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Hana Financial Group Joins Hands with Netmarble to Attract Digitally Savvy Youths to the Metaverse

Web3 & Enterprise·September 05, 2023, 9:20 AM

Korean financial holding company Hana Financial Group has formed a strategic partnership with game publisher Netmarble, aiming to capture the attention of digitally savvy youths in South Korea. Their strategy involves introducing innovative financial services and identifying opportunities for joint business projects, as reported by local news outlet Consumer Times.

Photo by Andre Taissin on Unsplash

 

Financial services in the gaming realm

The two sides intend to launch Hana Financial Group’s services within the realm of Grand Cross: Metaworld, a 3D animated massively multiplayer online (MMO) game. Grand Cross is being developed using Unreal Engine 5 and is a project led by Metaverse World, an affiliate of Netmarble.

While the companies strive to collaborate on joint marketing promotions that encompass both gaming and financial aspects, the specific plans for executing these initiatives are still in the process of being developed.

Some industry experts anticipate that the two entities will leverage their respective strengths within the virtual world to create synergistic outcomes.

 

User interaction and advertising benefits

According to a tech insider who spoke to Consumer Times, there are indications that Netmarble will initially empower Hana to feature the financial group’s affiliated entities on the gaming company’s metaverse platform. This strategic step holds the potential for fostering user interaction and reaping advertising benefits. Additionally, the source mentioned that subsequent to this phase, Hana might take steps to enable customers to access banking services within the virtual domain.

If, in the future, in-game goods were to establish themselves as a dependable form of currency due to potential policy reforms, it’s believed that Hana Financial Group would play an even more substantial role, leading to increased business opportunities for both partners, the source noted. These offerings would primarily cater to digital native generations.

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Web3 & Enterprise·

May 11, 2023

Zodia Custody Launches Crypto Custodian Service in Dubai

Zodia Custody Launches Crypto Custodian Service in DubaiZodia Custody, a subsidiary of British multinational banking services firm Standard Chartered, has entered the Middle Eastern market, bringing its crypto custody service to Dubai.In a tweet on Thursday, the start-up announced that its parent company Standard Chartered has signed a memorandum of understanding (MoU) with the Dubai International Financial Centre (DIFC) to launch digital asset custody services in Dubai, powered by Zodia Custody.The move will only go ahead once it has been approved by Dubai’s regulator, the Virtual Assets Regulatory Authority (VARA). At the MoU signing ceremony, Standard Chartered CEO Bill Winters stated: “We see digital assets as an important part of the future of financial services and we are committed to investing in the infrastructure and talent necessary to be a leader in this space.”“The UAE [United Arab Emirates] has a well-balanced approach to digital asset adoption and financial regulation, making it an ideal first market for us to launch our digital asset custody proposition,” Winters added.With 54 years in the financial services arena, the UAE is already home to Standard Chartered’s operations in the Middle East and North Africa (MENA) region.SBI joint ventureIts London-based subsidiary has been busy. In addition to this expansion into the MENA region, in February the fledgling company entered the Japanese market. It achieved that by partnering with Japanese financial services conglomerate, SBI Holdings. The Japanese joint venture company is 51% owned by SBI, while Zodia holds the remaining 49% minority stake. At the time, Julian Sawyer, CEO of Zodia Custody, said that “partnering with SBI DAH ensures the joint venture will offer gold-standard crypto asset custody services in Japan.”Capital injectionLast month, SBI Holdings stepped up its association with Zodia Custody by becoming the lead investor in Zodia’s latest funding round. Up until that point, Zodia had been supported largely by Standard Chartered. Northern Trust took a 10% stake with Standard Chartered accounting for the remaining 90% equity stake. Following that most recent funding round, SBI now moves up the rankings to become Zodia’s second largest investor.Zodia was founded in 2020 in tandem with a separately launched trading platform, Zodia Markets. Its objective was to offer a safe, trustworthy platform through which institutional clients could invest in crypto assets. As a UK-based entity, the firm is regulated by the UKs Financial Conduct Authority (FCA).Heightened digital asset developmentAuthorities in Dubai and within the UAE in general have been working hard in recent months with an eye towards making the country, and particularly its Dubai and Abu Dhabi Emirates, a hub for digital asset-related business. Regulators in Dubai, Abu Dhabi, and at a national UAE government level, have been progressing in terms of getting a workable digital assets regulatory framework and licensing regime in place.With the Dubai Fintech Summit having taken place earlier this week, there were further developments still relative to digital asset business in the UAE. On Monday, Coinbase CEO Brian Armstrong was in attendance alongside his executive team. Just like Armstrong, Ripple CEO Brad Garlinghouse was also a keynote speaker at the event. Both complemented the UAE on its regulatory approach to crypto off the back of both of them having been sharply critical of the regulatory approach in the United States. Armstrong indicated that his company is interested in establishing a base in Abu Dhabi while Garlinghouse confirmed that Ripple is opening an office in Dubai.Photo by Aleksandar Pasaric on Pexels

