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Milk Partners Achieves Integration with OK Cashbag, Elevating Reward Point Utility

Web3 & Enterprise·September 26, 2023, 9:22 AM

Milk Partners, the operator behind a South Korean blockchain-powered platform delivering an integrated service for reward points, announced yesterday that its app, MiL.k, has achieved compatibility with OK Cashbag. This integration is notable as OK Cashbag enjoys a substantial presence in the nation, with a user base exceeding 20 million.

Photo by Josh Sorenson on Pexels

 

Enhanced utilization of reward points

Through this collaborative initiative, MiL.k aims to facilitate enhanced utilization of reward points for customers of both entities.

MiL.k allows point collectors to swap their points across diverse domains like travel, leisure, and shopping, introducing a new approach to utilizing reward points. The company has been forging collaborations with notable companies, including conglomerate Lotte, convenience store chain CU, theater franchise Megabox, travel platform Yanolja, Malaysian budget airline AirAsia, and Indonesian loyalty platform GetPlus.

 

Expanding Web3 services

The point exchange service is part of a strategic partnership agreement signed by Milk Partners and SK Planet, the operator of OK Cashbag, in June. Beyond loyalty programs, the two companies plan to maintain collaboration efforts to expand Web3 services. In particular, they will cooperate to enhance the ecosystem of the UPTN blockchain, jointly developed by SK Planet and Ava Labs, utilizing Avalanche Subnet technology.

Cho Jung-min, CEO of Milk Partners, said that the utility of MiL.k has increased thanks to its partnership with OK Cashbag, whose points are accepted at numerous retailers both online and in-store. He added that the company will explore more partnerships to provide a wider range of tangible benefits to both corporate partners within the MiL.k alliance and app users.

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Policy & Regulation·

May 25, 2023

Chinese Pull Crypto TV Video Following Binance CEO’s Comments

Chinese Pull Crypto TV Video Following Binance CEO’s CommentsEarlier this week, a Chinese state-owned TV channel featured a segment shedding light on Bitcoin, emphasizing its surging popularity and widespread adoption. The piece, broadcast on China Central Television (CCTV) on Wednesday, was met with enthusiasm from crypto proponents. However, on Thursday the video was removed from the TV broadcaster’s platform.Photo by Road Trip with Raj on UnsplashA perceived policy shiftThe segment sought to provide viewers with a comprehensive overview of digital assets, their diverse applications, and potential benefits. The reaction of Changpeng Zhao (CZ), CEO of global crypto exchange Binance, stoked up further community interest. Taking to Twitter, CZ stated:“CCTV (China Central Television) just broadcasted crypto. It’s a big deal. The Chinese speaking communities are buzzing. Historically, coverages like these led to bull runs.”CZ’s tweet reverberated throughout the crypto space, leaving many curious about his perspective on the TV segment’s significance. A highly influential personality in the crypto sector, CZ later clarified his stance, asserting that the segment signaled a shift in China’s approach to cryptocurrencies. He proposed that the state media’s coverage reflected a more positive sentiment and hinted at a potentially evolving regulatory landscape.Video removalSoon after CZ’s comments, the Chinese state media broadcaster removed the video segment focusing on Bitcoin. This development raised eyebrows and fueled speculations regarding the motives behind its removal. Within the crypto community, many speculated that CZ’s mention of the segment might have prompted Chinese authorities to take it down. However, the precise reasons behind the removal remain uncertain.One of the events that triggered the video segment appears to have been news earlier this week that Hong Kong is moving to enable crypto trading at a retail level. There’s been significant reporting on crypto developments related to Hong Kong over the course of the past six months. There has been a notable policy shift, and it appears that Chinese authorities are happy to see Hong Kong compete openly to become a regional hub for the crypto sector.There’s no doubt that people in the crypto sector would like to see signs of a softening of the approach to crypto in mainland China too. Many might have perceived this TV airtime as an indicator of that. However, it’s more likely that the Chinese are pursuing a dual-pronged strategy. They’re very cleverly participating in the developing innovation in digital assets via the Chinese autonomous territory of Hong Kong, while at the same time, maintaining a hardline stance against crypto on the mainland.The crypto sector continues to progress, and the regulatory landscape is ever-changing within various jurisdictions. On that basis, and given the importance of the Chinese market, it’s worthwhile to continue to closely monitor China’s actions. Any changes in the country’s approach to cryptocurrencies can have far-reaching consequences for the industry.Whether this recent event signals a more optimistic outlook or merely underscores the persisting regulatory uncertainty, it serves as a reminder that the crypto landscape is in constant evolution, holding surprises around every corner.

