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Mirae Asset Securities Expands Security Token Group with Media Collaborators

Web3 & Enterprise·September 07, 2023, 8:50 AM

South Korean securities firm Mirae Asset Securities announced yesterday the expansion of its security token working group. This development includes the addition of two new media-related companies to the group: Studio Genius, a content production house, and Solaire Partners, a venture capital firm with a specific focus on the media industry. Mirae has chosen to collaborate with these companies to jointly develop security token products centered around Korean films and TV series.

Photo by Timothy Ries on Unsplash

 

Synergy between Korean content and finance

The Korean securities company claims that since the Financial Services Commission unveiled regulatory guidelines for security tokens in February, it increased focus on exploring the synergy between Korean content and finance. In support of this, data from the Korea Creative Content Agency indicates that as of 2022, the Korean content market stands as the world’s seventh-largest, experiencing an average annual growth rate of 11%.

Studio Genius, established by Yang Woo-suk, the director behind the box office success “The Attorney,” is currently in the process of producing a TV series with a global audience in mind.

Meanwhile, Solaire Partners was a key investor in the critically acclaimed movie “Parasite.” This investment company, founded in 2017, is led by Choi Pyung-ho, a seasoned expert in content production. Prior to founding Solaire Partners, Choi held the position at CJ Entertainment (now CJ ENM) as head of its film business.

 

Fractional investment and blockchain tech

Other participants who are newly joining the group include Treasurer, a luxury goods fractional investment platform, as well as Coinplug and Zkrypto, both technology companies. In collaboration with Treasurer, Mirae intends to discuss the valuation and commercialization of luxury goods, which hold substantial investment potential. Subsequently, they plan to explore various avenues for integrating security tokens into their business strategies.

Coinplug is the first company in Korea to commercialize blockchain-based certificates for the financial sector. Positioned as a Web3 technology company, Coinplug boasts a diverse portfolio of blockchain technologies, including decentralized identity (DID), mainnets, wallets, decentralized applications (dApps), and non-fungible tokens (NFTs).

Zkrypto stands as a prominent leader in South Korea within the realm of zero-knowledge (ZK) proof technology. This distinction is underscored by its product, which received an innovation award at CES in Las Vegas earlier this year. Mirae holds the belief that ZK-proof technology will play a pivotal role in facilitating enhanced privacy protection and accelerated transaction speeds for security tokens.

 

Another collaborative endeavor

In addition to the aforementioned working group, Mirae is running the Next Finance Initiative, a consortium with the primary goal of broadening the security token ecosystem. Partners in this consortium are the two notable entities: SK Telecom and Hana Financial Group. Mirae will strive to further grow and enhance the reach of this consortium.

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Web3 & Enterprise·

May 24, 2023

ZA Bank to Expand into Crypto Trading in Hong Kong

ZA Bank to Expand into Crypto Trading in Hong KongZA Bank, a leading virtual bank in Hong Kong, announced its plan to launch virtual asset trading services for retail investors. This initiative aligns with the Hong Kong government’s objective to foster a thriving virtual asset sector.The bank aims to enable investors to trade virtual assets in fiat currency via the ZA Bank App, a move that involves securing regulatory approvals and forming partnerships with licensed virtual asset exchanges.Photo by Jimmy Chan on PexelsComprehensive financial servicesIn a press release on Wednesday, ZA Bank CEO Ronald Lu appreciated the licensing guidelines set forth by the Hong Kong Securities and Futures Commission (SFC), expressing belief that virtual assets could evolve into a major asset class. The virtual bank’s new venture forms part of ZA Bank’s broader strategic expansion plan to provide a full range of financial services, which will eventually include US stock trading services.ZA Bank places a high emphasis on customer security and regulatory compliance. The bank commits to employing appropriate safeguards, including working with reliable third-party providers, implementing advanced security protocols, and strictly following anti-money laundering (AML) and know-your-customer (KYC) rules. Furthermore, ZA Bank will educate its users about the potential risks and rewards of virtual asset trading, assisting customers in making informed decisions.Similar move by an exchangeA similar move was seen earlier from crypto exchange BitMEX. The Seychelles-based trading platform announced in a blog post that it is gearing up to launch “BitMEX Hong Kong.” The company is presently working towards acquiring a virtual asset service provider (VASP) license from the SFC. The SFC notified that the VASP guidelines will become effective on June 1.Facilitation from regulatorsThese recent developments in the crypto industry follow the Hong Kong Monetary Authority’s (HKMA) efforts to facilitate dialogue between banks and crypto enterprises. According to last month’s column by HKMA Deputy Chief Executive Arthur Yuen, the HKMA and the SFC convened a joint meeting for the banking industry and VASPs to share opinions on bank account opening.

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Web3 & Enterprise·

Apr 24, 2023

Korean Cafe Attracts Customers with NFTs

Korean Cafe Attracts Customers with NFTsA South Korean cafe owner has employed non-fungible tokens (NFTs) as an ingenious marketing strategy to attract customers.©Pexels/Leeloo ThefirstNFT holder benefitsIn an interview with Korean crypto news outlet Digital Asset, Yoo Hyun, the entrepreneurial business owner, explained that he was seeking a strong marketing tool to capture the attention of the NFT market. Yoo was interested in seeing if his cafe could remain profitable while also offering substantial benefits to its customers.Since April 2022, Yoo has released a total of 50 Ethereum-based NFTs related to his cafe, Hide Me, Please (HMP), in two separate batches of 25 each. The first set of NFTs grants holders a free cup of coffee or drink daily for life, while the second set offers an extra drink or dessert with each drink purchased.Increased revenueThis unique NFT initiative has led to increased revenue for the cafe. Kim Dae-sung, the CFO of HMP, explained that the cafe’s monthly revenue increased by 15% compared to the same period last year.HMP is currently selling 500 NFTs as a third set and plans to release more depending on demand. Yoo highlighted the importance of an appealing interior design and tempting desserts, as NFT holders visiting for a free coffee may be enticed to purchase a dessert as well.Regular customersYoo asserts that the food and beverage industry hinges on retaining regular customers and believes NFTs can help achieve that objective. HMP aspires to become a community-based platform, and according to Kim, many digital artists are interested in the space that the cafe provides because it enables them to connect with clients. Collaborations often take place, and while the cafe charges for food and drinks, it does not charge for space rental. This approach fosters a positive impression and contributes to a strong brand image.High-quality cafeAt present, about 5% of HMP’s customers hold NFT memberships. Yoo and Kim plan to increase this number to 10% but no higher, as excessive reliance on NFT members could jeopardize the business. They underlined the significance of remaining a high-quality cafe, staying true to the core foundation of their enterprise. As they anticipate the growth of the Web 3.0 ecosystem, Yoo and Kim believe that with continued efforts, HMP will gain even greater value.

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Markets·

Feb 24, 2026

Crypto markets reel as tariffs and credit stress collide

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