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Policy & Regulation·

Apr 10, 2026

South Korea tightens state crypto controls as bank-issued tokens gain ground

As South Korea’s cryptocurrency market rapidly evolves, authorities are working to keep the nation's regulatory framework up to speed. Recent initiatives aim to provide clearer guidelines across the sector, encompassing tax policy adjustments, seized assets, and bank-backed digital tokens.Photo by André François McKenzie on UnsplashGovt tightens control over seized cryptoAccording to Yonhap News, the government has approved a new framework for managing roughly 78 billion won ($54 million) in crypto held by the public sector. The move is aimed at imposing clearer controls over digital assets that state agencies hold, including tokens seized or frozen during investigations. Under the new rules, crypto taken from personal wallets must be transferred immediately into agency-controlled cold wallets kept offline. Sensitive access data, including private keys and recovery phrases, must be split among at least two people rather than left in the hands of a single official. That push for tighter custody comes as South Korea also explores new forms of digital money. A bank-issued product known as a deposit token is emerging as a possible middle ground between private stablecoins and a central bank digital currency, or CBDC. Deposit tokens are digital assets backed by bank deposits. They can function like stablecoins in payments, but they are issued by banks rather than crypto firms. The idea is gaining attention as legal uncertainty around stablecoins drags on. South Korea’s central bank has already moved its CBDC pilot, Project Hangang, into a second phase. The Digital Times reported that two more lenders, Kyongnam Bank and iM Bank, have joined the seven banks that participated in the first round: KB Kookmin, Shinhan, Hana, Woori, NH NongHyup, IBK, and Busan Bank. In practice, the emerging view is that deposit tokens may not compete directly with a future CBDC so much as complement it, especially in everyday payments and settlement where banks already have distribution, compliance, and customer infrastructure. Tax gaps persist as market expandsEven as the payments debate advances, tax policy remains underdeveloped. South Korea is set to begin taxing crypto assets in January 2027, but the National Tax Service still does not have detailed standards for several common types of crypto income, according to the Herald Business. Those include staking, lending, airdrops, hard forks, NFTs, and decentralized finance. In a written reply to a lawmaker’s office, the agency said it is still collecting overseas legislative examples and expert views on what should count as taxable crypto income and how acquisition costs should be calculated. That gap is especially important for offshore activity. Profits earned through overseas exchanges are difficult to track outside the 56 jurisdictions participating in the Crypto-Asset Reporting Framework (CARF), an OECD-developed international regime for sharing tax information on crypto assets. The result is growing concern over uneven tax treatment and the possibility that capital could shift abroad if enforcement remains patchy. At the same time, global stablecoin issuers are trying to deepen ties with Korean institutions. Tether, the company behind stablecoin USDT, has returned to South Korea again this year after visiting in 2025. The Aju Business Daily reported that it has been in talks with players including KB Financial Group and local exchange Coinone, looking for ways to expand trading activity and circulation. Tether has argued that its network could help broaden Korea’s crypto ecosystem, while also promoting its new dollar-pegged stablecoin, USAT, as compliant and secure. The sector’s operational risks are also still visible at the exchange level. Bithumb has begun legal proceedings to freeze assets as it tries to recover seven Bitcoin that it failed to claw back after an erroneous payout during a promotional event in February. At the time, the unrecovered amount was worth about 700 million won ($483,000). The move points to a likely civil suit. According to an industry source cited by Chosun Biz, some customers refused to return the funds, arguing that the mistake was the company’s fault. Legal opinion in South Korea, however, appears to be broadly in Bithumb’s favor if the dispute ends up in court. 

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Policy & Regulation·

Apr 10, 2023

Korean Financial Watchdog to Penalize Bankers Involved in Illegal Foreign Remittances

Korean Financial Watchdog to Penalize Bankers Involved in Illegal Foreign RemittancesThe Korean Financial Supervisory Service (FSS) recently completed an investigation into illegal foreign remittances of approximately 16 trillion KRW (~$12,137,718,400) that involved numerous bankers.©Unsplash/Paul FiedlerExploiting the kimchi premiumThe investigation, launched by the Korean financial watchdog last June, found that these lawbreakers sent funds to China, Hong Kong, and other overseas destinations through Korean crypto exchanges, trading firms, and bank branches with an aim of making money through arbitrage by taking the advantage of the kimchi premium, a term used to describe that the higher prices of crypto assets in Korean exchanges compared to their foreign counterparts.Bankers neglecting the KYC ruleSome of these bankers participated in the crime by raising the remittance cap and applying favorable exchange rates to trading companies that had no previous transaction records with banks. By law, bankers in Korea are obligated to follow the “know your customer” rule. It was found that 12 domestic banks and one futures firm were involved in this incident.The FSS has decided to impose strict penalties on these financial institutions, considering they were exploited for money laundering purposes. These entities are likely to have some of their services suspended, with the employees involved being fired.Accountability of top bankersOne key point to watch out for is whether the FSS would be able to hold executives accountable. Some say penalizing top bankers is not easy, given that it has to be proven that the employees’ criminal activities were due to a lack of executives’ internal control.The financial regulator recently announced plans to revise the law governing banks’ governance, but it is expected that such a bill would take some time to pass through the National Assembly.Through a revision of the law, the financial authority aims to hold top executives at financial institutions more responsible for serious financial accidents. It looks forward to bestowing top bankers with the obligation of comprehensive internal control management and making them accountable as an overall manager only in case of critical financial accidents. The term “top executives” in the bill will encompass not only bank presidents but also chairpersons of financial holding companies. More specific revision plans are expected to be revealed by the end of this month.

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