Milk Partners Achieves Integration with OK Cashbag, Elevating Reward Point Utility

SBINFT, a Web3 subsidiary of the Japanese financial giant SBI Holdings, is launching a proof-of-concept experiment in collaboration with Obayashi Corporation, a major Japanese construction firm. The initiative, scheduled to run from Feb. 1 to Feb. 28, 2026, aims to test whether non-fungible tokens (NFTs) can drive user engagement and support community development. According to a press release distributed via PR Times, the project will use SBINFT Mits, the company’s NFT marketing platform, within the framework of Minmachi SHOP, a platform operated by Obayashi. Minmachi SHOP allows users to vote on, book, and purchase various goods and experiences—ranging from prepared meals to workshops—hosted in temporarily reserved spaces within offices and nearby buildings.Photo by Andrey Metelev on UnsplashPolygon-based NFTs underpin membership systemThe upcoming experiment introduces a blockchain-based membership system to this ecosystem. Users will create accounts on SBINFT Mits and receive a membership card NFT issued on the Polygon blockchain. This digital asset will serve as a dynamic record of their engagement within the Nakanoshima–Yodoyabashi area. During the trial, users can increase their membership rank through activities like utilizing services offered through Minmachi SHOP and inviting new users to the platform. These interactions are recorded as metadata on the blockchain. The companies aim to evaluate whether this on-chain data—stripped of personally identifiable information—can serve as an objective metric for community development. While specific incentives are still being finalized, higher membership ranks may unlock benefits such as discounts, access to exclusive services, or invitations to restricted events. EXPO2025 legacy program seeds partnershipThe partnership emerged from the MUIC Innovation Co-Creation Program, an initiative organized by MUIC Kansai, a foundation established by Mitsubishi UFJ Financial Group and MUFG Bank. Designed as a hub for the EXPO2025 legacy, the program connects diverse stakeholders to foster social implementation platforms. Obayashi joined the program to explore how Minmachi SHOP could support community initiatives based on local demand. Simultaneously, SBINFT sought partners to test NFTs as incentives for sustained user engagement. Through program discussions, the companies identified NFT-based gamification as a potential mechanism to connect local governments, developers, and residents. The collaboration comes amidst a broader push by SBI Holdings into the digital asset space, even as executives voice concerns over Japan’s regulatory environment. In December, Tomoya Asakura, CEO of SBI Global Asset Management, criticized the slow pace of Japan’s cryptocurrency tax reform. According to DL News, Asakura warned on X that Japan risks falling behind jurisdictions like the U.S., Asia, and the Middle East due to a tax regime that levies up to 55% on crypto profits and prohibits loss carryovers. Although the Financial Services Agency (FSA) has signaled its intent to reclassify crypto as an investment vehicle—potentially lowering the tax rate to a flat 20% in line with traditional assets like stocks—legal amendments are not expected to take effect until 2028, reflecting the time required to revise relevant laws and government ordinances. As Japan’s regulatory framework around crypto continues to evolve, SBI continues to expand its Web3 footprint. Asakura’s comments came after reports that SBI Holdings plans to launch a yen-backed stablecoin in the second quarter of this year through a partnership with Startale. Together with Sony Group, Startale established a joint venture called Sony BSL to launch Soneium, a public Ethereum layer-2 network. However, the conglomerate is also recalibrating its portfolio. In September, Bloomberg reported that SBI Zodia Custody, a joint venture with Standard Chartered’s Zodia Custody, would discontinue operations. The decision to close the venture, which was split 51% to 49% between SBI and Zodia respectively, was described by a Zodia executive as a strategic alignment rather than a withdrawal. An SBI spokesperson confirmed that the dissolution was an effort to generate greater collective impact across the company's digital ecosystem, rather than a retreat from crypto custody services. 

