to utilise their crypto in the real world, but we believe adding a new and streamlined crypto payment method will also broaden [Sony Electronics Singapore’s] customer base.”  This development is not Sony’s first touchpoint with crypto and blockchain. In recent times, it has developed its own blockchain, Soneium. The Ethereum layer-2 network officially launched its mainnet in January. In 2024, Sony Group acquired Amber Japan, the Japanese subsidiary of Singaporean crypto market maker Amber Group. Last year, another Sony Group company, Sony Bank, announced plans to develop a stablecoin in partnership with Astar Network, a Polkadot-based smart contract platform.  Commenting on Sony’s participation within the crypto and blockchain space last year, independent game designer Chad Steingraber said, “Sony entering crypto is a MUCH bigger deal than people realize yet.” He predicted that the entire entertainment sector will become engulfed by crypto assets.  At the time, Steingraber was reacting to the news that Singaporean financial services firm Phillip Securities and Securitize were planning a security token offering in connection with a Sony movie production.