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Lotte Group’s Bellygom NFT Project Garners Global Fanbase of Over 300K

Web3 & Enterprise·September 07, 2023, 7:04 AM

Daehong Communications and Lotte Homeshopping shared yesterday that their NFT project has now garnered a global fanbase exceeding 300,000 members. The two companies are subsidiaries of South Korean industrial conglomerate Lotte Group.

Photo by Khinaii van Laren on Unsplash

 

Partnership initiatives as global expansion

Their NFT initiative, operated by the group’s marketing arm Daehong, is based on Bellygom, the pink bear character representing Lotte Homeshopping. As part of its global strategy, the Bellygom NFT project has formed partnerships with various international projects and has been actively involved in communication efforts. Notably, Bellygom’s X (formerly Twitter) account, created earlier this year, has attracted 100,000 followers within a span of five months.

At the end of last month, Daehong successfully completed the minting of Bellyland, the second NFT collection of the Bellygom project. The minting event was accompanied by Jelly Adventure, a universe where users can participate in a wide range of missions and games to earn “Bubble Gums.” Notably, Jelly Adventure is not only accessible to Bellyland NFT holders but also to those of other projects such as YogaPetz and Mocaverse.

It’s worth highlighting that the minting event achieved the sale of over 5,000 NFTs, even during a period of reduced activity in the NFT market. Despite the declining minting prices and quantities, it managed to raise over 750,000 MATIC.

 

Joining of new international users

Additionally, the minting event attracted new international users to the Bellygom project, underlining its sustainability. The successful debut of Bellyland NFTs has significantly contributed to the project’s global expansion and presence.

Furthermore, Daehong is pursuing a range of initiatives aimed at cultivating a fan-centric ecosystem with the ultimate objective of driving broader adoption of Web3 technologies. With the belief that the fanbase provides a strong foothold for the brand’s growth, the marketing firm plays a crucial role in facilitating the introduction of the Bellygom brand to the Web3 space. To this end, Daehong is constructing a universe with a story that embodies the brand’s identity while seamlessly integrating it with conventional marketing strategies.

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Web3 & Enterprise·

Aug 11, 2025

Animoca Brands & Standard Chartered form Anchorpoint in Hong Kong

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Web3 & Enterprise·

May 22, 2023

Galaxia Metaverse, NFT Marketplace Pala Join Forces to Expand Blockchain Ecosystem

Galaxia Metaverse, NFT Marketplace Pala Join Forces to Expand Blockchain EcosystemGalaxia Metaverse, a South Korean blockchain company, announced last Thursday a partnership with Pala, the largest non-fungible token (NFT) marketplace in the nation, according to a report by gaming media outlet Kyunghyang Games. The collaboration aims to foster various initiatives, including the integration of blockchain wallets and the exploration of web3 business opportunities.Photo by Mariia Shalabaieva on UnsplashAccess to Pala’s servicesPala offers a reliable secondary trading environment by verifying smart contracts for NFTs on Klaytn, Ethereum, and Polygon. This Korean NFT marketplace supports multiple digital wallets such as Klip, MetaMask, Kaikas Mobile, and D’CENT. As part of the agreement, Galaxia Metaverse’s Galaxia Wallet will also be supported by Pala, allowing users of the Galaxia Wallet to access Pala’s services.Galaxia Wallet, a user-friendly wallet, currently supports GXA, ETH, and KLAY, providing blockchain services related to NFTs and DeFi. The partnership with Pala is anticipated to strengthen Galaxia’s services and foster the expansion of the blockchain ecosystem.GXA-based economyGalaxia Metaverse aims to connect Galaxia Wallet with various external services to provide diverse user experiences, thereby expanding its blockchain platform. The company is dedicated to building a GXA-based economy that showcases Web3 projects.

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Policy & Regulation·

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Study Places Hong Kong as Leader in Crypto Readiness

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