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Web3 & Enterprise·

Aug 25, 2023

Dunamu Distributes 4,100 NFTs for Climate Change Campaign

Dunamu Distributes 4,100 NFTs for Climate Change CampaignDunamu, the operator of the South Korean cryptocurrency exchange Upbit, announced that it has distributed 4,100 non-fungible tokens (NFTs) from the Climate-sensitive Biological Indicator Species (CBIS) list in collaboration with four agencies under the Ministry of Environment — the National Institute of Biological Resources, the Nakdonggang National Institute of Biological Resources, the Honam National Institute of Biological Resources, and the National Institute of Ecology. This comes as part of efforts to raise awareness about the importance of biodiversity and habitat protection amid the threat of climate change.Photo by Yiju Cheng on UnsplashThemed NFTs for conservationThe CBIS list outlines species whose seasonal activities, habitat area, and population size are susceptible to being impacted by climate change, thus requiring continuous observation and management by the government.Dunamu, along with the four environmental institutions, minted NFTs representing 15 different species from the list — such as the white eye bird and the camellia tree — to distribute to participants of their Resource Circulation Climate Action Campaign.The latest round of NFT distributions was carried out in collaboration with the Honam National Institute of Biological Resources from May 19 to August 11. It is the first of four to be carried out over the course of the year following their initial announcement to do so in May.Empowering climate action beyond boundariesParticipants showed a positive reaction to the utilization of emerging technologies such as NFTs and the metaverse, which enabled them to contribute to climate change efforts without the limits posed by time and space. By organizing fun missions within the metaverse and gifting NFTs to participants, Dunamu and the environmental agencies were able to highlight the severity of the climate crisis while simultaneously making the concept of resource circulation more accessible and easier to understand. Dunamu reported that during the three-month period of the first campaign, the designated campaign space within Dunamu’s metaverse platform, 2ndblock, also racked up a cumulative visitor count of 73,000 users.The second campaign has also commenced and is running from now until October 2. This time around, Dunamu is working with the Nakdonggang National Institute of Biological Resources to issue 1,000 NFTs of four species: the tree frog, barn swallow, kumgang minnow, and little egret. Noteworthy artists will also contribute to creating the NFTs, including those from the Botanical Artist Society of Korea.In order to partake in the campaign, participants must complete the stamp-collecting mission in the campaign space on 2ndblock. Lucky participants who are chosen to receive NFTs must register their issued gift code on Upbit’s NFT marketplace.“As a result of our deliberation on ways to contribute to the environment and society with our technology and resources, many people have shown interest in our online and in-person climate efforts,” said Lee Sirgoo, CEO of Dunamu. He also expressed hopes for continued participation and support for the remaining NFT distributions and campaigns to promote environmental protection and biodiversity conservation.This collaboration between the private and public sectors which combines online and in-person activities stands out as an innovative method for combatting climate change.

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Web3 & Enterprise·

May 16, 2024

Metaplanet turns to Bitcoin amidst Japan's economic challenges

Metaplanet Inc., a Tokyo-listed crypto investment and consulting firm, has announced its adoption of Bitcoin as its strategic treasury reserve asset. This decision comes in response to the ongoing economic challenges facing Japan, including high government debt levels, prolonged negative real interest rates, and a weakened yen. Japan currently faces significant economic adversity, with the highest government debt-to-GDP ratio among developed countries at 254.6%, according to the International Monetary Fund. Despite the government's decision to raise interest rates in March, the Japanese yen experienced a sharp decline to its lowest level in 34 years last month, as reported by Reuters.Photo by Takashi Miyazaki on UnsplashBitcoin as a store of valueMetaplanet Inc. highlighted Bitcoin's attributes as a non-sovereign store of value that has demonstrated appreciation against fiat currencies. The firm noted that Bitcoin's monetary policy is predetermined and immutable, with a maximum supply of 21 million coins set to be reached by the year 2140. This characteristic distinguishes Bitcoin from traditional monetary metals and other cryptocurrencies subject to centralized control. Strategic approachIn its official release, Metaplanet Inc. stated its intention to leverage a variety of capital market instruments to enhance its bitcoin reserves. As of May 10, the company reportedly held 117.7 BTC, equivalent to $7.2 million, according to data from Bitcointreasuries.net. This move reflects Metaplanet's strategic response to Japan's economic conditions and its commitment to diversifying and growing its assets in the cryptocurrency space. 

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