Lotte Group’s Bellygom NFT Project Garners Global Fanbase of Over 300K

Stella Chan, the chief operating officer of Phemex, a crypto derivatives exchange with a presence in Turkey and Singapore, recently provided details of the company’s unveiling of its Lending Protocol and SocialFi initiative Pulse Season 3. In an interview with Cointelegraph, Chan outlined that since the founding of the firm in 2019, the company has been evolving and working towards carving out a niche for itself in the industry. The executive confirmed that the exchange business has reached a point where daily trading volume now exceeds $2 billion across more than 300 trading pairs. Pulse Season 3Chan is also the co-founder of Phemex’s Pulse, a social trading platform that rewards users while attempting to foster a community spirit within the crypto sphere. As part of Phemex events held at Token 2024 in Dubai last week, the company announced Pulse Season 3, a SocialFi mechanism to incentivize community engagement. The initiative introduces casting and tipping features. Casting is a means through which community members can post up content. Meanwhile, tipping serves as a method through which other community members can acknowledge and reward high-quality community member contributions. Through this initiative Phemex is hoping to deliver an enhanced experience where trading seamlessly intersects with trending topics and insightful content.Photo by Shubham Dhage on UnsplashPhemex Lending ProtocolAlongside Pulse Season 3, the company has also launched the Phemex Lending Protocol, a feature allowing users to borrow crypto at competitive rates while earning interest. As part of that offering, all loans are safeguarded through the collateralization of the user’s digital assets. With an initial liquidity allocation of $22 million, this protocol has been established with an eye towards empowering traders to amplify their capital without selling their assets, while aligning in a more general sense with the user’s overall trading needs. Phemex is attempting to spearhead the transition towards greater user autonomy without compromising security. The Phemex Lending Protocol is central to that effort, offering users competitive borrowing rates and opportunities for passive income generation.  Standing testament to that, the platform offers interest rates on USDT starting at 3.57%. For those that hold vePT, the wrapped version of the platform's native Phemex token (PT), an additional 30% discount on borrowing rates is being offered. vePT is destined to act as a token which confers voting authority in the not too distant future, relative to Phemex’s governing decentralized autonomous organization (DAO). The platform is further enabling capital efficiency from the service user’s perspective by applying very little restriction so that funds can be withdrawn and redeployed at will, with minimum delay. Coming off the back of these announcements during Token 2024, the company appears to be following through on that momentum. Taking to the X social media platform on April 25, Chan outlined details of a plethora of user experience (UX) upgrades relative to its Pulse offering. Future plansLooking ahead, Phemex envisages the offering of a broader range of products tailored to user needs. Plans for an automated market maker (AMM) protocol aim to provide users with passive earning opportunities by contributing to liquidity. Additionally, Phemex is exploring the development of an on-chain credit scoring mechanism, leveraging its soulbound digital identity token to enhance access to decentralized finance (DeFi).

In an effort to safeguard crypto investors from falling prey to misleading advertisements, the Securities and Exchange Commission (SEC) of Thailand has intensified its scrutiny of promotional campaigns within the crypto sphere.  Broker agent eventsOn April 29, the Bangkok Post reported that the SEC has raised concerns regarding the potential violation of local regulations through introducing broker agent (IBA) events. These events, the SEC clarified, may breach regulations as IBAs are only permitted to promote digital token services to deter speculation on cryptocurrencies, categorized as high-risk assets. IBAs, acting as local conduits for partner digital asset exchanges, typically earn commissions by onboarding clients within a specific market. Such practices are common for exchanges or brokers that don't directly operate in certain markets. Deputy Secretary-General Anek Yooyuen conveyed the commission's unease over crypto exchanges offering preferential treatment to onboard users. Yooyuen stated: "When operators organise sales promotions by offering rewards to entice people to use the service, this could encourage use of the service without considering the investment risks. This is especially the case for cryptocurrencies.”Photo by Than Diep on UnsplashWarning of consequencesHe cautioned that failure to adhere to these guidelines would result in “punishment according to the law.” While cryptocurrency exchanges are legal in Thailand, they must secure local approval. Notably, last month, Thailand even greenlit asset management firms to launch private funds, offering Bitcoin exchange-traded funds (ETFs) exclusively to institutional and ultra-high-net-worth investors. Nonetheless, the country recently prohibited the sale of cryptocurrency lending products and mandated that exchanges prominently display risk warning messages. International regulatory trendThis move by the Thai SEC mirrors actions taken by regulators in other major crypto markets. For instance, the United Kingdom's Financial Conduct Authority (FCA) issued 450 alerts for illegal crypto ads in 2023 alone. Similarly, Spain’s principal securities market regulator, the National Stock Market Commission, denounced fraudulent crypto asset promotions in November 2023, emphasizing companies’ obligations to adhere to local laws. Thai advertising guidelines mandate businesses and advertisers to substantiate the “facts” presented in their campaigns, failing which could lead to legal repercussions. A recent incident provides a case in point. Hackers hijacked advertisements on Etherscan, redirecting users to phishing sites aimed at draining crypto wallets. Scam Sniffer, a blockchain investigation firm, attributed the widespread phishing campaign to the inadequate oversight by advertisement aggregators. The company made the following statement on the matter: “Etherscan aggregates ads from platforms like Coinzilla and Persona, where insufficient filtering could lead to exposure to phishing attempts.” The wallet drainer scam involves enticing users to counterfeit websites and coercing them to link their crypto wallets, enabling scammers to siphon funds into their own wallets without user authentication or consent. This is not the first time that the authorities in Thailand have homed in on crypto-related advertising. In August 2023, the southeast Asian country’s Ministry of Digital Economy and Society (MDES) outlined that it had engaged with social media firm Meta, owner of Facebook, informing it that its response to the proliferation of fraudulent platform ads relative to crypto had been inadequate. 

One Store’s App Market to Support Polygon-Based dAppsSouth Korean native app market One Store said Friday that it has signed a memorandum of understanding (MOU) with Polygon Labs, the operator of the Polygon blockchain network, to provide robust support for Web3 games and decentralized applications (dApps) as part of its upcoming global service expansion.The signing ceremony for the MOU took place on Thursday at One Store’s headquarters in Seongnam, Gyeonggi Province. Peter Chun, CEO of One Store, and Marc Boiron, CEO of Polygon Labs, were in attendance.Polygon is a layer 2 scaling solution for Ethereum, with numerous domestic and international gaming companies already partaking in the Polygon ecosystem for a variety of purposes, such as Web3 game development and technological collaborations.Elevating user experienceThis new partnership is part of One Store’s efforts to offer enhanced choices for mobile users worldwide, setting its sights on overseas expansion and the creation of a global platform. With a focus on supporting Web3 games, the platform aims to cater to the blockchain gaming and app user base on an international scale, thus contributing to the expansion of the Web3 gaming ecosystem.Photo by Jonas Leupe on UnsplashAccording to the agreement, One Store will support marketing for Web3 games that have onboarded the Polygon platform, while Polygon Labs will encourage game developers that use its platform to enter One Store’s global market.“Through the upcoming global One Store platform, we will connect with users worldwide who are eagerly anticipating Web3 games and apps,” CEO Chun said.This marks a significant step towards the realization of a vibrant Web3 gaming and dApp landscape on a global scale. The collaboration is expected to bring about new opportunities and experiences for users seeking innovative and engaging digital content.Polygon’s collaboration with Korean industry leadersPolygon Labs has been teaming up with other Korean companies as well, including the telecommunications giant SK Telecom, in efforts to further nurture the ever-growing Web3 ecosystem.