Singapore Regulator Awards CMS License to AsiaNextAsiaNext, a joint venture between Tokyo-based financial services company SBI Digital Asset Holdings and Switzerland’s SIX Group AG, has received regulatory approval for its institutional-grade digital asset exchange in Singapore. The Monetary Authority of Singapore (MAS) granted AsiaNext an in-principle approval for a Capital Markets Services (CMS) license, marking a significant milestone for the company.Photo by Davis Sánchez on PexelsTaking to LinkedIn last week, the firm said that the achievement is a testament to the efforts it has made in terms of rigorous regulatory compliance. With this CMS license, AsiaNext is poised to become a trusted digital asset exchange catering specifically to institutional investors in Asia and globally. The joint venture, which was finalized in September 2021, brings together the expertise and networks of SBI Digital Asset Holdings and SIX Group AG to meet the growing demand for trading public and private digital assets.Singapore-based joint ventureChong Kok Kee, appointed as the CEO of AsiaNext in March 2022, and Neil Thomas, serving as the Chief Commercial Officer, lead the team. Their combined experience in the financial industry positions AsiaNext to deliver a comprehensive suite of services that meet the rigorous standards of institutional investors.The primary goal of AsiaNext is to bridge the gap between traditional finance and the digital asset space. Chong emphasized the importance of a secure, transparent, and compliant platform that instills confidence in market participants during an interview with Hubbis in 2022. The exchange aims to provide integrated listing, trading, and post-trade services for various digital assets, including digital payment tokens.AsiaNext recognizes the increasing demand for trading digital assets among institutional investors. To address this demand, the joint venture will leverage the extensive networks and expertise of SBI Digital Asset Holdings in Asia and SIX Digital Exchange in Switzerland and Europe. Both partners have already demonstrated their leadership in global digital asset markets through investments, issuances, and initiatives.By securing the CMS license, AsiaNext, which is based in Singapore, has taken a crucial step towards becoming a trusted platform for institutional investors in Singapore and beyond.SBI partnershipsFor its part, SBI has favored joint ventures and partnerships when it comes to its increasing involvement in the digital assets space. It has entered into a joint venture with Zodia Custody, a digital assets custodian which has been spun up by UK-based financial services giant Standard Chartered, to take on the Japanese market. Additionally, it has increased its shareholding in the custodian in recent months.Its crypto exchange subsidiary, SBI VC Trade, recently formed a partnership with the project team behind the XDC Network blockchain with a view towards making inroads into the Japanese market.AsiaNext is now focused on preparing for the launch of its digital asset exchange, which is scheduled to commence later in 2023. Having now established itself on a firm regulatory footing, and the support of its strategic partners, AsiaNext appears to be well-positioned in meeting the evolving needs of institutional investors in the Asian region.

South Korea's central bank governor has called for tokenizing government bonds and other assets, telling global peers that moving sovereign debt onto a shared digital ledger could reinforce monetary policy and financial stability. Speaking at the European Central Bank's annual forum in Sintra, Portugal, Bank of Korea Governor Hyun Song Shin said central banks should look beyond tokenizing money and deposits to assets such as government bonds and equities, according to Korea Economic Daily TV. He made the case in a paper titled "A unified ledger in practice: lessons from Project Hangang," based on the BOK's pilot of the same name. Shin described a unified ledger as a blueprint for a future monetary system: central bank money, bank deposits and assets sharing one programmable platform. In an asset trade, payment and settlement sit on that single platform and clear at once, so ownership changes hands the instant payment is made.Photo by Markus Winkler on UnsplashTokenized bonds as a policy toolIn the pilot's first phase, launched in October 2023, the BOK and commercial banks issued a wholesale central bank digital currency and tokenized bank deposits to test the concept, which is drawn from the Bank for International Settlements. Shin said the exercise showed deposit tokens could serve as a new means of payment, and that programmable rules could stop funds being misused the moment a transaction is made. Putting sovereign bonds on such a ledger, he added, would reinforce the bank's key mandates of monetary policy and financial stability. A second phase, due in the second half of this year, will apply those programmable features to government spending, beginning with electric-vehicle charging subsidies and public-sector expenses. Shin also floated linking the system to Project Agora, a cross-border settlement effort backed by seven central banks, to clear foreign-exchange and securities trades in a single step and widen international use of the Korean won. Regulators eye exchange banking rulesBack home, the Financial Services Commission (FSC) moved on two fronts of its own. The regulator has begun canvassing won-based exchanges and their partner banks about the practice of tying each exchange to a single bank for real-name accounts, Financial News reported. At issue is whether the current setup could handle an influx of institutions as authorities prepare to open the market to companies. Currently, crypto exchange Upbit works only with Kbank, and Bithumb only with KB Kookmin. Regulators are now weighing whether to loosen this one-to-one arrangement, letting one exchange use several banks or one bank serve several platforms, and separately whether to route crypto services through securities firms' trading apps. The FSC also referred two manipulation cases to prosecutors, Maeil Business Newspaper reported. In the first, a whale spent tens of billions of won (tens of millions of dollars) to corner about half the global supply of a token listed at home and abroad, pumping its price on an overseas venue over roughly two months before using arbitrage to lure Korean buyers. The trader lost money offshore but booked bigger gains at home, concentrating the damage on local investors. In the second, a trader loaded up on a domestically issued "kimchi coin," then used an API to fire repeated buy and sell orders within a single second and posted inflated bids to push the price up before selling into the demand. The FSC urged investors not to chase coins that spike without clear cause, warned of pump-and-dump schemes, and said it would step up disclosure of activity by large holders and sharpen alerts for trading concentrated in a few accounts.